The Williamson Museum

What The Williamson Museum does

The Williamson Museum is a 501(c)(3) non-profit regional history museum founded in 1997 and headquartered on the Historic Georgetown Square in Georgetown, Texas, in the converted Farmers State Bank building. It collects, preserves, and exhibits artifacts, photographs, and archives documenting Williamson County history, with a permanent collection of 14,000+ items and programmatic access to 2+ million artifacts from the Gault archaeological site near Florence, TX. The museum serves the general public, K-12 students across 11 Williamson County school districts, local and regional artists, and heritage tourism visitors, welcoming 15,000+ on-site visitors and reaching 36,000+ virtual visitors annually.

The museum operates a layered portfolio of educational and community programs. Core offerings include the Traveling Trunk rental program (14+ TEKS-aligned themes for K-8 and high school), the Summer History Explorer's Camp for students entering 3rd–6th grade, school field trips at $3–$5 per student, and a suite of guided tours (Courthouse, Downtown Walking, Ghost Tours, and Gault Site tours). Cultural programming includes the Artist of the Month rotating exhibition program, the Salon at Wildfire monthly speaker series (running 15+ years), and signature annual events such as Pioneer Day (21st year) and the Cattleman's Ball fundraiser. The technology stack is light — a WordPress-based website, an online collection catalog hosted on catalogaccess.com, Neon CRM for memberships and donations, and standard social media channels — with no AI/ML capabilities evidenced.

The revenue model is a diversified non-profit mix led by donations, memberships (tiers from $25 to $5,000), event ticketing, facility rentals, and tuition-based programs. Admission is free, removed as a price barrier, and the museum relies on a multi-channel fundraising approach spanning individual donors, business memberships, corporate sponsorships (Cattleman's Ball sponsorships up to $15,000), and grant funding. The museum is governed by a Board of Directors and managed by a small staff of five named professionals led by Executive Director Danelle Houck.

Name

The Williamson Museum

Legal name

The Williamson Museum

Website

https://williamsonmuseum.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

The Williamson Museum is a 501(c)(3) non-profit regional history museum in Georgetown, Texas, preserving Williamson County artifacts and serving 15,000+ annual visitors, 10,000+ K-12 students across 11 school districts, and 36,000+ virtual contacts through free admission, TEKS-aligned traveling trunks, summer camps, tours, and community events.

Ownership category

akta.pro rank

Product category

Historical Museum Services

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Archives, Special Collections & Preservation Operations (Rare Materials, Conservation) (EDAEAGAJ)

Keywords

• Local history exhibits
• Historical preservation
• Museum educational programs
• Community heritage tours
• Museum gift shop

Headquarters

HQ city

Georgetown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership program with tiers from $25 (Remuda/Educator) to $5,000 (Cookie Business), offering benefits including store discounts, event invitations, NARM reciprocity, and sponsorship opportunities
2. Donations and Contributions: Tax-deductible donations supporting general operations, educational programming, collections/exhibits, Gault Documentary Project, and Bob Payne Scholarship Fund. Donations starting at $25 qualify for membership benefits
3. Summer Camp Fees: Week-long history camps at $150/week non-members, $120/week members, with aftercare available for additional $80
4. Traveling Trunk Rentals: Two-week rental program for educational trunks at $25 each with or without presenter, including artifacts, hands-on activities, primary sources, and TEKS-aligned lesson plans
5. Tour and Event Tickets: Ticketed events including Ghost Tours ($15-20), Night at the Museum ($8-12), October Ghost Tours, Cemetery Tours, and Gault Site Tours ($10-20)
6. Cattleman's Ball Fundraiser: Annual gala with sponsorship opportunities from $1,500 to $15,000, early bird tickets at $125, tables for 8 at $1,000, and underwriting opportunities
7. Venue Rental and Facility Use: Private cocktail receptions at the museum for high-level donors and sponsors, along with event space rentals

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

The Williamson Museum preserves and presents the history of Williamson County, Texas through a free-admission Exhibit Hall, interactive displays, on-site tours, and educational programs such as Traveling History Trunks and summer camps. It supplements preservation activities with public events (e.g., historic reenactments), a museum store, and memberships that fund collection care and community programming.

Product overview

The Williamson Museum is a 501(c)(3) non-profit museum offering a comprehensive portfolio of educational programs, tours, exhibits, and community engagement activities centered on Williamson County, Texas history. The museum's core offerings include Traveling Trunks (themed educational rental programs for schools), Summer History Explorer's Camp, various tour programs (Ghost Tours, Courthouse Tours, Downtown Walking Tours, Gault Site Tours), The Salon at Wildfire monthly speaker series, and rotating exhibits. The museum maintains an online catalog of over 14,000 items in its permanent collection and offers membership and donation programs. Admission is free, with programs serving over 15,000 visitors annually and nearly 10,000 students across 11 school districts in Williamson County.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibit Hall Admission Free-admission access to the museum's permanent and rotating exhibits on Williamson County history, including interactive displays and artifact interpretation, for the general public, families, and school groups.
• Traveling History Trunks Curated, portable educational kits containing replica artifacts, lesson plans, and activity guides on Williamson County and Texas history, loaned to schools, homeschool families, and partner venues.
• Summer Camp Program Multi-day summer camp programming at The Williamson Museum, providing hands-on local history activities, crafts, and field experiences for school-age children.
• Barker Days Historic Reenactment Annual living-history reenactment event hosted by the museum that recreates 19th-century Williamson County frontier life with costumed interpreters, demonstrations, and public programming.
• Museum Store On-site and online retail operation of The Williamson Museum selling books, gifts, branded merchandise, and related historical items to visitors and the public.
• Guided Museum Tours Docent-led tours of the Exhibit Hall and collections, offered to the general public, school groups, and private visitors for educational engagement with Williamson County history.
• Museum Membership Program Tiered annual membership program providing supporters with benefits such as recognition, program discounts, and insider access in exchange for membership fees that fund museum operations and preservation.

Quantifiable outcome

• 15,000+ visitors welcomed free of charge annually
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Kalahari Resorts and ConventionsmajorStrategic or Co-development Partner · 15 October 2026Venue host for the 2026 Cattleman's Ball gala on October 15, 2026 at 3001 Kalahari Blvd, Round Rock, TX 78665. Sponsorship opportunities range from $1,500 to $15,000.
• Wildfire RestaurantcoreStrategic or Co-development PartnerFor over fifteen years, Wildfire Restaurant has partnered with the museum to present The Salon at Wildfire, a free monthly speaker series held in the back room of the restaurant. This collaborative cultural programming combines fine dining with expert presentations on art, history, science, and society topics.
• Old Settlers AssociationcoreStrategic or Co-development PartnerVenue partner for annual Pioneer Day (21st year) and Harvest Festival events at 3300 E. Palm Valley Blvd, Round Rock. The association provides grounds for living history reenactments, pioneer activities, and Swedish Midsommar celebrations.
• Round Rock ExpressminorGTM or Marketing PartnerThe museum serves as Nonprofit Spotlight on Train Bandits Night at Dell Diamond stadium, providing community visibility and ticket sales opportunity. Code WILLIAMSONMUSEUM offers discounted baseball tickets.
• Gault School of Archaeological Research (GSAR)coreStrategic or Co-development PartnerAll Gault Site tours are hosted by GSAR. The museum supports the Gault Documentary Project and promotes archaeological research at one of the most significant prehistoric sites in the Americas with 2+ million artifacts recovered.
• City of Round RockminorStrategic or Co-development PartnerCity co-sponsors annual Pioneer Day and Harvest Festival events at Old Settlers Association, supporting free public programming and community cultural events.
• Preservation GeorgetownminorStrategic or Co-development PartnerCommunity organization partnered for historical preservation efforts and community resources, supporting the museum's mission of cultural heritage preservation in Williamson County.
• Williamson County Historical CommissioncoreStrategic or Co-development PartnerFounding organization that established the museum as a 501(c)(3) in 1997 and continues to support through scrapbook collections, cemetery documentation, and historical resources.
• Presidential Photographer David ValdezminorStrategic or Co-development PartnerArts advocate and Vice President of the museum's Board of Directors, contributing photography to the Still Making History collection documenting contemporary Williamson County.
• BeLocal GeorgetownminorGTM or Marketing PartnerLocal business organization supporting community economic development and cross-promotion of local cultural attractions and businesses.

Scale indicators9 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Pioneer Farms: Living history site in North Austin featuring reenactments, pioneer-era demonstrations, and school field trips. Closely comparable given shared focus on Texas pioneer history, hands-on educational programming, and Pioneer Day-style reenactments.
• Dallas Heritage Village: Living history museum in Dallas featuring restored historic structures, costumed interpreters, and K-12 field trip programming. Directly comparable as a small regional history museum with living-history reenactments, school district partnerships, and similar funding model.
• Austin History Center: Municipal archives and exhibits facility operated by the Austin Public Library, focused on local Austin and Travis County history. Comparable as a regional history and archives institution serving Central Texas with educational programming and researcher access to collections.
• George Washington Carver Museum, Cultural and Genealogy Center: Austin-based local history and cultural museum with exhibits, educational programming, and community events. Highly comparable as a small-to-mid regional history museum serving a similar Central Texas audience with free/low-cost admission and school district outreach.

Broad incumbents

• Witte Museum: San Antonio-based regional history and natural science museum with exhibits, educational programs, and special events. Comparable as a Texas regional history institution with membership tiers, school programming, and signature events, though at substantially larger scale.
• Bullock Texas State History Museum: Large Texas history museum in Austin with permanent and rotating exhibits on state history. Comparable because it operates in the same Texas history category as The Williamson Museum but at significantly larger scale with paid admission and broader statewide scope.
• National Museum of the Pacific War: Fredericksburg-based military history museum operated as a Smithsonian Affiliate with extensive collections and educational programming. Comparable as a Texas history museum with curated collections and educational outreach, but with a narrower thematic focus and larger institutional backing.

Others

• Texas State Historical Association: Statewide nonprofit dedicated to preserving Texas history through publications, educational resources, and the Handbook of Texas Online. Comparable as a Texas history nonprofit ecosystem partner, though primarily an educational/research organization rather than a physical museum operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/williamsonmuse
• Facebookfacebook.com/WilliamsonMuseum
• Instagraminstagram.com/williamsonmuse/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Williamson Museum