Fetch Pet Insurance

What Fetch Pet Insurance does

Fetch Pet Insurance is a U.S.-headquartered pet insurance carrier, originally founded as Petplan in 2007 and rebranded to Fetch in 2020. The company underwrites comprehensive accident-and-illness coverage for dogs and cats across all 50 U.S. states and most of Canada, with a recent launch into Australia under Pacific International Insurance and policies administered through Fetch Insurance Services, LLC and underwritten by AXIS Insurance Company.

The core product is a customizable accident-and-illness policy reimbursing up to 90% of vet bills, with an average disclosed monthly premium of approximately $36 and no sub-limits on covered conditions. The portfolio extends into member-perks modules: Fetch Wellness (preventive care add-on), Fetch Online Vet (24/7 telemedicine powered by Vetster, up to $1,000/year at $0 copay), Fetch Pet Rx (online pharmacy via Allivet with 100% reimbursement on qualifying meds), and Fetch Deals (over $1,500 in member savings). The product layer is wrapped by a top-rated mobile app for claims submission with direct-deposit reimbursement in as little as two days.

Most strategically distinct is Fetch Health Forecast, a patent-pending AI predictive tool co-developed with Spryfox that analyzes 180 million data points across 800,000+ insured dogs and 500+ breeds to predict future health risks across 48 disease groups at an 81% AUC, published in Nature Scientific Reports. Distribution is primarily direct-to-consumer via fetchpet.com and the mobile app, augmented by flagship corporate and membership channels (Walmart employee benefits, AARP member benefit), 70+ shelter and rescue partnerships, and an Ascend affiliate platform. Fetch has also built a philanthropic platform — over $14.6 million raised for pet welfare since inception — which doubles as a brand and acquisition engine.

Name

Fetch Pet Insurance

Legal name

Fetch, Inc.

Website

https://fetchpet.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Pet Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Pet Insurance (FSAJAKAG)

akta.pro secondary industries

Accident & Supplemental (Non-Life) Insurance (FSAJAKAA), Worksite Pet Insurance (FSAIAMAL)

Keywords

• Pet insurance
• Veterinary coverage
• Accident illness plans
• Pet wellness add-on
• Pet health forecast

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pet Insurance Premiums: Monthly subscription-based pet insurance premiums for accident and illness coverage, with optional wellness add-on. Customers pay recurring premiums and receive reimbursement for covered veterinary expenses up to their policy limits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Fetch Pet Insurance sells subscription-based accident-and-illness pet insurance for dogs and cats, reimbursing up to 90% of veterinary bills with optional Fetch Wellness preventive add-on. Members receive bundled access to Fetch Online Vet (24/7 telehealth via Vetster), Fetch Pet Rx (online pharmacy via Allivet), Fetch Deals (savings program), and a top-rated mobile app for photo-based claims submission, all supported by an AI-powered Fetch Health Forecast that predicts breed-specific disease risks.

Product overview

Fetch Pet Insurance is a comprehensive pet insurance platform offering core accident and illness coverage for dogs and cats in the US and Canada, with recent expansion to Australia. The product portfolio consists of the core Fetch Pet Insurance policy supplemented by member perks modules including Fetch Wellness (preventive care add-on), Fetch Online Vet (telehealth powered by Vetster), Fetch Pet Rx (online pharmacy), and Fetch Deals (discount program). A distinct AI-powered offering is the Fetch Health Forecast, a predictive health tool developed with Spryfox that analyzes data from 800,000+ dogs to forecast health risks. The company rebranded from Petplan to Fetch in 2020 and has raised over $14.6 million for pet philanthropy initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Fetch Health Forecast: AI-powered predictive health handbook for dogs that analyzes breed, age, location, and health history data to predict future health risks and provide preventive care recommendations. Powered by data from over 800,000 dogs.

Products and services

• Fetch Pet Insurance Subscription accident-and-illness pet insurance for dogs and cats that reimburses up to 90% of veterinary bills at any licensed U.S. or Canadian vet, covering exam fees, dental, hereditary conditions, behavioral therapy, and alternative care.
• Fetch Wellness Optional add-on subscription covering routine and preventive care such as annual exams, vaccinations, and dental cleanings to complement the core accident-and-illness policy.
• Fetch Online Vet 24/7 telehealth access to licensed veterinarians via video, text, or chat, powered by Vetster, with members receiving up to $1,000/year in online vet visits at no copay and no deductible.
• Fetch Pet Rx Online pet pharmacy providing 100% reimbursement on qualifying pet medications, with orders fulfilled by Allivet, a fully licensed pharmacy.
• Fetch Health Forecast AI-powered personalized dog health handbook using patent-pending technology to predict future disease risks across 48 condition groups from 180 million data points covering 500+ breeds, sold as a one-time $25 purchase.
• Fetch Pet Insurance Australia Australian market pet insurance plan offering 80-100% reimbursement rates, $30,000 annual claim limit, and coverage for dental, behavioral issues, and complementary therapies.

Quantifiable outcome

• Reimburse up to 90% of vet bills
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

16 partnerships are on record, tiered minor, core and flagship.

• Autism SpeaksminorStrategic or Co-development Partner · 10 December 2025Fetch partnered with Autism Speaks to support neurodiverse employees and implement inclusive hiring practices including flexible job descriptions and accommodating interview processes. Adopted supportive measures like daily check-ins, coaching, and ongoing communication.
• Project Street VetcoreStrategic or Co-development Partner · 25 November 2025Fetch's 4th Annual 101 Donations Campaign supports Project Street Vet, providing free veterinary care to pets of the homeless and individuals facing hardships. Campaign raised over $1.3 million helping 7,000+ pets since 2022.
• Kismet (co-founded by Chrissy Teigen and John Legend)flagshipGTM or Marketing Partner · 27 October 2025Kismet, a premium dog food brand co-founded by Chrissy Teigen and John Legend, partnered with Fetch for the Fetch Pet Gala. The event raised over $500,000 for nonprofits supporting pets and families in need.
• SpryfoxcoreTechnology or Integration · 9 April 2025Fetch partnered with Spryfox to develop the Fetch Health Forecast, an AI-powered platform predicting future health risks for individual dogs by analyzing 48 different disease groups. The platform achieved an AUC score of 81% and was published in Nature Scientific Reports.
• VetstercoreTechnology or IntegrationVetster provides the technology powering Fetch Online Vet - 24/7 access to licensed veterinarians via video call, text, or chat through the Fetch platform. Members get $1,000/year for online vet visits with no copay or deductible.
• AllivetcoreTechnology or IntegrationAllivet is a fully licensed pharmacy fulfillment partner for Fetch Pet Rx online pharmacy, licensed to sell pet prescription medications in all states. Enables 100% reimbursement on qualifying pet medications.
• North Shore Animal League AmericacoreStrategic or Co-development PartnerMajor shelter partner for pet adoptions. Beneficiaries of Collars for Cause campaign with limited-edition silk scarf thank-you gifts for $100+ donations. Rescues animals from overcrowded shelters across the country.
• Ontario SPCA & Humane SocietycoreStrategic or Co-development PartnerShelter partner in Canada providing comprehensive animal welfare services. One of Fetch's 70+ shelter partnerships across U.S. and Canada.
• Jacksonville Humane SocietycoreStrategic or Co-development PartnerShelter partner providing pet adoptions. CEO Denise Deisler testimonial attests to Fetch being a supportive partner that understands shelter challenges.
• Humane Society of Tampa BaycoreStrategic or Co-development PartnerShelter partner providing testimonials as #1 pet insurance provider for shelter and rescue pets.
• Brandywine Valley SPCAcoreStrategic or Co-development PartnerShelter partner providing pet adoptions. One of Fetch's 70+ shelter partnerships across U.S. and Canada.
• Oregon Humane SocietycoreStrategic or Co-development PartnerShelter partner providing pet adoptions. One of Fetch's 70+ shelter partnerships across U.S. and Canada.
• Charleston Animal SocietycoreStrategic or Co-development PartnerShelter partner with 'No Kill South Carolina 2024' initiative. One of Fetch's 70+ shelter partnerships across U.S. and Canada.
• Miami-Dade Animal ServicesminorStrategic or Co-development PartnerSpring beneficiary for Collars for Cause campaign. Serves nearly 15,000 animals annually, providing refuge, medical care, and renewed hope to pets in need.
• WalmartflagshipChannel Partner/ Reseller/ DistributorCorporate partnership offering Fetch pet insurance as an employee benefit. One of the major corporate partners alongside AARP.
• AARPflagshipGTM or Marketing PartnerPartnership offering Fetch Health Forecast as an AARP member benefit. Members pay the same $25 one-time price for the personalized dog health handbook.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFkeRanwpA52gcNGTsR53Zw
• Facebookfacebook.com/FetchPetInsurance
• LinkedInlinkedin.com/company/fetch-pet-insurance
• Instagraminstagram.com/fetchpetinsurance
• Pinterestpinterest.com/FetchPetInsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fetch Pet Insurance