Universal Storage Group
Universal Storage Group is a privately held self-storage management company operating 60+ facilities across 21 U.S. states, offering standard and climate-controlled units, vehicle storage, military and student programs, and select office and retail space to residential and small business customers on month-to-month rentals.
- Company typePrivate
- Founded2012
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Universal Storage Group does
Universal Storage Group is a privately held self-storage management company headquartered in Atlanta, Georgia, that operates more than 60 storage facilities across 21 U.S. states spanning the Southeast, Midwest, Southwest, West, and Northeast. The company sells a portfolio of storage products organized around six verticals — Self Storage, Vehicle Storage, Military Storage, Student Storage, Personal Storage, and Business Storage — with unit sizes ranging from 5x5 to 10x30 and add-on features including climate-controlled environments, drive-up access, 24/7 surveillance, and personal access codes. Select facilities extend beyond core storage into office suites (10x10 to 15x25), retail space (20x50 to 50x60), Business Centers with conference rooms, packing and moving supplies, RV wash and dump stations, and onsite U-Haul truck rentals.
The underlying technology stack is primarily operational rather than AI-driven: a self-service web rental platform allowing customers to browse locations and reserve units 24/7, digital surveillance systems, automated access control, and integration with Google Analytics, Microsoft Clarity, and the UserWay accessibility widget for WCAG Level AAA conformance. The business model is built on month-to-month recurring rental subscriptions priced by unit size and features, with example rates from $42/month for small (5x5) units to $240/month for large (10x30) units, supplemented by a $30 one-time administrative fee, required insurance, and promotional offers such as 50% off the first two months for new tenants.
Customer acquisition runs through three coordinated channels: a self-serve website with location-specific SEO pages across 20+ states, onsite facility managers providing in-person and phone-based sales at individual locations, and partnership channels including the U-Haul dealer relationship. Marketing emphasizes organic SEO, blog content on storage tips and local area guides, and Google Display Network remarketing. Target customer segments are predominantly individual consumers and SMBs — residential tenants, contractors, realtors, small business owners, students, military personnel, and vehicle/RV owners — with no disclosed enterprise anchor accounts, which keeps customer concentration structurally low and revenue distributed across thousands of transactional unit-level contracts.
Universal Storage Group firmographics
Firmographics- Name
- Universal Storage Group
- Legal name
- Universal Storage Group
- Website
- https://universalstoragegroup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Universal Storage Group is a privately held self-storage management company operating 60+ facilities across 21 U.S. states, offering standard and climate-controlled units, vehicle storage, military and student programs, and select office and retail space to residential and small business customers on month-to-month rentals.
- Ownership category
- akta.pro rank
Universal Storage Group industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (53113), Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Vehicle & RV/Boat Self-Storage (HSAKAGAC), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Student & Seasonal Self-Storage (HSAKAGAE), Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI), Climate-Controlled Full-Service Storage (HSAKAHAG)
Keywords
Where Universal Storage Group is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Universal Storage Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Storage Unit Rentals: Primary revenue stream from renting self-storage units to residential and commercial customers on a month-to-month basis. Units are priced by size with options for climate-controlled and standard units. Additional revenue from vehicle/RV parking spaces and office/suite rentals at select locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Unit rental pricing starting at $42/month for small units |
| Subscription | Monthly | Flexible month-to-month rental agreements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Universal Storage Group product offering
Product offeringCore offering
Universal Storage Group owns and operates a network of 60+ self-storage facilities across 20+ U.S. states, renting storage units in sizes from 5x5 to 10x30 on a month-to-month basis to residential, business, military, student, and vehicle/RV/boat customers. The offering includes climate-controlled units, drive-up access, business storage with office suites, packing and moving supplies, and U-Haul truck rentals at select sites.
Product overview
Universal Storage Group is a self-storage management company operating 60+ facilities across 20 U.S. states. The company offers a unified portfolio of storage solutions centered on Self Storage (standard and climate-controlled units ranging from 5x5 to 10x30), Vehicle Storage (boats, RVs, cars with covered/uncovered/enclosed parking), Military Storage, Student Storage, Personal Storage, and Business Storage. Select locations feature add-on services including Office Suites, Retail Space, Business Centers, and U-Haul truck rentals. The product line is supported by Climate-Controlled Units, Drive-Up Access, and Packing/Moving Supplies. The company serves residential customers, students, military personnel, and business owners through a network of managed facilities.
Differentiator
Problem solved
Functional benefit
Brands
- USG-Powered Storage Facilities: Self-storage facilities operated under the Universal Storage Group umbrella, including Spring Valley Storage Business Centre in Columbia, SC and Beltline Storage Office Centre in Columbia, SC
Products and services
- Self-Storage Units
- Vehicle, RV, and Boat Storage
- Business Storage with Office Suites
- U-Haul Truck Rentals and Moving Supplies
Companies that use Universal Storage Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Universal Storage Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Universal Storage Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- U-HaulminorAuthorized U-Haul Dealer providing onsite truck and moving equipment rentals for customers at Beltline Storage & Office Centre location. Enables customers to rent moving trucks directly when storing or retrieving items from units.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Universal Storage Group competitors and assessment
Company assessmentBroad incumbents
- Public Storage: Largest publicly-traded self-storage REIT in the US with thousands of facilities nationwide. Operates the same core self-storage rental model as USG but at vastly greater scale, brand recognition, and capital access.
- Extra Space Storage: Major self-storage REIT with national footprint following its acquisition of Life Storage. Directly comparable to USG's offering mix of standard, climate-controlled, and vehicle storage across multiple states.
- CubeSmart: Self-storage REIT operating hundreds of facilities with similar unit-size and climate-controlled offerings. Competes with USG in overlapping markets with stronger brand and capital base.
Direct peers
- StorageMart: Privately-held self-storage operator with a multi-state footprint and similar mix of residential, business, and vehicle storage. Closest comparable to USG in terms of operating model and scale.
- National Storage Affiliates Trust: Self-storage REIT that partners with regional operators across multiple states, comparable in geographic diversification strategy to USG's 20+ state footprint.
- Safeguard Self Storage: Mid-sized self-storage operator with comparable unit mix and multi-state presence. Operates in similar customer segments (residential, business, vehicle).
- Simply Self Storage: Self-storage management company with facilities across multiple states. Comparable operating model to USG, including climate-controlled units and standard rentals.
Others
- U-Haul International: Moving and self-storage operator with which USG has an Authorized Dealer partnership. Overlap in self-storage and moving services makes U-Haul both a partner and partial competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Universal Storage Group social profiles
Digital presenceUniversal Storage Group compliance and trust
Trust signalCompliance2 records
Universal Storage Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Universal Storage Group leadership team
Management profileNumber of profiles
Universal Storage Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Universal Storage Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Universal Storage Group
What does Universal Storage Group do?
Universal Storage Group owns and operates a network of 60+ self-storage facilities across 20+ U.S. states, renting storage units in sizes from 5x5 to 10x30 on a month-to-month basis to residential, business, military, student, and vehicle/RV/boat customers. The offering includes climate-controlled units, drive-up access, business storage with office suites, packing and moving supplies, and U-Haul truck rentals at select sites.
Is Universal Storage Group a public or private company?
Universal Storage Group is a private company. It is classified as unknown and is currently operating.
When was Universal Storage Group founded?
Universal Storage Group was founded in 2012. It employs 101 to 250 people.
Where is Universal Storage Group based?
Universal Storage Group is headquartered in Atlanta, United States, in the North America region.
How does Universal Storage Group make money?
One revenue line is on record: storage Unit Rentals.
Who are Universal Storage Group's main competitors?
Broad incumbents on record are Public Storage, Extra Space Storage and CubeSmart. Direct peers are StorageMart, National Storage Affiliates Trust, Safeguard Self Storage and Simply Self Storage. U-Haul International is listed as an others.
Does Universal Storage Group have an API?
No public API is recorded for Universal Storage Group.
What industry is Universal Storage Group in?
Universal Storage Group's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAC, Vehicle & RV/Boat Self-Storage. Its NAICS code is 53113 and its SIC code is 4220.