GroundLuxe
GroundLuxe is a US-owned direct-to-consumer wellness brand that designs, manufactures, and sells organic grounding (earthing) sheets, pillowcases, mats, and accessories made from silver-fiber and GOTS-certified organic cotton, serving health-conscious consumers, athletes, chronic-pain sufferers, and biohackers seeking better sleep and recovery.
- Company typePrivate
- Founded2021
- HeadquartersSheridan, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What GroundLuxe does
GroundLuxe is a privately held US-based direct-to-consumer wellness brand that designs, manufactures, and sells organic grounding (earthing) sheets, pillowcases, mats, and accessories. The company was founded in 2021 and acquired by sole owner-operator Reed Wommack in February 2025, with a stated mission to make the business American-owned, American-operated, and American-sewn. Corporate headquarters are registered in Sheridan, Wyoming, while manufacturing — including the company's first US-sewn grounding sheet line — is based at a factory in Fall River, Massachusetts.
The product portfolio is built on a single underlying technology: woven textiles composed of 10% conductive silver fiber and 90% GOTS-certified organic cotton at a 400 thread count, paired with a 15-foot universal grounding cord incorporating a 100k-ohm safety resistor. The grounding cord connects the sheet (or pillowcase or mat) to a properly grounded wall outlet, allowing the body to make electrical contact with the Earth during sleep. The catalog spans flagship fitted sheets ($129.95–$169.95), flat sheets (around $142.95), US-sewn 18-inch deep-pocket sheets ($199.95–$249.99), luxury pillowcases (from $45.99), universal and sleep grounding mats ($53.99–$139.99), complete sheet sets, and a full accessory line including replacement cords, safety adapters, outlet testers, continuity testers, multimeter kits, outdoor grounding rods, detergent sheets, wool dryer balls, and mesh laundry bags. Product prices range from $6.99 for a replacement grounding cord to $362.88 for a complete sheet set, with 60-day risk-free returns, 2-year warranty, and free US shipping on orders over $49.
GroundLuxe operates a multi-channel go-to-market: a Shopify-powered DTC site (groundluxe.com) as the primary storefront, with additional distribution through Amazon (global marketplace), Faire (physical retail/wholesale), and Shopify Collective (peer-merchant reselling), plus an affiliate and influencer program run through UpPromote. Revenue is generated almost entirely through one-time unit sales of physical goods across these channels. The company targets four overlapping customer segments — health-conscious consumers seeking better sleep and lower inflammation (primary), athletes and fitness enthusiasts focused on recovery, chronic-pain sufferers looking for drug-free relief, and biohackers / wellness optimizers pursuing nervous system regulation — and supports its positioning with a research page citing 25+ peer-reviewed studies, 15 double-blind trials, and 2,949+ PubMed citations on grounding/earthing. The team consists of fewer than 10 people, and operations currently ship only within the United States.
GroundLuxe firmographics
Firmographics- Name
- GroundLuxe
- Legal name
- GroundLuxe
- Website
- https://groundluxe.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GroundLuxe is a US-owned direct-to-consumer wellness brand that designs, manufactures, and sells organic grounding (earthing) sheets, pillowcases, mats, and accessories made from silver-fiber and GOTS-certified organic cotton, serving health-conscious consumers, athletes, chronic-pain sufferers, and biohackers seeking better sleep and recovery.
- Ownership category
- akta.pro rank
GroundLuxe industry classification
Industry- Product category
- Wellness Bedding / Grounding Products
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)
- akta.pro secondary industry
- Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE)
Keywords
Where GroundLuxe is headquartered
LocationHeadquarters
- HQ city
- Sheridan
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GroundLuxe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: GroundLuxe generates revenue through direct-to-consumer sales of grounding products including fitted sheets, flat sheets, pillowcases, mats, and accessories. Products are sold as one-time purchases with prices ranging from $6.99 to $362.88.
- Marketplace Sales: GroundLuxe sells through third-party marketplaces including Amazon, Faire (for physical retail), and Shopify Collective, earning revenue through these distribution channels with standard marketplace commission structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fitted Grounding Sheets - From $129.95 to $169.95 |
| Unit Pricing | Pay-as-you-go | Flat Grounding Sheets - $142.95 |
| Unit Pricing | Pay-as-you-go | Luxury Grounding Pillowcase - From $45.99 |
| Unit Pricing | Pay-as-you-go | Grounding Mats - From $53.99 to $139.99 |
| Unit Pricing | Pay-as-you-go | Accessories - From $6.99 to $33.19 |
| Unit Pricing | Pay-as-you-go | US-Sewn Deep Pocket Sheets - From $199.95 to $249.99 |
| Unit Pricing | Pay-as-you-go | Sheet Sets - From $307.88 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
GroundLuxe product offering
Product offeringCore offering
GroundLuxe designs, manufactures, and sells organic cotton grounding (earthing) sheets, pillowcases, mats, and related accessories. Products use 10% conductive silver fiber woven with 90% GOTS-certified organic cotton, connecting via a grounded cord to transfer the Earth's electrical charge to the body during sleep. The brand also offers an American-sewn product line manufactured in Fall River, Massachusetts.
Product overview
GroundLuxe is a direct-to-consumer wellness company offering luxury organic grounding (earthing) products for sleep and recovery. The core product line consists of three main categories: grounding sheets (fitted and flat), grounding pillowcases, and grounding mats. Grounding sheets are made from 90% organic cotton and 10% conductive silver fiber woven into 400 thread count fabric, connecting to wall outlets via 15-foot grounding cords to transfer Earth's electrons to the body during sleep. The portfolio includes the flagship fitted sheet with 14-inch deep pockets, a flat sheet for versatile use, and a US-sewn variant with 18-inch deep pockets made in Fall River, Massachusetts. Complementary products include pillowcases, sleep mats, universal mats, and a complete bedding set bundle. GroundLuxe also offers a comprehensive accessories line including eco-friendly laundry detergent sheets, wool dryer balls, mesh laundry bags, grounding cords, safety adapters, outlet testers, continuity testers, multimeter testing kits, and outdoor grounding rods. The accessories line supports product care, installation, and diagnostic verification of grounding connections.
Differentiator
Problem solved
Functional benefit
Products and services
- GroundLuxe Fitted Grounding Sheet Flagship fitted grounding sheet made from 10% conductive silver fiber and 90% organic cotton at 400 thread count, with 14-inch deep pockets and 360-degree heavy-duty elastic. Includes 15-foot grounding cord, safety adapter, and outlet tester; machine washable with a 3+ year lifespan. Sold across multiple mattress sizes for individual consumers seeking nighttime grounding therapy.
- GroundLuxe Flat Grounding Sheet Versatile flat grounding sheet made from 10% conductive silver fiber and 90% organic cotton, usable on any bed size or couch. Includes 15-foot universal grounding cord and outlet tester; machine washable. Targeted at consumers who want grounding without a fitted-sheet format.
- GroundLuxe US-Sewn 18-inch Deep Pocket Fitted Grounding Sheet Premium US-sewn fitted grounding sheet with 18-inch deep pockets fitting mattresses 8-18 inches deep, made in Fall River, Massachusetts using imported fabric. Includes 15-foot grounding cord and outlet tester with two separate grounding ports. Aimed at consumers who prefer American-made bedding.
- GroundLuxe Luxury Grounding Pillowcase Grounding pillowcase made from 10% conductive silver fiber and 90% organic cotton at 400 thread count, available in Queen (20 x 30 inches) and King (20 x 36 inches). Includes a 15-foot grounding cord. Marketed for sleep use and travel or frequent bed changers.
- GroundLuxe Sleep Mat Durable grounding mat specifically designed for nighttime use, connecting to a grounding port via an included cord for all-night grounding therapy. Targeted at sleepers who want grounding without changing their bedding.
- GroundLuxe Universal Grounding Mat Versatile grounding mat usable under feet while working or for sleeping, with included 15-foot grounding cord. Sold as a flexible grounding solution for desk and bed use.
- GroundLuxe Grounding Sheet Set Complete grounding bedding set including 1 flat sheet, 1 fitted sheet, and 2 pillowcases in beige, priced as a bundled savings option versus individual purchases.
- GroundLuxe Complete Grounding Laundry Care Bundle Bundle of laundry care products designed to maintain grounding sheet conductivity and extend product lifespan, including detergent sheets and wool dryer balls.
- GroundLuxe Eco-friendly Laundry Detergent Sheets Eco-friendly detergent sheets in a Free & Clear formula without bleach, oxy-ingredients, or essential oils, formulated specifically for washing grounding sheets to protect silver fibers.
- GroundLuxe Wool Dryer Balls Wool dryer balls designed to safely soften grounding sheets and pillowcases, providing a natural alternative to fabric softeners that can damage conductivity. Marketed as lasting approximately 1,000 loads.
- GroundLuxe Premium Honeycomb Mesh Laundry Bags (3-Pack) Set of three premium honeycomb mesh laundry bags (12 x 16 inches each) with anti-rust zipper and 120g honeycomb polyester mesh, designed to protect delicate grounding pillowcases and silver-threaded fabrics during machine washing.
- GroundLuxe Grounding Continuity Tester Kit Diagnostic tool for verifying the unbroken electrical path in grounding products, quickly showing whether products remain conductive.
- GroundLuxe Multimeter Grounding Testing Kit Digital multimeter kit for advanced testing of grounding products, including case, batteries, and probes for detailed electrical diagnostics.
- Outlet Tester for Grounding Products Intuitive outlet tester for identifying wiring issues at the outlet, ensuring proper grounding before using grounding products.
- GroundLuxe 15-Foot Universal Replacement Grounding Cord 15-foot universal replacement grounding cable for connecting grounding devices to outlets, with an integrated 100k ohm resistor for safety.
- GroundLuxe Grounding Safety Adapter for North American Outlet Safety adapter for North American outlets, marketed as required for a proper grounding connection in U.S. electrical systems.
- GroundLuxe Grounding Rod with 40-Foot Cord Outdoor grounding stake providing direct earth connection, with a 40-foot cord for extended reach. Designed as a universal outdoor stake for grounding devices where a wall outlet is unavailable.
Quantifiable outcome
- Sleep recovery improved to 98% within first week of use
- +4 more outcomes
Companies that use GroundLuxe
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
GroundLuxe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GroundLuxe partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and growth.
- UpPromote (Affiliate Program)coreGroundLuxe operates an affiliate partnership program through UpPromote, allowing bloggers, influencers, and natural health practitioners to earn commissions by referring customers. Partners receive unique tracking links and the company handles order fulfillment.
- Faire (Retail Marketplace)growthGroundLuxe sells products to physical brick-and-mortar retailers via the Faire marketplace, enabling retail stores to stock and sell grounding products. This is described as the most hassle-free way to start selling in physical stores.
- Shopify Collective PartnersgrowthGroundLuxe partners with other Shopify store owners through Shopify Collective, allowing them to resell GroundLuxe products on their own stores. This expands distribution through the Shopify merchant ecosystem.
- AmazongrowthGroundLuxe products are sold through Amazon's marketplace, providing access to Amazon's customer base and Prime shipping capabilities. The company accepts Amazon Pay among other payment methods.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
GroundLuxe competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
GroundLuxe social profiles
Digital presenceGroundLuxe financial estimates
Financial estimateRevenue estimate
Valuation estimate
GroundLuxe leadership team
Management profileNumber of profiles
Profiles1 record
GroundLuxe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GroundLuxe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GroundLuxe
What does GroundLuxe do?
GroundLuxe designs, manufactures, and sells organic cotton grounding (earthing) sheets, pillowcases, mats, and related accessories. Products use 10% conductive silver fiber woven with 90% GOTS-certified organic cotton, connecting via a grounded cord to transfer the Earth's electrical charge to the body during sleep. The brand also offers an American-sewn product line manufactured in Fall River, Massachusetts.
Is GroundLuxe a public or private company?
GroundLuxe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GroundLuxe founded?
GroundLuxe was founded in 2021. It employs 1 to 10 people.
Where is GroundLuxe based?
GroundLuxe is headquartered in Sheridan, United States, in the North America region.
How does GroundLuxe make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are marketplace Sales.
Does GroundLuxe have an API?
No public API is recorded for GroundLuxe.
What industry is GroundLuxe in?
GroundLuxe's product category is Wellness Bedding / Grounding Products. Its primary akta.pro industry code is IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors), with a secondary code of CRAIALAE, Table Linens Retail (Tablecloths, Napkins, Runners, Placemats). Its SIC code is 2300.