Rakumachi Co.

Name

Rakumachi Co.

Legal name

楽待株式会社

Website

https://rakumachi.jp

Company type

Public

Founded year

2005

Operating status

Operating

Ownership category

akta.pro rank

Product category

Real Estate Investment Marketplace

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

Keywords

• Real estate investment platform
• Property marketplace
• Rental property listings
• Investment simulation tools
• Real estate education content

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Premium Subscription (楽待プレミアム): Annual or monthly subscription service offering unlimited access to premium articles, videos, cash flow simulations, land price maps, and property favorite count visibility. Revenue from recurring subscription fees.
2. Advertising from Real Estate Companies: Real estate companies and developers pay to advertise properties, promote seminars, and feature listings on the platform. Displayed as 'PR' content throughout the site.
3. Property Appraisal Matching Service: Connects property owners with 100+ real estate companies for property valuation and sale. Service is free for users seeking appraisals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Rakumachi Co. operates Japan's largest online real estate investment portal (rakumachi.jp) that aggregates listings of income-producing properties from real estate companies across all 47 Japanese prefectures, with 112,421+ listings. The platform provides investors with property search, cash flow simulation, asset-based valuation tools, rental management maps, educational content via Rakumachi News, expert Q&A, and seminars. Revenue is generated from premium subscriptions to individual investors, advertising from real estate companies, and transaction fees from property appraisal matching services.

Product overview

Rakumachi Co. operates 樂待 (Rakumachi), Japan's largest real estate investment platform as a suite of interconnected products. The core platform 樂待 functions as a portal connecting real estate investors with income-generating properties nationwide, supported by a database of over 112,000 listings. The ecosystem includes 収益物件検索 (Property Search) as the primary property discovery tool, 提案を受ける (Property Matching) for personalized proposals from real estate companies, and 大家さんの味方 (Owner's Ally) for post-purchase services including management company matching, renovation contracting, and property sale assessment. Content and community functions are served through 楽待新聞 (Rakumachi News), 楽待相談室 (Consultation Room), and 樂待相談室 (Q&A). Analytical capabilities are provided via キャッシュフローシミュレーション (CF Simulation) and 賃貸経営マップ (Rental Management Map). A premium tier, 楽待プレミアム, unlocks unlimited tool access and exclusive content. The platform also maintains a presence on YouTube and mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Rakumachi (楽待) - Core Real Estate Investment Portal Aggregates income-producing property listings from real estate companies across all 47 Japanese prefectures; serves as the primary entry point for individual investors and property owners
• 収益物件検索 (Property Search) Searchable database of income-producing properties across Japan with filters for region, price, yield, property type, building structure, and other investment criteria
• 提案を受ける (Property Matching/Proposal Service) Matching service where registered users input desired property criteria and receive tailored proposals from real estate companies, including access to non-public listings
• 楽待新聞 (Rakumachi News) News and content portal featuring real estate investment columns, practical case studies, video content, and market analysis
• 楽待相談室 (Rakumachi Q&A / Consultation Room) Q&A platform where investors ask questions and receive answers from other investors and experts on financing, property selection, and investment strategy
• 不動産投資セミナー (Real Estate Investment Seminars) Directory and booking system for real estate investment seminars hosted by developers and brokers, covering purchasing, financing, management, tax strategy, and exit planning
• 大家さんの味方 (Owner's Ally Services) Service suite for property owners offering multi-quote matching for management companies, exterior painting contractors, interior renovation contractors, and new construction contractors
• 物件売却査定 (Property Sale Assessment) Free multi-company property appraisal service that connects owners with real estate companies specialized in income properties to help them sell at optimal prices
• キャッシュフローシミュレーション (CF Simulation) Cash flow simulation tool that calculates after-tax annual returns, cumulative cash flow, and optimal sale timing for investment properties over up to 50 years
• 賃貸経営マップ (Rental Management Map) Interactive map displaying rental management information including road-based standard land prices, rental yields, population and household data, vacancy rates, hazard maps, and transaction examples
• 楽待プレミアム (Rakumachi Premium Subscription) Paid subscription offering unlimited access to premium articles and videos, extended usage of simulation and map tools, visibility on favorite property followers, and priority seminar registration
• Rakumachi Smartphone App (iOS & Android) Smartphone applications for iOS and Android providing mobile access to property search, premium features, and investment tools

Quantifiable outcome

• 112,421 properties listed on platform
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Rightmove: Rightmove is the UK's largest property portal and a publicly listed company. It is comparable to Rakumachi in business model (portal + listing/ad fees for agents/developers) and as a benchmark for the public-market valuation of a dominant national property portal.
• Zillow Group: Zillow is the leading US online residential real estate marketplace with portal, advertising, and mortgage offerings. While geographically separate, it is comparable to Rakumachi as the global reference point for the real-estate-investor portal/marketplace business model.
• REA Group: REA Group operates leading property portals in Australia and Asia (including the smartline family) and is publicly listed. Its portal-driven, advertising-led model and APAC footprint make it a benchmark comparable to Rakumachi's Japanese portal business.
• Yahoo!不動産 (Yahoo Real Estate): Yahoo!不動産 is operated under the Yahoo Japan ecosystem and aggregates broad residential and investment listings. As a high-traffic portal backed by a major internet platform, it competes with Rakumachi for both top-of-funnel search traffic and listing supply.
• LIFULL HOME'S: LIFULL HOME'S is one of Japan's major real estate search portals covering sale, rent, and investment properties. It competes with Rakumachi on SEO traffic for real estate queries and on listing/advertising supply from brokerages.
• athome (アットホーム): athome is a long-standing Japanese real estate portal with broad sale and rental listings. It competes with Rakumachi for brokerage relationships and advertising spend, and increasingly for the individual-investor segment.
• SUUMO (by Recruit): SUUMO is Japan's largest generalist real estate portal, operated by Recruit. While it spans sale/rent broadly, it also surfaces investment properties and competes for the same buyer intent and real estate company advertising budgets that Rakumachi monetizes.

Others

• Mitsui Sumitomo Finance & Leasing / Japanese megabank lending programs: Japanese megabanks and major leasing/finance companies (e.g., SMFL) are key counterparties for the property financing information layer that Rakumachi integrates. They are comparable as ecosystem participants whose lending appetite directly drives investor activity on Rakumachi.

Direct peers

• 健美家 (Kenbiya): Kenbiya is Japan's other leading real estate investment property portal, also focused on income-producing and investment properties for individual investors. It is the closest direct competitor to Rakumachi's investment-property niche and competes on listing count, financing tools, and investor content.

Regional players

• いえらぶ (ielove): ielove is a Japanese property tech company offering portals and SaaS for brokerages primarily serving the Japanese domestic market. It is comparable to Rakumachi as a Japan-focused proptech operator with adjacent brokerage workflow products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RakumachiNews
• YouTubeyoutube.com/user/RAKUMACHI
• Facebookfacebook.com/rakumachi
• Instagraminstagram.com/rakumachi
• TikToktiktok.com/@rakumachi.jp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rakumachi Co.