University of Finance & Marketing - UFM

What University of Finance & Marketing - UFM does

University of Finance & Marketing (Trường Đại học Tài chính - Marketing, UFM) is a public university in Vietnam, established on September 1, 1976 and operating under the Ministry of Finance (Bộ Tài chính). The institution delivers undergraduate, graduate (master's and doctoral), continuing education, and international-linked training across disciplines including finance, accounting, marketing, business administration, data science, law, tourism, and foreign languages, with multi-year undergraduate cohorts (cohort 25D alone admitted approximately 6,300 students in 2025). Its core academic operations are organized across seven faculties (Accounting-Auditing, Data Science, Law, Marketing, Business Administration, Commerce and Tourism, Foreign Languages) and five institutes (International Political Economy, Banking and Financial Technology, International Education/ISFM, Graduate Education, Continuing Education/ICE), with branch campuses in Huế and Quảng Ngãi in addition to four Ho Chi Minh City locations and a Phan Thiết/Lâm Đồng site.

The university's digital infrastructure includes the UFM Library mobile application (available on Android, iOS, and Windows), a Google Workspace-based student information lookup system with OTP authentication, a Training Management Portal (UIS), an electronic office system (E-office), an accreditation management system (KDCL), and the student employment portal (vieclam.ufm.edu.vn). It also publishes a peer-reviewed academic journal (jfm.edu.vn) and maintains partnerships with ACCA (UK), VAA (Vietnam Association of Accountants and Auditors), National Political Publishing House, Imperial Group, WinCommerce, and academic publishers (Springer, Emerald, Sage, IG Publishing), supporting international credential pathways and enterprise-driven placements.

UFM is funded through a combination of state allocation (via the Ministry of Finance), tuition fees on a credit-based pricing model across regular, part-work-study, international-linked, and graduate programs, scholarship contributions from corporate partners (e.g., Acecook Happy Scholarship 2025, Tâm Tài Việt, Tiếp sức đến Trường), and partnership revenue. Revenue is not publicly disclosed. The university markets directly to prospective students through its admission portal (tuyensinh.ufm.edu.vn), social media channels (Facebook, TikTok, YouTube, Zalo), and live-streaming recruitment events (MEGA LIVE UFM), and is currently pursuing ACBSP international accreditation as part of its 50th anniversary repositioning in 2026.

Name

University of Finance & Marketing - UFM

Legal name

Trường Đại học Tài chính - Marketing

Website

https://ufm.edu.vn

Company type

Private

Founded year

1976

Operating status

Operating

Short description

University of Finance & Marketing (UFM) is a public university under Vietnam's Ministry of Finance, founded 1976, delivering undergraduate, graduate, and continuing education in finance, accounting, marketing, business, law, data science, and tourism across campuses in Ho Chi Minh City, Huế, Quảng Ngãi, and Phan Thiết.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Technology & Computer Science Universities (EDAHALAH)

akta.pro secondary industries

International Branch Campus & Offshore Program Partnerships (EDAIABAI), Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)

Keywords

• Higher education services
• University degree programs
• Finance and accounting education
• Business administration programs
• Continuing professional education

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Training Fees: UFM generates revenue primarily through tuition fees from various training programs including regular university (đại học chính quy), part-time/part-work programs (vừa làm vừa học), international programs, and graduate education (sau đại học). The university also offers continuing education programs through the Institute of Continuing Education.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

UFM is a public university offering undergraduate, graduate (master's and doctoral), international-linked, and continuing education programs in finance, accounting, marketing, business administration, data science, law, tourism, and foreign languages. The university delivers education through regular full-time programs, part-time/work-study (vừa làm vừa học) tracks, international joint programs, and short-term continuing education courses, supported by digital library, student information, and employment portal services.

Product overview

University of Finance & Marketing (UFM) is a public university under Vietnam's Ministry of Finance offering undergraduate, graduate, and postgraduate education across disciplines including Finance, Marketing, Business Administration, Accounting, Law, and Tourism. The university provides a portfolio of digital services including the UFM Library mobile application, student employment portal, training management portal, and electronic office system. These products work together to support academic administration, student services, and library operations.

Differentiator

Problem solved

Functional benefit

Brands

• UFM Library: The central library system of UFM, providing digital and physical library services, research databases, and academic resources to students and faculty.
• UFM Library App
• MEGA LIVE UFM
• UFM Talk & Share
• Mùa hè xanh UFM

Products and services

• Regular Undergraduate Programs (Đại học Chính quy) Full-time undergraduate degree programs in finance, accounting, marketing, business administration, data science, law, tourism, and foreign languages, delivered across 7 academic faculties and institutes for Vietnamese high school graduates.
• Part-time / Work-Study Undergraduate Programs (Vừa làm vừa học)
• International Linked Programs (Viện Đào tạo Quốc tế - ISFM)
• Graduate Education Programs (Viện Đào tạo Sau đại học)
• Continuing Education Programs (Viện Đào tạo thường xuyên - ICE)
• UFM Library Service

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Political Publishing House (NXB Chính trị Quốc gia Sự thật)coreStrategic or Co-development Partner · 8 November 2025Strategic cooperation agreement signed on November 8, 2025 covering publishing, distribution, training, research, and academic communication on political-economic-social knowledge. The partnership provides access to authoritative materials and enhances research and academic publishing capabilities.
• WinCommerce (Công ty CP Dịch vụ Thương mại Tổng hợp WinCommerce)coreStrategic or Co-development Partner · 7 July 2025UFM organized a cooperation signing ceremony with WinCommerce on July 7, 2026, as part of training cooperation with organizations and enterprises.
• Vietnam Association of Accountants and Auditors (VAA)coreStrategic or Co-development Partner · 5 March 2025Strategic cooperation signing on March 5, 2025 for training support, professional development in accounting-auditing, research collaboration, student internship support, and career connections with enterprises. Includes academic competitions and scholarships for talented students.
• ACCA (Association of Chartered Certified Accountants - UK)coreStrategic or Co-development Partner · 22 May 2019Cooperation agreement signed on May 22, 2019 for joint training organization, experience sharing in business administration, finance-accounting-auditing. Students receive international professional certifications with global recognition and career opportunities through ACCA's multinational corporate network.
• Imperial GroupcoreStrategic or Co-development Partner · 16 May 2019Partnership for international-standard hotel-restaurant management training program. Students study at UFM for theory and IIHS for practical training with over 50% practical hours. Graduates receive UFM bachelor's degree, Niagara University recognition, and IIHS professional certification for employment in 4-5 star international hotels.
• The Orientor ProjectminorStrategic or Co-development Partner · 20 April 2019Cooperation agreement with the Orientor Project (CLB Doanh nhân & Quản trị) to connect young people with successful entrepreneurs through the 'What do young people need?' seminar series.
• VietravelminorStrategic or Co-development Partner · 23 March 2019Workshop 'Opening Career Doors with Vietravel' held on March 23, 2019 for Tourism, Marketing, and Business Administration students, providing practical career guidance and CV writing skills.
• VIVI Education (Công ty Cổ phần Phát triển Giải pháp giáo dục VIVI Education)coreStrategic or Co-development PartnerPartnership with VIVI Education as part of the November 8, 2025 cooperation agreement with National Political Publishing House for education solution development.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@ufm.official
• YouTubeyoutube.com/@UFM_HCM
• Facebookfacebook.com/ufm.edu.vn
• LinkedInlinkedin.com/company/ufm-hcm

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Finance & Marketing - UFM