City of Round Rock

What City of Round Rock does

The City of Round Rock is a municipal government entity located 15 miles north of Austin in Central Texas, serving a population of approximately 142,697 (June 2026 estimate) and ranking as the 29th largest city in Texas. Established as a city in 1900 and operating under a council-manager form of government with an elected Mayor and six Council Members, the City delivers the full spectrum of municipal services through dedicated departments including Police, Fire, Utilities and Environmental Services, Parks and Recreation, Library, Transportation, Planning and Development Services, and Municipal Court. Core 'products' are public services rather than commercial technology offerings, organized around functional departments and supported by digital portals (Permit Portal at permits.roundrocktexas.gov, Utility Billing Portal at rrtxwater.com, RRTX Mobile app, Newsflash newsletter via Constant Contact), the Tip 411 anonymous tip system, and the MyMeter water-usage monitoring tool. Physical infrastructure includes Dell Diamond (home of the Round Rock Express), the Round Rock Sports Center, the Multipurpose Complex, Forest Creek Golf Club, Rock'N River Water Park, and Play for All Abilities Park.

The City's revenue model is fundamentally municipal: property taxes (FY 2026 rate of $0.372 per $100 valuation, among the lowest in the region), a 2.0% local sales tax (combined 8.25% total, ranking top-10 among Texas cities), utility service fees (water, wastewater, garbage, recycling), hotel occupancy tax, and voter-approved general obligation bond proceeds. The FY 2026 adopted budget totals $789.7 million, comprising a $188.7 million General Fund and a $418.7 million Community Investment Program, with the latter including capital deployment from the $274 million 2023 GO Bond ($230M for parks/recreation/sports and $44M for public safety). Customer segments span residents (primary), local businesses across healthcare, technology, retail, hospitality, and logistics clusters, visitors and tourists drawn to the 'Sports Capital of Texas' brand, and regional partners (Cedar Park, Leander) for shared water infrastructure serving a projected 250,000-300,000 future population. The City holds AAA bond ratings on both General Obligation and Utility debt — one of only eight Texas cities at this level — and has been consistently ranked among the top places to live in America by Bankrate, Livability, Money, and Niche, including a #9 ranking on Livability's 2026 Top 100 Best Places to Live list.

Name

City of Round Rock

Legal name

City of Round Rock

Website

https://roundrocktexas.gov

Company type

Public

Founded year

1900

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The City of Round Rock is a municipal government in Central Texas serving over 142,000 residents with public safety, utilities, parks/recreation, library, transportation, and development services under a council-manager structure, supported by an FY 2026 budget of $789.7 million and AAA bond ratings.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Waste Collection (56211), Administration of Air and Water Resource and Solid Waste Management Programs (924110)

SIC

Water Supply (4941), Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

akta.pro secondary industries

Parks, Recreation & Cultural Services (BPAIACAI), Solid Waste & Recycling Services Administration (BPAIACAH)

Keywords

• Municipal government services
• Public safety services
• Water and wastewater utilities
• Parks and recreation services
• Library and community services

Headquarters

HQ city

Round Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Property Taxes: Primary revenue source. Owner of median taxable value home ($395,240) pays approximately $123 per month in City taxes. Tax rate of $0.372 per $100 of valuation for FY 2026.
2. Sales Tax: City receives 2.0% local sales tax (combined with 6.25% state = 8.25% total). Ranks in top 10 among Texas cities for sales tax collections.
3. Utility Services: Water, wastewater, garbage collection and recycling services provided by the City at rates among the lowest in the region.
4. Hotel Occupancy Tax: Revenue from hotel taxes supporting tourism and sports facilities.
5. Bond Proceeds: Voter-approved general obligation bonds for capital projects including parks, recreation, sports facilities, and public safety. 2023 bond package: $230 million for parks/recreation/sports and $44 million for public safety.

Pricing tiers

Distribution channels9 records

Marketing channels10 records

Core offering

The City of Round Rock provides comprehensive municipal government services to its residents and businesses, including police and fire protection, water and wastewater utilities, garbage and recycling collection, parks and recreation facilities, library services, transportation infrastructure, planning and development, and municipal court services. The City also operates sports and recreational facilities (Dell Diamond, Rock'N River Water Park, Sports Center, Multipurpose Complex, Forest Creek Golf Club) and provides digital self-service tools including an online permit portal, utility billing portal, mobile app, and water usage monitoring platform.

Product overview

The City of Round Rock operates as a municipal government providing comprehensive public services to its residents. The city's offerings are organized around core government functions rather than a unified technology product: Public Safety (Police, Fire), Community Services (Library, Parks and Recreation including facilities like Clay Madsen Recreation Center, Allen R. Baca Center, Rock'N River Water Park, and Play for All Park), Utilities (water, wastewater, garbage/recycling with MyMeter monitoring), Infrastructure (Transportation, Planning and Development), Sports Facilities (Dell Diamond, Round Rock Sports Center, Round Rock Multipurpose Complex, Forest Creek Golf Club), and Digital Services (Permit Portal, Utility Billing Portal, Newsflash Newsletter, RRTX Mobile App, Tip 411). The city operates under a Manager-Council form of government with seven council members and an appointed City Manager.

Differentiator

Problem solved

Functional benefit

Brands

• RRTX Mobile: Official mobile app for City of Round Rock providing news, events, and city services information.
• Shop the Rock

Products and services

• Police Department Services Municipal police services providing public safety, law enforcement, community policing programs including DARE, Police Explorers, Animal Control, and neighborhood crime reporting for City of Round Rock residents and businesses.
• Fire Department Services Emergency fire services, fire prevention education, Rock Solid Safety Team program for children, and emergency contact information system for City of Round Rock residents.
• Round Rock Public Library Award-winning library system offering books, DVDs, CDs, magazines, online catalog, research databases, eBooks, eAudiobooks, adult education classes, Story Time programs, and Summer Reading Program for residents of all ages.
• Parks and Recreation Services Manages the city park system including Old Settlers Park, Clay Madsen Recreation Center, Allen R. Baca Center for Senior and Community Activities, athletic programs, aquatic facilities, Rock'N River Water Park, and urban forestry programs.
• Utilities and Environmental Services Provides drinking water, wastewater treatment, garbage collection, curbside recycling, brush recycling, stormwater management, and water conservation programs including MyMeter usage monitoring to residents and businesses within city limits.
• Transportation Services Manages transportation infrastructure including public transportation through CapMetro partnership, street maintenance, traffic signals, construction inspection, and the Driving Progress road improvement program.
• Planning and Development Services Handles zoning, subdivision, historic preservation, site development engineering review, code enforcement, building permits and inspections for property owners and developers.
• Municipal Court Services Handles Class C misdemeanors within city limits, processes fines and online payments for traffic violations and city ordinance violations through municipalonlinepayments.com.
• Dell Diamond Stadium Home stadium of the Round Rock Express Triple-A Minor League Baseball team (affiliate of Texas Rangers), ranked No. 4 on Baseball America's top Minor League Baseball parks. Located adjacent to the Round Rock Sports Center.
• Round Rock Sports Center Indoor sports facility hosting youth and recreational sports tournaments, athletic events, and programs for residents and visitors.
• Round Rock Multipurpose Complex Multi-use sports complex for tournaments, athletic programs, and recreational activities for residents and visiting teams.
• Forest Creek Golf Club Award-winning 18-hole public golf course that underwent a $5.1 million renovation in 2018, attracting golfers from across Central Texas.
• Rock'N River Water Park City-owned water park featuring lazy river, pools, and aquatic amenities. Named Texas Public Pool Council's Water Park of the Year in 2022 and undergoing expansion as part of the 2023 GO Bond.
• Play for All Abilities Park Accessible playground designed for children of all abilities, featuring all-ability swings, sensory pod, and playscapes. Includes mini-village for life skills development. Winner of Texas Municipal League Municipal Excellence Award.
• Permit Portal Online system at permits.roundrocktexas.gov for development and permit tracking allowing residents and contractors to search permits, projects, contractors, and schedule inspections.
• Utility Billing Portal (rrtxwater.com) Online payment center at rrtxwater.com for water, sewer, and garbage services. Allows residents to view bills, make payments, and manage accounts with autopay options.
• RRTX Mobile App Official mobile application for iOS and Android that keeps residents up to date with City news, events, and city services information.
• MyMeter Water Usage Monitoring Water usage monitoring tool enabling residents to track their water consumption and manage usage efficiently as part of the City's water conservation programs.

Quantifiable outcome

• Safety ranking: One of top 5 safest cities in America with population 100,000+ since 2007
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Brushy Creek Regional Utility Authority (Cedar Park, Leander)coreStrategic or Co-development PartnerRegional water project partnership to provide long-term water supply needs for projected future population of 250,000-300,000. Joint effort among three municipalities for water infrastructure.
• Capital MetrocoreStrategic or Co-development PartnerTransit services partnership providing public transportation options to Round Rock residents. City is listed as 'proud partner' with Capital Metro.
• Round Rock Chamber of CommercecoreStrategic or Co-development PartnerEconomic development partnership between the city and chamber supporting business growth, workforce development, and regional economic prosperity.
• Round Rock Independent School District (RRISD)coreStrategic or Co-development PartnerPartnership with award-winning school district. While independent tax entities, city and district collaborate on community development and quality of life initiatives.
• Round Rock Convention & Visitors BureaucoreGTM or Marketing PartnerMarketing partnership promoting Round Rock as tourism and sports destination. Won Readers' Choice Award from SportsEvents Media Group.
• Play for All FoundationcoreStrategic or Co-development PartnerPartnership to design and maintain Play for All Abilities Park serving children of all abilities including 7,945 children with disability in Williamson County.
• Williamson CountycoreStrategic or Co-development PartnerCity primarily located in Williamson County. County provides sheriff's police services for non-residents, human services, road maintenance, and court system.
• 35+ Churches and Religious OrganizationsminorStrategic or Co-development PartnerCollaborated on Love the Rock day of service program mobilizing 1,200 volunteers for neighborhood improvement projects.
• Neighborhood AssociationsminorStrategic or Co-development PartnerCommunity partnership for neighborhood revitalization and quality of life programs.
• Texas Municipal LeagueminorOthersMunicipal association providing resources, training, and Municipal Excellence Awards program that Round Rock participates in annually.
• Lowe's Home Improvement CenterminorGTM or Marketing PartnerDonated 30 lock boxes for elderly/disabled residents lock box program to enable emergency personnel entry without breaking doors/windows.
• Supra Product (Lock Box Manufacturer)minorGTM or Marketing PartnerDonated lock boxes for elderly/disabled residents emergency access program.
• Round Rock Rotary ClubminorStrategic or Co-development PartnerCommunity service organization. Mayor Craig Morgan is member. Multiple council members actively involved in Rotary.
• League of United Latin American Citizens (LULAC)minorStrategic or Co-development PartnerCouncilmember Frank Ortega served as LULAC district director and board member.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• City of Pearland, TX: Houston-area fast-growing suburb with similar population scale (~130K), strong fiscal indicators, and growing municipal service footprint.
• City of Pflugerville, TX: Travis/Williamson County suburb of Austin with comparable population scale, residential growth profile, and reliance on the Austin metro for employment base.
• City of Leander, TX: The third Brushy Creek Regional Utility Authority partner; rapidly growing suburb of Austin with overlapping utility, parks, and transportation infrastructure profile.
• City of McKinney, TX: Large, fast-growing North Texas city with similar mid-size-suburb service mix (utilities, recreation, sports facilities) and high resident-satisfaction rankings.
• City of Georgetown, TX: Williamson County neighbor with similar fast-growth profile, municipal utilities, parks and recreation system, and corridor-positioning along IH 35 north of Austin.
• City of Frisco, TX: Fast-growing Texas suburb commonly ranked alongside Round Rock on 'Best Places to Live' lists; comparable population (130K-200K range), sports-tourism identity, and AAA-style credit profile.
• City of Allen, TX: Comparable population-tier North Texas suburb with strong parks/recreation system, AAA-rated debt, and similar Best-Places-to-Live profile.
• City of Cedar Park, TX: Adjacent Central Texas city and direct regional water-supply partner through the Brushy Creek Regional Utility Authority. Comparable size, growth trajectory, and service mix (utilities, parks, public safety).
• City of Sugar Land, TX: Houston-area suburb of comparable size with similarly diversified employer base, strong fiscal management, and quality-of-life rankings comparable to Round Rock's.

Broad incumbents

• City of Austin, TX: Anchoring metro of the Austin-Round Rock MSA; provides regional transportation partnership (Capital Metro) and is the parent employment market for the majority of Round Rock's tech/manufacturing employer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/roundrock
• YouTubeyoutube.com/user/cityofroundrock
• Facebookfacebook.com/roundrock
• Instagraminstagram.com/roundrocktexas
• LinkedInlinkedin.com/company/roundrocktexas

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Round Rock