What Lauritz Knudsen Electrical and Automation does

Lauritz Knudsen Electrical and Automation (LK-EA) is an Indian electrical equipment brand operating as part of Schneider Electric India Private Limited, with its registered office and headquarters in Navi Mumbai, Maharashtra. The company manufactures and sells a full-stack portfolio of electrical and automation products spanning low-voltage and medium-voltage switchgear (LV IEC Panels, MCCBs, ACBs, MCBs, RCCBs, distribution boards), industrial automation (PLCs, the XT-series HMIs, variable frequency drives, soft starters), motor management (contactors, overload relays, the Supernova MPCB, and the SMARTCOMM software-and-hardware platform), protection relays (numrAL numerical relays, NDR11 neutral displacement relay, numerical motor protection relays), power quality and energy management (APFC controllers, digital panel meters, heavy-duty gas-filled capacitors, and AI-driven energy management systems), and adjacent solutions including EV charging, home automation, and pump starters for agriculture.

The business runs a hybrid go-to-market model anchored by an extensive channel: 100+ approved service centres, 30+ branch offices, a network of channel and approved service partners, plus Field Service Engineers, Switchgear Training Centres, and a direct-to-consumer e-commerce storefront called Smartshop that runs 24x7 with promotional discounts. Pricing is quote-based for most industrial SKUs, with revenue derived primarily from one-time hardware sales across LV/MV switchgear, automation, motor management, and energy management product lines, supplemented by lifecycle ProServe service contracts. The company sells into residential, agricultural, commercial, infrastructural, and industrial markets — including process industries such as chemicals, cement, metals, water, oil and gas, sugar, and power generation — and positions itself as one of India's largest electrical players with over 70 years of legacy and a 2.1 million sq. ft. manufacturing footprint.

Name

Lauritz Knudsen Electrical and Automation

Legal name

Lauritz Knudsen Electrical and Automation

Website

https://lk-ea.com

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lauritz Knudsen Electrical and Automation, a Schneider Electric India brand, manufactures and sells LV/MV switchgear, industrial automation, motor management, protection relays, energy management, EV charging, and home automation products across residential, agricultural, commercial, infrastructural, and industrial markets in India via 30+ branch offices, 100+ service centres, and a D2C e-commerce platform.

Ownership category

akta.pro rank

Product category

Electrical Equipment Manufacturing

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314)

SIC

Switchgear & Switchboard Apparatus (3613), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

akta.pro secondary industries

Substation Automation Systems (SAS), RTUs & HMI (EUADACAF), Control Room HMI/Visualization, Alarm & Event Management (EUADAEAJ)

Keywords

• Low voltage switchgear
• Industrial automation products
• Motor management solutions
• Power distribution equipment
• Electrical protection relays

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Electrical Switchgear Products: Sale of electrical products including LV IEC Panels, Power Distribution Products (MCCB, ACB), MCB, RCCB, Distribution Boards, Protection Relays, Motor Management products, and Medium Voltage equipment. Hardware sales are one-time purchases with potential for replacement and aftermarket service.
2. Industrial Automation Products: Sale of automation products including PLCs, HMIs, Soft Starters, Variable Frequency Drives, and related control systems for industrial applications.
3. Energy Management Solutions: Sale of energy management products including Digital Panel Meters, Tariff Meters, APFC controllers, and Power Factor Correction equipment.
4. Service and Support: ProServe lifecycle services including maintenance, support, and technical assistance through 100+ approved service centres.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Lauritz Knudsen Electrical and Automation manufactures and sells low voltage and medium voltage switchgear, power distribution products, motor management solutions, industrial automation equipment (PLCs, HMIs, VFDs, soft starters), electrical protection relays, energy management systems, EV charging solutions, and home automation products. The company serves residential, agricultural, commercial, infrastructural, and industrial markets through a nationwide network of channel partners, 100+ approved service centres, 30+ branch offices, and the Smartshop e-commerce platform.

Product overview

Lauritz Knudsen Electrical and Automation offers a comprehensive portfolio of electrical and automation products as one of India's largest electrical players with over 70 years of legacy. The product ecosystem spans power distribution (LV IEC Panels, Power Distribution Products, MCB/RCCB/Distribution Boards), industrial automation (PLCs, HMIs, Variable Frequency Drives, Soft Starters), motor management (Contactors, Overload Relays, MPCBs, Protection Relays), energy management (Digital Panel Meters, Power Quality Solutions), and specialized solutions (EV Charging, Home Automation, Industrial Signalling). The portfolio includes the XT Series HMIs (xT1000, xTE6000, xTS6000), SMARTCOMM analytics software, Supernova MPCB series, numrAL numerical protection relays, xS series soft starters, and Heavy Duty Gas Filled Capacitors. Services include ProServe lifecycle support and Smartshop e-commerce platform. Products serve residential, agricultural, commercial, infrastructural, and industrial markets with manufacturing facilities spanning 2.1 million sq. ft.

Differentiator

Problem solved

Functional benefit

Brands

• ProServe: The company's service brand offering lifecycle services with a network of 100+ approved service centres and 30+ branch offices.
• Smartshop

Products and services

• LV IEC Panels Switchboards and enclosures for efficient power control and distribution in industrial applications.
• Power Distribution Products (LV Switchgear) Low voltage switchgear products for power distribution including moulded case circuit breakers (MCCB) and air circuit breakers (ACB).
• MCB, RCCB and Distribution Boards Final distribution products including miniature circuit breakers (MCB), residual current circuit breakers (RCCB), and distribution boards designed for various electrical setups.
• Home and Distribution Products Designer switches and home automation products including modular switches and EnConnect home automation systems for residential applications.
• EV Charging Solutions Electric vehicle charging solutions offering an integrated ecosystem for EV charging with portable RCD options.
• Pump Starters and Controllers Complete range of agricultural solutions including submersible pump motor starters, mobile starters, and pump controllers for irrigation and farm applications.
• Medium Voltage Products Medium voltage transformers and switchgear engineered for industrial power distribution applications.
• Motor Management and Power Control Products Comprehensive portfolio including contactors, overload relays, motor protection circuit breakers, soft starters, and intelligent motor management solutions for industrial motor control.
• Protection Relays numrAL series of draw-out type numerical protection relays for LV and MV power system protection, control, and monitoring.
• Industrial Automation and Control Programmable logic controllers (PLC), human machine interfaces (HMI), variable frequency drives (AC drives), and soft starters for factory automation applications.
• Power Quality Solutions APFC controllers, power factor correction equipment, and reactive power compensation solutions for power quality improvement in industrial and commercial installations.
• Energy Management Products Digital panel meters, tariff meters, and energy management systems for real-time monitoring and optimization of electrical parameters.
• Industrial Signalling Products Timing devices, supply monitors, rotary switches, LED indicators, push button actuators, and monitoring devices for industrial control and signalling applications.
• SMARTCOMM Motor Management Solution Data collection and analytics software integrated with intelligent motor management hardware for complete motor management solutions in smart factories.
• ProServe Lifecycle Services Lifecycle services offering 100+ approved service centres and 30+ branch offices nationwide for product support throughout the product lifecycle.
• Smartshop E-commerce Platform Online e-commerce platform for purchasing low voltage electrical products with bulk discounts and doorstep delivery, available 24x7.

Quantifiable outcome

• Compact design reduces panel size and installation space requirements
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• C&S Electric: Indian switchgear, power bus, and motor management manufacturer with overlapping industrial customer base and product categories.
• Hager Group: European peer specializing in distribution boards, modular switches, and energy management — comparable portfolio focused on residential and commercial segments.
• ABB India: Direct competitor in India across switchgear, motors, drives, and industrial automation with a comparable pan-India channel and service network.
• L&T Electrical & Automation (Larsen & Toubro): Indian conglomerate's electrical and automation arm offering switchgear, motor control, and industrial automation products to overlapping industrial and infrastructure segments.
• Havells India: Leading Indian peer in switches, MCBs, distribution boards, and switchgear with strong consumer and contractor channels — direct overlap in residential and commercial categories.
• Polycab India: Indian electrical products leader expanding into switches, switchgear, and EV charging — overlapping in residential and distribution categories with growing industrial presence.
• Legrand India: Direct peer in wiring devices, distribution boards, and home/building automation with a strong presence in the same residential and commercial channels.
• Siemens India: Direct peer in low-voltage switchgear, motor management, PLCs, HMIs, and industrial automation, serving the same industrial and infrastructure customers.

Broad incumbents

• Schneider Electric: Global parent of Lauritz Knudsen and a broad incumbent in energy management and industrial automation; portfolio overlaps heavily with LK-EA products across global markets.
• Eaton: Global incumbent in electrical power management, switchgear, and motor protection; competes broadly with LK-EA's portfolio especially in industrial and utility applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lauritzknudsenea
• Facebookfacebook.com/lauritzknudsenea
• LinkedInlinkedin.com/company/lauritz-knudsen-electrical-automation
• Instagraminstagram.com/lauritzknudsenindia?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lauritz Knudsen Electrical and Automation