What Childfree Trust® does

Childfree Trust® is a US-based AgeTech company founded in 2025 and headquartered in Mount Juliet, Tennessee, that sells membership-based estate planning and fiduciary services exclusively to adults who are Childfree or Permanently Childless — a population the company sizes at roughly 25% of US adults (21% Childfree plus 4% Permanently Childless). The core product is a $999-per-year subscription that bundles (i) state-specific legal estate documents — Medical Power of Attorney, Financial Power of Attorney, Will, and Trust — generated through a patented online questionnaire-based tool, (ii) a separately patented Care Documents system for living wishes (medical preferences, pet care, charitable intentions, burial), (iii) a 24/7 emergency-response call center that dispatches medical directives to hospitals and activates POA representation, and (iv) professional fiduciary representation delivered through partner trust company Welon Trust, an Alabama state-chartered independent trust company regulated by the Alabama State Banking Department. Under a Directed Trust structure, members' own financial advisors retain investment management authority, while the partner trust company acts as executor and trustee on incapacitation or death, with hourly and administrative fees of $275/hour and 0.10% of trust AUM (subject to state-maximum rates and minimums) applying on those downstream events.

The business model combines a recurring subscription, self-serve acquisition through the mytrust.childfreetrust.com platform, and two B2B partnership channels (financial planners/RIAs and senior living/aging-services networks) supported by whitepapers, partnership guides, webinars, and the founder's tier-1 media presence. The company operates inside the broader Childfree Insights ecosystem alongside sister company Childfree Wealth® (financial planning, founded 2021) and the Childfree Life by Design podcast; Childfree Wealth 360 clients receive complimentary Childfree Trust memberships for both spouses. Geographic coverage spans all 50 US states plus Washington, D.C., with Puerto Rico and US territories not yet supported; services are accessible through the browser-based platform with accessibility features for older users, and asset custody is delivered through Fidelity Investments.

The go-to-market is primarily self-serve PLG with content-driven top-of-funnel (webinars, whitepapers, podcast, founder-led PR) and a free Lifetime Legacy Promise for members on Medicaid after 24+ months. The company was founded by Dr. Jay Zigmont, PhD, MBA, CFP®, who leads a four-person executive team (Founder & Chief Visionary, Chief Growth Officer Maddy Roche ex-XYPN, CTO Jonathan Carmona, Director of Network Strategy & Security Mike Marchal). No disclosed revenue, paying-customer counts, or institutional investors appear in the input; disclosed funding totals approximately $850,000 across two rounds in mid-to-late 2025.

Name

Childfree Trust®

Legal name

Childfree Trust®

Website

https://childfreetrust.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Childfree Trust® provides membership-based estate planning, 24/7 emergency response, and professional fiduciary representation exclusively for Childfree and Permanently Childless US adults, using a patented state-specific document platform paired with a regulated partner trust company.

Ownership category

akta.pro rank

Product category

Estate Planning & Fiduciary Services

NAICS

Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (525920)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal & Family Trust Services (FSAAANAA)

akta.pro secondary industries

Trust, Fiduciary & Estate Planning Services (FSABADAG), Family Office Trust & Fiduciary Services (FSAEAKAF), Custody Trust & Safekeeping Services (FSAAANAD)

Keywords

• Estate planning services
• Fiduciary representation
• Estate document generation
• Trust administration services
• Emergency response services

Headquarters

HQ city

Mount Juliet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Annual/Multi-Year Membership Subscription: Core subscription at $999/year per person (or $99/month). Membership includes legal estate documents (POA, will, trust), unlimited care documents, 24/7 emergency response call center access, and fiduciary representation from the partner trust company. Prepay options lock in pricing for up to 3 years with no COLA increases.
2. Power of Attorney (POA) Services: When the partner trust company steps in as medical or financial POA, additional hourly fees apply at $275/hour. POA is intended for limited periods (less than 6 months); longer incapacitation triggers transition to trust management.
3. Trustee Services: Billed at $275/hour with a 0.10% annual administrative fee on all assets held in trust. Minimum annual fee of $3,300 (12 hours at $275/hour). Assets typically transferred into trust after 6 months of incapacitation or upon determination of long-term disability.
4. Executor Services: When the estate is settled, fees are charged at $275/hour or the state's maximum rate, whichever is lower. Executor ensures property is cleared, sold, and assets distributed per the will.
5. Estate Planning Package (via Sister Company): Sister company Childfree Wealth® offers an estate planning package pairing members with CERTIFIED FINANCIAL PLANNERS for three dedicated legacy sessions. This drives cross-ecosystem referrals.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Childfree Trust provides professional fiduciary representation (medical and financial power of attorney, executor, and trustee) exclusively for childfree and permanently childless adults in the United States. Its patented online platform generates state-specific legal estate documents (POA, will, trust) and customizable care documents, and membership includes 24/7 emergency response through a partner trust company. The service is sold as an annual membership subscription that combines document generation, emergency call-center activation, and professional fiduciary support.

Product overview

Childfree Trust® is a single unified product platform providing comprehensive estate planning and fiduciary services exclusively for Childfree and Permanently Childless adults. The core offering centers on the Childfree Trust Membership ($999/year), which combines a patented online document creation tool for state-specific legal estate documents (Medical POA, Financial POA, Will, Trust) with 24/7 emergency response services and professional fiduciary representation through partner trust company Welon Trust. Users create documents via the Care Documents Tool and the system automatically generates legally-compliant documents for their state. The platform operates as an ecosystem with sister company Childfree Wealth (launched 2021) providing financial planning services; Childfree Wealth 360 clients receive both memberships covered. Additional offerings include an Estate Planning Package add-on with CFP consultations, plus partnership programs for financial advisors and senior networks. The company also offers free consumer and advisor webinars as educational resources.

Differentiator

Problem solved

Functional benefit

Brands

• Childfree Life by Design Podcast: Podcast hosted by Dr. Jay Zigmont offering expert knowledge on living childfree with humor.

Products and services

• Childfree Trust Membership Annual membership at $999/year per person that bundles state-specific legal estate documents (Medical POA, Financial POA, Will, Trust), customizable care documents, 24/7 emergency response call center access, and professional fiduciary representation through partner trust company Welon Trust. Sold directly to individual childfree adults in all 50 U.S. states and Washington, D.C.
• Professional POA Services Usage-based professional medical and financial Power of Attorney representation provided by partner trust company Welon Trust, billed at $275/hour when activated during a member's temporary incapacitation (less than 6 months). The partner trust company steps in to make medical and financial decisions on behalf of the incapacitated member.
• Professional Trustee Services Trustee services billed at $275/hour with a 0.10% annual administrative fee on all trust assets, and a minimum annual fee of $3,300 (12 hours at $275/hour). Triggered after 6 months of incapacitation or upon determination of long-term disability, when the partner trust company manages trust assets on behalf of the member.
• Professional Executor Services Estate settlement services billed at $275/hour or the state's maximum executor rate, whichever is lower. The partner trust company serves as executor to clear and sell property, and distribute assets per the member's will upon death.
• Estate Document Generation (POA, Will, Trust) Patented online tool that generates state-specific legal estate documents — Medical Power of Attorney, Financial Power of Attorney, Will, and Trust — tailored to each U.S. state's specific laws. Members complete a questionnaire and the system automatically produces legally compliant documents for their state, which they then sign and notarize.

Quantifiable outcome

• 70% of childfree adults in the U.S. have no estate plan; only 19.9% have a will
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Welon Trust (Partner Trust Company)coreImplementation/ SI/ Consulting PartnerWelon Trust is an Alabama state-chartered independent trust company regulated by the Alabama State Banking Department. It serves as Childfree Trust's partner fiduciary, providing professional medical and financial POA, executor, and trustee representation for members. The trust company maintains large cash reserves per regulatory requirements, operates in perpetuity, and is overseen by banking regulators. If the trust company faces financial distress, regulators must first issue capital calls to the board; a formal Successor Fiduciary Plan ensures seamless transfer to another qualified institution.
• Fidelity Investments (Custodian)coreOthersFidelity Investments serves as the custodian for assets held in trust by Childfree Trust members. Upon the member's death, assets are transferred to Fidelity for distribution according to the member's will. This provides institutional-grade asset custody and management infrastructure.
• Aging Care ManagerssupportingImplementation/ SI/ Consulting PartnerA network of certified professionals (typically nurses, social workers, or individuals with gerontology degrees) who establish and manage the member's care when the partner trust company steps in as POA or trustee. Trust Administrators work with Aging Care Managers to coordinate medical care, hire caregivers, and ensure day-to-day responsibilities are handled.
• Childfree Wealth® (Sister Company)coreStrategic or Co-development PartnerChildfree Wealth, also founded by Dr. Jay Zigmont, is a financial planning firm serving childfree adults. Childfree Wealth 360 clients receive complimentary Childfree Trust membership for both spouses. The estate planning package through Childfree Wealth pairs members with CERTIFIED FINANCIAL PLANNERS for legacy planning sessions. Both companies are part of the Childfree Insights ecosystem. While they are separate companies, the founder's shared ownership creates a strategic alignment. Childfree Trust has system guardrails to protect advisors' client relationships.
• Childfree Insights (Parent Ecosystem Organization)Strategic or Co-development PartnerChildfree Insights is the umbrella organization for the childfree ecosystem, encompassing Childfree Trust, Childfree Wealth, and the Childfree Life by Design podcast. It produces research reports (such as the Childfree Care Crisis study), educational content, and serves as the primary research and thought leadership hub for the ecosystem.
• Network of State-Specific Estate AttorneyssupportingImplementation/ SI/ Consulting PartnerA network of estate attorneys across all 50 U.S. states monitors state-specific estate law changes and ensures Childfree Trust's document templates remain legally enforceable in each jurisdiction. These attorneys help keep the platform's state-specific document generation accurate and compliant.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Everplans: Digital end-of-life planning platform helping individuals organize documents, wishes, and information for heirs. Adjacent in the same solo-aging/care planning space and comparable in mission (planning for those without obvious executors), but Everplans focuses on information organization rather than legal documents and fiduciary activation.
• Cake (joincake.com): End-of-life planning platform offering wills, healthcare directives, and posthumous planning tools for consumers. Comparable consumer audience (people proactively planning for death), comparable educational content strategy, and a $999/year comparable tier to Childfree Trust — though Cake is lighter on fiduciary representation.
• FreeWill: Online estate planning platform offering free wills, POAs, and charitable giving tools. Overlaps with Childfree Trust on consumer-facing will and POA generation and shares the 'no kids? plan anyway' awareness angle, but does not bundle professional fiduciary representation or charge a subscription.

Broad incumbents

• Honor Technology: AgingTech platform providing home care, technology, and care management services for older adults. Comparable 'AgeTech' category and similar end customer (older adults, often without traditional family support structures), though Honor focuses on in-home care delivery rather than estate/fiduciary services.
• LegalZoom: Established online legal services platform offering wills, trusts, POAs, and business filings. Same document-generation category and price-sensitive consumer base as Childfree Trust, but LegalZoom is a broad incumbent serving every demographic rather than specializing in childfree fiduciary services.
• Rocket Lawyer: Subscription-based online legal services platform with wills, POAs, and estate documents as a core offering. Comparable subscription-pricing model ($999/year Childfree Trust vs. Rocket Lawyer membership tiers) and self-serve digital document generation, though Rocket Lawyer is a broad incumbent across all legal categories.
• National Advisors Trust Company: Trust company serving as a custodian and corporate trustee for RIAs and their clients. Comparable fiduciary service (corporate trustee, custody) that financial advisors already use today, making it the incumbent alternative Childfree Trust's Directed Trust structure is designed to complement rather than replace.

Direct peers

• Wealth.com: Estate planning software platform built specifically for financial advisors to deliver wills, trusts, and POAs to their clients. Closely aligned with Childfree Trust's advisor-referral GTM motion and the Directed Trust co-management thesis, though Wealth.com serves all client types, not just childfree.
• Vanilla: Digital estate planning platform for financial advisors and their clients, with a focus on streamlined document creation and integrated practice workflows. Comparable technology stack, advisor-channel focus, and pricing tier structure; like Childfree Trust, Vanilla is competing for the same advisor-driven estate planning wallet.
• Trust & Will: Direct online estate planning platform offering wills, trusts, and related documents across U.S. states. Most directly comparable peer — same target customer (adults needing simple, digital estate planning), same document-generation model, and overlapping value proposition, though Trust & Will is not childfree-exclusive and does not bundle professional fiduciary representation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/childfreewealth
• YouTubeyoutube.com/channel/UC5cl-dxgWlLk6HwDKwfs0jA
• Facebookfacebook.com/childfreetrust
• Instagraminstagram.com/childfreewealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Childfree Trust®