Energia SOI
Energia SOI delivers Structure of Intellect-based cognitive assessments and personalized 100-hour training programs for school-age children in India, operating through seven flagship centers, online platforms, and school partnerships across multiple countries.
- Company typePrivate
- Founded2011
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Energia SOI does
Energia SOI (legally Energia Wellbeing Pvt Ltd) is an India-based private education services company founded in 2011 that delivers cognitive assessments and personalized training programs to school-age children based on the Structure of Intellect (SOI) methodology. The SOI framework, developed by Dr. J.P. Guilford and refined by Dr. Mary Meeker since 1962, identifies over 90 intellectual abilities across cognition, memory, evaluation, convergent production, and divergent production. Energia operates as a certified licensee of SOI Systems (USA), giving it access to 55+ years of research and 100+ published scientific papers validating the methodology. The company addresses four primary learner personas: Gifted Learners, Aspirational Learners, Learners with Learning Deficiency (including dyslexia, ADHD, dyscalculia), and Career Oriented Learners in Grades 8-12.
The flagship offering is MY SOI, a 100-hour premium personalized cognitive intelligence program delivered either by certified Learning Specialists (We Assist-B tier) or through self-guided formats (We Assist-A tier). Delivery occurs through a hybrid model comprising seven flagship offices across major Indian cities (Mumbai headquarters plus Bengaluru, Chandigarh, Chennai, New Delhi, Hyderabad, Pune), online/virtual platforms, school partnerships, and a Singapore registered office with international reach to the UAE. Auxiliary offerings include free screeners (Learning Ability, IQ, Career Readiness) and parent checklists functioning as top-of-funnel lead magnets. Revenue is generated through subscription-based programs, professional services for assessments, one-time sales of training kits and computer modules, and freemium consultations — with specific pricing kept quote-based and not publicly disclosed. The company is promoter-owned (no external funding rounds recorded), led by Managing Director Gaurav Pradhan alongside a team that includes dedicated international sales leadership and a Chief Learning Officer who is a Psychologist. Recognized with the 2018 India Education Award for Best Educational Program Start-Up for Kids and the 2019 World Education Award, Energia SOI serves a niche but scientifically validated positioning in the cognitive development market.
Energia SOI firmographics
Firmographics- Name
- Energia SOI
- Legal name
- Energia Wellbeing Pvt Ltd
- Website
- https://energiasoi.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Energia SOI delivers Structure of Intellect-based cognitive assessments and personalized 100-hour training programs for school-age children in India, operating through seven flagship centers, online platforms, and school partnerships across multiple countries.
- Ownership category
- akta.pro rank
Energia SOI industry classification
Industry- Product category
- Cognitive Training and Educational Psychology Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Assistive Technology (AT) Evaluations & Needs Assessments (EDAKAIAA)
- akta.pro secondary industries
- AT for Reading, Writing & Learning (Literacy/Executive Function) Tools & Training (EDAKAIAC), Learning Disability (LD) Psychoeducational Assessment (EDAKAJAB)
Keywords
Where Energia SOI is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices9 records
Markets served
Energia SOI business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Cognitive Training Programs: 100-hour premium personalized cognitive intelligence programs delivered through certified Learning Specialists or DIY options. Programs include assessment, personalized training materials, progress discussions every 20 hours, and post-program assessment.
- Learning Ability Assessments: SOI tests including Learning Ability Screener (free), IQ Screener, Career Readiness Screener, and full diagnostic assessments that profile cognitive abilities.
- Training Materials and Kits: SOI Training Kits, Activity Worksheets, Computer Modules, and personalized workbooks sold as part of program packages.
- Consultation Services: Free one-on-one consultation (40 mins) with certified Learning Specialist; report consultation services included in program pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | Free Consultation - 40 minute one-on-one session with certified Learning Specialist |
| Subscription | Monthly | We Assist - A - Self-paced program with SOI Training Kit and monthly specialist sessions |
| Subscription | Multi-year contract | We Assist - B - Full program conducted by Certified Learning Specialist |
| Unit Pricing | Multi-year contract | Program Duration Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Energia SOI product offering
Product offeringCore offering
Energia SOI delivers SOI (Structure of Intellect) cognitive assessment and personalized training programs for school-age children, identifying and developing more than 90 intellectual abilities. The offering is built around "MY SOI," a 100-hour premium program combining cognitive assessment, individualized paper-pencil and computer-based training modules, and specialist-led or self-guided delivery. Programs are tailored for gifted learners, aspirational learners, career-oriented learners (grades 8-12), and learners with learning deficiencies such as dyslexia, dyscalculia, dysgraphia, ADHD, and processing disorders.
Product overview
Energia SOI offers a unified cognitive intelligence training platform built around the SOI (Structure of Intellect) system. The core product is MY SOI, a 100-hour premium personalized cognitive program that assesses, identifies, and trains intellectual abilities. The platform consists of SOI Assessments (cognitive ability tests for ages 5 through adult), SOI Training Materials (paper-pencil and computer modules), and specialized programs for different learner types (Gifted Learners, Aspirational Learners, Career Oriented Learners, and Learners with Learning Deficiency). Additional offerings include screeners (Learning Ability Screener, Career Readiness Screener, IQ Screener) and parent checklists. The company provides tiered service options (We Assist-A and We Assist-B) with different levels of kit inclusions and program delivery modes. The platform is based on 55+ years of research by Dr. J.P. Guilford and Dr. Mary Meeker.
Differentiator
Problem solved
Functional benefit
Brands
- MY SOI: Premium personalized cognitive intelligence programme - a 100 hours program that develops core cognitive skills for attention, reading, thinking, learning, memory and reasoning.
Products and services
- MY SOI (My Structure of Intellect) A 100-hour premium personalized cognitive intelligence program that develops core cognitive skills including attention, reading, thinking, learning, memory, and reasoning. Based on the Structure of Intellect theory developed since 1962 by Dr. J.P. Guilford and Dr. Mary Meeker. Designed for school-age children and broader learners.
- SOI Cognitive Assessments Cognitive ability tests that measure intellectual abilities including cognition, evaluation, memory, creativity, and problem-solving. Available for ages 5 through adult, generating learning ability profiles used to design personalized training recommendations.
- SOI Training Materials Personalized training materials in paper-pencil and computer module formats, derived from individual SOI assessment results. Designed to strengthen low abilities and further develop average to high abilities, with over 200 training modules in the library.
- Gifted Learners Program A 100-hour SOI program for children identified as Gifted or Near-Gifted, focused on identifying and developing advanced cognitive abilities that may otherwise go unrecognized in standard academic settings.
- Aspirational Learners Program A 100-hour SOI program helping children pursue their own learning paths to achieve their desired endpoints by strengthening underlying cognitive abilities such as comprehension, problem solving, memory, and evaluation.
- Career Oriented Learners Program A SOI program for students in Grades 8-12 that reviews an individual's learning abilities and matches their aptitude to career preferences, preparing them for the 21st century world of work.
- Learners with Learning Deficiency Program A 100-hour SOI program addressing hidden learning challenges for children experiencing learning difficulties, including dyslexia, dyscalculia, dysgraphia, ADHD, and processing disorders, by training underlying cognitive abilities rather than re-teaching content.
- Free Consultation with Certified Learning Specialist A 40-minute one-on-one consultation (plus up to 5 free trial sessions) delivered by a Certified Learning Specialist on all virtual platforms or in person, used as a top-of-funnel engagement tool for parents considering paid SOI programs.
Quantifiable outcome
- Average IQ gain of 25 points over two years (University Heights School study)
- +4 more outcomes
Companies that use Energia SOI
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Energia SOI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Energia SOI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SOI Systems (USA)coreSOI Systems, based in the USA, is the original developer and licensor of the Structure of Intellect (SOI) methodology created by Dr. J.P. Guilford and Dr. Mary Meeker. Energia SOI operates as a certified practitioner and licensee of the SOI system, utilizing their assessment tools, training modules, and methodology. The partnership provides access to SOI's 55+ years of research, 100+ published scientific papers, and proprietary cognitive training materials including over 200 modules.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Energia SOI competitors and assessment
Company assessmentBroad incumbents
- Posit Science (BrainHQ): Established cognitive training platform with clinically validated brain exercises; broader audience (adults and seniors) but competes for the same evidence-based cognitive improvement narrative.
- Cuemath: India-focused math and cognitive skills learning platform with a hybrid online-offline model; competes for parents seeking structured after-school cognitive enrichment.
- BYJU'S: India's largest K–12 EdTech company competing for the same parent wallet share with broader supplemental learning content; pressures Energia SOI on category awareness and marketing spend.
- Vedantu: Major Indian EdTech live tutoring platform; competes for the aspirational learner segment that Energia SOI targets with cognitive enrichment programs.
Direct peers
- NeuroNation: Online cognitive training platform offering personalized brain training exercises; serves as a self-serve alternative to specialist-led cognitive training like Energia SOI.
- Brain Balance Achievement Centers: Multi-center US franchise delivering cognitive and motor-skill training programs to children with ADHD, dyslexia, and learning disabilities—directly overlapping Energia SOI's 'Learners with Learning Deficiency' segment.
- LearningRx: US-based cognitive training franchise targeting children and adults with learning difficulties; offers in-person brain training centers similar to Energia SOI's specialist-led delivery model.
- SOI Systems (USA): Original US developer and licensor of the Structure of Intellect methodology used by Energia SOI; operates the same cognitive assessment and training framework, including certified practitioner programs, making it the closest methodology-level peer.
- Cogmed Working Memory Training (Pearson Clinical): Clinically validated computerized working memory training program administered through certified coaches; competes head-to-head for the same dyslexia/ADHD/attention-deficit use cases in the learning-deficiency segment.
Regional players
- Mindspark (Educational Initiatives): India-based adaptive learning and assessment provider using AI-driven diagnostics—comparable to Energia SOI in using structured testing to personalize learning, though focused on academic subjects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Energia SOI social profiles
Digital presenceEnergia SOI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Energia SOI leadership team
Management profileNumber of profiles
Profiles7 records
Energia SOI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Energia SOI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Energia SOI
What does Energia SOI do?
Energia SOI delivers SOI (Structure of Intellect) cognitive assessment and personalized training programs for school-age children, identifying and developing more than 90 intellectual abilities. The offering is built around "MY SOI," a 100-hour premium program combining cognitive assessment, individualized paper-pencil and computer-based training modules, and specialist-led or self-guided delivery. Programs are tailored for gifted learners, aspirational learners, career-oriented learners (grades 8-12), and learners with learning deficiencies such as dyslexia, dyscalculia, dysgraphia, ADHD, and processing disorders.
Is Energia SOI a public or private company?
Energia SOI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Energia SOI founded?
Energia SOI was founded in 2011. It employs 51 to 100 people.
Where is Energia SOI based?
Energia SOI is headquartered in Mumbai, India, in the Asia region.
How does Energia SOI make money?
Four revenue lines are on record. Cognitive Training Programs are the primary driver. The others are learning Ability Assessments, training Materials and Kits and consultation Services.
Who are Energia SOI's main competitors?
Broad incumbents on record are Posit Science (BrainHQ), Cuemath, BYJU'S and Vedantu. Direct peers are NeuroNation, Brain Balance Achievement Centers, LearningRx, SOI Systems (USA) and Cogmed Working Memory Training (Pearson Clinical). Mindspark (Educational Initiatives) is listed as a regional player.
Does Energia SOI have an API?
No public API is recorded for Energia SOI.
What industry is Energia SOI in?
Energia SOI's product category is Cognitive Training and Educational Psychology Services. Its primary akta.pro industry code is EDAKAIAA, Assistive Technology (AT) Evaluations & Needs Assessments, with a secondary code of EDAKAIAC, AT for Reading, Writing & Learning (Literacy/Executive Function) Tools & Training. Its NAICS code is 611710 and its SIC code is 8200.