Donorfy
Donorfy is a cloud-based CRM platform built for charities and non-profits to manage supporters, donations, Gift Aid, and fundraising campaigns, serving over 1,000 UK and Danish charity customers via tiered SaaS subscriptions and now operating as part of The Access Group.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Donorfy does
Donorfy is a cloud-based constituent relationship management (CRM) platform purpose-built for charities and non-profits, used to manage supporters, donations, Gift Aid claims, campaigns, events, and member relationships. The platform is delivered as a cloud-native, multi-tenant SaaS product hosted on Microsoft Azure and is offered in three subscription tiers — Starter, Professional and Enterprise — with a sliding fee scale designed to keep pricing accessible for smaller charities. Core capabilities include automated Gift Aid processing, donor journey management, campaign and event tracking, flexible income processing, and a donor-segmentation layer for fundraising analytics. The product is certified to ISO 27001 (information security) and ISO 9001 (quality management) and is marketed as up to 98% more carbon-efficient than traditional hosting models. Native plug-and-play integrations connect Donorfy to JustGiving, Enthuse, Stripe, Mailchimp, Dotdigital and Access Group's wider not-for-profit portfolio, while implementation is delivered through certified partners (MAST, Nahira, Daniel Raphael Consulting) and structured onboarding packages called Flightpaths, supplemented by the Donorfy Academy training platform.
Donorfy was founded in 2014 in the UK by Ben Brett and Robin Fisk, two software veterans with over 25 years of CRM-for-charities experience stretching back to Fisk Brett (1990) and ASI (2008). The company operates as a fully remote business of approximately 30 staff, deliberately hiring former fundraisers and charity-sector professionals. Revenue is generated primarily through tiered SaaS subscriptions (monthly or annual Direct Debit) with ancillary professional services billed at £130/hour in the UK and 1,300 kr in Denmark. The go-to-market combines a free 30-day self-service trial with inside-sales demos, channel partners for implementation, and — following the November 2024 acquisition by The Access Group — enterprise distribution through Access's not-for-profit software portfolio covering volunteer management, alumni CRMs, charity websites and Ad Grant management. The customer base spans over 1,000 charities (approaching 2,000) across hospices, NHS-linked charities, wildlife and animal welfare, community, heritage and arts, faith-based, small charities, and Danish NGOs, with no public revenue disclosure.
Donorfy firmographics
Firmographics- Name
- Donorfy
- Legal name
- Donorfy Limited
- Website
- https://donorfy.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Donorfy is a cloud-based CRM platform built for charities and non-profits to manage supporters, donations, Gift Aid, and fundraising campaigns, serving over 1,000 UK and Danish charity customers via tiered SaaS subscriptions and now operating as part of The Access Group.
- Ownership category
- akta.pro rank
Donorfy industry classification
Industry- Product category
- Nonprofit CRM Software
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)
- akta.pro secondary industry
- Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs (BPADAOAL)
Keywords
Where Donorfy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Donorfy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based CRM access with tiered pricing (Starter, Professional, Enterprise). Paid monthly or annually via Direct Debit. Sliding fee scale helps keep costs low for smaller charities.
- Professional Services: Implementation and consulting services including data migration, configuration, and training. Charged at £130/hour (UK) or 1,300 kr (Denmark) for time & materials, or fixed price for defined deliverables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter tier for small charities |
| Subscription | Monthly | Professional tier for mid-sized charities |
| Subscription | Monthly | Enterprise tier for large charities |
| Unit Pricing | Pay-as-you-go | Professional Services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Donorfy product offering
Product offeringCore offering
Donorfy is a cloud-based, multi-tenant CRM platform designed specifically for charities and non-profits to manage supporters, donations, Gift Aid claims, campaigns and events. It is sold as a SaaS subscription in three tiers (Starter, Professional, Enterprise) with a sliding fee scale for smaller charities, plus optional paid implementation and consulting services at £130/hour in the UK or 1,300 kr in Denmark. Native integrations with Stripe, JustGiving, Enthuse, Dotdigital and Mailchimp extend payment, fundraising and marketing capabilities.
Product overview
Donorfy is a unified cloud-based charity CRM platform offered in three subscription tiers (Starter, Professional, Enterprise) designed to help charities manage supporters, donations, and fundraising campaigns. The platform includes a knowledge base, support services, and Donorfy Academy for training. Implementation is supported through Flightpaths packages. Donorfy joined The Access Group in late 2024, expanding connectivity with additional not-for-profit software tools. The platform is certified to ISO 27001 and 9001 standards and is hosted on Microsoft Azure.
Differentiator
Problem solved
Functional benefit
Brands
- Donorfy Starter: Entry-level charity CRM tier for small organisations.
- Donorfy Professional
- Donorfy Enterprise
- Donorfy Academy
Products and services
- Donorfy Cloud-based, multi-tenant CRM specifically designed for charities and non-profits to manage supporters, donations, campaigns, events, Gift Aid claims and donor journeys; available in Starter, Professional and Enterprise subscription tiers.
- Donorfy Academy Online training platform providing tutorial videos and live training sessions for Donorfy customers and prospective users.
- Flightpaths Implementation packages providing structured onboarding, configuration and migration services to help charities get started with Donorfy.
- Donorfy Professional Services Time-and-materials implementation and consulting services covering data migration, configuration and training for charities adopting Donorfy, with fixed-price options for defined deliverables.
Quantifiable outcome
- Saves dozens of hours per month for individual charities (e.g., Operation Smile)
- +1 more outcomes
Companies that use Donorfy
Customer profileNamed customers20 records
Segments9 records
Ideal customer profiles1 record
Donorfy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Donorfy partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- The Access GroupcoreDonorfy was acquired by The Access Group in November 2024. The acquisition provides Donorfy with more resources to innovate and enhance its platform. Customers benefit from connectivity to Access's wider network of not-for-profit software including volunteer management, alumni CRMs, charity websites, and Ad Grant management.
- DotdigitalcoreIntegration partnership for email marketing automation and customer engagement platforms
- JustGivingcoreIntegration partnership enabling charities to connect fundraising pages and donation data with Donorfy CRM
- StripecorePayment processing integration for processing donations with flexible payment options
- MailchimpcoreEmail marketing integration for newsletter delivery and campaign management
- MASTcoreCertified implementation partner helping charities migrate, configure and maximize Donorfy use
- NahiracoreCertified implementation partner providing Donorfy configuration and implementation services
- Daniel Raphael ConsultingcoreCertified implementation partner with expertise in charity CRM implementation
- DonorCareminorDonorCare team joined Donorfy bringing additional expertise and capabilities to the product
- EcologiminorPartnership with Ecologi to fund impactful climate solutions including reforestation and carbon offset projects
- Microsoft AzurecoreCloud hosting platform. Azure has been carbon-neutral since 2012 and is committed to being carbon negative by 2030
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Donorfy competitors and assessment
Company assessmentDirect peers
- Bloomerang: US-headquartered donor management and fundraising CRM purpose-built for small and mid-sized nonprofits. Closest direct competitor to Donorfy in product scope, target customer and SaaS pricing model.
- DonorPerfect: Long-standing donor management CRM for small to mid-sized nonprofits, with strong installed base in the US. Comparable product functionality and customer segment to Donorfy's Professional and Enterprise tiers.
- Funraise: Modern nonprofit fundraising platform covering online donations, CRM, events and donor management. Direct competitor in the digital-first, mid-market charity CRM segment.
- Keela: Canadian charity CRM with donor management, email marketing and reporting, targeting small and mid-sized nonprofits. Comparable vertical SaaS positioning to Donorfy.
- Neon One: US nonprofit software suite combining CRM, donor management, payments and marketing tools for small and mid-sized charities. Comparable product scope and customer profile to Donorfy.
- Little Green Light: Donor management CRM built specifically for small nonprofits, with Gift Aid-style tracking, events and communications. Closest smaller-scale peer to Donorfy's Starter tier.
Broad incumbents
- Bonterra: Roll-up of nonprofit software brands (Network for Good, GiveButter, CyberGrants, etc.) offering donor CRM, fundraising and grants management. Competes with Donorfy in the mid-market NFP software category.
- Blackbaud: Largest dedicated provider of nonprofit software (Raiser's Edge, NXT, Financial Edge, etc.). Competes with Donorfy at the upper end of the UK charity market where larger charities run on Blackbaud stacks.
- Salesforce.org (Nonprofit Cloud): Salesforce's nonprofit arm offers Nonprofit Cloud, a CRM for charities with fundraising, program management and case management. It is the dominant generalist CRM that charities adopt before evaluating vertical specialists like Donorfy.
- Microsoft Cloud for Nonprofit: Microsoft's vertical offering for nonprofits, built on Dynamics 365 and the Power Platform, targeting the same UK and global charity CRM buyer that Donorfy serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Donorfy social profiles
Digital presenceDonorfy compliance and trust
Trust signalCompliance2 records
Donorfy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Donorfy leadership team
Management profileNumber of profiles
Profiles18 records
Donorfy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Donorfy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Donorfy
What does Donorfy do?
Donorfy is a cloud-based, multi-tenant CRM platform designed specifically for charities and non-profits to manage supporters, donations, Gift Aid claims, campaigns and events. It is sold as a SaaS subscription in three tiers (Starter, Professional, Enterprise) with a sliding fee scale for smaller charities, plus optional paid implementation and consulting services at £130/hour in the UK or 1,300 kr in Denmark. Native integrations with Stripe, JustGiving, Enthuse, Dotdigital and Mailchimp extend payment, fundraising and marketing capabilities.
Is Donorfy a public or private company?
Donorfy is a private company. It is classified as corporate owned and is currently operating.
When was Donorfy founded?
Donorfy was founded in 2014. It employs 11 to 50 people.
Where is Donorfy based?
Donorfy is headquartered in London, United Kingdom, in the Europe region.
How does Donorfy make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are Donorfy's main competitors?
Direct peers on record are Bloomerang, DonorPerfect, Funraise, Keela, Neon One and Little Green Light. Broad incumbents are Bonterra, Blackbaud, Salesforce.org (Nonprofit Cloud) and Microsoft Cloud for Nonprofit.
Does Donorfy have an API?
No public API is recorded for Donorfy.
What industry is Donorfy in?
Donorfy's product category is Nonprofit CRM Software. Its primary akta.pro industry code is EDALAOAD, Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship), with a secondary code of BPADAOAL, Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs. Its NAICS code is 81321 and its SIC code is 7372.