Earth Goods Organic

What Earth Goods Organic does

Earth Goods Organic is a UAE-based direct-to-consumer e-commerce company that retails 100% certified organic, Non-GMO, gluten-free, trans-fat-free, no-added-sugar, no-palm-oil food products to health-conscious consumers across the Middle East. The company does not manufacture its own products; instead, it sources an assortment of pantry staples — cereals, plant-based beverages, spreads and syrups, seeds, pulses, grains, oils, raw nuts, sugars and salts, rice cakes, crackers, breakfast on-the-go cups, eggs, and apple cider vinegar — from approximately twenty countries and packages them under its own brand. Per-unit ASPs range from roughly 10–65 AED (~$3–$18), with free nationwide UAE delivery on orders above 100 AED. Distribution is multi-channel: owned DTC e-commerce at earthgoods.com, shelf placement in several UAE supermarkets, and availability on third-party online platforms in KSA, Kuwait, Qatar, Oman, Bahrain, and Iraq, with additional markets said to be planned.

The go-to-market is product-led and content-driven rather than paid-performance heavy. Earth Goods runs an active Instagram presence (@earthgoodsofficial) focused on community and recipes, an editorial blog covering wellness topics, SEO-optimized product pages, and a 'Wholesome Club' email newsletter for retention. Its technology stack is a standard e-commerce storefront — no API, no SDK, no AI/ML capabilities, and no proprietary systems are disclosed. The company operates with a 1–10 employee footprint, does not list any external funding, and shows no parent company, subsidiaries, M&A activity, or public-market filings in the source data. Corporate, ownership, and management details beyond a single [email protected] contact point and Doing Business As names 'Earth Goods' and 'Earth Goods Organic' are absent.

Customer economics are oriented toward long-tail individual buyers — testimonials come from named individual consumers rather than enterprise accounts — and the segmentation strategy is horizontal across health-conscious consumers, GCC residents seeking imported organic goods, and specialty-diet followers (gluten-free, vegan, plant-based). The combined signals — omnichannel presence across seven countries, a 15-plus-category catalog, content marketing infrastructure, and a small operations team — describe an early-stage specialty retailer executing a regional rollout rather than a venture-backed scale-up.

Name

Earth Goods Organic

Legal name

Earth Goods

Website

https://earthgoods.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Earth Goods Organic is a UAE-based direct-to-consumer e-commerce retailer selling 100% certified organic, gluten-free, Non-GMO pantry products sourced from ~20 countries to health-conscious consumers in the UAE and broader GCC.

Ownership category

akta.pro rank

Product category

Organic Food & Natural Grocery

NAICS

Merchant Wholesalers, Nondurable Goods (424)

SIC

Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Organic Packaged Foods Manufacturing (Certified Organic, Clean-Label) (AFAKAJAA)

akta.pro secondary industries

DTC Organic & Natural Food Delivery (AFAIANAI), Natural & Organic Foods Distribution (CRAOABAH), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

Keywords

• Organic food products
• Gluten-free groceries
• Plant-based beverages
• Healthy pantry staples
• Natural nut butters

Headquarters

HQ city

UAE

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of organic food products through e-commerce website. One-time transaction model with unit pricing for individual products. Products include cereals, pulses, nuts, seeds, oils, plant-based beverages, spreads, and pantry staples. Free delivery threshold of 100 AED drives basket size.
2. Retail Distribution: Wholesale distribution to supermarkets and retail outlets across UAE. Products also available through 'various other online platforms' for broader reach.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Earth Goods Organic is a UAE-based e-commerce and retail brand that sells 100% certified organic, non-GMO, gluten-free, trans-fat-free, no-added-sugar, and no-palm-oil food products sourced from approximately 20 countries. Its portfolio spans cereals, plant-based beverages, nut butters and spreads, seeds, pulses, grains, oils, raw nuts, salts, sugar, rice cakes, crackers, coconut products, flours, breakfast cups, eggs, and apple cider vinegar. Products are sold directly to consumers via the company's website with nationwide UAE delivery and through supermarket distribution in the UAE and other GCC markets.

Product overview

Earth Goods Organic is a UAE-based organic food e-commerce company offering 100% organic, Non-GMO, gluten-free products sourced from approximately 20 countries. The company operates a single e-commerce platform with a diverse portfolio of organic food products organized across multiple categories: Cereals (oat flakes, porridge, muesli, granola), Plant Based Beverages (almond milk, oat milk, coconut milk), Spreads & Syrups (peanut butter, almond butter, cashew butter, agave syrup), Seeds (chia, pumpkin, sunflower, flaxseeds), Pulses (brown, green, red split lentils), Grains (quinoa), Oils (sesame oil, coconut oil, sunflower oil), Raw Nuts (almonds), Sugar & Salt (Himalayan salt, sea salt, coconut sugar), Tomatoes (peeled tomatoes), Rice Cakes, Crackers, Coconut Products (chips, flakes), Flours (GF all-purpose, oat flour, cocoa powder), Breakfast On-The-Go items, Eggs, and Apple Cider Vinegar. The products share a unified brand positioning around organic certification, clean ingredients (free from additives, palm oil, preservatives), and health benefits. The company sells directly through their website with nationwide UAE delivery and free shipping on orders above 100 AED.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Gluten-Free Oat Flakes Organic gluten-free oat flakes available in 500g packs (also offered in 900g), used for porridge, smoothies, and baking. Sourced and sold under the Earth Goods organic, non-GMO, gluten-free promise.
• Organic Gluten-Free Oat Porridge Gluten-free organic oat porridge in a 500g pack, designed for quick breakfast preparation.
• Organic Gluten-Free Berry Muesli Organic gluten-free muesli with a berry mix in a 340g pack for a healthy breakfast.
• Organic Gluten-Free Fruit Granola Mix Organic gluten-free granola with fruit mix in a 340g pack, for breakfast or snacking.
• Organic Gluten-Free Home Style Crunch Granola Organic gluten-free granola with oat flakes, sunflower seeds, pumpkin seeds, raisins, sunflower oil, tapioca syrup, cinnamon, nutmeg, and sea salt.
• Organic Almond Milk – No Added Sugar Organic almond milk with no added sugar in a 1L carton, sold as a plant-based dairy alternative.
• Organic Coconut Milk – No Added Sugar Organic coconut milk with no added sugar in a 1L carton, sold as a plant-based dairy alternative.
• Organic Oat Milk – No Added Sugar Organic oat milk with no added sugar in a 1L carton, sold as a plant-based dairy alternative.
• Organic Roasted Almond Butter Organic roasted almond butter in a 200g jar, positioned as a high-protein spread.
• Organic Peanut Butter Smooth Organic smooth peanut butter in a 400g jar, made from 100% organic roasted unbleached peanuts with no additives, sugar, salt, palm oil, or preservatives.
• Organic Peanut Butter Crunchy Organic crunchy peanut butter in a 400g jar, made from 100% organic roasted unbleached peanuts with high protein content.
• Organic Agave Syrup Organic blue agave syrup in a 500g bottle, Mexican blue agave nectar marketed as a low-glycemic alternative to sugar with natural compounds for gut health.
• Organic Cashew Butter Organic cashew butter in a 200g jar, a spread made from organic cashews.
• Organic Black Chia Seeds Organic black chia seeds in a 340g pack, high in fiber and omega-3 fatty acids.
• Organic Pumpkin Seeds Organic shell-free pumpkin seeds (pepitas) in a 340g pack, naturally gluten-free, with high protein and antioxidant content.
• Organic Sunflower Seeds Organic sunflower seeds in a 340g pack, high in healthy fats and vitamin E.
• Organic Brown Flaxseeds Organic brown flaxseeds in a 340g pack, rich in omega-3 fatty acids and fiber.
• Organic Brown Lentils Turkish organic brown lentils in a 340g pack with approximately 35% protein content, rich in B vitamins, iron, magnesium, zinc, and potassium.
• Organic Green Lentils Turkish organic green lentils in a 340g pack with approximately 35% protein content, positioned as a fiber-rich plant protein.
• Organic Red Split Lentils Turkish organic red split lentils in a 340g pack, fast-cooking with up to 35% protein content, rich in B vitamins, iron, magnesium, zinc, and potassium.
• Organic White Quinoa Organic white quinoa in a 500g pack, marketed as a complete-protein grain alternative.
• Organic Toasted Sesame Oil Organic toasted sesame oil in a 250ml bottle, cold-pressed from carefully toasted Mexican sesame seeds with a rich nutty flavor.
• Organic Extra Virgin Coconut Oil Organic extra virgin coconut oil in a 500ml bottle for cooking and baking.
• Organic High Oleic Sunflower Oil Organic high oleic sunflower oil for cooking and dressings.
• Organic Almonds Organic raw almonds in a 220g pack, rich in vitamin E.
• Pink Himalayan Salt Coarse Organic pink Himalayan salt, coarse grade, 750g pack, hand-harvested from Pakistan mountains with 84+ trace minerals.
• Fine Sea Salt Organic fine sea salt in a 750g pack, sourced from Portuguese salt marshes, naturally rich in sodium, potassium, iron, and calcium.
• Organic Coconut Sugar Organic coconut sugar in a 340g pack, marketed as a natural sweetener alternative.
• Organic Peeled Tomatoes Organic peeled tomatoes in a 400g tin, whole peeled tomatoes positioned for Italian cooking.
• Organic Rice Cake Organic brown rice cake, 100g pack, a light crunchy snack made from organic brown rice with pink Himalayan salt.
• Organic Salted Rice Cake Organic salted brown rice cake, 100g pack, a light crunchy snack with Himalayan salt.
• Organic Gluten-Free Rosemary Crackers Organic gluten-free rosemary crackers, 200g pack, a Mediterranean herb-infused crispy snack made with rice flour, sesame seeds, tapioca flour, flax seeds, and pumpkin seeds.
• Organic Gluten-Free Apple Cinnamon Porridge Cup Organic gluten-free apple cinnamon porridge in a 60g cup, positioned as a quick breakfast with prebiotic fiber for digestive health, naturally sweetened.
• Organic Gluten-Free Super Seeds Muesli Cup Organic gluten-free super seeds muesli in a 60g cup, a power-packed seeds blend with prebiotic fiber for sustained energy.
• Organic Coconut Natural Chips Organic coconut natural chips, 100g pack, raw chips preserving natural coconut essence through careful drying, rich in medium-chain triglycerides.
• Organic Coconut Flakes Organic coconut flakes, 150g pack, for baking and snacking.
• Organic Gluten-Free All-Purpose Flour Organic gluten-free all-purpose flour, 450g pack, for gluten-free baking.
• Organic Gluten-Free Oat Flour Organic gluten-free oat flour, 300g pack, for baking.
• Organic Cocoa Powder Organic cocoa powder with 10-12% fat content, 250g pack, for baking and beverages.
• Organic Apple Cider Vinegar Organic apple cider vinegar product line sold on Earth Goods.
• Organic Eggs Organic eggs product line sold on Earth Goods.

Quantifiable outcome

• Products sourced from 20 countries worldwide for best harvest quality
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Kibsons International: UAE-based online grocery delivery service specializing in fresh produce and organic items with nationwide delivery — directly comparable as a UAE online grocery operator with overlapping organic assortment and DTC delivery model.
• Organic Foods & Café: UAE-based organic food retailer and café chain offering certified organic groceries, produce, and prepared foods across physical stores and online — directly comparable as a UAE organic food DTC and retail brand targeting health-conscious consumers.
• Farmbox UAE: UAE-based online organic produce and grocery subscription/delivery service — comparable as a small UAE DTC organic food brand targeting health-conscious households with overlapping delivery and assortment model.
• Barakat Quality Plus: UAE organic produce and grocery distributor serving households and HORECA with imported organic fruits, vegetables, and pantry staples — comparable as a UAE organic food sourcing and distribution player with overlapping SKU categories.

Broad incumbents

• Waitrose UAE: Premium UK-origin supermarket brand in UAE with strong organic, free-from, and healthy-eating assortment — comparable as a broad incumbent offering organic pantry overlap while competing on premium positioning.
• Carrefour UAE: Major hypermarket and grocery retailer in UAE carrying a wide organic assortment under private label and branded SKUs — comparable as a large incumbent with strong procurement scale that competes on price and assortment breadth.
• Spinneys Dubai: Established UAE supermarket chain with extensive organic and health-food assortment across physical stores and online delivery — comparable as a broader incumbent that competes on shelf presence and convenience in the same organic category.

Emerging players

• Right Bite: UAE healthy meal-plan and calorie-controlled food delivery service with adjacent wellness positioning — comparable as a UAE health-and-wellness food brand addressing overlapping health-conscious consumer segment with adjacent (rather than identical) product format.
• InstaShop: UAE-based on-demand grocery delivery platform aggregating supermarkets and specialty retailers — comparable as an emerging UAE grocery delivery channel that could host or compete with Earth Goods' DTC assortment.
• El Grocer: UAE/GCC online grocery aggregator and delivery platform partnering with supermarkets and specialty stores — comparable as an emerging regional online grocery channel with potential overlap in organic assortment distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/earthgoodsofficial
• Facebookfacebook.com/earthgoodsofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earth Goods Organic