Ali’i Kula Lavender
Ali'i Kula Lavender is a Maui-based organic lavender farm that cultivates and sells culinary, wellness, pet, and home lavender products direct-to-consumer via Shopify and an on-site gift shop, complemented by low-cost agritourism and farm tours.
- Company typePrivate
- Founded-
- HeadquartersKula, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ali’i Kula Lavender does
Ali'i Kula Lavender, operating through the legal entity The Lavender Farm Inc., is a privately held lavender farm and direct-to-consumer specialty products retailer located at 1100 Waipoli Road in Kula, Maui, Hawaii. Founded by Ali'i Chang, the company cultivates organic lavender on Maui's Upcountry slopes and converts it into culinary lavender, essential oils, bath and body items, apparel, kitchen products, pet care items, and home goods. These products are sold primarily through a Shopify e-commerce storefront that ships flat-rate to Hawaii ($10) and the continental US ($18), with international orders accepted by phone, and through an on-site gallery gift shop at the farm. The company operates an agritourism component, charging $3 general admission for self-guided walking tours Friday through Monday, and offers craft classes and curated chef collaborations as additional revenue. Its go-to-market combines content marketing, organic social media (Facebook, Instagram, Twitter, YouTube), Constant Contact email newsletters, and earned media in Time Out, Forbes, Honolulu Magazine, and Trip Savvy. It also runs a 'Find a Store Near You' retail locator for select wholesale partners. The business model rests on diversified SKUs across culinary, wellness, pet, and lifestyle categories, supplemented by low-cost farm admissions and a digital gift card program. It is a member of 1% for the Planet, committing 1% of sales to environmental nonprofits.
Ali’i Kula Lavender firmographics
Firmographics- Name
- Ali’i Kula Lavender
- Legal name
- The Lavender Farm Inc.
- Website
- https://aliikulalavender.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ali'i Kula Lavender is a Maui-based organic lavender farm that cultivates and sells culinary, wellness, pet, and home lavender products direct-to-consumer via Shopify and an on-site gift shop, complemented by low-cost agritourism and farm tours.
- Ownership category
- akta.pro rank
Ali’i Kula Lavender industry classification
Industry- Product category
- Agritourism and Botanical Products
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Organic Herb, Spice & Medicinal/Aromatic Plant Farming (AFAGAKAE)
- akta.pro secondary industry
- Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)
Keywords
Where Ali’i Kula Lavender is headquartered
LocationHeadquarters
- HQ city
- Kula
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ali’i Kula Lavender business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- E-commerce Product Sales: Online sales of lavender products including culinary lavender, essential oils, body care, pet products, culinary items, apparel, and home goods through their Shopify store.
- Farm Tourism and Admission: Visitors pay admission to tour the lavender farm, with craft classes available for additional revenue. Farm open Friday-Monday 10am-4pm.
- Gift Cards: Digital gift cards sold online for gifting occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Shipping - Hawaii |
| Unit Pricing | Pay-as-you-go | Standard Shipping - US Continental |
| Other | Pay-as-you-go | Promotional Free Gift with Purchase |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Ali’i Kula Lavender product offering
Product offeringCore offering
Ali'i Kula Lavender cultivates organic lavender on Maui's Upcountry slopes and sells a diverse portfolio of lavender-based products online and on-site, including culinary lavender (buds, essential oil, gourmet seasoning, honey, jellies, sugars, tea), bath and body care, pet grooming items, apparel, home goods, and gift cards. The company also operates the farm as an agritourism destination, offering weekend public admission with self-guided walking tours and craft classes for visitors.
Product overview
Ali'i Kula Lavender operates as a lavender farm and e-commerce retailer on Maui's upcountry region. The company offers a diversified product portfolio organized into eight main shop categories: Shop All, Featured Lavender Bundles, Bath & Body, Apparel & Accessories, Kitchen & Culinary, Lavender for Pets, Home & Office, and Gift Cards. Core products include culinary lavender (buds, essential oil, gourmet seasoning, sugars), personal care items (body butter, hand scrub, lip scrub, waterless hand soap), home products (sachets, body polish), and a unique pet care line. The company also sells gift cards and promotes seasonal sale items. In addition to products, the farm offers visitor tours, positioning itself as both a product company and agritourism destination.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen & Culinary Lavender Products Lavender-infused culinary items including 100% pure culinary lavender buds, lavender gourmet seasoning (dry marinade with red alae sea salt, macadamia nuts, and herbs), lavender honey, lavender lilikoi jelly, lavender sugar, and Kula Calm Organic Tea. Designed for home cooks, bakers, and culinary professionals seeking local Hawaiian botanical ingredients.
- Bath & Body Products Lavender-infused personal care items including lavender body butter trio (eye pillow, massage lotion, body butter cream), waterless hand soap, lavender lychee sugar body polish, and other skincare products. Targets consumers seeking natural, organic personal care.
- Lavender for Pets Lavender-based pet care products including shampoo and conditioner bundle for dogs and other pets, with a free pet poo bag canister included. Targeted at pet owners seeking natural grooming alternatives.
- Home & Office Products Decorative and aromatic lavender products for the home and office, including pure lavender sachets (organza bags filled with fragrant buds for drawers and closets), candles, and decor items. Designed for home fragrance and gifting.
- Apparel & Accessories Clothing and accessory items featuring the Ali'i Kula Lavender brand, providing branded merchandise for fans and tourists.
- Featured Lavender Bundles Curated product bundles offering discounted combinations of lavender items for gifting or personal use, including the Lavender Body Butter Trio gift set and the Gourmet Seasoning and Brush Bundle.
- Digital Gift Card Digital gift cards sold online through Square in customizable denominations for any gifting occasion, providing instant delivery for last-minute gifting.
- Sale Items Discounted and clearance lavender products available through the online store.
- Aloha Modern X AKL Helu Po Blanket Limited-edition collaboration blanket with Aloha Modern featuring Hawaiian moon phase designs and lavender field aesthetics. Sold as a flagship brand collaboration product for both AKL and Aloha Modern.
- Farm Tours and Agritourism Admission Guided and self-guided walking tours of the Ali'i Kula Lavender farm in Kula, Maui, with general admission at $3 and free self-guided walking tour. The farm is open Friday-Monday 10am-4pm (last entry 3:45pm). Craft classes are available for additional revenue. Targeted at tourists and visitors to Maui seeking an authentic Upcountry agritourism experience.
Quantifiable outcome
- Ranked #22 in Time Out's '25 Best Things to Do in Maui'
- +2 more outcomes
Companies that use Ali’i Kula Lavender
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Ali’i Kula Lavender technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ali’i Kula Lavender partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Aloha ModerncoreExclusive collaboration producing the Aloha Modern X AKL Helu Po Blanket, a limited edition product featuring Hawaiian moon phase designs combined with lavender aesthetic. This product collaboration represents a flagship brand partnership for both companies.
- Maui Cookie Lady (Mitzi Toro)coreFeatured chef partner who creates signature cookie recipes using AKL culinary lavender. The Anuhea Upcountry Breeze cookie collaboration features local musician Anuhea and includes lavender from the farm. Featured in Forbes Magazine.
- Chef Rob MasoncoreAKL Featured Chef creating recipes using AKL products including Gourmet Seasoning and Lavender Honey. Featured recipes include Lavender Smoked Pork Tenderloin and Earl Grey Lavender Creme Brulee. Roots in Philadelphia with Maui restaurant experience.
- Chef Jason RaffincoreAKL Featured Chef developing Mediterranean-inspired dishes using culinary lavender. Featured recipes include Lavender Olive and Oil Mix and Lavender Lomi Lomi Salmon with Mac Nut Streusel.
- Roark & RyeminorLocal Maui baker specializing in gluten-free and vegan options. Uses AKL Pure Culinary Lavender in products like Braided Lavender Focaccia. Ships off-island and available at local establishments.
- Maui WineminorNeighboring business in the Ulupalakua area. AKL promotes pairing suggestions featuring Maui Wine products alongside AKL lavender items like Lilikoi Lavender Jelly.
- Ulupalakua RanchminorNeighboring ranch business featured in AKL's supporting local businesses content, part of the Upcountry Maui agritourism ecosystem.
- Grandma's Coffee HouseminorNeighboring local business featured in AKL's supporting local content, representing the local coffee culture in the Upcountry Maui region.
- Surfing Goat DairyminorNeighboring Maui business featured in AKL's supporting local content, part of the diverse agricultural experiences available in Kula.
- Lei'ohu CosmeticsminorCosmetics company that co-hosted a Lavender Beauty Workshop at AKL farm in October 2023, using natural lavender-inspired ingredients.
- Ocean VodkaminorLocal distillery recommended in Kula Calming Tea cocktail recipes as the vodka choice for adult beverage preparations.
- Waihe'e FarmsminorLocal macadamia nut supplier whose products are featured in the Maui Cookie Lady's Anuhea Upcountry Breeze cookie, part of the local ingredient sourcing network.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ali’i Kula Lavender competitors and assessment
Company assessmentRegional players
- Maui Wine: Neighboring Ulupalakua-area Maui winery featured in AKL's local-partner ecosystem; shares Hawaiian agritourism channel and co-promotion with AKL products.
- Surfing Goat Dairy: Kula, Maui agricultural neighbor featured in AKL's Upcountry partner content; comparable agritourism operating model (farm tours, on-site shop, value-added food products) within the same micro-region.
- Kona Natural Soap Company: Hawaii-based natural soap maker featured on AKL's partner blog; shares Big Island origin story, lavender/body care category overlap, and Hawaiian artisan positioning.
Broad incumbents
- Young Living Essential Oils: Major essential oils and wellness products company with proprietary farms; competes in the lavender essential oil and aromatherapy space with global distribution.
- doTERRA: Large MLM essential oils company selling lavender oils and related wellness products globally; relevant competitor in the essential oils and aromatherapy category.
- L'Occitane en Provence: Global personal care incumbent built on Provençal lavender; competes in bath & body and aromatherapy with significantly broader distribution and brand recognition.
Emerging players
- Mountain Rose Herbs: Oregon-based organic botanical and culinary herb supplier with overlapping product categories in dried lavender, essential oils, and herbal ingredients, primarily serving wholesale and DTC herbal markets.
Direct peers
- Pelindaba Lavender: San Juan Islands-based organic lavender farm operating a farm store, e-commerce, and agritourism model nearly identical to AKL — farm tours, lavender culinary and body care products, and direct-to-consumer shipping.
- 123 Farm: Southern California organic lavender farm and Highland Springs Resort with on-site farm store, lavender culinary products, and immersive agritourism events — directly comparable operating model.
- Los Poblanos: New Mexico historic lavender farm and inn with on-site restaurant, farm store, lavender body care, and culinary products; similar agritourism-plus-product model at a larger hospitality scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Ali’i Kula Lavender social profiles
Digital presenceAli’i Kula Lavender financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ali’i Kula Lavender leadership team
Management profileNumber of profiles
Ali’i Kula Lavender funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ali’i Kula Lavender M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ali’i Kula Lavender
What does Ali’i Kula Lavender do?
Ali'i Kula Lavender cultivates organic lavender on Maui's Upcountry slopes and sells a diverse portfolio of lavender-based products online and on-site, including culinary lavender (buds, essential oil, gourmet seasoning, honey, jellies, sugars, tea), bath and body care, pet grooming items, apparel, home goods, and gift cards. The company also operates the farm as an agritourism destination, offering weekend public admission with self-guided walking tours and craft classes for visitors.
Is Ali’i Kula Lavender a public or private company?
Ali’i Kula Lavender is a private company. It is classified as family owned and is currently operating.
When was Ali’i Kula Lavender founded?
Ali’i Kula Lavender was founded in -1. It employs 1 to 10 people.
Where is Ali’i Kula Lavender based?
Ali’i Kula Lavender is headquartered in Kula, United States, in the North America region.
How does Ali’i Kula Lavender make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are farm Tourism and Admission and gift Cards.
Who are Ali’i Kula Lavender's main competitors?
Regional players on record are Maui Wine, Surfing Goat Dairy and Kona Natural Soap Company. Broad incumbents are Young Living Essential Oils, doTERRA and L'Occitane en Provence. Mountain Rose Herbs is listed as an emerging player. Direct peers are Pelindaba Lavender, 123 Farm and Los Poblanos.
Does Ali’i Kula Lavender have an API?
No public API is recorded for Ali’i Kula Lavender.
What industry is Ali’i Kula Lavender in?
Ali’i Kula Lavender's product category is Agritourism and Botanical Products. Its primary akta.pro industry code is AFAGAKAE, Organic Herb, Spice & Medicinal/Aromatic Plant Farming, with a secondary code of AFAJAKAD, Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts). Its NAICS code is 1114 and its SIC code is 2833.