REEFLINE
REEFLINE is a 501(c)(3) nonprofit developing a phased underwater public sculpture park and hybrid coral reef off Miami Beach, commissioning world-class artists to create functional reef habitat and serving eco-tourists, students, corporate sponsors, and the general public through free public access and paid boat tours.
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What REEFLINE does
REEFLINE is a 501(c)(3) nonprofit organization developing a multi-phase underwater public sculpture park and hybrid reef system approximately 820 feet offshore of Miami Beach, Florida, between 4th and 5th Street. Founded in 2019 by cultural placemaker Ximena Caminos, the project commissions monumental underwater sculptures that double as functional coral reef habitat, with Phase 1 (Concrete Coral by Leandro Erlich, 22 submerged concrete car modules) deployed in October 2025, Phase 2 (The Miami Reef Star by Carlos Betancourt and Alberto Latorre, and Heart of Okeanos by Petroc Sesti) planned for 2026, and Phase 3 (Blue Arts Award recipient) planned for 2027. REEFLINE operates through a multidisciplinary collective of marine biologists, coastal engineers, designers, and artists, supported by partnerships with OMA (masterplan), Coral Morphologic (coral science), Mission Blue, and academic institutions including Harvard GSD.
The organization's core technology combines marine-grade pH-neutral concrete sculptures engineered via mold casting and 3D printing with proprietary Coral Loks™ rapid coral transplantation technology and the Miami Native Coral Lab, which currently grows 2,200 resilient native corals (sourced from urban corals with demonstrated bleaching and disease resistance) for outplanting onto sculpture surfaces. Additional blue tech includes LED lighting systems for coral aquaculture and spawning induction. The site sits in approximately 20 feet of water and is permitted under County, State, and Federal law, with oversight from marine biologists and engineering advisors including Prof. Carlos M. Duarte and Jason Cummins, P.E.
REEFLINE's business model is nonprofit and donation-dependent. The park is permanently open and free to access for swimmers, snorkelers, and divers. Primary funding comes from a $5 million grant awarded by the City of Miami Beach in November 2022 through the Arts and Culture General Obligation Bond, supplemented by individual donations (founding star members and patrons), corporate sponsorships (Knight Foundation, Blavatnik Family Foundation, Uber, Luma Foundation), and limited revenue from paid Art & Science Discovery Dive boat tours (up to 20 guests per 2-hour charter) and merchandise through a Shopify online shop. With 1-10 employees and a lean operating structure, the organization channels nearly all capital into physical installations, coral propagation, and educational programs (Ocean Justice Fellowship, Miami-Dade school partnerships).
REEFLINE firmographics
Firmographics- Name
- REEFLINE
- Legal name
- REEFLINE
- Website
- https://thereefline.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- REEFLINE is a 501(c)(3) nonprofit developing a phased underwater public sculpture park and hybrid coral reef off Miami Beach, commissioning world-class artists to create functional reef habitat and serving eco-tourists, students, corporate sponsors, and the general public through free public access and paid boat tours.
- Ownership category
- akta.pro rank
REEFLINE industry classification
Industry- Product category
- Marine Conservation & Public Art
- NAICS
- Other Aquaculture (112519)
- akta.pro primary industry
- Guided Diving & Snorkeling Excursions (boat/shore trips) (THAAAIAB)
- akta.pro secondary industries
- Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves) (THAAAIAE), Snorkeling Tours & Reef Experiences (THAJAJAE)
Keywords
REEFLINE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Grants and Government Funding: REEFLINE is a 501(c)(3) nonprofit organization that receives significant funding from government grants. In November 2022, the City of Miami Beach awarded a $5M grant through the Arts and Culture General Obligation Bond approved by Miami Beach voters.
- Individual Donations: Relies on funding from individual donors, including founding star members and patrons listed in the organization.
- Corporate Sponsorships: Partnerships with businesses, institutions, and brands committed to sustainability, marine conservation, and the arts.
- Tour and Experience Revenue: REEFLINE Art & Science Discovery Dives offer boat tours with snorkeling/scuba experiences, paddleboarding, and coral gardening. Up to 20 guests per 2-hour tour.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free public access underwater trail |
| Other | Pay-as-you-go | Boat tours and diving experiences |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
REEFLINE product offering
Product offeringCore offering
REEFLINE operates a permanently open, free underwater public sculpture park and hybrid coral reef off Miami Beach, deploying large-scale commissioned art installations (Concrete Coral, The Miami Reef Star, Heart of Okeanos, and the forthcoming Blue Arts Award sculpture) that double as functional marine habitats. The project combines proprietary coral transplantation technology (Coral Loks™), a Miami Native Coral Lab for growing resilient native corals, and supports paid boat tour/diving experiences alongside public education and fellowship programs.
Product overview
REEFLINE is a multi-phase underwater sculpture park and hybrid reef system off Miami Beach, combining public art installations with marine ecosystem enhancement. The core offering consists of commissioned underwater sculptures (Concrete Coral, The Miami Reef Star, Heart of Okeanos, and the Blue Arts Award recipient piece) that function as hybrid coral reefs supporting marine biodiversity. These installations are supported by the Miami Native Coral Lab for coral propagation, proprietary Coral Loks technology for rapid coral transplantation, and Blue Tech innovations including LED lighting and 3D-printed structures. Visitor experiences include Art & Science Discovery Dives (boat tours with snorkeling/scuba), Audio Guides via Bloomberg Connects, and educational programs like the Ocean Justice Fellowship. The project operates as a 501(c)(3) nonprofit with a 10-year masterplan developed by OMA, deploying installations approximately 800 feet offshore along Miami Beach's coastline.
Differentiator
Problem solved
Functional benefit
Brands
- Miami Native Coral Lab: A research and development hub dedicated to safeguarding, regenerating and reproducing marine life by nurturing native coral species for reef regeneration.
- Blue Arts Award
Products and services
- Concrete Coral (Phase 1 Installation) Underwater sculpture installation by Leandro Erlich consisting of 22 marine-grade concrete car modules deployed offshore Miami Beach as a hybrid reef habitat. Functions as the inaugural public artwork and functional coral reef of the REEFLINE sculpture park, free for visitors to explore by snorkeling, diving, or paddleboarding.
- The Miami Reef Star (Phase 2 Installation) Phase 2 underwater sculpture by Carlos Betancourt and Alberto Latorre inspired by starfish migration and the interconnectedness of ocean stars, engineered with hybrid reef technology and 3D-printed components to support marine habitat development off Miami Beach.
- Heart of Okeanos (Phase 2 Installation) Phase 2 underwater sculpture by Petroc Sesti mimicking the heart of a blue whale, designed as a symbolic offering to the Greek god of the oceans and a functional marine habitat seeded with living corals to attract and shelter marine creatures.
- Blue Arts Award Commission Global commission program awarding a contemporary artist a $25,000 artist fee plus up to $300,000 production budget to create a site-specific underwater sculpture that doubles as a functional hybrid reef for REEFLINE's Phase 3 installation. Includes a jury of art world leaders and an immersive research trip for finalists.
- REEFLINE Art & Science Discovery Dives Guided 2-hour boat tour experience for groups of up to 20 guests combining art, science, and ocean exploration, featuring snorkeling or scuba diving with gear included, paddleboarding, and (for private charters) coral gardening alongside REEFLINE's science team. Available as private charters booked through [email protected]; weather dependent.
- Ocean Justice Fellowship Fellowship program empowering the next generation of ocean guardians, currently featuring inaugural fellow Bodhi Patil, who champions community-led coral solutions and bridges Indigenous ocean stewardship with marine conservation. Cultivates leaders across disciplines to heal and protect seas, available to young ocean stewards and community leaders.
- School and Educational Programs Interactive talks, workshops, and educational programs exploring marine conservation, reef restoration science, and art as a tool for change, delivered to Miami-Dade schools and partner educational institutions. Includes hands-on coral outplanting and citizen-science components for participating students.
Quantifiable outcome
- Currently growing 2,200 resilient corals with ambition to plant thousands across REEFLINE over the next decade
- +3 more outcomes
Companies that use REEFLINE
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
REEFLINE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
REEFLINE partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and moderate.
- OMA (Office for Metropolitan Architecture)coreLed by Shohei Shigematsu, OMA created REEFLINE's masterplan featuring phased deployment of permanent underwater sculptures functioning as hybrid coral reefs. OMA brings architectural vision and engineering expertise to the project.
- Coral MorphologiccoreLocal aquaculturists overseeing REEFLINE's hybrid reef structures. Co-authored scientific papers on Miami's resilient urban corals. Provides expertise in coral science and propagation for the Miami Native Coral Lab.
- Dive OperatorsminorLocal dive operators provide boat tours and diving experiences to REEFLINE site, including partnerships with Divers Paradise Miami for events like Dive with Pride during Earth Week Miami.
- Mission BluemoderatePartnership with Dr Sylvia Earle's organization for ocean conservation. Hosted REEFLINE Salon with Mission Blue featuring Dr Sylvia Earle who outplanted the first corals at REEFLINE.
- Harvard GSDminorHarvard Graduate School of Design hosted REEFLINE presentation by Ximena Caminos, featuring the project as a model for environmental public art.
- Luma FoundationminorPartner for Miami Art Week 2025: Art + Science Discovery Dives event, promoting REEFLINE's eco-tourism and conservation mission.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
REEFLINE competitors and assessment
Company assessmentEmerging players
- Coral Vita: For-profit coral restoration venture using accelerated coral growth techniques to restore threatened reefs. Comparable to REEFLINE's Miami Native Coral Lab in mission and methodology, but operates as a commercial venture rather than a nonprofit public attraction.
- Parley for the Oceans: Ocean conservation organization that partners with major brands (Adidas, etc.) on materials and creative campaigns. Shares REEFLINE's blend of cultural activation, corporate sponsorships, and ocean advocacy, though focused on plastic pollution rather than reef restoration.
Others
- Mission Blue: Dr. Sylvia Earle's ocean conservation organization and a current REEFLINE partner. Operates the global Hope Spot network and is a peer in the marine conservation and citizen-science engagement space.
- The Ocean Foundation: Community foundation focused on ocean giving, grantmaking, and supporting marine conservation projects globally. A peer in the marine conservation nonprofit funding ecosystem where REEFLINE competes for philanthropic capital.
- Reef-World Foundation: International NGO working on coral reef conservation and the Green Fins sustainable diving program. Comparable peer on the marine conservation and dive-tourism sustainability axis intersecting with REEFLINE's mission.
Direct peers
- MUSA (Museo Subacuático de Arte): Underwater sculpture museum off the coast of Isla Mujeres and Cancún, Mexico — the most well-known underwater sculpture park in the world and the closest direct comparable to REEFLINE's underwater sculpture park concept. Combines art with marine conservation and is a major dive tourism attraction.
- Coral Morphologic: Miami-based hybrid art and coral aquaculture studio co-founded by marine biologist Colin Foord and musician Jared McKay. A direct REEFLINE partner overseeing the aquarium and hybrid reef structures, with overlapping mission of combining contemporary art with urban coral propagation.
- Jason deCaires Taylor: Sculptor and creator of the world's first underwater sculpture park (Molinere Bay, Grenada) and several subsequent installations worldwide. REEFLINE's model of hybrid reef sculptures engaging marine life is structurally modeled on Taylor's body of work.
Broad incumbents
- Coral Reef Alliance: Largest international nonprofit dedicated solely to coral reef conservation, with a global grants and community-based restoration portfolio. Comparable on the marine conservation nonprofit dimension, though broader in scope and not a public-attraction operator.
Regional players
- Permansund Underwater Sculpture Park: Europe's first underwater sculpture park located in the fiords of Norway, featuring works by multiple artists. Same category of project (purpose-built underwater sculpture park attracting divers) but in a very different protected cold-water geography than REEFLINE's tropical coastal installation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
REEFLINE social profiles
Digital presenceREEFLINE financial estimates
Financial estimateRevenue estimate
Valuation estimate
REEFLINE leadership team
Management profileNumber of profiles
Profiles7 records
REEFLINE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REEFLINE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REEFLINE
What does REEFLINE do?
REEFLINE operates a permanently open, free underwater public sculpture park and hybrid coral reef off Miami Beach, deploying large-scale commissioned art installations (Concrete Coral, The Miami Reef Star, Heart of Okeanos, and the forthcoming Blue Arts Award sculpture) that double as functional marine habitats. The project combines proprietary coral transplantation technology (Coral Loks™), a Miami Native Coral Lab for growing resilient native corals, and supports paid boat tour/diving experiences alongside public education and fellowship programs.
Is REEFLINE a public or private company?
REEFLINE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was REEFLINE founded?
REEFLINE was founded in 2019. It employs 1 to 10 people.
How does REEFLINE make money?
Four revenue lines are on record. Grants and Government Funding is the primary driver. The others are individual Donations, corporate Sponsorships and tour and Experience Revenue.
Who are REEFLINE's main competitors?
Emerging players on record are Coral Vita and Parley for the Oceans. Others are Mission Blue, The Ocean Foundation and Reef-World Foundation. Direct peers are MUSA (Museo Subacuático de Arte), Coral Morphologic and Jason deCaires Taylor. Coral Reef Alliance is listed as a broad incumbent. Permansund Underwater Sculpture Park is listed as a regional player.
Does REEFLINE have an API?
No public API is recorded for REEFLINE.
What industry is REEFLINE in?
REEFLINE's product category is Marine Conservation & Public Art. Its primary akta.pro industry code is THAAAIAB, Guided Diving & Snorkeling Excursions (boat/shore trips), with a secondary code of THAAAIAE, Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves). Its NAICS code is 112519.