TUKIO

Name

TUKIO

Legal name

Casino Utan Svensk Licens

Website

https://tukio.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

iGaming Affiliate Reviews

akta.pro industry

PRIMARYMPAEAMAB

Casino/iCasino Affiliate & Review Sites

Media, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for Betting

SECONDARYMPAEABAL

Player Acquisition & Affiliate Networks for iCasino

Media, Entertainment & Sports/Gambling, Betting & Casinos/Online Casinos (iCasino)

Keywords

• IGaming affiliate reviews
• Online casino reviews
• Sports betting guides
• Casino comparison platform
• Gambling editorial content

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commissions: TUKIO earns revenue through affiliate partnerships with international online casinos. When users click through from TUKIO's site to featured casinos and make deposits or engage with the platform, TUKIO receives commission. This is a performance-based revenue model typical of iGaming affiliate sites.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

TUKIO operates an affiliate marketing and content publishing platform that reviews, compares, and ranks international online casinos and sports betting sites operating without Swedish licensing. The platform publishes SEO-optimized Swedish-language editorial content — including top-10 rankings, comparison tables, bonus guides, and payment-method explainers — and earns affiliate commissions when referred users sign up and deposit at featured international operators.

Product overview

TUKIO is a single content platform — an independent review website for foreign online casinos and sports betting sites targeting Swedish players. The company does not offer a multi-module SaaS product; its sole offering is the TUKIO review and comparison platform, which publishes casino ratings, comparisons, guides, and bonus information for international gambling sites operating outside Swedish regulation.

Differentiator

Problem solved

Functional benefit

Products and services

• TUKIO Casino Reviews Platform

Quantifiable outcome

• Top 10 monthly rankings of international casinos serving Swedish market
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered featured and infrastructure.

• Ice CasinofeaturedOthersFeatured casino on TUKIO's top 10 list with Curaçao license (OGL/2024/822/0338). Offers up to €1,500 + 270 free spins welcome bonus. TUKIO reviews and ranks this casino as a recommended option for Swedish players.
• GlitchspinfeaturedOthersFeatured casino on TUKIO's top 10 list with Curaçao license (OGL/2024/589/0556). Offers 220% up to €2,200 + 100 free spins welcome bonus. Featured for slots from Pragmatic Play, Hacksaw Gaming.
• Golden PandafeaturedOthersFeatured casino with Anjouan license, highlighted for fast withdrawals and monthly withdrawal limit of ~€20,000. Offers 200% up to €5,000 + 50 free spins.
• Lucky PaysfeaturedOthersFeatured international casino with weekly tournaments and prize pots up to €7,000. Anjouan licensed. Featured for variety of games from multiple providers.
• Verde CasinofeaturedOthersFeatured mobile-friendly casino with Curaçao license (OGL/2024/686/018). Offers dedicated app, up to €1,200 + 220 free spins, and weekly cashback up to €1,000.
• NV CasinofeaturedOthersFeatured international casino with over 10,000 games from 100+ providers. Curaçao licensed (OGL/2024/1363/0705). Offers up to €2,000 + 225 free spins with fast crypto withdrawals (0-6 hours).
• Google AnalyticsinfrastructureTechnology or IntegrationThird-party web analytics platform used by TUKIO to measure website traffic and user behavior. Part of data collection infrastructure.
• Yandex MetricainfrastructureTechnology or IntegrationThird-party analytics service used alongside Google Analytics for insights on user interactions and website performance.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Spelpressen.com: Swedish-language casino and betting review and comparison site with affiliate-driven revenue model. Comparable in audience targeting (Swedish-speaking players) and content format (operator reviews, bonus comparisons, license information).
• Casinotopplistan.se: Swedish-language casino comparison and review site targeting the same Swedish player audience with curated rankings of international operators. Closely comparable in niche, language, and SEO-driven GTM motion to TUKIO.
• Game Lounge: Malta-based iGaming affiliate operator with strong Nordic roots, building and ranking SEO casino review sites that monetize via operator affiliate commissions. Closely comparable in business model and SEO-driven content approach, though serving multiple geographies.
• BonusFinder: Affiliate network specializing in casino and sportsbook bonus listings, geo-targeted to multiple jurisdictions. Directly comparable monetization (CPA/revshare commissions from operators) and review/bonus comparison content format.
• Allacasino.se: Swedish-market online casino review portal that ranks non-Swedish-licensed operators for Swedish players. Closely comparable in vertical, audience, and affiliate monetization model, with comparable SEO scale in the Swedish market.

Broad incumbents

• Catena Media: Large publicly listed iGaming affiliate operator with deep Swedish-market presence across casino and sportsbook verticals. Comparable as a multi-brand affiliate platform monetizing international operator partnerships via SEO content, though at significantly larger scale and geographic breadth.
• XLMedia (now Acquire Gaming): Performance media company historically focused on SEO-driven gambling and gaming affiliate sites. Highly comparable business model centered on organic search traffic and operator affiliate deals, though now repositioned toward broader consumer fintech verticals.
• Raketech Group: Nordic-headquartered iGaming affiliate and comparison operator with strong SEO-led casino and sportsbook review assets. Directly comparable monetization model (affiliate commissions from operators) and audience overlap in Nordic markets, though operating at broader geographic scale.
• Better Collective: Publicly listed Danish-founded iGaming affiliate group operating multiple Swedish-facing comparison and review brands. Comparable business model (affiliate SEO-driven traffic for licensed and non-licensed operators), but with broader portfolio of verticals and a much larger organization.
• Gambling.com Group: Publicly listed performance marketing company specializing in gambling and casino affiliate websites globally. Operates the same SEO/content + affiliate commission model as TUKIO but across multiple regulated markets and a far larger content footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/BonusjaktSE
• Instagraminstagram.com/freeplay_2026
• Pinterestpinterest.com/lilylilly23
• LinkedInlinkedin.com/company/tukio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TUKIO