What Egg & Dart does

Egg & Dart is a privately held contemporary art gallery established in 2016 by Aaron Fell-Fracasso, located on Dharawal land in Wollongong on the NSW South Coast of Australia. The gallery represents approximately 15 emerging and mid-career artists including Hannah Barclay, Lee Bethel, Sean Crowley, Ebony Eden, Aaron Fell-Fracasso, Erin Mison, Darren Munce, Frank Nowlan, and Henry Jock Walker, presenting a year-round program of curated exhibitions. Its curatorial and geographic positioning — self-described as "off-centre" relative to Sydney and Melbourne gallery districts — is the central brand differentiator.

The business operates two core offerings. The primary is gallery representation and exhibition programming, with individual works priced between roughly AUD 500 and AUD 18,500 and sales concluded via direct email enquiry with the gallery director. The secondary is Egg & Dart Art Services, an appointment-only studio offering custom and conservation picture framing, art advisory and consulting, art collection management, artwork installation and picture hanging, and secure art transport and crating. Distribution is through the physical gallery, online enquiry, and rotation across Australia's three principal commercial art fairs — Melbourne Art Fair (Booth G3 in Feb 2026), Sydney Contemporary, and Spring 1883 — alongside a mailing list and printed exhibition catalogues.

The company is in a transition phase. As of 2026 Elisa Trifunoski has succeeded Aaron Fell-Fracasso as gallery director, and the gallery is in the process of relocating from its Wollongong premises while continuing exhibitions, artist representation, and services through digital channels. The operating entity is a small team (1–10 employees), privately held with no disclosed institutional investors, no funding rounds, and no technology platform beyond a standard commercial website. Notable represented artists have been finalists and winners at Australian art prizes including the Archibald Prize, Wynne Prize, Brett Whiteley Travelling Scholarship, John Sulman Prize, Fishers Ghost Contemporary Art Award, and Churchie National Emerging Art Prize.

Name

Egg & Dart

Website

https://egganddart.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Egg & Dart is a contemporary art gallery in Wollongong, NSW representing roughly 15 emerging and mid-career Australian artists. It sells art on consignment and operates a separate art-services studio offering framing, installation, advisory, and collection management.

Ownership category

akta.pro rank

Headquarters

HQ city

Wollongong

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Art Sales and Commissions: Primary revenue from selling artworks by represented artists, typically on commission basis standard in gallery-artist relationships.
2. Art Services: Custom and conservation picture framing, art advisory and consulting, art collection management, artwork installation and picture hanging, secure art transport and crating.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Egg & Dart is a contemporary art gallery on the NSW South Coast that represents and sells artworks by emerging and mid-career artists through curated exhibitions and participation in Australian art fairs. The gallery also operates an art services studio offering custom and conservation picture framing, art advisory and consulting, art collection management, artwork installation and picture hanging, and secure art transport and crating.

Product overview

Egg & Dart is a contemporary art gallery established in 2016, representing emerging and mid-career artists. The business operates two core offerings: Gallery Exhibitions showcasing a spirited and generative program of contemporary art at their Wollongong venue on Dharawal land, and Egg & Dart Art Services providing art framing, installation, consulting, and collection management. The gallery also participates in major art fairs including Melbourne Art Fair and Sydney Contemporary, representing a roster of approximately 9 artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Gallery Exhibitions Curated contemporary art exhibitions presented at the gallery's Wollongong venue and at major Australian art fairs, featuring works by approximately 15 represented artists including Hannah Barclay, Lee Bethel, Sean Crowley, Ebony Eden, Aaron Fell-Fracasso, Erin Mison, Darren Munce, Frank Nowlan, and Henry Jock Walker, targeting art collectors and enthusiasts.
• Egg & Dart Art Services An art framing, installation, consulting and collection management studio serving individuals and institutions seeking to acquire, frame, install, transport, and manage contemporary art collections. Services include custom and conservation picture framing, art advisory and consulting, art collection management, artwork installation and picture hanging, and secure art transport and crating.
• Artist Representation Gallery representation of approximately 15 emerging and mid-career Australian artists including Hannah Barclay, Lee Bethel, Sean Crowley, Ebony Eden, Aaron Fell-Fracasso, Erin Mison, Darren Munce, Frank Nowlan, and Henry Jock Walker, providing exhibition opportunities, professional development, and art fair access in exchange for sales commissions.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Melbourne Art FaircoreStrategic or Co-development PartnerEgg & Dart participates in Melbourne Art Fair with booth exhibitions, showcasing represented artists. The gallery participated in Feb 2026 (Booth G3) and 2022 (Booth K7) editions.
• Sydney ContemporarycoreStrategic or Co-development PartnerEgg & Dart participates in Sydney Contemporary art fair, presenting group exhibitions of their artists. Participated in 2022 (Booth A02) and 2020 editions.
• Spring 1883 Art FairminorStrategic or Co-development PartnerEgg & Dart participated in Spring 1883 Art Fair in August 2023, Suite 220 at The Hotel Windsor, Melbourne, presenting seven artists.
• Gorman (Fashion House)minorStrategic or Co-development PartnerJulia Flanagan collaborated with Australian fashion house Gorman in 2020, applying her artwork to textile and fashion design.
• Asia TOPAminorStrategic or Co-development PartnerHenry Jock Walker participated in Asia TOPA (Asia-Pacific Triennial of Performing Arts) with the interactive surf and skate art project 'Kintsugi Supermarket' at Substation in 2020.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Arc One Gallery: Melbourne contemporary gallery with similar emerging-artist representation focus. Direct competitor in primary market sales and art fair booth appearances.
• Tolarno Galleries: Melbourne-based contemporary gallery with a comparable artist representation model. Competes in the same Australian art fair circuit and serves the same mid-market collector base.
• Anna Schwartz Gallery: Melbourne contemporary gallery representing established and emerging Australian artists. Comparable in scale and commercial model, regularly exhibiting in the same Melbourne and Sydney art fairs as Egg & Dart.
• Sullivan+Strumpf: Australian contemporary gallery with locations in Sydney and Perth representing emerging and mid-career artists. Operates on the same commission-based gallery model and participates in the same major Australian art fairs as Egg & Dart.
• Darren Knight Gallery: Sydney contemporary gallery representing emerging and mid-career Australian artists with similar curatorial program scale. Operates with comparable business model and targets overlapping collector demographics.
• MContemporary: Sydney contemporary gallery representing emerging Australian artists with a comparable roster size and commission-based sales model. Competitor in the same primary market collector segment.
• Roslyn Oxley9 Gallery: Long-established Sydney contemporary gallery representing emerging Australian artists. Uses the same commission-sale model and represents artists of comparable career stages to Egg & Dart's roster.

Regional players

• Ngununggula: Bowral-based regional gallery on the NSW Southern Highlands, comparable to Egg & Dart's regional positioning and curatorial emphasis on local/south-coast artists. Most direct geographic peer in the NSW region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TheEggandDart
• LinkedInlinkedin.com/company/egg-dart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Egg & Dart