What Rizzieri Aveda School for Beauty and Wellness does

Rizzieri Aveda School for Beauty and Wellness is a private, family-owned cosmetology and beauty education institution founded in 1924 by Italian immigrant Franco Cipriotti, and currently operated in its third generation under Owner/President Frank Rizzieri and Owner Anna Rizzieri. The school is headquartered in a 14,500 sq ft campus in Voorhees Township, New Jersey, and is the only Aveda partner school in the state, holding NACCAS accreditation. It serves aspiring beauty professionals primarily in New Jersey with secondary draw from New York and Pennsylvania, offering five core programs — Cosmetology (1,200 hours, $23,000), Skin Care (600 hours, $15,000), Barbering (900 hours, $16,000), Manicuring (300 hours, $5,800), and Teacher Training (500 hours, $6,500) — plus add-on certifications in MUD Makeup, Lash, and (through its Rizzieri Advanced Academy subsidiary) Permanent Makeup, Medical Aesthetics, and Advanced Hair.

The school's technology and curriculum is built on the Aveda eco-friendly plant-based product system as the core platform, augmented by the exclusive Sassoon Connect Vidal Sassoon precision cutting curriculum, the MUD (Make-up Designory) certification, and a proprietary Editorial Styling chapter developed by Frank Rizzieri using his RSession Pro Tools. A working student salon and spa, supervised by instructors, serves as the live training environment and generates a secondary revenue stream from the general public at reduced prices. Curriculum integration with Aveda's national network of salons and spas provides a built-in graduate placement pipeline.

Rizzieri's business model is tuition-driven B2C enrollment supported by federal financial aid administration (Pell Grants and Direct Loans) and a transaction-based student salon. Marketing is multi-channel: organic social (Instagram, Facebook, X), SEO, content marketing, on-campus open houses, high school vocational partnerships, and New York Fashion Week participation that leverages Frank Rizzieri's editorial profile. The school reports 86% completion, 69% placement, and 99% licensure rates as its primary outcome metrics. Recent strategic emphasis has been on expanding advanced and continuing education through the Rizzieri Advanced Academy sub-brand.

Name

Rizzieri Aveda School for Beauty and Wellness

Legal name

Rizzieri Aveda School

Website

https://rizzierischools.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

251–500 employees

Short description

Rizzieri Aveda School for Beauty and Wellness is a family-owned, NACCAS-accredited beauty school in Voorhees, NJ, founded in 1924 and the only Aveda partner school in the state. It trains aspiring cosmetology, esthetics, barbering, manicuring, and teaching professionals, and serves the New Jersey, New York, and Pennsylvania markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Voorhees

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Program Fees: Revenue from tuition fees for cosmetology, skin care, barbering, manicuring, and teacher training programs. Programs vary in duration from 300-1200 hours with corresponding tuition costs.
2. Student Salon and Spa Services: Revenue from student-run salon and spa services offered to the public, providing hands-on training opportunities for students while generating income. Services include hair, skin care, waxing, and nail services at reduced prices.
3. Financial Aid Administration: Administration of federal student aid including Pell Grants and Direct Loans for eligible students. School code 010903.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Rizzieri Aveda School for Beauty and Wellness delivers state-licensed beauty and wellness education programs (cosmetology, esthetics, barbering, manicuring, and teacher training) taught through Aveda's eco-friendly curriculum. Programs range from 300 to 1,200 hours and combine classroom instruction with hands-on practice in a working student salon. The institution also operates a public salon and spa where students perform supervised services and offers specialized certifications including MUD Makeup, Lash Technician, and an Advanced Academy covering permanent makeup, advanced aesthetics, and advanced hair training.

Product overview

Rizzieri Aveda School offers a portfolio of beauty education programs through its main campus and Rizzieri Advanced Academy division. The core offerings include Cosmetology (1200 hours), Skin Care (600 hours), Barbering (900 hours), Manicuring (300 hours), and Teacher Training (500 hours) programs. The school also provides specialized certification programs including MUD Make-up Designory, Lash Technician Certification, and Permanent Makeup Mastery through its Advanced Academy. Student Salon and Spa services provide hands-on training experience. All programs are taught using Aveda methods and products, with the school being the only Aveda partner institution in New Jersey.

Differentiator

Problem solved

Functional benefit

Brands

• Rizzieri Advanced Academy: Advanced beauty education programs including permanent makeup, makeup and lash academy, medical aesthetics, and advanced hair training.

Products and services

• Cosmetology Program 1,200-hour comprehensive cosmetology training covering hair, skin, nails, makeup, waxing, extensions, retail, and business development, taught through hands-on practice and Aveda methods; tuition $23,000 includes professional kit and all required fees.
• Skin Care (Esthetics) Program 600-hour esthetics training in facials, skincare treatments, spa techniques, and guest care with hands-on clinical experience, preparing students for New Jersey esthetician licensure; tuition $15,000.
• Barbering Program 900-hour training program covering precision cutting, grooming, and clipper techniques with supervised clinical practice preparing students for New Jersey barber licensure; tuition $16,000.
• Manicuring Program 300-hour manicure/pedicure program covering shaping, polishing, enhancements (acrylics, wraps, tips), spa-level techniques, sanitation, and fundamentals for building a book of guests, preparing students for nail technician licensure; tuition $5,800.
• Teacher Training Program 500-hour curriculum covering methods of teaching and cosmetology technical training with classroom leadership and advanced technical development, preparing students to become licensed New Jersey cosmetology instructors; tuition $6,500.
• Rizzieri Advanced Academy Advanced education sub-brand offering specialized programs in Permanent Makeup, Makeup & Lash, Advanced Medical Aesthetics, and Advanced Hair for licensed professionals seeking advanced certification and continuing education.
• Student Salon and Spa Services Public-facing salon and spa services performed by students under instructor supervision, including haircuts (starting at $10-$15), coloring, highlighting, texture services, facials, body waxing, makeup application, and nail services at reduced prices.

Quantifiable outcome

• 86% program completion rate
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• AvedacoreStrategic or Co-development PartnerExclusive partnership as the only Aveda Institute in New Jersey. Provides access to Aveda's nationally recognized eco-friendly curriculum, product line, and extensive network of Aveda salons and spas across the United States. Students gain career connections through Aveda's close-knit community of schools, salons, and spas.
• Vidal SassoonflagshipStrategic or Co-development PartnerRizzieri offers Sassoon Connect, the Vidal Sassoon precision cutting curriculum used by top professionals worldwide. This makes Rizzieri the only Aveda partner school in New Jersey with access to this exclusive curriculum.
• MUD (Make-up Designory)coreChannel Partner/ Reseller/ DistributorMUD Partner School offering Level I MUD Makeup Certification with options for further MUD certifications upon graduation at MUD campuses in New York or Los Angeles.
• Rsession Pro ToolsflagshipStrategic or Co-development PartnerHair tool company co-founded by Frank Rizzieri, providing professional styling tools. Editorial styling chapter in curriculum uses R-Session Editorial styling tools developed by Frank Rizzieri and business partner Kevin.
• VOMORflagshipStrategic or Co-development PartnerHair extension company exclusive to Aveda, co-founded by Frank Rizzieri. Provides training and products for hair extension services.
• Voorhees Animal OrphanageminorOthersLocal charity supported by Rizzieri Aveda School, demonstrating community involvement and social responsibility.
• charity: waterminorOthersInternational nonprofit focused on providing clean drinking water in developing nations. Rizzieri is a top fundraiser for the organization.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Vidal Sassoon Academy: Premier precision-cutting training institution built around the Sassoon brand. Comparable because Rizzieri offers the Sassoon Connect curriculum, putting them in the same celebrity-hair-craft training category and competing for students seeking high-end cutting credentials.
• Empire Beauty Schools: One of the largest cosmetology school chains in the US, offering cosmetology, esthetics, and nail programs. Directly comparable because they compete for the same aspiring beauty professional segment with multi-state footprints and similar NACCAS-accredited curricula.
• Aveda Institutes (national network): Direct peers operating under the same Aveda curriculum and brand network across other states. Comparable because they share Aveda's nationally recognized eco-friendly curriculum, product line, and salon/spa employer pipeline that defines Rizzieri's positioning.
• Milan Institute: Multi-location cosmetology and esthetics school chain primarily serving the Western US. Comparable because they offer similar cosmetology, esthetics, and nail programs with comparable tuition pricing and NACCAS-accredited status.
• Tricoci University of Beauty Culture: Multi-location cosmetology and esthetics school operating in the Midwest. Comparable because they offer similar program breadth (cosmetology, esthetics, barbering, nail) and compete in the same mid-priced trade-school segment with NACCAS accreditation.
• Hollywood Institute of Beauty Careers: Multi-program beauty school offering cosmetology, esthetics, nail, and makeup programs with multiple locations. Comparable because they target the same career-changer and entry-level student demographic with similar program breadth and tuition models.
• Paul Mitchell Schools: National chain of cosmetology and barbering schools built around the Paul Mitchell brand. Comparable because they monetize a celebrity stylist founder brand (similar to Rizzieri's Frank Rizzieri model) and offer multi-program portfolios with strong employer pipelines.
• Pivot Point International: Globally recognized cosmetology curriculum provider partnered with hundreds of schools. Comparable as both a curriculum/brand partner to schools and a competitor in training methodology, making them a relevant industry-standard peer.

Others

• Make-up Designory (MUD): Specialty makeup artistry training school and product brand. Comparable because Rizzieri is a MUD Partner School offering their Level I certification, making MUD a curriculum partner and adjacent specialized training competitor.

Regional players

• Total Image Beauty Academy: Cosmetology and esthetics school operating in New Jersey. Comparable because they are a direct in-state competitor targeting the same NJ student base with similar licensing-track programs, but they do not have the Aveda partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Rizzieri
• Facebookfacebook.com/rizzieriavedaschool
• Instagraminstagram.com/rizzieriedu
• LinkedInlinkedin.com/company/rizzierischools

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rizzieri Aveda School for Beauty and Wellness