Broadway Museum & Art Gallery

What Broadway Museum & Art Gallery does

Broadway Museum & Art Gallery is a registered UK charity (Charity No. 1148543, Company No. 07995354) operated by Tudor House Broadway Trust, housed in a 17th-century Grade II* listed building at 65 High Street, Broadway, in the northern Cotswolds. Founded in 2016 following archaeological discoveries from Environment Agency flood works along Badsey Brook, the museum presents 8,000 years of local history across permanent collections (Cabinets of Curiosities, Roman era, wool trade, stage coach travel, William Morris, John Singer Sargent, the Broadway Colony) and temporary exhibitions (Willard Wigan: Tiny World, July 2026–July 2027; Buried Lives).

The museum operates as a community venture supported by volunteers and trustees, with a small paid management layer. Its technology stack is a standard SMB/charity toolkit: WordPress with WooCommerce and Elementor for the website, Fareharbor for online ticket and event bookings, Donorfy for membership and donor CRM, Stripe and PayPal for payments, Mailchimp for email, and Microsoft Clarity and Google Analytics for web analytics. Microsoft Clarity is used for heatmaps and session recordings; no AI/ML components are present.

Revenue is generated across seven streams: standard admissions (Adult £10, Concession £7), a six-tier membership programme (£12 Friend to £1,000 Patron Platinum), ticketed events and workshops (£3–£95), group bookings (£5–£12), school visits (£7/child), a retail shop, and donations. Donations are facilitated both domestically and, via Myriad USA, for US-based tax-deductible giving. The go-to-market is hybrid: direct-to-consumer through walk-in, online, and phone bookings, event-driven through exhibitions and workshops, and sales-led for schools and tour groups. Marketing relies on social media (Facebook, Instagram, TikTok, X), Mailchimp newsletters, and community referrals. The organisation is actively fundraising to acquire the building itself under a 'BUY OUR BUILDING' campaign.

Name

Broadway Museum & Art Gallery

Legal name

Tudor House Broadway Trust

Website

https://broadwaymuseum.org.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Broadway Museum & Art Gallery is a volunteer-run UK heritage charity in a 17th-century Cotswolds building, serving visitors, schools, tour groups, and patrons through exhibitions, events, memberships, and donations.

Ownership category

akta.pro rank

Product category

Heritage Museum and Art Gallery Services

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Art Museums (THAJADAA)

Keywords

• Heritage museum exhibitions
• Art gallery curation
• Educational school visits
• Family workshop events
• Guided historical tours

Headquarters

HQ city

Worcester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Admission Tickets: Standard entry tickets sold online via Fareharbor, by phone, or at reception. Adults £10, concessions £7, with free entry for Art Fund members, under 16s, and museum members.
2. Membership Subscriptions: Six-tier membership programme from £12/year (Friend) to £1,000/year (Patron Platinum). Provides unlimited free entry, exclusive event access, discounts, and member benefits.
3. Events and Workshops: Fees ranging from £3 (Broadway Crafters) to £95 (Dinner event) for talks, master classes, guided tours, family workshops, and special experiences like butter churning.
4. Donations: Charitable donations accepted online, with Gift Aid option. US donors can contribute via Myriad USA/Tudor House Broadway Trust US Fund for tax-deductible donations.
5. Retail Shop: On-site shop offering museum merchandise and gifts.
6. Group Bookings: Discounted group admissions at £5-12 per person depending on services, plus private hire options.
7. School Visits: Educational visits charged at £7 per child for 2-hour curriculum-aligned sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Broadway Museum & Art Gallery operates a heritage museum and art gallery in a 17th-century Grade II* listed building in Broadway, Cotswolds, offering general admission, temporary exhibitions (e.g., Willard Wigan: Tiny World, Buried Lives), guided tours, family workshops, master classes, talks, school visits, and group bookings. It also runs a six-tier membership programme and accepts donations. The museum presents 8,000 years of local history combined with art exhibits focused on the Broadway Colony and artists such as William Morris and John Singer Sargent.

Product overview

Broadway Museum & Art Gallery is a community museum offering a portfolio of visitor experiences centered on its permanent collection and rotating exhibitions. The core product is general museum entry (Adult £10, Concession £7), supplemented by special exhibitions such as the Willard Wigan: Tiny World microsculpture exhibition (July 2026-July 2027) and the Buried Lives archaeological exhibition. The museum provides experiential products including the 'Work for Your Supper, Churn Your Own Butter' dining experience, Museum Favourites Guided Tours, and a Talks & Events programme featuring historical lectures. Family activities include Fossil Handling Workshops, Butter Churning Workshops for Children, Tote Bag Printing, and Slime Making Workshops. Additional services include Group Visits (with Welcome Talks and Guided Tours), School Visits aligned with the National Curriculum, a six-tier Membership Programme (from Friend at £12/year to Patron Platinum at £1,000/year), and a Donations programme. The wellness offering includes Broadway Crafters and a Warm Welcome Space.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadway Museum Entry Ticket General admission ticket to Broadway Museum & Art Gallery, providing access to permanent collections and current exhibitions. Adults £10, concessions £7, under 16s and Art Fund members free. Open Mon–Sat 10am–4:30pm.
• Willard Wigan: Tiny World Exhibition Temporary exhibition showcasing microscopic sculptures by Dr Willard Wigan MBE, created on grains of sand, within the eye of a needle, in hollowed-out human hair, and on specks of dust. Open 10 July 2026 to 9 July 2027.
• Buried Lives: Unearthing 8,000 Years of Broadway's History Archaeological exhibition presenting 8,000 years of Broadway's history from the Mesolithic era through Saxon settlement, based on discoveries made during 2016 Environment Agency flood works along Badsey Brook.
• Work for Your Supper, Churn Your Own Butter Immersive 17th-century dining experience including museum entrance, welcome drink, butter churning lesson, and a rustic soup or Ploughman's meal. Priced £37.50–£45.
• Museum Favourites Guided Tour Weekly guided tour of Broadway Museum led by Anona van Lawick, covering highlights including Beaker People, Romans, the 17th-century coaching era, and the famous artists and writers of the Broadway Colony. Priced £15.
• Talks & Events Programme Series of historical and cultural talks and special events such as 'We request the pleasure of your company at Dinner' (£95), 'Following Sargent with Michael Shane Neal', 'Horatio Lord Nelson: Britain's Greatest Hero?', 'The Great Train Robbery', 'Cromwell: Royal Executioner or Our Chief of Men', 'The History of Perfume', and 'The Gilbert and Sullivan Story'.
• Master Classes Creative arts and craft workshops including Beginners Calligraphy Workshop (£60, led by Cotswolds Calligraphy) and Pet Figurine Workshop with Dave Short (£45).
• Family Activities Programme Interactive family offerings including Fossil Handling Workshop (Saturdays, free), Butter Churning Workshop for Children (£5), Tote Bag Printing (£6), Slime Making Workshop (ages 4+, free with admission), Make Your Own Beaker Pot (£20), Paint Your Own Dinosaur Money Boxes, Family Creative Space, Sensory Space, and Family Play Space.
• Fossil Handling Workshop Saturday workshop (1:30–2:30pm) in which participants handle real fossils from Blockley and Broadway, including ammonites and belemnites from the Jurassic period.
• Group Visits Group booking packages for 10+ visitors including self-guided entry (£7), Welcome Talk with tea/coffee in multiple languages (£8.50), and Guided Favourites Tour (£12). A 50% deposit may be required with final payment 14 days prior.
• School Visits Educational school trips priced at £7 per child for a 2-hour visit, aligned with the History National Curriculum and offering role play activities, character encounters, and DBS-checked volunteers.
• Membership Programme Six-tier annual membership programme: Friend (£12), Friend Plus (£35), Patron Bronze (£100), Patron Silver (£300), Patron Gold (£500), Patron Platinum (£1,000). Benefits include free unlimited entry, exclusive event access, discounts, and priority booking.
• Donations Monetary donations to support the museum's mission to buy the building and preserve the Grade II* listed heritage asset. UK donors can add Gift Aid; US donors can contribute through Myriad USA (501(c)(3)) for tax-deductible giving to Tudor House Broadway Trust US Fund.
• Wellness Programme Wellness offering including Broadway Crafters (every other Thursday, £3) and a Designated Warm Space available during museum open times.
• Living History Day Family event featuring 17th-century costumed characters, traditional craft demonstrations (butter churning, straw favours, coil pot making, beekeeping, spinning and wool-dyeing), live music, and hands-on activities. Free with standard admission.

Quantifiable outcome

• Viewing art in a museum setting can lower cortisol levels by 22% and reduce inflammatory responses by 30%
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered core, historical and minor.

• FareharborcoreTechnology or IntegrationThird-party booking platform used for online ticket bookings, event registrations, and tour reservations. Located in Netherlands.
• DonorfycoreTechnology or IntegrationCRM system used for managing memberships, donor relationships, and supporter communications.
• PayPalcoreTechnology or IntegrationPayment processing service for accepting online donations and purchases.
• StripecoreTechnology or IntegrationPayment processing service for ticket bookings and online transactions.
• MailchimpcoreTechnology or IntegrationEmail marketing platform used for newsletters and supporter communications.
• Ashmolean MuseumhistoricalStrategic or Co-development PartnerHistorical connection to Ashmolean Museum. The founding collection was bestowed by H.W. Keil and supported by Ashmolean Museum.
• Environment AgencyminorStrategic or Co-development PartnerFlood alleviation works along Badsey Brook in 2016 led to archaeological discoveries, resulting in the Buried Lives exhibition.
• Myriad USAminorStrategic or Co-development PartnerUS-based public charity (501(c)(3)) enabling American donors to make tax-deductible contributions to Tudor House Broadway Trust US Fund.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holburne Museum: Independent museum in Bath combining historic house setting with art collections and a programme of temporary exhibitions, events and learning activities. Comparable to Broadway's mix of heritage venue, art exhibitions and community programming at a similar regional scale.
• The Bowes Museum: Regional heritage museum in County Durham housing fine and decorative art collections in a historic building. Comparable as an independent, trust-operated regional museum combining historic building, art collection, exhibitions, school visits and membership.
• Corinium Museum: Independent museum in Cirencester focused on the Roman and Cotswolds history of the region. Closest direct peer: a regional museum in the Cotswolds centred on archaeology and local history, with school programmes, exhibitions and admissions-based revenue.
• Batsford Arboretum: Cotswolds visitor attraction near Moreton-in-Marsh combining gardens, plant collections, retail and events. Comparable as a rural Cotswolds day-visitor attraction reliant on tourism flow, with similar admissions and event revenue mix, though the offering is horticulture rather than heritage-focused.
• The Higgins Bedford: Independent museum in Bedford combining art, local history and cultural programming in a historic setting, with exhibitions, learning programmes and events. Comparable scale and operational mix to Broadway's regional museum model.
• Sir John Soane's Museum: Independent heritage house museum in London retaining the collector's arrangement of art and objects in a listed historic property. Comparable as a small, independent museum operating a listed historic building with free or low-cost entry and a strong education/outreach programme.
• Garden Museum: Specialist independent museum in London housed in a historic church building, combining exhibitions, events, learning programmes and a membership base. Comparable as a small, specialist heritage museum with a strong exhibitions-led programming calendar and similar operating pressures.
• Sudeley Castle & Gardens: Historic castle, gardens and exhibition venue in Winchcombe in the Cotswolds. Comparable as a Cotswolds-based heritage attraction combining historic property, exhibitions, events, school visits and admissions-led revenue in a similar volunteer-supported operating model.
• Chastleton House: National Trust-owned Jacobean country house near Chipping Norton in the Cotswolds, open to visitors with a focused programme of tours, events and family activities. Comparable as a Cotswolds historic property visitor attraction with school/family programming and a similar admissions and events revenue model.

Broad incumbents

• Ashmolean Museum: Major university-affiliated art and archaeology museum in Oxford and the founding supporter of Broadway Museum's collection (the H.W. Keil founding collection was bestowed with Ashmolean support). A much larger, established institutional incumbent in the same regional cultural ecosystem rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bwaymuseumuk
• Facebookfacebook.com/BroadwayMuseumUK
• Instagraminstagram.com/broadwaymuseumandartgallery
• TikToktiktok.com/@broadwaymuseum
• LinkedInlinkedin.com/company/tudor-house-broadway-trust

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway Museum & Art Gallery