Sports Illustrated Stadium

What Sports Illustrated Stadium does

Sports Illustrated Stadium is a 25,000-seat soccer-specific venue in Harrison, New Jersey, that operates as a multi-purpose sports and entertainment facility. Originally opened in March 2010 as Red Bull Arena and rebranded in 2024 under a naming rights partnership with Sports Illustrated, it serves as the home venue for Major League Soccer's New York Red Bulls and National Women's Soccer League's Gotham FC, and has hosted top international clubs and national teams including the U.S. Men's and Women's National Teams, Argentina, Colombia, Barcelona FC, Arsenal FC, Manchester United, and Juventus. Beyond its anchor tenants, the stadium books international soccer friendlies, touring concerts (e.g., Iron Maiden's 50th Anniversary World Tour), rugby (HSBC Sevens, USA Rugby International Series), lacrosse (PLL US Bank Championship), corporate functions, weddings, and private events.

The venue is embedded in a broader ticketing and commerce ecosystem anchored by Sports Illustrated Tickets (SI Tickets), a primary and secondary marketplace carrying more than $2 billion in inventory and 50 million tickets globally with zero transaction fees, and Box Office, a blockchain-based NFT ticketing platform. Ticketing at the stadium is processed through both Ticketmaster and SI Tickets, with a physical box office handling walk-up sales and a dedicated premium seating sales team handling suites, Audi Club, and box seats.

Revenue is generated across five streams: primary and secondary ticket sales (transaction fees), premium seating (Luxury Suites, Audi Club, Box Seats), private event rentals, sponsorships, and food & beverage concessions. The customer base is primarily soccer fans (Red Bulls and Gotham FC match attendees, including season ticket holders), with secondary segments in concertgoers, corporate and private event clients, and international sports enthusiasts. Distribution is concentrated in the New York metropolitan area, with the stadium positioned approximately seven miles west of Lower Manhattan and accessible via PATH train to Harrison Station. Strategic positioning for the FIFA World Cup 2026 Jersey Fan Hub and World Rugby test events signals an expanding event portfolio and a deliberate move to diversify beyond MLS/NWSL tenancy.

Name

Sports Illustrated Stadium

Legal name

Sports Illustrated Stadium

Website

https://sportsillustratedstadium.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Sports Illustrated Stadium is a 25,000-seat soccer-specific venue in Harrison, New Jersey, serving as home to New York Red Bulls (MLS) and Gotham FC (NWSL), hosting international matches, concerts, rugby, lacrosse, and corporate events through SI Tickets and premium seating.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Sports venue operations
• Live event hosting
• Premium seating sales
• Ticketing marketplace
• Soccer stadium

Headquarters

HQ city

Harrison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Primary and secondary ticket sales through Ticketmaster and SI Tickets marketplace for all events including MLS matches, concerts, and international sporting events.
2. Premium Seating: Revenue from luxury suites, Audi Club seats, and box seats for matchday and event experiences.
3. Private Event Rentals: Venue rental for corporate events, weddings, receptions, and milestone celebrations in the stadium's versatile event spaces.
4. Sponsorships: Sponsorship opportunities and brand integrations available throughout the stadium and during events.
5. Food & Beverage: Concession and hospitality services including VIP lounges and premium dining experiences during events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sports Illustrated Stadium is a 25,000-seat soccer and entertainment venue in Harrison, New Jersey that hosts MLS/NWSL matches, concerts, international friendlies, and corporate events. The venue offers premium seating (luxury suites, Audi Club, box seats), private event rentals, food and beverage concessions, and operates the SI Tickets primary and secondary ticketing marketplace with blockchain-based NFT ticketing via the Box Office platform.

Product overview

Sports Illustrated Stadium operates as a multi-product venue services company consisting of a 25,000-seat soccer stadium (the core venue), Sports Illustrated Tickets (a ticketing marketplace with over $2B inventory), and Box Office (blockchain-based NFT ticketing). The company offers premium seating products including Luxury Suites, Audi Club, and Box Seats, along with private event hosting services. For major events like FIFA World Cup 2026, the venue operates the Jersey Fan Hub with its Hype House hospitality space. All ticketing is processed through Ticketmaster and the proprietary SI Tickets platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Illustrated Stadium A 25,000-seat state-of-the-art soccer-specific stadium in Harrison, New Jersey serving as home venue for New York Red Bulls (MLS) and Gotham FC (NWSL), with front-row seating just 21 feet from touchlines and a dynamic curving roof structure. Hosts MLS/NWSL matches, concerts, international friendlies, and major events.
• Sports Illustrated Tickets (SI Tickets)

Quantifiable outcome

• 25,000-seat capacity making it a premier venue in North American soccer
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• FIFA World Cup 2026 NYNJ Host CommitteeflagshipStrategic or Co-development Partner · 14 June 2026Sports Illustrated Stadium serves as the official New Jersey fan destination for FIFA World Cup 2026. The NYNJ World Cup 26 Jersey Fan Hub at the stadium features live match broadcasts, entertainment, and fan activations. Part of RBNY Soccer Celebration running June through July 2026.
• Securitas USAcoreOthers · 18 May 2026Securitas USA's Mobile Division provides stadium security services. Executives from Securitas USA participated in Security Connected podcast discussing scalable stadium security for large-scale events. Partnership focuses on security program evolution for complex, high-attendance environments.
• PinkertonminorOthers · 18 May 2026Pinkerton executives participated in Security Connected podcast alongside Sports Illustrated Stadium and Securitas USA executives discussing stadium security best practices.
• World Rugby / TEG Rugby LiveflagshipStrategic or Co-development Partner · 2 March 2026World Rugby and TEG Rugby Live partnered with Sports Illustrated Stadium to host HSBC Rugby Sevens - the first New York metro area event. This serves as a test event for Rugby World Cup matches and internationals ahead of 2028 LA Olympics. Officials expressed confidence this will become a long-term arrangement as part of World Rugby's U.S. expansion strategy.
• Sports Illustrated Tickets (SI Tickets)coreTechnology or IntegrationSports Illustrated Tickets is the ticketing platform powering the stadium's ticket operations. It's a fan-first primary and secondary marketplace with over $2 billion in inventory and 50 million tickets. Features zero transaction fees and blockchain-based NFT ticket solutions through Box Office platform.
• Red Bull New YorkflagshipOthersRed Bull New York is the primary tenant and home team at Sports Illustrated Stadium. The stadium is described as 'the home of Red Bull New York' and hosts RBNY MLS matches. Red Bull (Austrian beverage company) owns the team.
• Gotham FCflagshipOthersGotham FC of National Women's Soccer League (NWSL) is the other professional tenant team at the stadium, alongside New York Red Bulls.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lower.com Field (Columbus Crew): 20,000-seat soccer-specific stadium in Columbus, Ohio, home of Columbus Crew (MLS). Comparable as a modern MLS soccer-specific venue with similar premium seating, F&B, and event-rental offerings.
• PayPal Park (San Jose Earthquakes): 18,000-seat soccer-specific stadium in San Jose, California, home of the San Jose Earthquakes (MLS). Comparable MLS soccer-specific venue operating premium seating and event hosting.
• Audi Field (D.C. United): 20,000-seat soccer-specific stadium in Washington, D.C., home of D.C. United (MLS). Comparable as a purpose-built MLS soccer venue in a major U.S. metro, also offering premium hospitality and corporate event rentals.
• Banc of California Stadium (LAFC): 22,000-seat soccer-specific stadium in Los Angeles, home of LAFC (MLS). Closest comparable by capacity, design philosophy (soccer-specific, modern roof architecture), and tenant model — and a recent benchmark MLS stadium transaction (~$325M in 2023).
• Q2 Stadium (Austin FC): 20,500-seat soccer-specific stadium in Austin, Texas, home of Austin FC (MLS). Comparable as a recently opened MLS soccer-specific venue targeting premium experiences, concerts, and corporate events.
• Chase Stadium (Inter Miami CF): ~21,000-seat soccer-specific stadium in Fort Lauderdale, home of Inter Miami CF (MLS). Comparable as a modern MLS-only venue; a leading comparable for current MLS stadium valuation benchmarks given post-Messi demand surge.
• BMO Field: 30,000-seat soccer-specific stadium in Toronto, home of Toronto FC (MLS) and the Canadian national soccer teams. Directly comparable as a Canadian/U.S. comparable soccer-specific MLS home venue with similar capacity and tenant structure.
• TQL Stadium (FC Cincinnati): 26,000-seat soccer-specific stadium in Cincinnati, Ohio, home of FC Cincinnati (MLS). Closest comparable by capacity (~25K seats) and modern design; offers similar premium hospitality and corporate event programming.

Regional players

• Yankee Stadium: ~47,000-seat stadium in the Bronx, NYC. Regional competitor for high-profile concerts and soccer matches in the NYC metro, with overlapping premium hospitality and private-event revenue streams.
• MetLife Stadium: 82,500-seat multi-purpose stadium in East Rutherford, NJ — geographically the closest competing venue (~6 miles from Harrison) and a direct competitor for major concerts, international soccer friendlies, and marquee events in the NYC metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SI_Stadium
• Facebookfacebook.com/SportsIllustratedStadium
• Instagraminstagram.com/sportsillustratedstadium
• LinkedInlinkedin.com/company/sportsillustratedstadium

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Illustrated Stadium