Oko'a Farms

What Oko'a Farms does

Oko'a Farms is a family-owned organic agricultural enterprise founded in 2014 and headquartered in Kula, Upcountry Maui, Hawaii. The company cultivates over 70 acres of certified organic land (USDA Organic and CCOF certified), producing more than 190 varieties of fruits, vegetables, and herbs annually alongside a commercial operation of 1,000 pasture-raised egg-laying hens. Its core product is fresh, certified-organic produce, supplemented by pasture-raised eggs and a curated assortment of artisan goods sourced from a network of over 100 local vendors, farm producers, and neighborhood orchards. The business sells its own farm output plus these third-party products through a multi-channel distribution model: two physical retail storefronts (Upcountry at Kulamalu Shopping Center in Makawao, opened 2025; Wailea at Wailea Village Center, opened July 4, 2026), an online ordering platform, and a wholesale channel serving restaurants and other businesses. Both retail locations operate daily from 7 AM to 8 PM and accept EBT/food stamps as well as major credit cards, broadening accessibility across local demographics.

The company's go-to-market combines direct-to-consumer retail with agritourism. Oko'a Farms offers three bookable experience products via FareHarbor: an Upcountry Family Farm Tour ($35 children / $60 adults, 1 hour), a Private & Group Farm Tour led personally by founder Ryan Earehart ($300 base for up to 6 guests, 90 minutes), and a Farm-To-Table Dinner Experience at peak-ripeness seasonal pricing ($95 children / $295 adults, 3-4 hours). Marketing is community-driven, leveraging Instagram (@okoafarms), the company website, grand opening events, vendor samplings, chef collaborations, and a recently launched loyalty program. The company claims to serve over 120,000 residents and visitors annually, and its distribution is entirely concentrated on the island of Maui, with no mainland or international expansion indicated. Ownership remains with founder Ryan Earehart and partner Salvador Gil Coca, with no institutional capital, parent company, or external investors disclosed.

Revenue is generated through three primary streams: (1) retail produce and curated vendor goods sales across the two physical stores and the online storefront, (2) one-time agritourism ticket sales for tours and farm-to-table dinners, and (3) wholesale produce transactions with food-service and business buyers. The business is operated as a for-profit private company with no disclosed financials, no app, no API surface, and no AI/ML technology layer — the operating model is fundamentally a physical, retail-and-experience-based farm business rather than a software- or data-driven enterprise.

Name

Oko'a Farms

Legal name

Okoa's Farm

Website

https://okoafarms.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Oko'a Farms is a family-owned, USDA- and CCOF-certified organic farm in Kula, Maui that cultivates 190+ produce varieties on 70+ acres and sells fresh produce, eggs, and curated local goods through two retail stores, online ordering, wholesale, and bookable farm tours and dinners.

Ownership category

akta.pro rank

Product category

Organic Produce Farming

NAICS

Poultry and Egg Production (1123), Chicken Egg Production (112310)

SIC

Agricultural Production-Crops (100), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Organic Vegetable & Melon Farming (Open-Field) (AFAGAKAC)

akta.pro secondary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Organic farm produce
• Retail farm store
• Agritourism tours
• Pasture-raised eggs
• Local food market

Headquarters

HQ city

Makawao

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Produce Sales: Sale of fresh organic produce directly to consumers through two retail locations. The store offers produce from their own farm as well as over 100 local vendors, farm producers and neighborhood orchards.
2. Farm Tours and Experiences: Guided farm tours, private group tours, and farm-to-table dinner experiences offered at various price points. Revenue from ticket sales for tours and dining experiences.
3. Wholesale Produce: Wholesale produce sales mentioned as part of store offerings, serving restaurants and other businesses with fresh local produce.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Oko'a Farms grows certified organic fruits, vegetables, and herbs on 70+ acres in Upcountry Maui and operates a commercial flock of 1,000 pasture-raised egg-laying hens. It sells this produce, plus curated artisan goods from 100+ local vendors, through two retail storefronts, an online ordering platform, and a wholesale channel. The company also offers ticketed agritourism experiences including guided farm tours and farm-to-table dinners.

Product overview

Oko'a Farms operates as a family-owned organic farm and retail marketplace with two physical store locations (Upcountry at Kulamalu Shopping Center and Wailea at Wailea Village) plus an online ordering platform. The core offerings center on certified organic produce cultivated across 46-70 acres in Kula, Maui, supplemented by locally sourced artisan goods from over 100 vendors. The farm also operates a commercial pastured-egg operation with 1,000 hens. Experience-based offerings include three distinct farm tour products (Family Farm Tour, Private/Group Tours, and Farm-To-Table Dinner) and a loyalty program. All locations are open daily from 7 AM to 8 PM.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Organic Produce Certified organic fruits and vegetables grown on Oko'a Farms in Kula, Maui, including over 100 crop varieties cultivated annually across 46-70 acres. Sold to retail consumers, used in farm-to-table dinners, and supplied to wholesale customers.
• Pasture-Raised Eggs Eggs produced by a commercial operation of 1,000 pasture-raised egg-laying hens at the farm, sold at the Upcountry and Wailea retail stores and via online ordering.
• Artisan & Local Goods Rotating selection of locally made foods and specialty products from over 100 local vendors, farm producers, and neighborhood orchards, retailed at the Upcountry and Wailea stores alongside Oko'a's own produce.
• Upcountry Family Farm Tour One-hour guided tour through the farm's fields showcasing nearly 100 varieties of produce, suitable for families and individual visitors. Priced at $35 for children (12 and under) and $60 for adults, with a 15% Kama'aina discount available.
• Private & Group Farm Tour Exclusive 90-minute tour led personally by owner and founder Ryan Earehart for private groups of up to 25 guests. Priced at $300 for up to 6 guests, with each additional guest at $40.
• Farm-to-Table Dinner Experience Exclusive 3-4 hour sunset farm-to-table dinner featuring a seasonal menu built around ingredients harvested at peak ripeness. Priced at $95 for children (12 and under) and $295 for adults.

Quantifiable outcome

• Serves over 120,000 residents and visitors annually
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Local Bounti: Controlled-environment agriculture company operating indoor vertical farms producing fresh leafy greens and herbs. Comparable to Oko'a as an emerging competitor in fresh produce that could pressure Hawaii retail supply chains through technology-enabled scale.

Direct peers

• Kula Country Farms: A family-owned Maui farm in Kula operating a produce stand and agritourism experiences (pumpkin patch, farm tours). Most directly comparable to Oko'a given shared Kula location, retail farm-stand model, and agritourism offerings on the same island.
• Kumu Farms: Maui-based organic farm supplying restaurants, resorts, and direct customers with fresh island-grown produce. Comparable to Oko'a through its Maui organic production, restaurant wholesale channel, and direct-to-consumer retail mission.
• Hali'imaile Pineapple Company: Maui-based pineapple grower with farm tours and direct retail/gift shop offerings. Comparable to Oko'a as a single-crop Maui farm leveraging agritourism and curated retail to monetize Upcountry tourism traffic.
• Ali'i Kula Lavender: Upcountry Maui agritourism farm offering guided tours, on-site retail, and curated local-goods gift shop. Directly comparable to Oko'a's agritourism-plus-retail-store model in the same Kula/Hali'imaile region.
• Surfing Goat Dairy: Maui farm in Kula offering farm tours, cheese tastings, and on-site retail. Comparable to Oko'a through agritourism tour products, direct farm retail, and Upcountry Maui location targeting both residents and tourists.

Broad incumbents

• Whole Foods Market: National organic-focused grocery retailer with broad produce assortment and certified organic sourcing. Comparable to Oko'a as the dominant broad incumbent competing for organic produce spend, including on Maui where its Kahului store competes directly.
• Sprouts Farmers Market: Specialty grocer focused on fresh, natural, and organic products with strong produce departments. Comparable to Oko'a through an organic-first positioning and produce-led merchandising that targets health-conscious consumers.
• Earthbound Farm: Large-scale organic produce grower and salad producer supplying retailers nationwide. Comparable to Oko'a in certified organic farming and retail/wholesale distribution, but at vastly greater scale and broader geography.

Regional players

• Hawaiian Crown Plantation: Hawaii-based tropical fruit and specialty produce grower distributing to retailers and restaurants across the islands. Comparable to Oko'a as a Hawaii-only agricultural producer selling through wholesale and direct channels with a regional rather than national footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/okoafarms
• Xx.com/okoafarms
• Facebookfacebook.com/okoafarms

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oko'a Farms