MyVeloFit
- Company typePrivate
- Founded2020
- HeadquartersOttawa, Canada
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
MyVeloFit firmographics
Firmographics- Name
- MyVeloFit
- Legal name
- MYVELOFIT INC.
- Website
- https://myvelofit.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MyVeloFit industry classification
Industry- Product category
- Bike Fitting Software
- akta.pro primary industry
- Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)
Keywords
Where MyVeloFit is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
MyVeloFit business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Individual Subscriptions: Subscription plans for solo riders providing access to bike fitting and sizing tools with varying feature levels. Plans include monthly and annual billing options. Tier 1 referral reward includes 1-Year MyVeloFit Pro Plan.
- Business Subscriptions: Subscription plans for retailers and bike fitters to access MyVeloFit services for their customers. Custom plans available for higher volume needs via [email protected]
- Expert Review Service: Add-on service where professional bike fitters (including Phil Burt, former Head Physio at British Cycling & Team Sky) review rider's fit videos and provide personalized video feedback with action plans
- Referral Program Rewards: Tiered referral rewards: 5 referrals = 1-Year Pro Plan, 10 referrals = 1-Year Dynamic Cyclist Membership, 15 referrals = G8 Performance Pro 2620 insoles
- Gift Certificates: Gift cards available for purchase as presents for cyclists
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Rider Plans - Solo riders |
| Subscription | Annual | Referral Tier 1 Reward - 5 Successful Referrals |
| Subscription | Annual | Referral Tier 2 Reward - 10 Successful Referrals |
| Other | Multi-year contract | Referral Tier 3 Reward - 15 Successful Referrals |
| Subscription | Monthly | Business Plans - Retailers and Bike Fitters |
| Subscription | Pay-as-you-go | Online Video-Based Fit - MyVeloFit |
| Subscription | Annual | Industry Purchase Program |
| Subscription | Annual | Cycling Club Program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
MyVeloFit product offering
Product offeringCore offering
MyVeloFit operates an AI-powered online bike fitting and sizing platform that uses video analysis, motion capture, and mobility assessment to deliver personalized fit recommendations. Users record themselves riding on a trainer, upload the video, and receive detailed adjustments for saddle, cleats, handlebars, and overall position. The platform serves individual cyclists, bike retailers, and professional bike fitters through subscription plans, with an add-on Expert Review service.
Product overview
MyVeloFit is a web-based platform offering AI-powered online bike fitting and sizing services. The core product consists of the MyVeloFit Online Bike Fit Platform with Virtual Fit First Sizing tools, supported by the Expert Review Service add-on for professional fitter feedback. Additional offerings include the Bike Stem Calculator tool and Fit Academy educational content. The company operates on a tiered pricing model with Individual Plans for solo riders and Business Plans for retailers and bike fitters, supplemented by the Industry Purchase Program for cycling industry employees and Cycling Club Program for non-profit clubs. A Referral Program provides loyalty rewards. All services are delivered through a web application accessible from any browser-enabled device.
Differentiator
Problem solved
Functional benefit
Products and services
- MyVeloFit Online Bike Fit Platform
Quantifiable outcome
- Typically takes 3-4 video uploads and adjustment rounds to achieve optimal fit
- +3 more outcomes
Companies that use MyVeloFit
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles3 records
MyVeloFit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature9 records
MyVeloFit partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Amazon Web Services (AWS)coreAWS provides secure cloud hosting and data storage for MyVeloFit's platform infrastructure. Data collected (including video content and analysis results) is stored on AWS servers in the United States. AWS is a subprocessor handling data storage and processing infrastructure.
- StripecoreStripe handles payment processing for all transactions on the MyVeloFit platform. MyVeloFit does not store or process credit card details directly, relying on Stripe for secure payment handling. Stripe is a subprocessor for payment services.
- Phil BurtflagshipPhil Burt, former Head Physio at British Cycling & Team Sky, is part of MyVeloFit's expert team providing Expert Review services. Customers can have their fit video reviewed by world-class bike fitters for personalized video feedback and action plans.
Scale indicators8 records
MyVeloFit competitors and assessment
Company assessmentDirect peers
- Retul: Retul (now part of Specialized) is the most established professional bike fitting system, offering motion-capture-based fitting software and hardware used by bike fitters globally. Directly competes with MyVeloFit's AI video analysis for the professional fitter and bike shop segment.
- GUR (Bikefitting.com): GUR offers software and hardware for professional bike fitting, including pressure mapping and video analysis. Directly competes with MyVeloFit's positioning of an AI- and video-driven fit platform for bike fitters and retailers.
Broad incumbents
- Specialized Bike Fit (Body Geometry Fit): Specialized runs its Body Geometry Fit program globally through authorized retailers, combining proprietary fit methodology with Retul hardware. Comparable as a major bike fitting brand reaching consumers and shops, with much larger distribution and OEM backing.
- Garmin (Cycling): Garmin's cycling computers and Connect platform collect rich ride, biometric, and performance data from millions of cyclists. Comparable as a deeply embedded data layer in the cycling stack that could plausibly integrate AI fit/biomechanics features.
- Trek Precision Fit: Trek's Precision Fit service is delivered through Trek retail stores and uses 3D motion-capture technology. Comparable as an OEM-backed bike fitting offering competing for the same consumer and bike shop audiences as MyVeloFit.
Regional players
- Dynamic Cyclist: Dynamic Cyclist offers online cycling training programs and coaching, and is a referral reward partner with MyVeloFit. Comparable as a digital service targeting the same cycling enthusiast audience with adjacent performance and coaching offerings.
Emerging players
- Zwift: Zwift is the dominant indoor cycling platform with a massive paying user base. Comparable in serving the same cycling enthusiast segment and having an engaged PLG community, though its focus is virtual riding rather than bike fitting.
- Wahoo Fitness: Wahoo builds indoor smart trainers (KICKR), cycling computers, and apps addressing the same cyclist personas MyVeloFit serves. Comparable as an ecosystem player in connected cycling that could incorporate AI fitting into its product suite.
- Whoop: Whoop is a wearable health and recovery platform that uses biometric data to deliver personalized recommendations. Comparable as a subscription data-driven performance service leveraging continuous biometric data, similar in approach to MyVeloFit's data-driven fit recommendations.
- Stages Cycling: Stages Cycling is best known for power meters but has expanded into indoor cycling and bike fit ecosystems. Partially comparable as a data-driven cycling performance brand that could expand into AI bike fitting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MyVeloFit social profiles
Digital presenceMyVeloFit compliance and trust
Trust signalCompliance2 records
MyVeloFit financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyVeloFit leadership team
Management profileNumber of profiles
Profiles1 record
MyVeloFit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyVeloFit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyVeloFit
What does MyVeloFit do?
MyVeloFit operates an AI-powered online bike fitting and sizing platform that uses video analysis, motion capture, and mobility assessment to deliver personalized fit recommendations. Users record themselves riding on a trainer, upload the video, and receive detailed adjustments for saddle, cleats, handlebars, and overall position. The platform serves individual cyclists, bike retailers, and professional bike fitters through subscription plans, with an add-on Expert Review service.
Is MyVeloFit a public or private company?
MyVeloFit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyVeloFit founded?
MyVeloFit was founded in 2020. It employs 1 to 10 people.
Where is MyVeloFit based?
MyVeloFit is headquartered in Ottawa, Canada, in the North America region.
How does MyVeloFit make money?
Five revenue lines are on record. Individual Subscriptions are the primary driver. The others are business Subscriptions, expert Review Service, referral Program Rewards and gift Certificates.
Who are MyVeloFit's main competitors?
Direct peers on record are Retul and GUR (Bikefitting.com). Broad incumbents are Specialized Bike Fit (Body Geometry Fit), Garmin (Cycling) and Trek Precision Fit. Dynamic Cyclist is listed as a regional player. Emerging players are Zwift, Wahoo Fitness, Whoop and Stages Cycling.
Does MyVeloFit have an API?
No public API is recorded for MyVeloFit.
What industry is MyVeloFit in?
MyVeloFit's product category is Bike Fitting Software. Its primary akta.pro industry code is CRAMAHAI, Bike Fit, Performance & Training Retail/Studios.