What Mahadev Book does

Mahadev Book is an India-focused online betting platform that operates as a master agent hub rather than a single-property sportsbook. Its core product is a single betting ID that grants users interoperability across at least six third-party betting exchanges — Cricketbet9, 11xplay, Cricketbuzz, Gold365, Laser247, and Lotus365 — covering cricket (IPL, T20 leagues, international series), football, tennis, kabaddi, horse racing, live casino games (Teen Patti, Andar Bahar, roulette, blackjack, poker, slots), fantasy contests, and an Aviator crash game. Distribution is WhatsApp-first: account creation runs through verified agents over WhatsApp and Telegram with ID issuance typically completed within minutes, supported by a dedicated Android/iOS app (4.8 stars, 1M+ claimed installs, 25MB) and a website storefront.

Under the hood, the platform is mobile-first with a WhatsApp-based ID management system, biometric/PIN login, OTP authentication, two-factor authentication, 256-bit SSL encryption, and payment processing through UPI, Paytm, Google Pay, PhonePe, bank transfer, cryptocurrency, and e-wallets. The company claims PCI DSS Level 1 and iTech Labs RNG certifications. A February 2026 product update introduced an advanced cricket dashboard with real-time analytics, a revamped live casino interface, in-app ticketed support, personalized notifications, and a payment layer with built-in AI fraud detection.

The business model is transaction-based: the platform monetizes through fees on betting volume across sports and casino rather than subscription or licensing fees. Customer acquisition is driven by a Rs 500-per-referral affiliate program, WhatsApp/Telegram community channels, and direct agent outreach. Pricing comprises multiple bonus tiers (400% welcome bonus up to Rs 25,000, 10% first-deposit bonus on cricket IDs, 5% on casino IDs, 10% cashback on losses, weekly reloads), with a free demo ID tier for first-time users. Geographically, Mahadev Book operates only in India but is restricted in the states of Telangana, Orissa, Assam, Sikkim, and Nagaland.

Mahadev Book is also the subject of active criminal enforcement. India's Enforcement Directorate and CBI allege the syndicate generated approximately Rs 6,000 crore in proceeds of crime, with Rs 200 crore in daily proceeds at peak operations and Rs 450 crore per month at another point in the investigation. As of mid-2026, prime accused Sourabh Chandrakar (co-founder, Chhattisgarh native) had been arrested in Dubai in October 2024, fled to Oman by June 2026, and was detained under an Interpol Red Notice with India seeking extradition. Co-founder Ravi Uppal reportedly fled to Vanuatu. ED has attached/seized/frozen approximately Rs 4,336 crore in assets including Dubai properties in Burj Khalifa, Dubai Hills Estate, and Business Bay, has arrested 13 individuals, and has named 74 entities as accused across five prosecution complaints. According to the latest available data, the platform's website and app remain operational despite this enforcement posture.

Name

Mahadev Book

Legal name

Mahadev Book

Website

https://mahadevbooks.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mahadev Book is an India-focused online betting platform operating as a WhatsApp-based master agent hub for cricket, casino, and sports wagering across multiple integrated exchanges. It faces active ED/CBI criminal investigation for alleged illegal gambling.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC), Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), Player Account, KYC/AML & Fraud/ID Verification (MPAEACAF), E-Wallets & Stored-Value Accounts for Gaming (MPAEALAD)

Keywords

• Online sports betting
• Cricket betting exchange
• Live casino gaming
• Fantasy sports platform
• Betting ID service

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Betting Transaction Fees: Platform generates revenue through transaction fees on betting activities across cricket, casino games, and sports markets. Users place bets using funded accounts with the platform facilitating wagers and collecting fees on transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mahadev Book operates an online betting exchange and master agent hub that distributes betting IDs through WhatsApp- and Telegram-based agents, granting users access to cricket betting, live casino games, sports wagering, and fantasy gaming via a single ID interoperable with multiple third-party exchanges. The platform monetizes through transaction fees on betting activities across cricket (IPL, T20 leagues, international matches), casino games (Teen Patti, Andar Bahar, roulette, blackjack), and other sports (football, tennis, kabaddi, horse racing). Account creation is delivered via manual agent processing with claims of under-50-second ID activation.

Product overview

Mahadev Book operates as a unified online betting exchange platform and master agent hub, launched in 2012, offering access to multiple betting exchanges through a single ID system. The core product portfolio centers on the Mahadev Book platform itself, which provides the primary betting ID infrastructure connecting users to various third-party exchanges including Cricketbet9, 11xplay, Cricketbuzz, Gold365, Laser247, and Lotus365. The platform specializes in sports betting (cricket, football, tennis, kabaddi, horse racing) and live casino gaming (Teen Patti, Andar Bahar, roulette, blackjack, poker, slots) with specialized ID products (Cricket ID, Casino ID, IPL Betting ID, Demo ID) enabling differentiated access. Key offerings include the Mahadev Book Betting App for mobile access, Aviator crash game, fantasy sports contests, and Mahadev Book Predictions for expert betting tips. The platform processes payments through native integrations with UPI, Paytm, Google Pay, PhonePe, bank transfers, cryptocurrency, and e-wallets, while customer engagement relies heavily on WhatsApp and Telegram support channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Mahadev Book Online Betting Platform India-based online betting exchange serving as a master agent hub where users obtain a betting ID via WhatsApp or Telegram and gain access to multiple third-party exchanges (Cricketbet9, 11xplay, Cricketbuzz, Gold365, Laser247, Lotus365) for cricket, sports, and casino betting.
• Mahadev Book Betting App Mobile application for Android (5.0+) and iOS (11.0+), 25 MB in size, with claimed 1M+ installs and 4.8 star rating. Features fingerprint/face recognition login, push notifications, offline transaction history access, and exclusive app-only bonuses.
• Mahadev Book Cricket Betting ID Dedicated betting ID granting access to live cricket betting across IPL, T20 leagues (BBL, PSL), international tournaments, and Test/ODI matches with a 10% bonus on first registration.
• Mahadev Book Casino Betting ID Dedicated ID for accessing live dealer casino games including Teen Patti, Andar Bahar, roulette, blackjack, poker, and slot games, with a 5% first-deposit bonus and VIP tournament access.
• Mahadev Book IPL Betting ID Specialized betting ID for Indian Premier League matches with exclusive IPL promotions, live match streams, and professional betting tips targeted at IPL-focused bettors.
• Mahadev Book Demo Betting ID Free practice betting account with credentials User ID MAHADEVBOOK and password mahadeevbooks, allowing first-time users to explore the platform without risking real money.
• Aviator Crash Game Crash-style betting game where players place bets and cash out before the aviator flies away, with real-time increasing multipliers.
• Online Sports Betting Service Real-money sports betting on cricket, football, tennis, kabaddi, badminton, basketball, rugby, hockey, volleyball, and boxing with live odds and match updates.
• Football Betting Betting on football matches including Premier League, La Liga, and local tournaments with match result, over/under, both teams to score, and halftime/fulltime betting options.
• Horse Race Betting Peer-to-peer betting on horse races with up to 20% better odds, supporting exacta, win, trifecta, superfecta, quinella, place, and each-way bets with live streaming.
• Live Casino Games Live dealer casino games including premium HD blackjack, roulette, baccarat, and poker with 24/7 professional dealers and HD streaming.
• Fantasy Sports Games Fantasy sports contests where users create fantasy teams and place bets based on real player performance across various sports.
• Mahadev Book Predictions Free expert betting tips, odds analysis, and match predictions to help players make informed betting decisions across cricket, football, and other sports.

Quantifiable outcome

• Instant ID activation within 1-3 minutes
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Feature4 records

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Betway India: Betway is an internationally licensed online sportsbook with a strong India-focused cricket offering and casino; comparable as a competing sportsbook/casino platform targeting Indian bettors with similar product breadth.
• 1xBet: 1xBet is a global online sportsbook and casino operator serving Indian users with cricket, football, and live casino; directly comparable as an online sportsbook targeting the same Indian customer base with similar product mix.
• Parimatch: Parimatch is a Curaçao-licensed international sportsbook with significant India presence in cricket and football betting; comparable as a competing multi-vertical online sportsbook serving the same Indian customer cohorts.
• Tiger Exchange: Tiger Exchange operates within the Mahadev syndicate alongside Gold365 and Laser247, providing sports betting and casino products through similar agent-based distribution; direct peer by virtue of shared syndicate operations.
• 10Cric: 10Cric is an India-focused online sportsbook specializing in cricket, kabaddi, and football with integrated casino; directly comparable as a cricket-anchored sportsbook serving Indian users.
• Gold365: Gold365 is another Mahadev Book syndicate partner providing sports betting and live casino; comparable because it is distributed through the same WhatsApp-agent network and accessible via the same Mahadev ID.
• Lotus365: Lotus365 is a sister platform within the Mahadev Book syndicate, offering sports betting and live casino via the same master-agent hub model; directly comparable as a co-branded exchange accessible through the Mahadev Book ID.
• Laser247: Laser247 is part of the same Mahadev Book syndicate ecosystem and offers cricket betting, casino, and VIP access via the same agent-distribution model; highly comparable as a co-distributed exchange.

Emerging players

• Dream11: Dream11 is India's largest fantasy-sports platform with 200M+ users, adjacent to Mahadev Book's fantasy offering; comparable as an Indian skill-based gaming operator using similar payment rails and cricket-led acquisition, though operates within a distinct legal skill-gaming framework.
• MPL (Mobile Premier League): MPL is a leading Indian mobile gaming and casual wagering platform with fantasy, rummy, and casual games; comparable as an adjacent Indian real-money gaming operator with overlapping casual-player demographics and UPI-native payments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mahadevboo0k
• GitHubgithub.com/mahadevbookk
• YouTubeyoutube.com/@mahadev-book-id-login
• Pinterestpinterest.com/mahadevboo0k

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mahadev Book