NJ/NY Gotham FC
NJ/NY Gotham FC is a privately held professional women's soccer club in the NWSL, serving the New York/New Jersey market. The club generates revenue through ticket sales, corporate sponsorships, merchandise, and league media rights, and is expanding via a $35 million training facility and potential Etihad Park stadium relocation.
- Company typePrivate
- Founded2007
- HeadquartersNew Jersey, Trinidad & Tobago
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NJ/NY Gotham FC does
NJ/NY Gotham FC is a privately held professional women's soccer club competing in the National Women's Soccer League (NWSL), headquartered at 24 Melanie Lane in Whippany, New Jersey. The club, formerly known as Sky Blue FC and rebranded to Gotham FC, plays its home matches at Sports Illustrated Stadium in Harrison, New Jersey as a secondary tenant, with active discussions to relocate to NYCFC's forthcoming $780 million Etihad Park at Willets Point in Queens beginning 2028. The franchise has won back-to-back NWSL Championships (2023, 2025) and the inaugural CONCACAF W Champions Cup (2025), and fields a roster built around USWNT stars (Rose Lavelle, Tierna Davidson, Emily Sonnett, Jaedyn Shaw) and international acquisitions (Sam Kerr, Guro Reiten from Chelsea). The club is scaling infrastructure with a $35 million, 27,000-square-foot dedicated training facility in Whippany, New Jersey scheduled to open summer 2027, ending two decades without a dedicated training home.
Gotham FC operates a four-stream revenue model: (1) ticket sales — season tickets, single-match tickets, group tickets (10+), premium seating, and Mini Packs starting at $59 for three matches — distributed via the Sports Illustrated Stadium box office, online ticketing platform (gothamfc.com and MLB Tickets), and third-party partners including SeatGeek; (2) sponsorships — multi-year corporate deals with CarMax (Queens Classic presenting), Nature's Garden/Yoggies (jersey sleeve right), Dove (Footy Fest), Bank of America (Official Retail Bank and 'Elevate Play'), RWJBarnabas Health (healthcare), NJ Lottery (Official Lottery Partner), and e.l.f. Beauty (Challenge Cup) — structured with recurring/annual economics; (3) merchandise sold direct-to-consumer through gothamfcshop.com including event-driven collections such as the Queens Classic Capsule; and (4) NWSL media rights distributed across ESPN, Prime Video, and Paramount+. The club also operates youth development clinics, community programming, and event IP such as The Queens Collective networking event for women professionals, with a $5 accessibility-ticket initiative launched in partnership with the NYC Mayor's Office in April 2026 that sold out 1,000 seats in under an hour.
The go-to-market is enterprise field sales for corporate sponsorships, premium hospitality, and group bookings, supplemented by direct-to-consumer digital ticketing and a self-serve e-commerce store. Customer segmentation is hybrid, with three primary segments — Corporate Sponsors and Partners, Youth Soccer Players and Families, and General Sports Fans in the NY/NJ metro — and a secondary segment of Women Leaders and Professionals targeted via The Queens Collective. The club is led by President of Soccer Operations Yael Averbuch West (promoted June 2026), CRO Alex Chang (ex-49ers CMO), COO Kari Fleischauer, CFO Christine Heider, and Head Coach Juan Carlos Amorós.
NJ/NY Gotham FC firmographics
Firmographics- Name
- NJ/NY Gotham FC
- Legal name
- NJ/NY Gotham Football Club, LLC
- Website
- https://gothamfc.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NJ/NY Gotham FC is a privately held professional women's soccer club in the NWSL, serving the New York/New Jersey market. The club generates revenue through ticket sales, corporate sponsorships, merchandise, and league media rights, and is expanding via a $35 million training facility and potential Etihad Park stadium relocation.
- Ownership category
- akta.pro rank
NJ/NY Gotham FC industry classification
Industry- Product category
- Professional Women's Soccer (NWSL)
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (45911)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)
- akta.pro secondary industries
- Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Sports Events & Match Tickets (THAJAFAE), Team Sports Matches (Club & National) (MPAGAMAB), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)
Keywords
Where NJ/NY Gotham FC is headquartered
LocationHeadquarters
- HQ city
- New Jersey
- HQ country
- Trinidad & Tobago
- HQ region
- Latin America
Offices3 records
Markets served
NJ/NY Gotham FC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Revenue from single-match tickets, season tickets, group tickets, mini-packs, and premium seating at Sports Illustrated Stadium and Citi Field
- Sponsorships: Corporate sponsorship deals including naming rights, jersey sponsorship, in-stadium branding, and partnership activations with brands like CarMax, Nature's Garden, Dove, Bank of America, and RWJBarnabas Health
- Merchandise: Online merchandise sales through gothamfcshop.com including apparel, accessories, and limited-edition items like the Queens Classic collection
- Media Rights: Broadcasting revenue from NWSL media rights deals including matches broadcast on ESPN, Prime Video, and Paramount+
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Mini Packs - 3+ home matches bundle |
| Other | Pay-as-you-go | Affordability tickets through NYC Mayor partnership |
| Other | Pay-as-you-go | Flash sale commemorative pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
NJ/NY Gotham FC product offering
Product offeringCore offering
NJ/NY Gotham FC operates a professional women's soccer franchise competing in the National Women's Soccer League (NWSL), selling matchday access through season tickets, single-match tickets, mini-packs, group tickets, and premium/hospitality seating. The club also sells branded team merchandise through its online store and runs community-facing programs such as youth soccer clinics and player engagement events.
Product overview
NJ/NY Gotham FC is a professional women's soccer team competing in the National Women's Soccer League (NWSL). The organization operates as a unified product portfolio centered around its professional soccer franchise, offering ticket products (season tickets, single match tickets, group tickets, premium seating, and mini packs), major match events (The Queens Classic at Citi Field, NWSL Challenge Cup), youth development programs (soccer clinics), merchandise through its e-commerce store (GothamFCShop.com), networking events (The Queens Collective), and member-exclusive experiences (Meet the Players). The portfolio is structured around live sports entertainment experiences, with ticket sales as the core commercial product and community programs, merchandise, and events as complementary offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Season Tickets Full-season ticket memberships granting guaranteed seats to all Gotham FC home NWSL matches at Sports Illustrated Stadium, targeted at individual fans and families in the NY/NJ market.
- Single Match Tickets Single-game ticket purchases for individual Gotham FC home matches, allowing fans to attend specific NWSL fixtures at Sports Illustrated Stadium.
- Group Tickets Discounted ticket packages for groups of 10+ attending a Gotham FC match, marketed to corporate groups, community organizations, and large families.
- Premium Seating / Hospitality Premium stadium seating and hospitality packages for Gotham FC home matches, targeted at corporate buyers and fans seeking an elevated matchday experience.
- Mini Packs Multi-match ticket bundles allowing fans to purchase a small package of Gotham FC home matches at a discounted bundle price versus single-match purchases.
- The Queens Classic Signature Gotham FC marquee match staged at Citi Field, positioned as a flagship large-venue women's soccer event for fans in the New York/New Jersey market.
- 2026 NWSL Challenge Cup Gotham FC's participation in the 2026 NWSL Challenge Cup tournament, with associated ticketing for fans to attend Challenge Cup home matches.
- Gotham FC Merchandise Branded Gotham FC merchandise (jerseys, apparel, and accessories) sold directly to fans via the club's online Gotham FC Shop.
Quantifiable outcome
- 30,000+ tickets sold for single match at Citi Field
- +2 more outcomes
Companies that use NJ/NY Gotham FC
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
NJ/NY Gotham FC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NJ/NY Gotham FC partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, core and minor.
- e.l.f. Beautymajore.l.f. Beauty presenting sponsor of 2026 NWSL Challenge Cup match between Gotham FC and Kansas City Current at ScottsMiracle-Gro Field in Columbus. Partnership includes House of GOAL activation in New York during men's World Cup tournament.
- DovecoreDove partnership for Emily Sonnett contract extension announcement. Dove sponsoring Footy Fest event at The Queens Classic and presenting FIFA World Cup semifinal watch party.
- Nature's GardencoreNature's Garden and its Yoggies brand named Official Better-For-You Snack Partner of Gotham FC. Partnership includes Yoggies logo on match kit right sleeve, youth soccer clinics, co-marketing efforts, and experiential activations at matches and events. Nature's Garden is a New Jersey-based snack brand under Cibo Vita.
- NYC Mayor's OfficemajorPartnership with NYC Mayor Zohran Mamdani to offer $5 tickets for affordability. 1,000 tickets sold out in under an hour for May 9 match against Boston Legacy. Part of mayor's broader 'Game over Greed' campaign for accessible ticket pricing.
- Chelsea FC (Women's)minorChelsea women's players Guro Reiten, Jess Carter, Ann-Katrin Berger transferred to Gotham FC, reuniting former Chelsea teammates. Reiten signed three-year contract through 2029 after seven trophy-laden years at Chelsea.
- New Jersey LotterycoreMulti-faceted partnership naming New Jersey Lottery as Official Lottery Partner. Includes 'Lucky Row' initiative with lottery scratch-offs for fans, in-stadium branding, Fan Fest activations, player meet-and-greets, digital platform integration, and hospitality benefits.
- Bank of AmericacoreStrategic partnership naming Bank of America as Official Retail Bank. Supports 'Elevate Play' initiative to increase youth sports participation and reduce barriers for underserved communities in New York and New Jersey.
- RWJBarnabas HealthcoreExtended healthcare partnership continuing as club's official healthcare provider. Includes comprehensive medical services for players, community outreach, and fan engagement activities.
- CarMaxmajorCarMax presenting sponsor of The Queens Classic at Citi Field match against Washington Spirit on July 15, 2026.
- New York City FCmajorDiscussions with NYCFC about potential move to $780 million Etihad Park stadium at Willets Point in Queens starting 2028. Would address scheduling conflicts as secondary tenant at Sports Illustrated Stadium.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
NJ/NY Gotham FC competitors and assessment
Company assessmentDirect peers
- Angel City FC: NWSL club also playing in a top-tier U.S. media market (Los Angeles) with a high-profile ownership group and similar sponsorship-driven, women-led sports business model — a closely comparable franchise in scale, ambition, and brand strategy to Gotham FC.
- Washington Spirit: NWSL rival and Gotham's opponent in the 2025 NWSL Championship and 2026 Queens Classic; comparable mid-Atlantic franchise profile with shared competitive and commercial dynamics within the same league ecosystem.
- Kansas City Current: NWSL peer and Gotham's 2026 Challenge Cup opponent; one of the league's most ambitious franchises with a purpose-built stadium, making it a relevant benchmark for Gotham's infrastructure and commercial trajectory.
- Portland Thorns: Historic NWSL franchise with one of the league's largest fanbases and dedicated stadium; comparable top-tier women's soccer franchise competing with Gotham for league titles and sponsorship dollars.
- Seattle Reign (OL Reign): Long-established NWSL club with European ownership ties (OL Group); competes with Gotham in the same league and targets similar sponsorship and broadcast audiences in a major U.S. market.
- San Diego Wave FC: NWSL peer and 2023 NWSL Shield winner with similar growth-stage profile, big-market positioning, and comparable roster-investment economics to Gotham FC.
- Orlando Pride: NWSL club sharing Florida-based group ownership infrastructure with an MLS parent; comparable franchise structure, ticket and sponsorship business model, and league-level competitive profile.
- Bay FC: Newer NWSL franchise in a major Bay Area market with similarly high-profile investors; comparable to Gotham in lifecycle stage, ticket pricing strategies, and women's soccer sponsorship dynamics.
- Boston Legacy FC: Expansion NWSL franchise that attracted 30,207 fans to its home opener against Gotham FC; directly comparable as a newer league entrant competing for the same women's soccer fan and sponsor dollars in the Northeast.
- Chicago Red Stars: Established NWSL franchise sharing Gotham's top-tier market dynamics (large metro, multiple competing teams) and similar mix of ticketed matchday, sponsorship, and league media-rights revenue streams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
NJ/NY Gotham FC social profiles
Digital presenceNJ/NY Gotham FC financial estimates
Financial estimateRevenue estimate
Valuation estimate
NJ/NY Gotham FC leadership team
Management profileNumber of profiles
Profiles6 records
NJ/NY Gotham FC funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NJ/NY Gotham FC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NJ/NY Gotham FC
What does NJ/NY Gotham FC do?
NJ/NY Gotham FC operates a professional women's soccer franchise competing in the National Women's Soccer League (NWSL), selling matchday access through season tickets, single-match tickets, mini-packs, group tickets, and premium/hospitality seating. The club also sells branded team merchandise through its online store and runs community-facing programs such as youth soccer clinics and player engagement events.
Is NJ/NY Gotham FC a public or private company?
NJ/NY Gotham FC is a private company. It is classified as unknown and is currently operating.
When was NJ/NY Gotham FC founded?
NJ/NY Gotham FC was founded in 2007. It employs 11 to 50 people.
Where is NJ/NY Gotham FC based?
NJ/NY Gotham FC is headquartered in New Jersey, Trinidad & Tobago, in the Latin America region.
How does NJ/NY Gotham FC make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorships, merchandise and media Rights.
Who are NJ/NY Gotham FC's main competitors?
Direct peers on record are Angel City FC, Washington Spirit, Kansas City Current, Portland Thorns, Seattle Reign (OL Reign), San Diego Wave FC, Orlando Pride, Bay FC, Boston Legacy FC and Chicago Red Stars.
Does NJ/NY Gotham FC have an API?
No public API is recorded for NJ/NY Gotham FC.
What industry is NJ/NY Gotham FC in?
NJ/NY Gotham FC's product category is Professional Women's Soccer (NWSL). Its primary akta.pro industry code is MPAKABAA, Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.), with a secondary code of MPAKALAA, Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors). Its NAICS code is 711211 and its SIC code is 7990.