League of United Latin American Citizens

What League of United Latin American Citizens does

League of United Latin American Citizens (LULAC) is a 501(c)(3) nonprofit civil rights organization founded on February 17, 1929, making it the oldest and largest continuously operating Latino civil rights body in the United States. Headquartered in Washington, DC, LULAC operates a community-led, grassroots model through a network of 535+ local councils spanning 33 states, the District of Columbia, and Puerto Rico, engaging 325,000+ members. The organization delivers programs and advocacy across five core verticals: civic engagement and voter mobilization (including the GOTV "Ponte Las Pilas" campaign); education (LNESC's 14 educational service centers serving 18,000+ students annually, the LULAC Academy, Latina LEADS, Project RISE, and the digital literacy Conexiones program); health equity (Latinos Living Healthy, Sembrando Comunidad, and the All of Us Research Program partnership with NIH); economic empowerment (Latina Entrepreneur Academy, SER Jobs for Progress' 48 workforce centers, and the United Latino Job Bank); and civil rights litigation through the LULAC Legal Defense Fund.

LULAC's business model is a multi-stream nonprofit funding architecture comprising individual and eMember donations (suggested gift tiers $15-$500 with weekly/monthly/annual recurring options), membership fees, corporate sponsorships (Charter Communications/Spectrum, T-Mobile, Toyota, PepsiCo, Coca-Cola Foundation, Novo Nordisk for specific programs such as Latina LEADS, Conexiones, Project RISE, and the Latina Entrepreneur Academy), foundation grants, and special event revenue (National Convention and Legislative Conference & Unity Awards Gala). Distribution and program delivery occur primarily through the local council network, 14 LNESC centers, 48 SER Jobs centers, and digital properties including lulac.org, eMember email lists segmented by topic, LULAC News, La Lucha LULAC TV (YouTube), and podcasts.

In 2026 LULAC scaled its strategic footprint materially: it joined a four-organization coalition (with UnidosUS Action Fund, Mi Familia Vota, and Latino Victory) deploying $29 million to reach 1.1 million Latino voters across 40-45 races in 8 battleground states; filed federal lawsuits challenging Trump administration executive orders on mail-in voting and birthright citizenship; joined litigation against Florida's congressional map as a partisan gerrymander; and added a high-reach ambassador (Carlos Eduardo Espina, 22M+ social followers) to support voter outreach. Governance is exercised through a National Board led by National President and Chairman Roman Palomares, with CEO Juan Proaño managing operations and Eric Cedillo serving as National Legal Advisor. LULAC holds Charity Navigator's four-star rating, signaling strong financial transparency and accountability.

Name

League of United Latin American Citizens

Legal name

The League of United Latin American Citizens

Website

https://lulac.org/

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

LULAC is the nation's oldest Latino civil rights 501(c)(3), founded 1929, operating 535+ local councils across 33 states serving 325,000+ members through education, health, economic empowerment, voter mobilization, and litigation programs.

Ownership category

akta.pro rank

Product category

Civil Rights Advocacy

NAICS

Human Rights Organizations (813311), Business, Professional, Labor, Political, and Similar Organizations (8139), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAFAB

Human Rights & Anti-Discrimination Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

SECONDARYBPAGAFAC

Racial & Ethnic Justice Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

SECONDARYEDADALAC

NGO/Nonprofit Education Programs & Service Delivery

Education/Education Administration, Accreditation & Policy/Education Partnerships, Intergovernmental & NGO Programs

Keywords

• Civil rights advocacy
• Hispanic community programs
• Civic education outreach
• Voter mobilization services
• Community workforce development

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual and Membership Contributions: LULAC generates revenue through individual donations, membership fees, and eMember contributions. The organization operates donation pages with suggested amounts ($15-$500) and recurring giving options (weekly, monthly, annual). The LULAC Institute is a 501(c)(3) charitable organization.
2. Corporate Partnerships and Sponsorships: LULAC receives funding and in-kind support from corporate partners including Charter Communications/Spectrum, T-Mobile, Toyota, Coca-Cola Foundation, Novo Nordisk, and others for specific programs such as Latina LEADS, Conexiones, Project RISE, and health initiatives.
3. Special Events Revenue: The organization generates revenue through signature events including the National Convention and National Legislative Conference & Awards Gala, which include ticket sales, sponsorships, and gala tables.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

LULAC is a 501(c)(3) nonprofit civil rights organization that delivers advocacy, civic education, leadership development, and direct-service community programs for Hispanic Americans. It also operates affiliated workforce and education programs, including the LULAC National Educational Service Centers (LNESC) and SER Jobs for Progress, which provide job training, placement, and educational support services.

Product overview

LULAC is a civil rights organization (not a technology company) that operates a portfolio of community programs focused on education, health, civic engagement, economic empowerment, and civil rights advocacy. The core offerings include educational technology programs (Conexiones, Latina LEADS, Project RISE), health initiatives (Latinos Living Healthy, All of Us, Sembrando Comunidad), civic participation programs (voter mobilization, citizenship), and the Legal Defense Fund for litigation. LULAC's technology-related programs address digital equity through partnerships with Charter/Spectrum, T-Mobile, and others, while their advocacy work includes voting rights, immigration reform, and environmental justice. The organization serves over 325,000 members across 535+ local councils in 33 states through direct service programs and advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• Latina LEADS: A STEAM-focused leadership and education program for Hispanic middle school-aged girls, developed in partnership with Charter Communications (Spectrum).
• Conexiones
• Project RISE
• Latina Entrepreneur Academy
• Latinos Living Healthy
• Sembrando Comunidad
• LULAC Legal Defense Fund

Products and services

• LULAC National Educational Service Centers (LNESC) Educational support services for Hispanic students including college access, scholarships, tutoring, and parent engagement programs delivered through a national network of centers.
• SER Jobs for Progress Workforce development and job training services for Hispanic adults, including job placement, skills training, and career advancement support.
• LULAC Civic Education and Voter Engagement
• LULAC Youth Leadership Programs Leadership development, mentorship, and civic engagement programs for Hispanic youth, including the LULAC Youth Conference and college leadership tracks.
• LULAC Council Network Membership Membership-based local council structure that delivers LULAC programs and advocacy at the community level across U.S. states and regions.
• LULAC Advocacy and Civil Rights Policy Work Federal, state, and local policy advocacy on civil rights, immigration, education, healthcare, and economic issues affecting Hispanic Americans.

Quantifiable outcome

• 325,000+ members engaged across 535+ councils
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

20 partnerships are on record, tiered core, major and minor.

• UnidosUS Action FundcoreStrategic or Co-development Partner · 14 May 2026LULAC partnered with UnidosUS Action Fund, Mi Familia Vota, and Latino Victory to form a new coalition focused on mobilizing Latino voters in key battleground states. The coalition coordinates voter registration, year-round organizing, data-informed outreach, and trusted messenger programs targeting 40-45 federal and state races with a $29 million investment to reach 1.1 million Latino voters.
• Mi Familia VotacoreStrategic or Co-development Partner · 14 May 2026Coalition partner for Latino voter mobilization. Mi Familia Vota brings year-round organizing infrastructure and experience in mobilizing Latino communities across federal and state races.
• Latino VictorycoreStrategic or Co-development Partner · 14 May 2026Coalition partner focused on growing Latino political power and representation at every level of government. Part of the $29 million voter mobilization initiative targeting 2026 elections.
• Carlos Eduardo EspinamajorGTM or Marketing Partner · 14 May 2026Nonprofit director, immigrant-community advocate, and bilingual content creator with more than 22 million social media followers serving as coalition ambassador to help connect Latino voters with information about registration, participation, and election stakes.
• Charter Communications (Spectrum)coreStrategic or Co-development PartnerPartnership through Spectrum brand supporting Latina LEADS (STEAM education program for middle school girls) with $6,000 grants to 6 site partners. Also supports Conexiones digital literacy program. Charter serves more than 32 million customers in 41 states.
• T-MobilemajorStrategic or Co-development PartnerPartnership supporting Conexiones program addressing digital divide and internet safety for youth ages 14-18. LULAC and T-Mobile's commitment expands awareness of internet safety and digital connectivity opportunities for underserved Latino youth.
• ToyotamajorStrategic or Co-development PartnerPartnership supporting Project RISE - after-school program for Hispanic students ages 16-18 identifying as at-risk. Toyota awards $8,000 to five site partners for program implementation focusing on workforce concepts and higher education access.
• PepsiCominorStrategic or Co-development PartnerPartner supporting Project RISE workforce development program for at-risk Hispanic youth alongside Toyota.
• Coca-Cola FoundationmajorStrategic or Co-development PartnerPartnership supporting Latina Entrepreneur Academy with $6,000 grants awarded to 6 sites in the first phase. The academy has trained 655 Latina entrepreneurs in 14 academies with seed funding for winners.
• Novo NordiskminorStrategic or Co-development PartnerPartnership supporting Latinos Living Healthy campaign focused on obesity prevention. LULAC leads outreach programs in communities with limited resources to promote healthy lifestyle changes.
• Campaign Legal CentercoreStrategic or Co-development PartnerCampaign Legal Center, alongside co-counsel Democracy Defenders Fund, filed lawsuit on behalf of LULAC challenging Trump administration executive order on voting and mail-in ballots as unconstitutional.
• Democracy Defenders FundcoreStrategic or Co-development PartnerCo-counsel with Campaign Legal Center representing LULAC in legal challenges to executive orders on elections and voting rights.
• Secure Families InitiativemajorStrategic or Co-development PartnerPlaintiff co-counsel alongside LULAC and Arizona Students' Association in lawsuit challenging executive order on mail-in voting and citizenship database.
• Arizona Students' AssociationminorStrategic or Co-development PartnerPlaintiff co-counsel in voting rights lawsuit challenging executive order on voter registration and mail ballot requirements.
• Southern Poverty Law Center (SPLC)majorStrategic or Co-development PartnerSPLC-backed coalition including LULAC filed lawsuit challenging Florida's new congressional map as unconstitutional partisan gerrymander. LULAC is a plaintiff alongside Common Cause and League of Women Voters of Florida.
• National Institutes of Health (NIH)majorStrategic or Co-development PartnerLULAC partners with NIH's All of Us Research Program to address underrepresentation of Latino community in health research. The initiative educates and enrolls Latino participants in the program aiming to enroll 1 million+ participants.
• Campaign for Tobacco-Free KidsmajorStrategic or Co-development PartnerPartnership addressing tobacco use impact on Latino community. Created toolkit in English and Spanish with resources on tobacco prevention, health impacts, and saying no. LULAC signed onto Tobacco Equity Tax Act and Tobacco Tax provisions.
• Adelante HealthcareminorStrategic or Co-development PartnerPartner hosting Free Immunization Clinic for children in Phoenix, AZ alongside LULAC and Chicanos Por La Causa. Vaccines available include MMR, DTaP, Tdap, Hep B, Varicella, and others.
• Chicanos Por La CausaminorStrategic or Co-development PartnerPartner in Free Immunization Clinic for children hosting event at Casa de Primavera in Phoenix, AZ alongside LULAC and Adelante Healthcare.
• National Hispanic Leadership Agenda (NHLA)majorStrategic or Co-development PartnerLULAC participates in the National Hispanic Leadership Agenda coalition of major Hispanic national organizations and distinguished leaders. NHLA publishes Congressional Scorecards evaluating legislators on Hispanic issues.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Urban League: A historic civil rights and direct-service organization with parallel functions in workforce development, education, health equity, and civic engagement — comparable to LULAC's multi-vertical service portfolio and advocacy focus, though focused on African-American and broader urban communities.
• NAACP: The largest and oldest U.S. civil rights organization, with comparable institutional longevity, mass-membership model, advocacy-litigation pipeline, and direct-service programs (education, health, economic). Serves as the broad incumbent against which LULAC's Latino-specific civil rights work is positioned.

Direct peers

• National Hispanic Media Coalition: A Latino media advocacy and civil rights organization that works to advance Hispanic representation in media and policy — comparable to LULAC as a Hispanic-focused advocacy organization with communications and policy influence as core functions.
• Hispanic Federation: A national Latino-focused nonprofit providing services, advocacy, and grantmaking across education, health, immigration, and economic empowerment — directly parallel to LULAC's multi-program service model and Hispanic constituency focus.
• UnidosUS (formerly National Council of La Raza): The largest Hispanic civil rights and advocacy organization in the U.S., directly comparable to LULAC in mission, constituency, advocacy focus, and coalition-based voter mobilization. UnidosUS Action Fund is a current coalition partner of LULAC.
• Mi Familia Vota: National Latino civic engagement organization focused on year-round voter registration and mobilization. Direct coalition partner of LULAC in the May 2026 voter mobilization initiative, sharing overlapping programmatic focus on Latino voter turnout.
• Voto Latino: A Latino voter registration and civic engagement nonprofit targeting young Latino voters through digital and cultural organizing. Comparable to LULAC's GOTV programs (Ponte Las Pilas) with overlapping technology-driven voter outreach focus.
• Latino Victory: Latino political advocacy organization focused on growing Latino political power and candidate representation. Direct coalition partner of LULAC in the 2026 mobilization initiative, with closely aligned electoral advocacy mission.
• National Association of Latino Elected and Appointed Officials (NALEO): A 501(c)(3) nonprofit that develops Latino leadership in civic participation and elected office, paralleling LULAC's civic engagement, leadership training, and advocacy for Hispanic political representation.

Emerging players

• League of Women Voters of the United States: A nonpartisan civic organization focused on voter registration, education, and advocacy, currently co-litigating redistricting cases with LULAC. Comparable to LULAC's voter mobilization and civic engagement programs from a non-Latino constituency base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/LULAC
• YouTubeyoutube.com/channel/UCtCt1NeJ6gxQQNNDihsbFFQ
• Facebookfacebook.com/lulac.national.dc
• Instagraminstagram.com/lulac

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors2 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about League of United Latin American Citizens