What RHUDE does

RHUDE is a privately held luxury streetwear and ready-to-wear fashion brand founded in 2015 by Rhuigi Villaseñor and headquartered in Vernon, Canada, operating with a small team of 11–50 employees. The company sells men's, women's, and accessories collections — spanning tees, shirts, denim, outerwear, knitwear, leather goods, fine jewelry, and footwear — at premium price points ranging from approximately $245 for entry-level T-shirts to over $4,100 for luxury outerwear and $3,400 for fine jewelry pieces. RHUDE operates a direct-to-consumer model primarily through a Shopify-based storefront at rh-ude.com, shipping globally to 80+ countries with multi-currency support (USD, CAD, EUR, GBP, among others), supplemented by select retail stockists and partner platforms for limited collaborations.

The brand runs a narrative-driven seasonal collection cadence anchored by runway shows and digital lookbooks — recent collections include PF26 "No Man's Land" (Dakar rally-inspired), SS26 "Renaissance Man," and PS26 "Regatta" (yachting-inspired) — that leverage storytelling around motorsports, vintage Americana, and contemporary masculinity. RHUDE extends its commercial surface and cultural reach through strategic limited-edition collaborations with high-prestige partners, including adidas (a 1,000-unit Como 1907 Fourth Jersey with smart authentication tags, proceeds donated to childhood leukemia research), Pirelli (track jackets), and French Burgundy wine domaines Domaine Dujac and Domaine Chavy-Chouet ("Grand Crew" capsule). Marketing is concentrated on Instagram, runway presentations, and email, with no disclosed wholesale anchor accounts or B2B revenue streams. The company has launched a "Made in Europe" manufacturing line and expanded into fine jewelry and women's categories, signaling diversification of both sourcing and addressable customer base.

Name

RHUDE

Website

https://rh-ude.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

RHUDE is a privately held luxury streetwear and ready-to-wear brand founded in 2015 by Rhuigi Villaseñor, selling premium men's and women's apparel, accessories, and fine jewelry direct-to-consumer globally via its Shopify storefront at price points from $245 to over $4,100, with brand extensions through collaborations with adidas, Pirelli, and French wine domaines.

Ownership category

akta.pro rank

Product category

Luxury Streetwear Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Retail-Jewelry Stores (5944)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

akta.pro secondary industries

Luxury & Designer Footwear Retail (CRAAADAH), Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)

Keywords

• Luxury streetwear
• High-end apparel
• Premium menswear
• Designer fashion
• Ready-to-wear

Headquarters

HQ city

Vernon

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: RHUDE generates revenue through direct-to-consumer sales of high-end streetwear apparel, accessories, and footwear. Products are sold at luxury price points ranging from $245 for basic tees to over $4,100 for premium outerwear. The brand operates a seasonal collection model with limited edition releases and collaborations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RHUDE designs, produces, and sells luxury streetwear apparel, footwear, accessories, and fine jewelry directly to consumers through its e-commerce site rh-ude.com. The brand's core offering is built around seasonal narrative-driven collections (e.g., PF26 NO MAN'S LAND, SS26 RENAISSANCE MAN, PS26 REGATTA), a Core Collection of wardrobe staples, and high-profile limited edition collaborations with partners including adidas, Pirelli, and French wine domaines. Products are priced at premium luxury levels, ranging from approximately $245 for entry-level tees to over $4,100 for outerwear, with global shipping and multi-currency support.

Product overview

RHUDE is a luxury streetwear and high-end fashion brand offering a comprehensive ready-to-wear portfolio organized primarily by seasonal collections. The core product line includes men's and women's apparel across categories such as tees, shirts, denim, shorts, swimwear, pants, outerwear, and sweatshirts, complemented by a Core Collection of essential wardrobe staples. The brand maintains distinct seasonal collections including PF26 NO MAN'S LAND (inspired by Dakar rally racing), PF26 HARRODS CUP, SS26 RENAISSANCE MAN (exploring contemporary masculinity), and PS26 REGATTA (yachting-inspired luxury travel wear). Signature offerings include the YOU Collection of luxury gemstone jewelry and a Leather Collection of premium goods. RHUDE extends its brand through strategic collaborations with adidas (Como 1907 Fourth Jersey with NFT-like authentication), Pirelli, and French wine domaines (Domaine Dujac, Chavy-Chouet). The brand also produces seasonal runway films and lookbooks showcasing its collections. Notable product lines include the Traxedo (combining tailored and leisurewear aesthetics), various track jacket and pant offerings, and limited edition capsules.

Differentiator

Problem solved

Functional benefit

Brands

• Como 1907 x RHUDE x adidas: Limited edition collaboration with Como 1907 football club and adidas, featuring a fourth jersey in a muted lake blue palette with gold detailing and celestial graphics.
• RHUDE x Pirelli
• RHUDE x Domaine Dujac
• RHUDE x Domaine Chavy-Chouet
• YOU Collection

Products and services

• PF26 NO MAN'S LAND Collection Pre-Fall 2026 seasonal collection drawing on the Dakar 91 rally route, featuring washed canvas jackets, silk pajama sets, flannels, and refined silhouettes with RHUDE signature treatments for the luxury streetwear consumer.
• PF26 HARRODS CUP Collection Pre-Fall 2026 collection offering track jackets, t-shirts, hoodies, pants, and shorts in vintage racing-inspired colorways (black, white, red, and vintage combinations).
• SS26 RENAISSANCE MAN Collection Spring/Summer 2026 collection exploring contemporary masculinity through tailored garments, technical cottons, fluid layers, and elevated sportswear that bridge formality and ease.
• PS26 REGATTA Collection Pre-Spring 2026 yachting-inspired collection featuring windbreakers, nautical jackets, camp-collar shirts, knitwear, linens, and reimagined Traxedo silhouettes blending refined nautical aesthetics with modern Americana.
• YOU Collection

Quantifiable outcome

• Limited edition Como 1907 collaboration: Only 1,000 jerseys available globally, with all proceeds supporting childhood leukemia research

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Como 1907flagshipStrategic or Co-development PartnerLimited edition collaboration creating the Como 1907 x RHUDE x adidas Fourth Jersey. Only 1,000 jerseys available globally, priced at €275. The jersey features RHUDE script, celestial graphics, and 'Stars On The Lake' on the reverse. Rhuigi Villaseñor describes it as 'a full circle moment' and homage to Los Angeles and his new life in Como. Each jersey includes a smart authentication tag. All proceeds go to fight against childhood leukaemia.
• adidasflagshipStrategic or Co-development PartnerStrategic collaboration creating the Como 1907 Fourth Jersey with RHUDE and Como 1907 football club. The partnership brings together football, fashion, and charitable purposes in a limited edition piece.
• Domaine DujaccoreStrategic or Co-development PartnerWine collaboration as part of the 'Grand Crew' limited edition capsule celebrating RHUDE's time in Burgundy, France. Products include bucket hats, tees, and hoodies featuring Domaine Dujac branding.
• Domaine Chavy-ChouetcoreStrategic or Co-development PartnerWine collaboration as part of the 'Grand Crew' limited edition capsule celebrating RHUDE's time in Burgundy, France. Products include hats, tees, and hoodies featuring Domaine Chavy-Chouet branding.
• PirelliminorStrategic or Co-development PartnerCollaborative collection featured on the main website under 'RHUDE X PIRELLI', highlighting a fashion and automotive partnership. The collaboration includes track jackets and other branded merchandise.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rhude
• Xx.com/rhudedesigns
• LinkedInlinkedin.com/company/rhude

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RHUDE