Archery Trade Association
The Archery Trade Association (ATA) is a 501(c)(6) nonprofit trade association, founded 1953 and headquartered in New Ulm, Minnesota, that represents 900+ archery and bowhunting retailers, manufacturers, and distributors, operating the annual ATA Show Week, tiered membership, Bow Technician certifications, and federal advocacy on excise tax and conservation.
- Company typePrivate
- Founded1953
- HeadquartersNew Ulm, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Archery Trade Association does
The Archery Trade Association (ATA) is a 501(c)(6) nonprofit trade association founded in 1953 and headquartered in New Ulm, Minnesota, representing the archery and bowhunting industry's manufacturers, distributors, retailers, and service professionals. ATA's core product is ATA Show Week, an annual industry event combining a members-only trade show with the newly launched (2026) public-facing Archery & Bowhunting Supershow, plus competitive tournaments (NFAA Rushmore Rumble, S3DA Indoor Open) at the Indiana Convention Center in Indianapolis. Beyond events, ATA operates a tiered membership program (Basic Retailer $75 to Manufacturer $400-$4,800 annually) that delivers store locator visibility (26,000+ consumer views/year), a resource library, an online learning platform via LearnUpon with Bow Technician Certifications (Compound, Crossbow, Recurve), and the ATA Technical Guidelines industry standardization document.
The association's revenue model is twofold: recurring annual membership dues across multiple tiers and event-driven ATA Show Week income from exhibitor booth sales, badges, and sponsorships, supplemented by paid certification courses ($600-$1,395). ATA monetizes its influence through grassroots advocacy (Action Alert System) on Federal Excise Tax (FET, 10-11%), conservation, and hunting access, with the industry contributing ~$57M annually to wildlife conservation via FET. The 20-member Board (12 elected industry reps plus 8 retail) governs with no parent company and no external funding rounds disclosed. Sub-brands include Archery 360 (consumer content) and Bowhunters United (consumer advocacy); partnerships span NFAA, NASP, USA Archery, S3DA, NSSF, Ducks Unlimited, and Congressional Sportsmen's Foundation.
Archery Trade Association firmographics
Firmographics- Name
- Archery Trade Association
- Legal name
- Archery Trade Association, Inc.
- Website
- https://archerytrade.org
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Archery Trade Association (ATA) is a 501(c)(6) nonprofit trade association, founded 1953 and headquartered in New Ulm, Minnesota, that represents 900+ archery and bowhunting retailers, manufacturers, and distributors, operating the annual ATA Show Week, tiered membership, Bow Technician certifications, and federal advocacy on excise tax and conservation.
- Ownership category
- akta.pro rank
Archery Trade Association industry classification
Industry- Product category
- Industry Trade Association Services
- NAICS
- Wholesale Trade Agents and Brokers (425120)
- SIC
- Sporting & Athletic Goods, Nec (3949), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Archery Equipment & Accessories Retail (CRAMAKAB)
- akta.pro secondary industries
- Hunting, Shooting Sports & Archery Retail (CRAMABAK), Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)
Keywords
Where Archery Trade Association is headquartered
LocationHeadquarters
- HQ city
- New Ulm
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Archery Trade Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: The ATA generates primary revenue through annual membership dues from retailers, manufacturers, distributors, and other industry members. Dues vary by member category: Basic Retailers ($75/year), Archery Pro Shop Retailers ($150/year), Multi-Channel Retailers ($1,200/year), and manufacturers based on annual sales tier.
- ATA Show Week: Revenue is generated through booth space sales for exhibitors, badge sales for attendees, and sponsorship opportunities during the annual trade show event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic Retailer membership for businesses with physical store locations selling archery/bowhunting equipment directly to consumers |
| Subscription | Annual | Archery Pro Shop Retailer for businesses selling and servicing archery/bowhunting equipment from a physical location |
| Subscription | Annual | Archery Reseller for online-only businesses selling archery/bowhunting equipment |
| Subscription | Annual | Multi-Channel Retailer for businesses with 5 or more physical locations |
| Subscription | Annual | Archery Range for businesses whose main focus is archery programs from a physical location |
| Subscription | Annual | Archery Service Professional for coaches and technicians providing services for archery |
| Subscription | Annual | Regular Manufacturer for corporations whose primary business is manufacturing, distributing and selling archery/bowhunting products |
| Subscription | Annual | Regular Distributor for corporations distributing/selling archery/bowhunting products to retailers |
| Subscription | Annual | Manufacturer's Supplier for companies manufacturing and selling parts to manufacturers |
| Subscription | Pay-as-you-go | Bow Technician Certification courses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Archery Trade Association product offering
Product offeringCore offering
The Archery Trade Association is a 501(c)(6) non-profit trade association that delivers membership services, industry events, technical standards, bow technician certification, and legislative advocacy to the U.S. archery and bowhunting industry. Its flagship commercial offering is ATA Show Week, an annual trade event that combines a members-only ATA Trade Show for manufacturers and retailers with a public Archery & Bowhunting Supershow. Supporting offerings include tiered annual memberships, online certification courses, the ATA Technical Guidelines standard, a consumer-facing Store Locator directory, and a Federal Excise Tax compliance program.
Product overview
The Archery Trade Association (ATA) is a trade association founded in 1953 and headquartered in New Ulm, Minnesota, operating as a 501(c)(6) nonprofit. Rather than a single unified product, ATA offers a portfolio of member services organized around its core mission to inspire growth, increase participation, and preserve archery and bowhunting. The flagship offering is ATA Show Week (Jan. 7-10, 2027 at Indiana Convention Center), which encompasses the members-only ATA Trade Show, the public Archery & Bowhunting Supershow, and competitive archery events. Supporting this are membership tiers providing access to the ATA Learning Center (powered by LearnUpon) with Bow Technician Certifications (Compound, Crossbow, Recurve), the Resource Library, the Store Locator (powered by Storepoint), and advocacy services. Educational programs include Explore Bowhunting, Explore Bowfishing, and the Friends of NASP course. Consumer-facing platforms include Archery 360 and Bowhunters United. The ATA also provides the Technical Guidelines document for industry standardization, Federal Excise Tax guidance, intellectual property anti-counterfeiting resources, and the MyATA Member Service Provider network.
Differentiator
Problem solved
Functional benefit
Brands
- Archery 360: A consumer-facing information-and-education website that provides valuable archery content and promotes the store locator while engaging audiences and helping businesses grow.
- Bowhunters United
Products and services
- ATA Membership Annual tiered membership program providing members access to ATA Trade Show badges (2-12 free badges depending on tier), the Resource Library, advocacy representation, the ATA Learning Center, the ATA Store Locator, and the member directory. Tiers include Basic Retailer ($75), Archery Pro Shop Retailer ($150), Multi-Channel Retailer ($1,200 for all locations), Archery Range ($150), Archery Service Professional ($150), and volume-tiered Manufacturer ($400 to $4,800) and Distributor dues.
- ATA Show Week Annual industry event featuring the members-only ATA Trade Show, public-facing Archery & Bowhunting Supershow, world-class archery competitions (NFAA Rushmore Rumble, S3DA Indoor Open, Indoor World Series 250), and the Archery and Bowhunting Summit. The 2026 event drew nearly 400 exhibitors across approximately 124,000 square feet, nearly 1,200 archers in competition, and generated 40+ million impressions.
- ATA Trade Show Members-only trade show component of ATA Show Week where manufacturers exhibit to qualified retail buyers. Approximately 74% of attendees serve as final purchasing decision-makers, and 70%+ of retailers attend specifically to discover new products and write orders.
- Archery & Bowhunting Supershow Public-facing consumer event within ATA Show Week featuring nearly 400 exhibitors across approximately 124,000 square feet of exhibit space. Designed to build demand, generate excitement for products, and direct consumers to local member retailers.
- ATA Learning Center Online education platform powered by LearnUpon providing on-demand courses and certification programs for archery industry professionals. Includes free tutorials and seminars on industry topics, plus paid Bow Technician Certification courses.
- Bow Technician Certification Program Three-track certification program (Compound, Crossbow, Recurve) teaching bow setup, string/cable replacement, cam timing, sight installation, and paper tuning. Hybrid format combining on-demand online coursework with half-day in-person practical assessments.
- ATA Compound Bow Technician Certification Certification covering compound bow parts, string/cable replacement, cam timing, axle-to-axle and brace height adjustment, drop-away rest installation, peep sight and d-loop installation, sight leveling, draw length/weight adjustment, arrow selection, and paper tuning.
- ATA Crossbow Technician Certification Certification covering crossbow assembly, scope mounting and adjustments, string and cable changes, cam timing, arrow selection, and safe sight-in processes for two-cable, four-cable adjustable, four-cable non-adjustable, and recurve crossbows.
- ATA Recurve Bow Technician Certification New 2025 certification covering recurve bow setup for recreational archery, traditional hunting, traditional 3D, barebow, and target recurve styles. Includes bow parts, design, function, and proper bow fitment.
- ATA Store Locator Searchable directory of ATA member archery shops and ranges, powered by Storepoint, with filters for services, equipment, range types, and certifications. Viewed by over 26,000 people per year, connecting consumers with member retailers offering archery equipment and services.
- ATA Technical Guidelines Industry standardization manual that ensures consistency in how the archery industry tests, measures, and evaluates products for uniformity and compatibility between components. Covers terminology, definitions, thread dimensions, distance between mounting holes for sights, and other specifications.
- ATA Advocacy and Action Alert System Grassroots advocacy program enabling members to contact legislators on issues including Federal Excise Tax (FET), conservation funding, hunting access, public land access, and other policy topics affecting the archery and bowhunting industry.
- Federal Excise Tax Program Guidance and advocacy for members on the 10-11% Federal Excise Tax (FET) on archery equipment, including quarterly updates, IRS Form 720 filing instructions, and coordination with the IRS, Congress, and U.S. Fish and Wildlife Service. The archery industry contributes an average of $57 million annually to conservation through FET.
- ATA Retail Council Advisory body providing guidance on industry data collection, Bow Technician courses, and the ATA Show. Led by retail members on the ATA Board of Directors, including representatives from Bass Pro Shops, Lancaster Archery Supply Pro Shop, Scheel's, and Music City Archery.
- ATA Intellectual Property Program Anti-counterfeiting initiative including denied trade show access for violators, member education on reporting counterfeits, and coordination with the U.S. Department of Commerce and U.S. Trade and Development Agency.
- MyATA Member Service Provider Program Network of ATA members providing services to other members including eCommerce software, digital marketing, POS systems, insurance, legal services, accounting, and marketing. Features discounted services exclusive to ATA members.
- ATA Conservation Initiative Conservation partnership coordinating with state wildlife agencies. The archery and bowhunting industry contributed an average of $57 million annually to conservation through Federal Excise Tax over the past ten years.
- Explore Bowhunting Program Outdoor conservation education program teaching students basic bowhunting skills with focus on interacting with wildlife and nature. Content managed on NFAA's website.
- Explore Bowfishing Program Educational workshop teaching bowfishing basics to new and experienced anglers and archers. Designed as a gateway to further engage people in hunting and shooting sports.
- Friends of NASP Course Self-paced online course teaching retailers how to stock NASP-approved gear, offer instructional services, and build partnerships with the National Archery in the Schools Program's 1.2 million students across all 50 states. Included with ATA membership.
- Archery 360 Consumer-facing information and education website with companion social media accounts providing archery content, promoting the Store Locator, and engaging audiences to help businesses grow.
- Bowhunters United National consumer organization that works to protect bowhunting opportunities, defend against threats to the future of hunting, and grow bowhunter participation by uniting the bowhunting community. Provides members-only content, discounts, and advocacy at state and federal levels.
- ATA Resource Library Member-only digital library of downloads including industry reports, technical guidelines, archery range guides, community park guides, advocacy resources, and business materials.
- Archery Range and Program Call for Projects Resource program connecting archery project organizers with guidance, resources, and funding opportunities. Not a direct grant program but serves as a guidance counselor for finding appropriate funding sources.
Quantifiable outcome
- Over 26,000 potential customers view ATA's store locator annually
- +3 more outcomes
Companies that use Archery Trade Association
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Archery Trade Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Archery Trade Association partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- American Sportfishing AssociationcorePartner organization with shared goal of growing outdoor recreation participation. ATA works with various organizations to remain up to date on industry and legislative news.
- National Archery in the Schools Program (NASP)coreNASP has over 1.2 million students across all 50 states, making it the biggest youth archery program in the country. ATA has created the 'Friends of NASP' course to help members connect with this market.
- National Field Archery Association (NFAA)corePartner for competitive archery events at ATA Show Week. NFAA's Rushmore Rumble tournament is held during ATA Show Week, with nearly 1,000 competitors in 2026.
- Scholastic 3-D Archery (S3DA)corePartner for youth archery competition events. S3DA Indoor Open is held during ATA Show Week as part of ATA Show Week programming.
- USA ArcherycoreNational governing body for Olympic-style archery. ATA partners to grow archery participation and provide competitive opportunities.
- U.S. Fish and Wildlife ServicecoreFederal agency partner for conservation initiatives. The archery industry contributes to wildlife restoration through federal excise tax (FET) revenues distributed to state wildlife agencies.
- National Shooting Sports Foundation (NSSF)coreTrade association for the firearms industry. Partners on shared conservation and industry advocacy goals.
- Safari Club InternationalcoreConservation and hunting advocacy organization. Partners on bowhunting advocacy and industry protection efforts.
- Rocky Mountain Elk FoundationcoreConservation organization focused on elk habitat and hunting opportunities. Partners on conservation and hunting access initiatives.
- National Wild Turkey FederationcoreConservation organization for wild turkey habitat and hunting. Partners on conservation initiatives benefiting archery hunters.
- Pheasants ForevercoreConservation organization for pheasant and wildlife habitat. Partners on conservation programming relevant to archery hunters.
- Ducks UnlimitedcoreWetland and waterfowl conservation organization. Partners on conservation initiatives related to outdoor recreation.
- Congressional Sportsmen's FoundationcoreAdvocacy organization working to protect and advance hunting and shooting sports at the federal and state levels. Key partner for ATA's legislative advocacy efforts.
- Theodore Roosevelt Conservation PartnershipcoreConservation advocacy organization focused on increasing hunting and fishing access. Partners on conservation policy efforts.
- Association of Fish and Wildlife AgenciescoreOrganization representing state fish and wildlife agencies. ATA works with state wildlife agencies on R3 programming and conservation initiatives.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Archery Trade Association competitors and assessment
Company assessmentDirect peers
- USA Archery: The national governing body for Olympic-style archery in the U.S. and a current ATA partner. While USA Archery is sport-governance focused and ATA is trade-focused, both serve the same archery ecosystem and collaborate on growth initiatives and competitive events.
- Scholastic 3-D Archery (S3DA): National youth archery organization that co-hosts the S3DA Indoor Open at ATA Show Week. Direct overlap in youth pipeline development, R3 programming, and the archery trade ecosystem ATA represents.
- International Bowhunters Organization: Promotes and sanctions competitive bowhunting tournaments in the U.S. Sits in the same bowhunting ecosystem as ATA, with shared manufacturer and retail constituencies.
- National Shooting Sports Foundation: The trade association for the U.S. firearms industry, also a named ATA partner. Operates the SHOT Show (the firearms industry's largest trade event), runs industry advocacy, and uses a similar dues-plus-event revenue model targeting manufacturers, retailers, and ranges.
- Archery Shooters Association: U.S. organization running competitive 3-D archery tournaments. Operates in the same archery ecosystem as ATA, with overlapping manufacturer, retailer, and tournament stakeholders.
- National Field Archery Association: Governs field archery in the U.S. and co-hosts the NFAA Rushmore Rumble tournament at ATA Show Week. The two organizations share members, tournaments, and archery-promotion goals.
- American Sportfishing Association: The trade association for the recreational fishing industry, with which ATA has a formal partnership. Operates ICAST (sportfishing's largest trade show), runs similar advocacy, R3, and conservation programs, and targets an analogous manufacturer-retailer member base.
Broad incumbents
- Outdoor Industry Association: Broader trade association for the U.S. outdoor recreation industry, including participation in Outdoor Retailer trade shows. Provides a wider umbrella trade body model that overlaps with ATA's outdoor/archery stakeholders.
- Snowsports Industries America: Trade association for the winter sports industry. Comparable in structure and revenue model (dues + trade shows) but operating in a different sport vertical — useful benchmark for trade-association economics.
- Tennis Industry Association: U.S. trade association for the tennis industry with a similar dues-plus-event revenue model. Useful structural peer for comparing trade-association economics in a different racquet/sport equipment vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Archery Trade Association social profiles
Digital presenceArchery Trade Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Archery Trade Association leadership team
Management profileNumber of profiles
Profiles14 records
Archery Trade Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Archery Trade Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Archery Trade Association
What does Archery Trade Association do?
The Archery Trade Association is a 501(c)(6) non-profit trade association that delivers membership services, industry events, technical standards, bow technician certification, and legislative advocacy to the U.S. archery and bowhunting industry. Its flagship commercial offering is ATA Show Week, an annual trade event that combines a members-only ATA Trade Show for manufacturers and retailers with a public Archery & Bowhunting Supershow. Supporting offerings include tiered annual memberships, online certification courses, the ATA Technical Guidelines standard, a consumer-facing Store Locator directory, and a Federal Excise Tax compliance program.
Is Archery Trade Association a public or private company?
Archery Trade Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Archery Trade Association founded?
Archery Trade Association was founded in 1953. It employs 11 to 50 people.
Where is Archery Trade Association based?
Archery Trade Association is headquartered in New Ulm, United States, in the North America region.
How does Archery Trade Association make money?
Two revenue lines are on record. Membership Dues are the primary driver. The others are ATA Show Week.
Who are Archery Trade Association's main competitors?
Direct peers on record are USA Archery, Scholastic 3-D Archery (S3DA), International Bowhunters Organization, National Shooting Sports Foundation, Archery Shooters Association, National Field Archery Association and American Sportfishing Association. Broad incumbents are Outdoor Industry Association, Snowsports Industries America and Tennis Industry Association.
Does Archery Trade Association have an API?
No public API is recorded for Archery Trade Association.
What industry is Archery Trade Association in?
Archery Trade Association's product category is Industry Trade Association Services. Its primary akta.pro industry code is CRAMAKAB, Archery Equipment & Accessories Retail, with a secondary code of CRAMABAK, Hunting, Shooting Sports & Archery Retail. Its NAICS code is 425120 and its SIC code is 3949.