Magnom Properties

What Magnom Properties does

Magnom Properties is a Cairo-headquartered, privately held real estate development firm and the dedicated premium real estate arm of Saudi conglomerate Rawabi Holding, founded in 2021. The company develops commercial and residential properties, with its strategic focus on a single flagship asset: the Forbes International Tower, a $1 billion mixed-use tower under development in Egypt's New Administrative Capital, designed by Adrian Smith + Gordon Gill Architecture and positioned as the world's first Forbes-branded building. The company employs 51-100 people and operates from three regional offices: Cairo (sales center in New Cairo), Dubai (DIFC regional headquarters), and Al-Khobar, Saudi Arabia.

The underlying technology stack is built around sustainability and net-zero operations. Forbes International Tower is designed to generate 75% of its energy from clean hydrogen (in partnership with H2-Enterprises) and 25% from Building Integrated Photovoltaics (BIPV) solar panels, achieving the world's first registered zero carbon tower certification and avoiding 1.8 million kg of CO2 emissions annually. Additional technical layers include a water recycling system cutting usage by 75% (9.4 million liters saved per year), Schneider Electric energy management, Leonardo cyber and physical security, and BMW Designworks user experience design, including one of the world's first sensorial facade lighting systems. The building also embeds over 50 Richard Orlinski sculptures to form a vertical museum.

Magnom's business model centers on premium real estate sales and leasing for high-net-worth corporate clients, luxury retail tenants, and global investors across the Middle East, with an additional revenue layer from Forbes brand licensing and exclusive Forbes amenities (executive club, Business Center of Excellence). The company distributes through direct enterprise field sales at its three physical offices and pursues brand-driven marketing through the Forbes partnership, CSR initiatives (UNICEF, Baheya Foundation), and presence at global forums (WEF Davos, COP28, World Defense Show). Pricing is quote-based and not publicly disclosed, consistent with a luxury positioning.

Name

Magnom Properties

Legal name

Magnom Properties

Website

https://magnomproperties.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Magnom Properties is a Cairo-based premium real estate developer and subsidiary of Saudi conglomerate Rawabi Holding, building the $1 billion Forbes International Tower in Egypt's New Administrative Capital with hydrogen and solar technology, targeting high-net-worth corporate tenants and luxury retail across the Middle East.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Development

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Mixed-Use Property Management (BPAJAGAE)

akta.pro secondary industries

Next-Gen Photovoltaics R&D (Perovskite, Tandem, Organic, BIPV Materials) (EUAMAOAA), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)

Keywords

• Luxury real estate development
• Commercial high-rise development
• Sustainable architecture
• Mixed-use property development
• Premium office spaces

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Premium Real Estate Sales and Leasing: Magnom Properties generates revenue through development and sale of premium real estate including luxury office towers, retail spaces, and commercial properties. The company focuses on diversified interests in premium real estate, luxury retail, and hospitality sectors. Revenue is derived from the sale and potentially leasing of units in flagship projects like Forbes International Tower.
2. Forbes Brand Licensing and Partnership: Through the Forbes partnership, exclusive Forbes amenities and services are developed including executive Forbes clubs and business centers, creating additional revenue streams through brand association and premium services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Magnom Properties develops premium-grade commercial and residential real estate across the Middle East, with its flagship offering being the Forbes International Tower in Egypt's New Administrative Capital, a mixed-use development featuring Grade-A office space, luxury retail, and hospitality units. The company integrates proprietary zero-carbon hydrogen energy systems, Building Integrated Photovoltaics (BIPV) facades, smart building management, and water recycling technologies into its developments, and delivers branded amenity experiences through its Forbes partnership including executive clubs and business centers of excellence.

Product overview

Magnom Properties is a real estate development company and subsidiary of Rawabi Holding, formed in 2021 to focus on premium real estate, luxury retail, and hospitality across the Middle East. The company's primary product is the Forbes International Tower in Egypt's New Administrative Capital - the world's first Forbes-branded building and one of the most sustainable towers globally. The portfolio includes luxury office and retail spaces, sustainability initiatives powered by clean hydrogen and solar energy, and youth empowerment programs through educational partnerships. The company emphasizes four core pillars: luxury, sustainability, technology, and art, collaborating with world-renowned architects like Adrian Smith + Gordon Gill and international brands like Forbes.

Differentiator

Problem solved

Functional benefit

Products and services

• Forbes International Tower A flagship mixed-use tower development in Egypt's New Administrative Capital, positioned as the world's first Forbes-branded tower and one of the most sustainable towers globally, featuring Grade-A office, retail, and hospitality spaces for visionary executives, pioneering entrepreneurs, and influential corporate clients.
• Forbes Business Center of Excellence A state-of-the-art business center exclusive to Forbes International Tower tenants, providing premium executive services, business facilities, and a community environment for innovators and business leaders, established under the Forbes partnership.
• Richard Orlinski Vertical Art Exhibition The world's first vertical museum in the Middle East, featuring over 50 sculptures by French neo-pop artist Richard Orlinski distributed throughout Forbes International Tower's floors, creating a unique cultural attraction for tenants and visitors.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• LeonardocoreTechnology or Integration · 1 February 2024Partnership signed at World Defense Show in Riyadh to fortify Forbes International Tower with advanced business security solutions. Leonardo provides physical and cyber-security solutions ensuring secured parameters through digitization without physical security barriers.
• Schneider ElectriccoreTechnology or Integration · 1 November 2023MOU signed at COP28 for responsible energy management, greener future, and zero-carbon footprint. Schneider Electric provides expertise in energy management within 100% sustainable guidelines for Forbes International Tower.
• Designworks (BMW Group)coreTechnology or Integration · 1 October 2023Collaboration announced at Reflexion event in Munich to create user experience design for Forbes International Tower. Introduces first sensorial and engaging facade lighting systems, one of the world's first innovative facade lighting innovations.
• H2-EnterprisescoreTechnology or Integration · 1 June 2023Partnership to utilize clean hydrogen for energy production at Forbes International Tower. The tower will produce net-zero carbon emissions and be recognized as the world's most sustainable tower through hydrogen power generation.
• UNICEFcoreStrategic or Co-development Partner · 7 February 2023Partnership signed in Geneva to minimize digital divide and provide job-readiness skills for youth in Egypt. Supports girls' and youth empowerment through soft skills enhancement using internet access and online learning platforms, aligned with UN Sustainable Development Goals.
• Forbes InternationalflagshipStrategic or Co-development Partner · 19 January 2023Groundbreaking partnership announced at World Economic Forum 2023 in Davos to build the world's first Forbes-branded tower. The partnership brings together Forbes's leading media brand with Magnom Properties' real estate expertise. Exclusive amenities include an executive Forbes club and state-of-the-art Forbes Business Center of Excellence.
• Richard OrlinskiminorStrategic or Co-development Partner · 1 November 2022Partnership with French sculptor for over 40 large-scale sculptures throughout the tower, creating world's first vertical museum. First vertical art exhibition in the Middle East for the renowned neo-pop artist.
• Baheya FoundationminorOthers · 1 November 2022Memorandum of cooperation signed to support women in the fight against breast cancer. Allows women to undergo required examinations and treatment through the foundation.
• Adrian Smith + Gordon Gill Architecture (AS+GG)flagshipStrategic or Co-development Partner · 1 April 2022World-renowned architects designing Forbes International Tower. AS+GG creates majestic landmarks recognized as symbols of city identities. Tower embodies human-centric design and environmentally responsive architecture.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DAMAC Properties: Dubai-based luxury real estate developer with premium branded residential and commercial projects across MENA. Comparable business model focused on luxury positioning, brand partnerships (e.g., Trump, Versace, Cavalli), and premium pricing.
• Arada: Sharjah-based premium real estate developer building master-planned communities and mixed-use projects with sustainability focus. Comparable in targeting HNI and corporate clients in the UAE with wellness- and sustainability-led design.
• Aldar Properties: Abu Dhabi's leading listed real estate developer with major mixed-use and Grade-A commercial projects. Comparable in delivering large-scale sustainable and premium developments in the UAE with a focus on institutional-grade asset quality.
• IMKAN Properties: Abu Dhabi-based real estate developer creating premium mixed-use projects across the UAE and Egypt. Directly comparable geographic footprint (Egypt + UAE) and mixed-use product positioning.
• Dar Al Arkan Real Estate Development: Saudi Arabia's largest listed real estate developer focused on premium residential, commercial, and mixed-use projects aligned with Vision 2030. Directly comparable as a Saudi-rooted premium developer building flagship signature projects in the Kingdom and broader MENA.
• Emaar Properties: UAE's largest listed real estate developer and owner of iconic mixed-use developments including Burj Khalifa and Downtown Dubai. Closest analog as a MENA premium mixed-use developer targeting global HNI and corporate tenants with marquee architecture.

Broad incumbents

• Skanska: Global construction and real estate development group with leadership in green building and LEED-certified commercial developments. Comparable as a broad incumbent focused on sustainability-driven commercial real estate at scale.
• Majid Al Futtaim: Diversified UAE conglomerate with significant mixed-use real estate, retail, and hospitality operations across MENA. Comparable as a broad incumbent operating large-scale sustainable and lifestyle-led mixed-use destinations.
• Lendlease: Global real estate developer recognized for large-scale sustainable and mixed-use developments. Comparable as a broad incumbent with deep expertise in net-zero and ESG-certified commercial projects globally.

Regional players

• National Real Estate Company: Kuwait-listed MENA-focused real estate developer with diversified residential, commercial, and mixed-use projects across the Gulf and broader region. Comparable regional operator with similar tenant mix and product positioning in MENA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MagnomPro
• YouTubeyoutube.com/channel/UC8cQFiqi_-nuiwV9V2zkSag
• Facebookfacebook.com/magnomproperties
• LinkedInlinkedin.com/company/magnom-properties
• Instagraminstagram.com/magnomproperties

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnom Properties