Skandia Greenpower

What Skandia Greenpower does

Skandia Greenpower AS is a publicly listed Norwegian electricity retail group (Oslo Børs ticker: SKAND) headquartered in Kristiansand S, Norway, that sells electricity and related services to Norwegian residential and commercial end-users through a portfolio of consumer-facing brands. The group's operating brands include Skandia Energi (a premium digital-first brand with an intuitive app and customer support focus), Saga Energi (a digitally oriented supplier emphasizing favorable agreements and customer service), Motkraft (a budget-friendly brand offering transparent, no-hidden-fee electricity contracts), and elKompis (a holding entity owning 16% of Klarkraft, which markets affordable electricity). Technology is delivered through Skandia Smarthus, an in-house software company within the group that builds the digital platform supporting the retail brands. The group operates exclusively in Norway, with no disclosed international footprint, and serves a horizontally segmented end-user market (consumer and business) across the country.

The company is a public limited company (Aksjeselskap) with a highly concentrated ownership structure: Evendo Invest AS holds 45.42% (54,636,285 shares) and Telinet Energi Holding AS holds 34.43% (41,412,404 shares), together controlling approximately 80% of equity. CEO Tommie Rudi owns and manages Evendo Invest AS, linking management and the largest shareholder, while board representation includes executives with backgrounds in energy, IT, finance, and M&A (notably a Director of M&A at Hydro ASA). Revenue is not publicly disclosed on the investor relations website, and pricing is contract-based and not publicly listed; the group discloses an ongoing share buy-back program (with weekly transaction reports in 2025), annual and quarterly reporting on Oslo Børs, and annual Transparency Act filings. As of July 3, 2026, the share price was 1.53 NOK, implying a micro-cap equity valuation consistent with a small-to-mid scale Norwegian electricity retailer.

Name

Skandia Greenpower

Legal name

Skandia Greenpower AS

Website

https://skandiagreenpower.no

Company type

Public

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Skandia Greenpower is a publicly listed Norwegian electricity retailer (Oslo Børs: SKAND) operating a multi-brand portfolio — Skandia Energi, Saga Energi, Motkraft, elKompis/Klarkraft — to serve Norwegian residential and commercial end-users, with in-house software delivered via Skandia Smarthus.

Ownership category

akta.pro rank

Product category

Electricity Retail

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Investor-Owned Electric Distribution Utilities (IOUs) (EUADABAA)

Keywords

• Electricity retail
• Electricity supply
• Power distribution
• Consumer energy
• Electricity brands

Headquarters

HQ city

Kristiansand

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electricity Sales: The company generates revenue through the sale of electricity and related services to end-users in the Norwegian market. Multiple brands operate under the SGP umbrella including Skandia Energi, Saga Energi, Motkraft, and elKompis to serve different customer segments.

Core offering

Skandia Greenpower is a Norwegian electricity provider group that owns and operates multiple consumer-facing brands delivering electricity and related services to the Norwegian end-user market. The group includes Skandia Energi (premium app-based brand), Saga Energi (digital-focused supplier), Motkraft (budget-friendly transparent contracts), elKompis (holding stake in Klarkraft), and Skandia Smarthus (in-house software company supporting the group's technology needs).

Product overview

Skandia Greenpower is a Norwegian electricity provider group that operates a portfolio of distinct brands targeting different customer segments in the Norwegian end-user market. The group structure includes Saga Energi (digital-focused electricity supplier), Motkraft (budget-friendly, transparent pricing), elKompis (holding company for Klarkraft stakes), Skandia Energi (premium brand with app-based services), and Skandia Smarthus (in-house software company). This multi-brand strategy allows the group to serve various market segments from budget-conscious to premium electricity customers, while maintaining shared software infrastructure through Skandia Smarthus.

Differentiator

Problem solved

Functional benefit

Brands

• Saga Energi: Electricity supplier focusing on digital solutions, favorable agreements, and excellent customer service.
• Motkraft
• Elkompis
• Skandia Energi
• Skandia Smarthus

Products and services

• Skandia Energi Premium electricity brand offering an intuitive app packed with innovative features and backed by great customer support, targeted at Norwegian residential electricity customers seeking a digital-first experience.
• Saga Energi Electricity supplier focusing on digital solutions, favorable agreements, and customer service for Norwegian end-users.
• Motkraft Electricity provider offering simple, affordable, and fair electricity contracts without hidden costs, aimed at price-conscious Norwegian consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Klarkraft: Norwegian affordable electricity retailer in which SGP indirectly owns a 16% stake via elKompis. Direct competitor in the budget-conscious segment alongside Motkraft, with overlap in target customer and pricing philosophy.
• Tibber: Norwegian-headquartered digital-first electricity retailer offering dynamic hourly pricing and smart home integrations. Direct competitor to SGP's premium Skandia Energi and Saga Energi digital offerings on app-based customer experience.
• Entelios: Norwegian/Nordic electricity retailer focused on business customers and energy flexibility services. Adjacent competitor to SGP in the commercial segment of the Norwegian electricity retail market.
• NorgesEnergi: One of Norway's largest electricity retailers serving residential and business customers. Direct competitor to SGP's Saga Energi, Motkraft, and Skandia Energi brands; SGP's CTO previously worked at NorgesEnergi, signaling close competitive and talent overlap.
• Fjordkraft: Major Norwegian electricity and mobile communications retailer (now part of Lyse). Competes head-to-head with SGP brands in the Norwegian end-user electricity market, particularly on price-comparison channels and digital UX.

Broad incumbents

• Fortum: Nordic-based energy group with electricity retail operations across the Nordics including Norway. Comparable to SGP in retail electricity and energy services, but operates at much larger scale across multiple countries.
• Statkraft: State-owned Norwegian generator and Europe's largest renewable energy producer. While primarily generation-focused, its retail arm competes with SGP in supplying Norwegian end-users, providing a broader-incumbent comparison for scale and pricing power.
• Hafslund: One of Norway's largest energy groups, with significant grid and retail operations in the Oslo region. Larger incumbent with similar end-customer electricity services but broader portfolio including district heating and fiber.

Regional players

• Agder Energi: Vertically integrated regional utility headquartered in the same region (Agder) as SGP. Overlaps with SGP in electricity retail and distribution in southern Norway, but operates as a regional incumbent with generation assets.
• Eidsiva Energi: Large regional Norwegian energy group providing electricity retail and district heating primarily in Innlandet. Comparable to SGP in retail offering but with greater regional focus and grid infrastructure ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skandia Greenpower