Heba Care
Heba Care provides a mobile care-coordination platform for families of children with complex medical, neurodevelopmental, and disability needs. Acquired by Joy Parenting Club in December 2025; freemium app with paid Heba+ subscription.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Heba Care does
Heba Care Ltd is a UK-registered digital health company, headquartered in London, that built a mobile care-coordination platform for families of children with complex medical, neurodevelopmental, and disability-related needs. The core product is a cross-platform mobile app (iOS and Android) that lets caregivers log symptoms, behaviours, medications, appointments, and documents, invite family members and professionals into a shared "Care Circle," and export a "Care Passport" to share with clinicians and schools. The technical stack centres on cloud-synced data storage with encrypted, ICO- and Cyber Essentials-certified infrastructure, and the platform is NHS DTAC-assessed, positioning it for procurement by UK public-sector health buyers. Complementary content modules cover neurodiversity, SEND, caregiver wellbeing, and rare conditions, curated with named clinicians and partner charities.
The business model is a freemium consumer app with an optional monthly Heba+ paid subscription unlocking premium features. Distribution is product-led through the Apple App Store and Google Play, with a secondary B2B2C channel via partnerships with care organizations, charities, and educational institutions. Marketing relies on content (a Discover hub and newsletter via Beehiiv), organic social (Instagram, Facebook), and a Parent Carer Collective community. Heba reports 10,000+ families using the platform and self-reported user outcomes (85% feel more in control; 80% report quality-of-life improvements; 4+ hours/week saved for care professionals). The company is privately held and employs 1-10 people.
In December 2025, Heba was acquired by Joy Parenting Club, a strategic acquirer building an AI-powered parenting ecosystem; existing users are being migrated onto Joy's platform, and Heba's care-coordination capability is positioned to underpin Joy's planned AI-driven family health tracker. The company previously operated under the name Hibi before rebranding to Heba in 2025. No funding rounds, management bios, or financial disclosures are present in the available source material.
Heba Care firmographics
Firmographics- Name
- Heba Care
- Legal name
- Heba Care Ltd
- Website
- https://heba.care
- Company type
- Private
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Heba Care provides a mobile care-coordination platform for families of children with complex medical, neurodevelopmental, and disability needs. Acquired by Joy Parenting Club in December 2025; freemium app with paid Heba+ subscription.
- Ownership category
- akta.pro rank
Heba Care industry classification
Industry- Product category
- Care Coordination Software
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)
Keywords
Where Heba Care is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Heba Care business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Free Basic Service: Free basic tier providing core care tracking and coordination features. Available to all users with no subscription fee.
- Heba+ Subscription: Fee-based subscription services providing additional functionalities beyond the free tier. Paid upgrades for premium features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic tier with core care tracking features |
| Subscription | Monthly | Heba+ paid subscription with premium features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Heba Care product offering
Product offeringCore offering
Heba Care operates the Heba mobile application (iOS and Android) that enables families caring for children with complex medical needs, disabilities, and neurodivergent conditions to track symptoms, behaviours, appointments and medications, securely share a Care Passport with professionals, collaborate via Care Circles, and access expert-curated resources. The core service is offered free with a paid Heba+ premium subscription unlocking additional functionality.
Product overview
Heba Care offers a unified digital caregiving platform centered on the Heba App as its core product, complemented by Heba+ premium subscription. The platform provides families with complex health needs a comprehensive suite of tools including care tracking (symptoms, behaviors, medications, appointments), a shareable Care Passport, collaborative Care Circle for team coordination, and access to expert resources. The company was acquired by Joy Parenting Club in December 2025 to enhance its AI-powered parenting ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Heba App Free mobile caregiving companion app for iOS and Android that helps families caring for children with complex medical, neurodivergent, or SEND needs track symptoms, behaviours, appointments, medications, and documents; collaborate with a Care Circle of family and professionals; share a Care Passport; access expert resources; and view trends and patterns over time.
- Heba+ Paid monthly subscription upgrade that unlocks additional functionality beyond the free Heba app tier for families managing complex care.
Quantifiable outcome
- 85% of users feel more in control of caregiving
- +3 more outcomes
Companies that use Heba Care
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Heba Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature10 records
Heba Care partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Joy Parenting ClubflagshipJoy Parenting Club acquired Heba Care in December 2025 to expand its AI-powered parenting ecosystem. The acquisition adds care-coordination tools and aligns with Joy's upcoming rollout of AI-driven tracker for family health activities.
- UK Research and InnovationcoreUKRI supported organization, part of the ecosystem of partners supporting Heba's mission to improve care outcomes for families with complex needs.
- BupacoreMajor health insurance provider supporting Heba's platform, indicating healthcare industry validation of the care coordination solution.
- Cambridge UniversitycoreAcademic partnership providing research credibility and potential co-development of evidence-based care approaches.
- MencapcoreLeading charity for people with learning disability, supporting content development and community outreach for neurodiversity resources.
- Mayor of LondonminorRegional government support for London-based health tech innovation, providing legitimacy and potential funding access.
- Just 4 ChildrencoreCharity supporting children with disabilities and their families, co-creating fundraising and support content for the Heba platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Heba Care competitors and assessment
Company assessmentDirect peers
- Understood.org: US-based nonprofit resource platform for families of children with learning differences and neurodiversity. Comparable expert-content-led model serving the SEND/medically complex parent audience Heba targets.
- Caring Village: Care coordination platform for families caring for aging parents or ill family members, with document sharing and team coordination. Directly comparable in family-care coordination + collaboration.
- Lotsa Helping Hands: Caregiving coordination platform that lets families organize helpers, share updates, and coordinate care for sick or aging loved ones. Closely comparable Care-Circle-style collaboration model.
- Joy Parenting Club: Acquirer and parent company. Joy operates an AI-powered parenting platform serving families; Heba adds care-coordination tools to Joy's ecosystem, making the two directly comparable in product/customer overlap.
- Huckleberry: A pediatric care app offering AI-driven sleep, feeding, and developmental tracking for parents of young children. Comparable D2C mobile platform serving parents with structured child-data tracking.
- Glow: Direct-to-consumer app ecosystem (Glow Baby, Glow Nurture) for parents to track child health, feeding, and development milestones on mobile. Same D2C freemium parenting-app model with structured care tracking.
Broad incumbents
- MyChart (Epic): Dominant patient portal embedded in US/NHS hospital EHRs. Provides symptom, appointment, and medication tracking at scale — broad incumbent whose features overlap Heba's care-tracking core.
- BabyCenter: Mass-market pregnancy and parenting platform from Everyday Health Group. Scaled parent-facing content and tracking — broader incumbent that touches but does not specialize in complex pediatric care.
Emerging players
- Peanut: Social network and content platform for women through fertility, pregnancy, and motherhood. Comparable parent-community and content-led model with overlapping D2C parenting audience.
- Wonder Weeks: Mobile app focused on developmental milestones and infant mental leaps. Adjacent to Heba's parent-facing pediatric content library and child-development tracking use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Heba Care social profiles
Digital presenceHeba Care compliance and trust
Trust signalCompliance4 records
Heba Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heba Care leadership team
Management profileNumber of profiles
Heba Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heba Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heba Care
What does Heba Care do?
Heba Care operates the Heba mobile application (iOS and Android) that enables families caring for children with complex medical needs, disabilities, and neurodivergent conditions to track symptoms, behaviours, appointments and medications, securely share a Care Passport with professionals, collaborate via Care Circles, and access expert-curated resources. The core service is offered free with a paid Heba+ premium subscription unlocking additional functionality.
Is Heba Care a public or private company?
Heba Care is a private company. It is classified as corporate owned and is currently acquired.
When was Heba Care founded?
Heba Care was founded in -1. It employs 1 to 10 people.
Where is Heba Care based?
Heba Care is headquartered in London, United Kingdom, in the Europe region.
How does Heba Care make money?
Two revenue lines are on record. Free Basic Service is the primary driver. The others are heba+ Subscription.
Who are Heba Care's main competitors?
Direct peers on record are Understood.org, Caring Village, Lotsa Helping Hands, Joy Parenting Club, Huckleberry and Glow. Broad incumbents are MyChart (Epic) and BabyCenter. Emerging players are Peanut and Wonder Weeks.
Does Heba Care have an API?
No public API is recorded for Heba Care.
What industry is Heba Care in?
Heba Care's product category is Care Coordination Software. Its primary akta.pro industry code is HLALAAAI, Family & Pediatric Direct-to-Consumer Virtual Care. Its NAICS code is 624190 and its SIC code is 8090.