What Bespoke Theatricals does

Bespoke Theatricals is a privately-held New York-based theatrical production management firm that provides company management and general management services to Broadway productions and North American tours. The firm supervises productions of varying scale and complexity, supporting artistic development and operational execution within the financial parameters set by producers. Its active portfolio includes Back to the Future The Musical, Harry Potter and the Cursed Child, Mamma Mia!, MJ: The Musical, and Stranger Things: The First Shadow, alongside a 60+ production historical track record. Operations are led by Founding Partner Nina Lannan and Partners Amy Jacobs, Devin Keudell, David Roth, and Danielle Saks, who have collaborated in Broadway management for over two decades.

The firm operates as a boutique professional services provider with 1-10 employees, headquartered in Midtown Manhattan's theater district at 230 West 41st Street. Revenue is generated through management fees from producers on a per-production contractual basis; pricing is not publicly disclosed and is negotiated directly based on production scope. Marketing and client acquisition are conducted almost exclusively through industry referrals and reputation within the Broadway community — there is no public-facing sales motion or product distribution. The firm also runs a structured 6-month internship program to develop early-career arts administrators.

Bespoke has no proprietary technology platform or productized offering; the value proposition rests on partner-level expertise, deep Broadway ecosystem relationships, and a track record managing marquee IP-driven productions. There is no disclosed external institutional investment or parent company ownership, and the ownership structure is founder/partner-owned. The business model is fundamentally relationship-driven and reputation-bound within a relatively closed industry network.

Name

Bespoke Theatricals

Legal name

Bespoke Theatricals

Website

https://bespoketheatricals.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Bespoke Theatricals is a New York-based boutique firm providing company management and general management services to Broadway and North American touring productions. Led by Founding Partner Nina Lannan and four Partners with two decades of collaboration, it manages five major shows including Harry Potter and MJ: The Musical.

Ownership category

akta.pro rank

Product category

Theatrical Production Management

NAICS

Theater Companies and Dinner Theaters (711110), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industry

Touring Theatre Productions (MPAGABAC)

Keywords

• Theatrical production management
• Company management services
• Broadway production oversight
• Arts administration services
• Theatrical touring coordination

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Theatrical Production Management Services: Bespoke Theatricals provides production management services to theatrical productions of all sizes and complexities. The company supports the artistic development and presentation of productions as envisioned by creative teams, within financial parameters established by producers. Revenue is generated through management fees for overseeing theatrical operations including company management for Broadway productions and tours.

Distribution channels1 record

Marketing channels1 record

Core offering

Bespoke Theatricals supervises and manages theatrical productions of all sizes and complexities, providing professional company management and production management services to Broadway and North American tour productions. The firm supports artistic development and presentation of shows as envisioned by creative teams, operating within financial parameters established by producers, and coordinates administrative, financial, and operational functions for touring productions across multiple venues.

Product overview

Bespoke Theatricals is a theatrical production management company that supervises and manages productions of all sizes and complexities. The company operates as a unified service offering under the leadership of Partners Amy Jacobs, Devin Keudell, David Roth, and Danielle Saks. Their portfolio includes current Broadway and touring productions: Back to the Future The Musical, Harry Potter and the Cursed Child, Mamma Mia!, MJ: The Musical, and Stranger Things: The First Shadow. The company also operates a structured internship program for early career arts administrators and maintains an extensive roster of past productions spanning decades of theatrical management.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatrical Production Management Services Comprehensive management of theatrical productions of all sizes and complexities, supporting artistic development and presentation within financial parameters established by producers. Includes overall production supervision and operational oversight for Broadway and touring productions.
• Company Management Services On-the-ground company management for Broadway productions and North American tours, including Company Managers, Associate Company Managers, Assistant Company Managers, and Company Management Fellows who handle day-to-day company coordination, administration, and logistics for cast and crew.
• Bespoke Theatricals Internship Program Early career arts administration internship program providing hands-on experience in managing theatrical productions and learning about general and company management on Broadway. Offers 6-month terms beginning in January and July.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Booking Group: Theatrical booking, management, and consulting firm for Broadway, touring, and live entertainment productions. Comparable in providing producer-side services across Broadway and tours.
• Playing Field Entertainment: Theatrical management firm providing general management and production services to Broadway and tour productions. Overlaps with Bespoke's core company management service line.
• Roth Kauer Egener Theatrical Group: Long-running Broadway general management firm serving producers of major productions. Directly comparable professional services firm with overlapping client base.
• Foresight Theatrical: Theatrical management and consulting firm working with Broadway and touring productions. Closely overlaps with Bespoke's company management and financial oversight offerings.
• Nina Lannan Associates: Founded by Nina Lannan (Bespoke's Founding Partner); historically a Broadway general management firm. Highly comparable predecessor organization and shared leadership lineage.
• Baseline Theatrical: Theatrical general management and production services company serving Broadway and Off-Broadway productions. Comparable service model and customer base to Bespoke.
• 101 Productions, Ltd. Long-standing Broadway production management and general management firm. Directly comparable to Bespoke as a B2B company management service provider serving Broadway producers and tours.

Broad incumbents

• Jujamcyn Theaters: Major Broadway theater owner/operator and producer. Comparable in that it operates within the Broadway ecosystem where Bespoke's clients stage their shows, though it is venue-side rather than services-side.
• The Shubert Organization: Largest Broadway theater owner/operator. While a venue landlord rather than a service firm, it sits in the same Broadway production value chain and often co-produces shows that Bespoke-type firms manage.

Emerging players

• Columbia Artists Theatricals: Theatrical management and producing entity with Broadway and touring focus. Comparable in service offerings but with a smaller/emerging footprint relative to Bespoke's current marquee portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bespoke-theatricals

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bespoke Theatricals