Harry Potter and the Cursed Child

What Harry Potter and the Cursed Child does

Harry Potter and the Cursed Child is a live theatrical production presented at the Lyric Theatre in New York City, operating as the official stage continuation of the Harry Potter story by J.K. Rowling, Jack Thorne, and John Tiffany. The production features a 2-hour-55-minute performance built around proprietary illusion design (by Jamie Harrison and Chris Fisher), projection mapping, advanced stagecraft, and an immersive lobby environment with QR code-activated augmented reality elements. The Broadway run is currently extended through May 9, 2027, with parallel international productions in London, Hamburg, Tokyo, Melbourne, San Francisco, Toronto, and a new Netherlands production announced.

The business model is multi-stream and transactional. Primary revenue comes from ticket sales, with standard pricing from $80, a Friday Forty lottery program offering $40 tickets, and school group pricing from $49 per student. Secondary revenue streams include merchandise (operated through cursedchildstore.com), themed food and beverage concessions (Butterbeer, Chocolate Frogs), premium VIP experiences (Ambassador Lounge Package), and a school licensing program operated through Broadway Licensing Global that generates royalty income from educational productions. Distribution operates through direct box office sales, the official website (ATGTickets-integrated), authorized resellers (Broadway.com), group sales for 10+ attendees, and TravelCircus hotel packages with Hyatt Centric Times Square.

The entity, Harry Potter Theatrical Productions Ltd, was founded in 2013 by J.K. Rowling and Neil Blair. The Broadway production is produced in collaboration with Sonia Friedman Productions and Colin Callender's Playground, with US general management by Bespoke Theatricals. The production has won a record-breaking 9 Olivier Awards and Tony Awards, and serves four primary customer segments: general theatre audiences and Harry Potter fans, school groups, premium/hospitality seekers, and NYC tourists. The underlying IP is licensed from Warner Bros. Entertainment (characters, names, and trademarks) and J.K. Rowling (publishing and theatrical rights).

Name

Harry Potter and the Cursed Child

Legal name

Harry Potter Theatrical Productions Ltd

Website

https://broadway.harrypottertheplay.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Harry Potter and the Cursed Child is a Tony Award-winning Broadway theatrical production at the Lyric Theatre in New York, featuring advanced illusions and stagecraft. It serves general audiences, Harry Potter fans, school groups, and tourists through ticket sales, merchandise, VIP packages, and global licensing.

Ownership category

akta.pro rank

Product category

Live Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industry

Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO)

Keywords

• Live theatrical productions
• Broadway theatre shows
• Stage performance tickets
• Theatrical licensing programs
• Immersive theatre experiences

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue from Broadway performance tickets at the Lyric Theatre. Standard tickets from $80, Friday Forty discounted tickets at $40, school group tickets from $49
2. Merchandise Sales: Official show merchandise and Harry Potter branded products sold through cursedchildstore.com and in-theatre gift shop including wands, apparel, books, and exclusive show memorabilia
3. Food and Beverage: Concessions including Butterbeer, themed food items (Chocolate Frogs, Bertie Bott's Beans), cocktails, and refreshments sold at theatre bars with mobile ordering available
4. Licensing Revenue: School and educational institution licensing through Broadway Licensing Global for productions of the play
5. VIP and Premium Experiences: Ambassador Lounge Package offering exclusive lounge access, dedicated bar service, bewitching gifts, and complimentary coat check. Premium seat options and hotel+ticket packages through TravelCircus partnership

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Harry Potter and the Cursed Child is a live theatrical stage play performed at the Lyric Theatre on Broadway in New York City, presented as the official continuation of the Harry Potter story. The 2-hour-55-minute production features theatrical magic, illusions, projection mapping, and interactive AR lobby experiences, with supporting offerings including themed concessions, official merchandise, educational group programs, premium VIP packages, and a global school licensing program.

Product overview

Harry Potter and the Cursed Child is a Tony Award-winning Broadway theatrical production presented at the Lyric Theatre in New York City. The offering consists of the core live theatrical performance—a two-hour-fifty-five-minute play featuring spectacular theatrical magic, illusions, and interactive audience experiences. Supporting the core show are multiple complementary products and services: an Education Program offering discounted school group tickets and study guides; Theatre Experience Enhancements including immersive AR-enabled lobby experiences, themed concessions, and VIP packages; the GalaPro accessibility app providing multilingual closed captioning and audio description; a Friday Forty affordable ticket program; a School Licensing Program enabling educational productions; Journey to the Eighth Story educational resources for new fans; and an Online Merchandise Store selling official branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Harry Potter and the Cursed Child (Broadway Production) A Tony Award-winning Broadway theatrical production presenting an original new story by J.K. Rowling, Jack Thorne, and John Tiffany. The 2-hour-55-minute play features theatrical magic, illusion effects, and an interactive theatre experience at the Lyric Theatre for general audiences aged 8 and up.
• Ambassador Lounge VIP Package A premium VIP ticket upgrade offering exclusive Ambassador Lounge access, dedicated bar service, bewitching gifts, and complimentary coat check for patrons seeking an enhanced theatre experience.
• Education Program (School Group Tickets) Discounted school group ticket program starting from $49 per student, bundled with educational study guides and talkback sessions designed for K-12 student field trips and classroom enrichment.
• School Licensing Program Official licensing program operated through Broadway Licensing Global that allows high schools and secondary schools worldwide to license and produce their own performances of the play.
• Official Online Merchandise Store Official online retail store at cursedchildstore.com selling show-branded merchandise including wands, apparel, scarves, books, and exclusive memorabilia for fans and theatre attendees.

Quantifiable outcome

• Record-breaking 9 Olivier Awards - most ever for a single production
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sonia Friedman ProductionscoreStrategic or Co-development PartnerWest End and Broadway production company responsible for developing and producing Harry Potter and the Cursed Child. Since 1990, SFP has developed over 160 productions winning 44 Olivier Awards including record-breaking 9 for Cursed Child.
• Colin Callender's PlaygroundcoreStrategic or Co-development PartnerTheatre and television production company founded in 2012, based in New York and London. Co-producer of Harry Potter and the Cursed Child.
• Harry Potter Theatrical Productions LtdcoreStrategic or Co-development PartnerFounded by J.K. Rowling and Neil Blair in 2013 to develop and produce the stage play. Controls international rights for the production and works closely with Sonia Friedman Productions and Colin Callender's Playground.
• TravelCircusminorGTM or Marketing PartnerHotel and ticket package partner for Harry Potter and the Cursed Child. Provides combined booking for show tickets and hotel accommodation with partner Hyatt Centric Times Square.
• Hyatt Centric Times SquareminorGTM or Marketing PartnerPreferred hotel partner located near Lyric Theatre. Offers special rates when booked with show tickets through TravelCircus partnership.
• Broadway Licensing GlobalminorChannel Partner/ Reseller/ DistributorOfficial licensing partner for Harry Potter and the Cursed Child, enabling high schools and secondary schools worldwide to apply for licenses to produce their own productions.
• Bespoke TheatricalscoreImplementation/ SI/ Consulting PartnerUS General Managers for the production. Partners Amy Jacobs and Devin Keudell manage Broadway productions with current/recent shows including Tina, Beetlejuice, Tootsie, The Ferryman, and Network.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Disney Theatrical Productions: Disney Theatrical is the broad incumbent IP-to-Broadway converter, operating Lion King, Aladdin, Frozen, and Beauty and the Beast simultaneously. Comparable in converting global family IP into long-running theatrical franchises with merchandise, licensing, and group sales.
• Sonia Friedman Productions: SFP is the producing partner for Cursed Child and operates as a broad incumbent across the West End and Broadway — a much larger theatrical producer with 170+ productions and 55 Olivier Awards. SFP is comparable in scale and award dominance and represents the structural overhead benchmark for producing economics.

Regional players

• Stage Entertainment: Stage Entertainment is the producing partner for the announced Netherlands production of Cursed Child and operates a portfolio of European musicals. It is a comparable producer operating primarily in Continental Europe, mirroring the international rollout pattern of Cursed Child.

Direct peers

• Frozen (Broadway production): Disney Theatrical's Frozen is a direct peer as an IP-based family Broadway musical targeting similar tourist, school group, and premium-experience segments with comparable ticket pricing tiers.
• Hamilton (Broadway production): Hamilton is a direct peer as a premium-priced, award-dominant Broadway commercial production. While not IP-licensed, it competes for the same high-end tourist, premium-experience, and group-sales segments and operates at comparable scale at a Times Square-tier venue.
• MJ the Musical: An IP-based (Michael Jackson) Broadway musical that directly parallels Cursed Child's model: leveraging a globally famous cultural icon, premium ticket pricing, family/tourist audience, and immersive staging. Highly comparable in GTM and audience segmentation.
• Wicked (Broadway production): Another long-running Broadway blockbuster based on a globally recognized IP (The Wizard of Oz universe). Wicked is a direct peer in terms of Broadway commercial theatre production, multi-revenue stream model (tickets, merch, licensing), and premium family-friendly positioning — competing for the same tourist and group audience as Cursed Child.
• The Lion King (Broadway production): Disney Theatrical's flagship Broadway production is a direct peer — a long-running IP-based Broadway show targeting families and tourists at the Lyric Theatre's competitor venues, with comparable ticket pricing, merchandise programs, and AR/immersive theatre trends.

Others

• Broadway Licensing Global: The licensing partner that operates the Cursed Child school licensing program. Comparable as the distribution/royalty layer that converts Broadway IP into school and amateur production revenue streams.
• Warner Bros. Discovery (Theatrical/IP Division): Warner Bros. holds the underlying Harry Potter trademarks and theatrical license rights that Cursed Child operates under. While not a direct competitor, it is the upstream rights holder whose licensing decisions materially shape Cursed Child's runway and economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CursedChildNYC

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harry Potter and the Cursed Child