Able Digital

What Able Digital does

Able Digital (上海卓越睿新数码科技股份有限公司 / Shanghai Zhuoyue Ruixin Digital Technology Co., Ltd.) is a Shanghai-headquartered, Hong Kong-listed (hkg:2687) digital education company founded in 2008 that provides digital educational content, platforms, and on-site support services to Chinese higher education institutions, including universities and vocational colleges. The company's flagship offering is the ZhiHuiShu (智慧树) credit course sharing platform (学分课程共享平台), launched under the ZhiHuiShu brand in 2013, which as of 2025 hosted over 20,000 digital courses and had recorded over 100 million course plays. The platform covers the full teaching-learning lifecycle - 教、学、练、考、评、管 (teaching, learning, practice, examination, evaluation, management) - and is supported by 44,000+ digital education content products spanning 12 Ministry of Education-recognized academic disciplines and 92 specialties. A knowledge graph (知识图谱) business, launched in 2022, had delivered over 5,000 knowledge graphs to clients by 2024 and is used to organize educational content for retrieval and structuring.

The business model is B2B, with revenue generated from content production contracts, platform subscriptions, and on-site support services delivered to higher education institutions. Distribution is handled through a nationwide network of 251 customer service and support centers across 95 Chinese cities as of June 30, 2025, of which 205 are physically embedded inside school campuses - giving the company direct, on-site presence within the customer environment. The company serves more than 1,000 institutional customers and holds 627 Ministry of Education-recognized 'Golden Courses' (金课), the highest count among the top 5 market participants. Per Frost & Sullivan, Able Digital ranked #2 in China's higher education teaching digitalization market by revenue in 2024 with a 4.0% share, and #1 in China's higher education digital education content production market with a 7.3% share. The top 5 players in the digitalization market collectively hold 12.9%, indicating a fragmented competitive landscape. The company has received several government and industry recognitions, including a National Teaching Achievement Award First Prize (Ministry of Education, 2022) and CMMI V3.0 Maturity Level 3 certification (2024). Revenue figures, pricing models, headcount, and ownership structure are not disclosed in the available input data.

Name

Able Digital

Legal name

上海卓越睿新数码科技股份有限公司

Website

https://able-elec.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Able Digital (智慧树 brand) is a Shanghai-headquartered, HKEX-listed digital education company providing digital content, platforms, and on-campus support services to over 1,000 Chinese universities and vocational colleges, ranked #2 in China's higher education digitalization market.

Ownership category

akta.pro rank

Product category

Higher Education Digital Education Solutions

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

akta.pro secondary industries

Online Learning Content & Course Publishing Platforms (BPAMAJAL), Higher Education Digital Courseware & Modules (EDAGAEAB)

Keywords

• Digital education content
• Higher education digitalization
• Course sharing platform
• Educational knowledge graphs
• Online learning platforms

Headquarters

HQ city

Xuhui

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Education Content Products: Production and delivery of digital education content products. The company has delivered over 44,000 digital education content products covering 12 academic disciplines and 92 specialties recognized by the Ministry of Education. Revenue model appears to be project-based content production contracts with educational institutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Able Digital produces, delivers, and operates digital education content products and digital teaching-and-learning platforms for Chinese universities and vocational colleges. Its core offering centers on the ZhiHuiShu (智慧树) brand encompassing a credit course sharing platform hosting 20,000+ digital courses, supported by a knowledge graph business for structured content organization and a campus-embedded service network spanning 251 centers across 95 Chinese cities. The portfolio of 44,000+ content products covers 12 academic disciplines and 92 specialties recognized by China's Ministry of Education.

Product overview

Able Digital (上海卓越睿新数码科技股份有限公司) operates as a unified digital education solutions provider for China's higher education market. The core offering centers on the 智慧树 (ZhiHuiShu) brand and its integrated credit course sharing platform, which together deliver comprehensive coverage of teaching, learning, practice, examination, evaluation, and management (教、学、练、考、评、管) for universities and vocational colleges. Supporting the platform is a knowledge graph (知识图谱) business launched in 2022 for content structuring. The company has delivered over 44,000 digital education content products covering all 12 Ministry of Education-recognized academic disciplines and 92 majors. The portfolio also includes 627 recognized 'golden courses' (金课) across national first-class undergraduate course recognitions and vocational education premium course selections. A network of 251 customer service and support centers across 95 cities in China provides localized implementation and ongoing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Credit Course Sharing Platform (学分课程共享平台) A digital education platform that hosts and delivers digital courses across Chinese higher education institutions, enabling credit-recognition course sharing across universities. Hosts 20,000+ digital courses with 100 million+ course plays as of 2025.
• ZhiHuiShu (智慧树) Digital Education Brand The primary brand umbrella for Able Digital's digital education solutions, encompassing digital content delivery services and the credit course sharing platform for Chinese higher education institutions.
• Knowledge Graph Business (知识图谱业务) Knowledge graph products and services that structure and organize educational content across disciplines, enabling institutions to systematically map and retrieve curriculum knowledge assets. Over 5,000 knowledge graphs delivered by 2024.
• Digital Education Content Products Project-based digital education content products covering teaching, learning, practice, examination, evaluation, and management across 12 Ministry-of-Education-recognized academic disciplines and 92 specialties. Over 44,000 products delivered to date, including 627 courses recognized as national "Golden Courses."

Quantifiable outcome

• 44,000+ digital education content products delivered
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• XuetangX (学堂在线): Tsinghua University-backed MOOC and online learning platform serving Chinese higher education institutions. Directly comparable to Able Digital's ZhiHuiShu platform in target market, B2B university model, and course-sharing functionality.
• Chaoxing (超星): One of the largest digital library and online learning platform providers in Chinese higher education, serving universities with e-books, course platforms, and digital teaching resources. Direct competitor in HE digital content production and delivery.
• icourse163 (中国大学MOOC): Joint venture between NetEase and Higher Education Press operating China's largest MOOC platform for universities. Comparable in serving higher education institutions with credit-bearing online courses and platform infrastructure.
• UMOOC (优慕课): Online learning platform and digital course provider focused on Chinese universities and vocational institutions. Directly comparable to Able Digital in HE digital courseware production and platform delivery to institutions.
• ZhiHui ZhiJiao (智慧职教): Vocational education-focused online learning platform affiliated with Higher Education Press. Comparable to Able Digital's vocational college segment and course-sharing model in the VET subsector.

Broad incumbents

• iFlytek (科大讯飞): Leading Chinese AI company with a substantial education business providing smart classroom, language learning, and AI-powered tutoring solutions to schools. Comparable as a major technology incumbent targeting Chinese education with AI-driven content and assessment products.
• New Oriental (新东方): China's largest private education conglomerate with growing higher education and digital curriculum initiatives. Comparable in education content production scale and university partnerships, though broader in scope (K-12, overseas study).
• TAL Education (好未来): Major Chinese EdTech group with K-12 core but expanding into higher education and AI-driven content. Comparable as a broad EdTech incumbent with digital content production capabilities targeting Chinese educational institutions.
• NetEase Youdao (网易有道): NetEase's education subsidiary offering K-12, higher ed, and adult learning products including online courses and AI-driven learning tools. Overlaps with Able Digital in online course publishing and platform-based delivery for Chinese learners.

Emerging players

• Fenbi (粉笔教育): Publicly listed Chinese EdTech focused on civil service and professional certification test preparation. Adjacent in providing content-rich online courses and platform-based learning, though narrower in segment focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Able Digital