AVIOT

What AVIOT does

AVIOT (A Visionary Innovation On Technology) is a Japanese consumer audio electronics brand established in 2018 and headquartered in Tokyo. The company designs, manufactures, and sells premium wireless earphones, headphones, bone conduction earphones, and open-type earphones under the TE, WA, and WB product families, with a catalog exceeding 50 unique SKUs spanning entry-level to high-end flagship tiers (including the TE-ZX1 marketed as the world's first 5-driver wireless earbuds). Its underlying technology stack combines hybrid dual-driver configurations (10mm dynamic driver plus Knowles balanced armature), hybrid active noise cancellation with adaptive modes, Sony LDAC high-resolution audio codec support, proprietary power-saving circuitry delivering up to 18 hours of earbud playback and 60+ hours total with charging case, and an AI-based voice/noise separation algorithm for call clarity. Two companion mobile apps (AVIOT SOUND ME and AVIOT SOUND XXX) provide 10-band graphic EQ, ANC control, earphone locator, and OTA firmware updates.

AVIOT operates a hardware-sales business model spanning direct-to-consumer e-commerce (shop.aviot.jp), a global Amazon storefront, an exclusive Costco Japan SKU, and shelf placement across more than 5,000 mass retail and specialty stores in Japan including BIC CAMERA, Yamada Denki, Yodobashi Camera, and Edion. Pricing spans from entry-level SKUs to ¥22,880 for premium collaboration models. Customer segmentation is horizontal B2C, targeting general consumers for music, commuting, fitness, gaming, and remote-work scenarios, with a secondary professional/business user segment relying on multipoint connectivity and call clarity. The company also pursues a recurring collaboration product strategy with Japanese entertainment IPs (Hololive English, My Hero Academia, Super Sentai, Aina the End, Pierre Nakano), which serves both as a fan-community acquisition channel and as premium-tier SKU differentiation. No external funding rounds or revenue figures are disclosed.

Name

AVIOT

Legal name

AVIOT

Website

https://en.aviot.jp

Company type

Private

Founded year

2018

Operating status

Operating

Short description

AVIOT is a Japanese consumer audio brand founded in 2018 that designs and sells premium wireless earphones, headphones, and bone conduction devices through its own e-commerce, Amazon, Costco Japan, and 5,000+ Japanese retail stores.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

Keywords

• Wireless earphones
• True wireless earbuds
• Noise cancellation audio
• Bone conduction earphones
• Consumer audio devices

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Hardware Sales: AVIOT generates revenue primarily through the sale of wireless earphones, headphones, and bone conduction earphones. Products range from entry-level to high-end models with various collaboration editions. The company sells through direct e-commerce, Amazon marketplace, and physical retail distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

AVIOT designs, manufactures, and sells premium wireless audio products for consumers, including true wireless earbuds (TE series), open-type earphones, bone conduction earphones, and wireless headphones (WA series). The products incorporate proprietary hybrid driver technology, active noise cancellation, LDAC hi-res audio support, and extended battery life, and are paired with companion mobile apps (AVIOT SOUND ME and AVIOT SOUND XXX) for sound customization and device management.

Product overview

AVIOT (A Visionary Innovation On Technology) is a Japanese earphone brand established in 2018, offering a diverse portfolio of over 50 unique audio products. The product lineup includes true wireless earbuds (TE series), open-type earphones (TE-M1, TE-S1), bone conduction earphones (WB series), and wireless headphones (WA series). The portfolio spans multiple tiers from entry-level to high-end flagship models, with specialized collaboration products featuring Japanese musicians, bands, idol groups, and anime productions. Two companion mobile applications (AVIOT SOUND ME and AVIOT SOUND XXX) provide user customization through equalizer settings, noise control, and device management.

Differentiator

Problem solved

Functional benefit

Products and services

• TE-V1R-HEN True wireless earbuds in collaboration with hololive English -Myth-, featuring over 200 newly recorded voice lines, Hybrid Dual Driver, LDAC support, Adaptive Hybrid Noise Cancellation, and up to 62 hours total playback time.
• TE-D01v Standard noise-canceling true wireless earbuds with industry-leading playback time of up to 18 hours, Hybrid Active Noise Cancellation, and compact ergonomic design.
• TE-BD11tR ULTRA DEEP BASS model featuring Hybrid Dual Driver configuration with a 10mm dynamic driver and Knowles balanced armature driver for powerful bass and clear mid/high frequencies.
• TE-ZX1 High-end flagship model described as 'World's First 5-Driver Wireless Earbuds' featuring cutting-edge technology and premium audio performance.
• TE-Q3 Industry's most compact noise-canceling earphones featuring an elegant wrapped design aesthetic.
• WB-E1M Bone conduction earphones meeting all requirements for sound quality, function, and design suitable for various situations.
• WB-P1 Casual-designed bone conduction earphones with tough performance, designed for 'listening while listening' activities.
• TE-J1 Premium model featuring cutting-edge technology and one-of-a-kind design inspired by in-ear monitors.
• TE-Z1PNK Collaboration masterpiece in the PIAHON series delivering premium audio performance with unique design.
• WA-Z1PNK Collaboration Hi-Res Wireless headphones featuring planar magnetic drive drivers for high-quality audio reproduction.
• TE-M1 Open-type earphones designed for all-day listening with high sound quality, allowing awareness of surroundings.
• TE-S1 Compact size open-type earphones suitable for all occasions with high sound quality.
• TE-D01q2 Entry-level model with significantly upgraded sound quality and basic functions compared to TE-D01q.
• TE-D01i2 Noise-canceling model with significant upgrades from the TE-D01i predecessor.
• TE-D01v-MHA TV Anime 'My Hero Academia' collaboration model based on TE-D01v with themed designs.
• TE-D01v-SSS Super Sentai Series collaboration model based on TE-D01v with themed designs.
• TE-D01u Model sold exclusively at Costco Japan, equipped with a dynamic driver capable of high-quality sound reproduction.
• TE-D01v-MGK/MGT AVIOT x Series 'KAI' 'TORE' collaboration models based on TE-D01v.
• WE-BD21d-pnk Fourth collaboration model with Pierre Nakano of 'Lin to Shigure' based on WE-BD21d.
• TE-J1-AiNA Special J1 model bearing the name of expressionist Aina the End, featuring advanced technology and design.
• AVIOT SOUND ME Dedicated smartphone application for AVIOT earphones with 10-band equalizer, noise cancellation control, ambient sound mode, wind noise suppression, earphone locator function, and customizable touch controls.
• AVIOT SOUND XXX Dedicated smartphone application for AVIOT earphones with 10-band graphic equalizer, key assignment changes, GPS-based earphone detection function, and firmware update capability.

Quantifiable outcome

• Up to 18 hours of earbud playback and 60 hours total with charging case
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Hololive English -Myth-flagshipStrategic or Co-development Partner · 1 August 2024Collaboration on TE-V1R-HEN true wireless earbuds featuring over 200 newly recorded voice lines from hololive English -Myth- celebrities including Mori Calliope, Takanashi Kiara, Ninomae ina'nis, Gawr Gura, and Watson Amelia. Available in Japanese and English voice modes with special product designs.
• My Hero AcademiacoreStrategic or Co-development PartnerTV anime collaboration model TE-D01v-MHA featuring special My Hero Academia themed designs on the popular TE-D01v earbuds.
• Super Sentai SeriescoreStrategic or Co-development PartnerCollaboration model TE-D01v-SSS featuring Super Sentai Series themed designs on the TE-D01v earbuds.
• Aina the End (AiNA)minorStrategic or Co-development PartnerSpecial edition TE-J1-AiNA earphones bearing the name of expressionist Aina the End, featuring unique technology, design, and attention to detail.
• Pierre Nakano (Lin to Shigure)minorStrategic or Co-development PartnerFourth collaboration model WE-BD21d-pnk with Pierre Nakano of Lin to Shigure.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sony: Sony's WF-1000XM series true wireless earbuds and WH-1000XM over-ear headphones are the most direct premium-Japanese-audio competitor to AVIOT, sharing the same hybrid driver, LDAC, and adaptive ANC technology positioning and targeting an overlapping premium consumer segment.
• JBL (HARMAN): JBL's Live, Tune, and Vibe true wireless lines cover entry to mid-premium price tiers comparable to AVIOT's standard SKUs, with similar feature sets (ANC, ambient mode, app-based EQ) and broad global retail distribution.
• Anker Soundcore: Anker's Soundcore Liberty and Space sub-brands deliver ANC, LDAC, and multipoint TWS at significantly lower price points than AVIOT, representing the value-tier competitive threat to AVIOT's mid-range lineup.
• Sennheiser: Sennheiser Momentum True Wireless and Accentum/HD series headphones target the audiophile-leaning premium consumer with hi-res codec and planar magnetic driver technology, closely mirroring AVIOT's TE-ZX1 and WA-Z1PNK positioning.
• Technics (Panasonic): Technics' EAH-AZ80 and EAH-AZ60M2 true wireless earbuds are positioned as premium Japanese-engineered alternatives in the same category AVIOT competes in, sharing the heritage of Japanese audio craftsmanship.
• Jabra: Jabra's Elite true wireless line (Elite 10, Elite 8 Active) is a direct competitor in the work/leisure hybrid use case AVIOT targets, with comparable hybrid ANC, multipoint, and call-quality features plus strong enterprise channel access.
• Bose: Bose QuietComfort Earbuds and QuietComfort Headphones compete head-to-head with AVIOT on adaptive ANC and premium audio quality, targeting the same travel/commuter/fitness use cases with similar price points.

Emerging players

• final (final Inc.): final is a Japanese boutique audio brand offering premium in-ear monitors and true wireless earbuds with similar Japanese craftsmanship and audiophile positioning, making it a niche but highly relevant peer for AVIOT's high-end SKUs.

Broad incumbents

• Apple: Apple AirPods (Pro and standard) are the dominant force in the global TWS market and the benchmark AVIOT positions against in ANC and ecosystem integration, though Apple's product portfolio spans far beyond consumer audio.
• Samsung: Samsung's Galaxy Buds line (Buds Pro, Buds Live, Buds FE) competes in the premium TWS space with similar feature sets (ANC, multipoint, hi-res codec), with the additional leverage of the Galaxy ecosystem that AVIOT cannot match.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AVIOT_JP
• YouTubeyoutube.com/channel/UChHmHYsAGNVZJEhN8yl7H9g
• Instagraminstagram.com/aviotjapan
• TikToktiktok.com/@aviot_official
• Facebookfacebook.com/aviotjapan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVIOT