What Vietravel does

Vietravel, formally Công ty Cổ phần Du lịch Vietravel, is Vietnam's largest professional tour operator, founded in 1995 and headquartered at 190 Pasteur, Ward Xuân Hòa, District 3, Ho Chi Minh City. The company is publicly listed on the Ho Chi Minh Stock Exchange (HOSE) under ticker VTR and employs 1,001–5,000 staff across 30+ domestic branches and six international offices in the USA (Westminster), Australia (Sydney and Melbourne), Thailand (Bangkok), Cambodia (Phnom Penh), and France (Paris). Its core business packages end-to-end travel — transportation, accommodation, meals, guided tours, and ancillary services — for outbound Vietnamese travelers and inbound international tourists, supplemented by Meetings, Incentives, Conferences, and Exhibitions (MICE) services for corporate clients.

Revenue is generated primarily through one-time packaged tour sales, with additional streams from MICE services, charter flight arrangements with airline partners (previously Vietravel Airlines, Air India), and ground transportation via wholly-owned subsidiaries WorldTrans and Asia Express. Distribution is hybrid: 30+ physical branches handle direct B2C sales, the vietravel.com platform and mobile app serve self-serve digital consumers, and a network of bank payment partners (Sacombank, Shinhan Bank, JCB, VIB, VNPAY, ZaloPay) plus OTA partnerships (MakeMyTrip) drive acquisition. Supporting product lines include the TripU free-and-easy (FIT) platform, Beevent communications subsidiary, VietravelPlus loyalty program, The Holiday travel magazine, and the Vietravel Green CSR initiative.

The technology stack centers on AI deployment for advertising optimization, customer data analysis, and chatbot/virtual assistant support, plus 360-degree virtual destination tours and an explicit public target of 70% digital revenue by 2030. The company holds ISO 9001:2015 certification, has received 13 consecutive World Travel Awards (2013–2025) including Asia's Leading Tour Operator 2025, and in November 2025 completed a Board-approved divestiture of its Vietravel Airlines equity stake and termination of the brand-name license.

Name

Vietravel

Legal name

Công ty Cổ phần Du lịch Vietravel

Website

https://vietravel.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vietravel (VTR, HOSE) is Vietnam's leading publicly traded tour operator, packaging domestic and international travel for individual and corporate clients through 30+ domestic branches, six international offices, and digital platforms supported by AI-driven booking, marketing, and customer analytics.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Tour Operators (561520), Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA), Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE), MICE/Group Air & Meetings Travel Management (Corporate Groups) (THAKACAH)

Keywords

• Packaged tour services
• Outbound tour operator
• Corporate travel management
• Domestic travel packages
• MICE event services

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tour Package Sales: Core revenue stream from selling complete tour packages including transportation, accommodation, meals, and guided experiences. Both domestic and international tour packages offered as one-time transactions.
2. MICE Services: Meetings, Incentives, Conferences, and Exhibitions tourism services for corporate clients. Includes team building tours, corporate events, and group travel arrangements.
3. Charter Flight Services: Arrangement of charter flights in partnership with airlines like Vietravel Airlines and Air India for tour packages, particularly for international routes.
4. Transportation Services: Through subsidiaries like WorldTrans and Asia Express for ground transportation services supporting tour operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Vietravel designs, packages, and sells domestic and international tour packages that bundle transportation, accommodation, meals, and guided experiences for individual leisure travelers. It also delivers MICE (Meetings, Incentives, Conferences, Exhibitions) services to corporate clients and arranges charter flights and ground transportation through subsidiaries WorldTrans and Asia Express, distributing through branch offices, its online booking platform, mobile app, and bank partner channels.

Product overview

Vietravel is Vietnam's leading professional travel organizer (established 1995, 30-year history), operating a multi-product travel ecosystem comprising its core booking platform at vietravel.com, the VietravelPlus loyalty program, M.I.C.E corporate events services, a 360-degree virtual destination experience, the Beevent communications/events subsidiary, The Holiday travel magazine, the TripU free-and-easy (FIT) tour sub-brand, and the Vietravel Green CSR/sustainability initiative. The company also has an extensive network of branches across Vietnam and international offices. Vietravel Airlines, which was previously operated as a subsidiary, was fully divested by Vietravel in November 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Vietravel M.I.C.E: Meetings, Incentives, Conferences, and Exhibitions tourism services for corporate clients
• Vietravel Green
• VietravelPlus
• TripU
• WorldTrans
• Asia Express
• Beevent

Products and services

• Vietravel Packaged Tours (Domestic and International) End-to-end bundled tour packages covering transportation, accommodation, meals, transfers, and guided tours for Vietnamese individual travelers across domestic and international destinations, sold through branches, the website, mobile app, and partner channels.
• Vietravel M.I.C.E Services Meetings, Incentives, Conferences, and Exhibitions services for corporate clients, including team-building tours, corporate events, conferences, and large-scale business event arrangements.
• Charter Flight Services Arrangement of charter flights in partnership with airlines (historically Vietravel Airlines and Air India) for tour packages on international routes such as Delhi-Phu Quoc and Taipei-Phu Quoc.
• Ground Transportation Services (WorldTrans and Asia Express) Ground transportation and logistics services for tour operations, provided through wholly-owned subsidiaries WorldTrans and Asia Express, supporting domestic and cross-border tour logistics.
• VietravelPlus Loyalty Program Member loyalty program with tiered benefits, exclusive promotions, reward points, and partner perks (e.g., Kymdan, Cocoon, Xanh SM) for frequent Vietravel travelers.
• TripU (Free & Easy Tours) Free-and-easy (FIT) independent travel packages providing flexible, non-guided travel options for travelers who want bundled basics without group tours.
• 360° Travel Experience (Du lịch 360 độ) Interactive 360-degree panoramic destination experiences that let customers virtually explore Vietnamese destinations (e.g., Hue, Can Tho, Ca Mau, Phu Quoc) prior to booking.
• Beevent (Event Management and Communications) Event management and communications services delivered through wholly-owned subsidiary Beevent, supporting corporate events and PR activities.

Quantifiable outcome

• AI deployment helps cut marketing costs dramatically and reduce workforce requirements by up to 30%

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major and supporting.

• IntouristcoreStrategic or Co-development Partner · 17 June 2026Strategic partnership signed at ASEAN-Russia Business Forum held in Kazan. Vietravel participates in Vietnam-Russia Investment and Trade Connection Program, marking expansion into Russian tourism market.
• MakeMyTripcoreStrategic or Co-development Partner · 8 May 2026Strategic partnership expansion to create multi-country travel circuits across Vietnam, Cambodia, and Laos for Indian tourists. Built on 2025 partnership, focusing on immersive travel experiences centered on local culture, heritage, food, and history. Capitalizes on rising demand for regional exploration and direct flight connectivity.
• Air IndiamajorChannel Partner/ Reseller/ Distributor · 1 August 2024Partnership for charter flight operations on Delhi-Phu Quoc routes. Air India operates 8 flights from December 2025 to January 2026 as part of Vietnam-India tourism bridge.
• Da Nang Tourism DepartmentcoreStrategic or Co-development Partner · 3 June 2024Cooperation agreement signed on June 3, 2024 at Da Nang for tourism development and promotion. Part of strategic development plan for central region tourism.
• SacombanksupportingGTM or Marketing PartnerPayment partnership offering 500,000 VND discount on tour bookings from 10-20 million VND. Additional 0% installment payment option. Ongoing promotions since 2024.
• Shinhan BanksupportingGTM or Marketing PartnerPayment partnership for tour booking discounts. 500,000 VND discount for international tours from 15 million VND. Part of financial partnership ecosystem.
• JCBsupportingGTM or Marketing PartnerPayment card partnership offering promotional discounts on tour bookings. Ongoing campaigns including 'Chạm hành trình - Nhận quà xinh' with premium luggage gifts.
• VNPAYsupportingGTM or Marketing PartnerPayment partnership for QR code payments. Discounts up to 350,000 VND on tour bookings. Digital payment integration for customer convenience.
• ZaloPaysupportingGTM or Marketing PartnerE-wallet payment partnership offering 1% discount (up to 500,000 VND) on tour bookings from 5 million VND.
• VIBsupportingGTM or Marketing PartnerPayment partnership with VIB credit card promotions. 300,000 VND discount on bookings from 30 million VND.
• KymdansupportingGTM or Marketing PartnerPartner for VietravelPlus membership upgrades. Premium pillow gifts for card tier upgrades and 25% discount vouchers for tours.
• Xanh SMsupportingGTM or Marketing PartnerGreen transportation partnership offering up to 50,000 VND discount on rides to/from Vietravel offices. Sustainability initiative part of Vietravel Green program.
• CocoonsupportingGTM or Marketing PartnerSkincare brand partnership for Japan tours. Gift sets for tour customers as part of 'Du lịch cùng Vietravel, nhận quà thuần chay Cocoon' campaign.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Saigontourist Holding: Vietnam's other large state-linked travel and hospitality group offering tour packages, MICE, and hotel services. Most directly comparable domestic competitor to Vietravel in packaged tours and inbound/outbound tourism.
• Hanoi Tourism Corporation (Hanoitourist): Major state-owned tour operator based in Hanoi offering domestic and international tour packages, MICE, and travel services. Comparable as a direct competitor in the Northern Vietnam market segment.
• Bến Thành Tourist: Ho Chi Minh City-based tour operator offering inbound and outbound tour packages with MICE capabilities. Comparable as another long-established Vietnamese tour operator competing for similar leisure and corporate clients.
• Traveloka: Leading Southeast Asian OTA operating in Vietnam with flights, hotels, and tours. Competes with Vietravel in the same Vietnamese traveler segment, particularly on digital booking convenience and tour discovery.
• Diethelm Travel Group: Established Southeast Asian DMC and tour operator with multi-country itineraries across Vietnam, Cambodia, Laos, Thailand. Comparable in inbound tour packaging and DMC-led destination services in the same regional markets Vietravel serves.

Emerging players

• MakeMyTrip: India's largest online travel platform and Vietravel's strategic partner for multi-country Southeast Asia circuits targeting Indian tourists. Comparable as a partner-channel competitor expanding outbound into Vietnam.

Broad incumbents

• TUI Group: Global integrated tour operator and hospitality group with packaged tour programs, airline, and MICE services across Europe and beyond. Comparable business model as a vertically organized tour operator at much larger scale.
• Trip.com Group: Global online travel company operating Ctrip, Trip.com, Skyscanner, and Qunar with strong Asia-Pacific presence. Comparable as a competitor and infrastructure partner for inbound/outbound Vietnamese travelers.
• Booking Holdings: Parent of Booking.com, Agoda, KAYAK, and Priceline — competing globally in Vietnam's online travel market. Represents the asset-light digital threat that Vietravel's 70% digital revenue target is designed to counter.

Regional players

• Wendy Wu Tours: Asia-specialist tour operator offering fully escorted group tours across East and Southeast Asia. Comparable as a competitor in long-haul international tour packaging for European and Western travelers visiting Vietnam.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vietravel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vietravel