Infinity Timelss - A Luxury Watches & Fine Jewellery

What Infinity Timelss - A Luxury Watches & Fine Jewellery does

Infinity Timeless is the luxury watch and fine jewellery retail division of Infinity Group, one of India's leading luxury automotive dealership groups (Bentley, BMW, Ducati, Lamborghini, McLaren, MINI, Porsche, and Rolls-Royce service), founded in 2006 by Lalit Choudary and Pooja Choudary. Launched in 2026, Infinity Timeless operates as an authorized retailer for five premium brands — Rolex, Tudor, Chopard, Franck Muller, and Damiani — from a flagship boutique on Anna Salai in Chennai and a second location inside ITC Narmada in Ahmedabad. The product portfolio spans Swiss mechanical timepieces priced from ₹7.35 lakhs for an entry Rolex Explorer 36 to ₹47.96 lakhs for a premium Lady-Datejust 28 in Everose gold with diamonds, alongside fine jewellery from Chopard and Damiani, and Rolex-branded accessories (cufflinks and desk clocks) priced in the ₹5-10 lakh range.

The business is run as a high-touch, appointment-based retail operation with no e-commerce checkout; customers engage via phone, WhatsApp, in-boutique visits, or private consultations. Beyond point-of-sale revenue, the company earns a recurring services stream through authorized Rolex watch servicing (performed to Rolex Service Procedure with certified watchmakers and genuine parts, carrying a two-year service guarantee), plus ancillary offerings including jewellery appraisal, trade-in services, and insurance valuation. Marketing is anchored on the "official authorized retailer" trust signal, supported by a product-catalog website, newsletter, local SEO, and direct phone/WhatsApp concierge.

The customer base is Indian high-net-worth individuals and luxury watch collectors seeking authenticated merchandise, official warranty support, and bespoke in-store service. Infinity Timeless is co-founded by Gaurav Parikh (MBA in Luxury Management, International University of Monaco; 15+ years across luxury, automotive, and Web3/fintech) and Neha Bembi Parikh (former head of Breitling's India sales and marketing operations), combining luxury automotive parent backing with dedicated watch industry expertise. The company does not operate any proprietary technology platform; commercial integrations are limited to Razorpay payments and Google Analytics 4, consistent with a service-led, human-curated retail model.

Name

Infinity Timelss - A Luxury Watches & Fine Jewellery

Legal name

Infinity Timeless

Website

https://infinity-timeless.in

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Infinity Timeless is a luxury watch and fine jewellery retailer in India, operating authorized boutiques in Chennai and Ahmedabad as an official retailer for Rolex, Tudor, Chopard, Franck Muller, and Damiani, serving affluent Indian consumers through appointment-based personalized service.

Ownership category

akta.pro rank

Product category

Luxury Watch & Jewellery Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Watch & Timepiece Retail (CRAKAGAD)

akta.pro secondary industries

Pre-owned/Vintage Jewelry & Watch Retail (Resale) (CRAKAGAI), Watch Battery, Strap/Bracelet & Crystal Service (CRAKALAF)

Keywords

• Luxury watch retail
• Fine jewellery retail
• Authorized watch dealer
• Luxury timepiece sales
• Premium jewellery retail

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Luxury Watch Sales: One-time retail sales of new, authenticated luxury watches from Rolex, Tudor, Franck Muller and other brands. All watches are genuine, new, and covered by manufacturer's international warranty. Sourced exclusively from Rolex SA and TUDOR SA.
2. Fine Jewellery Sales: One-time retail sales of fine jewellery from Chopard and Damiani brands.
3. Watch Servicing and Repairs: Authorized Rolex watch servicing carried out by certified watchmakers using genuine Rolex parts. Servicing timelines and costs communicated upon assessment.
4. Rolex Accessories: Sales of Rolex accessories including cufflinks (in yellow gold, white gold, Everose gold) and desk clocks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Infinity Timeless is an authorized luxury watch and fine jewellery retailer operating physical boutiques in Chennai and Ahmedabad, India. The company sells authenticated new timepieces from Rolex, Tudor, Chopard, and Franck Muller, as well as fine jewellery from Chopard and Damiani, supported by authorized Rolex watch servicing, private consultations, jewellery appraisal, trade-in services, and insurance valuation.

Product overview

Infinity Timeless operates as an authorised luxury watch and fine jewellery retailer with boutiques in Chennai and Ahmedabad, India. The company offers a portfolio of premium timepieces and jewellery through five major brands: Rolex (flagship), Tudor (sister brand to Rolex), Chopard, Franck Muller, and Damiani. Retail operations are supported by ancillary services including watch servicing and repairs (authorised by Rolex), private consultations, jewellery appraisal, trade-in services, and insurance valuation. The company also retails Rolex-branded accessories including cufflinks and desk clocks. Founded by Infinity Group, the company extends luxury automotive retail expertise (Bentley, BMW, Lamborghini, McLaren, Porsche, Rolls-Royce) into the luxury watch and jewellery sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Rolex Watches Official Rolex watches including Explorer, Lady-Datejust, Datejust, Day-Date, Sky-Dweller, Oyster Perpetual, Cosmograph Daytona, Submariner, Sea-Dweller, Deepsea, GMT-Master II, Yacht-Master, Air-King, Perpetual 1908, and Land-Dweller collections. All watches carry Superlative Chronometer certification with five-year international guarantee. Sold to affluent individual consumers in India through authorized boutique retail.
• Tudor Watches Official Tudor watches including Black Bay, Tudor Royal, Pelagos, and 1926 collections. Tudor is a sister brand of Rolex founded by Hans Wilsdorf in 1926. Sold to individual consumers in India through authorized boutique retail.
• Chopard Watches & Jewellery Chopard luxury watches including Alpine Eagle Cadence 8HF, Happy Sport, Happy Diamonds Icon, and Happy Hearts collections, as well as fine jewellery pieces. Sold to individual consumers in India through authorized boutique retail.
• Franck Muller Watches Franck Muller luxury watches including Vanguard, Color Dreams, Galet, and Master Square collections. Sold to individual consumers in India through authorized boutique retail.
• Damiani Jewellery Damiani fine jewellery including collections for women, featuring diamonds and precious metals. Sold to individual consumers in India through authorized boutique retail.
• Rolex Accessories Rolex branded accessories including cufflinks ('Crown', 'Hand', and 'Fluted' designs in 18 ct yellow, white, or Everose gold) and desk clocks (Submariner Date desk clock in stainless steel). Sold to individual consumers.
• Watch Servicing & Repair Authorized Rolex watch servicing with certified watchmakers using genuine Rolex parts. Follows the Rolex Service Procedure with two-year Service Guarantee after complete service. Available to individual watch owners.
• Private Consultations Personalised appointments at boutiques for product enquiries, repairs, watch sizing, and general consultations with luxury watch specialists. Available to individual clients booking through phone, WhatsApp, or online forms.
• Jewellery Appraisal Professional jewellery appraisal services provided at Infinity Timeless boutiques. Available to individual clients seeking documentation and valuation for their luxury jewellery pieces.
• Trade-In Services Trade-in services allowing customers to exchange existing luxury watches towards new purchases. Available to individual watch owners at Infinity Timeless boutiques.
• Insurance Valuation Insurance valuation services for luxury watches and jewellery to support insurance documentation and coverage. Available to individual clients at Infinity Timeless boutiques.

Quantifiable outcome

• Five-year international guarantee on all new Rolex watches
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core.

• RolexcoreChannel Partner/ Reseller/ DistributorInfinity Timeless is part of the worldwide network of Official Rolex Retailers, allowed to sell and maintain Rolex watches. Certifies authenticity of new Rolex watches and backs five-year international guarantee. Follows Rolex Service Procedure for repairs.
• TUDORcoreChannel Partner/ Reseller/ DistributorOfficial TUDOR Retailer in Chennai. Authorized to sell and service TUDOR watches. Combines necessary skills, technical knowledge, and specialised equipment to guarantee authenticity of every TUDOR timepiece.
• ChopardcoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Chopard watches and jewellery collections including Alpine Eagle, Happy Sport, Happy Diamonds, and Happy Hearts lines.
• Franck MullercoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Franck Muller watches including Vanguard, Color Dreams, Galet, and Master Square collections.
• DamianicoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Damiani fine jewellery collections.
• Infinity GroupcoreOthersParent company and luxury automotive retail group established in 2006. Represents Bentley, BMW, Ducati, Lamborghini, McLaren, MINI, Porsche, and Rolls-Royce (service) in India. Extended portfolio to luxury watch and jewellery retail through Infinity Timeless.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kapoor Watch Co. Authorized retailer for several luxury brands including Rolex, with a strong presence in Delhi/North India. Direct competitor for the same brand allocations and the same HNW customer base.
• Ethos Watches: India's largest multi-brand luxury watch retailer operating dozens of boutiques across metros. Most direct comparator in terms of authorized Rolex/Tudor/Cartier/Omega portfolio and pan-India physical retail footprint.
• Johnson Watch Co. Long-established authorized luxury watch retailer in India (founded 1887), carrying Rolex, Tudor, and other premium brands. Direct peer in the authorized multi-brand luxury watch segment.

Emerging players

• Bob's Watches: Leading US-based pre-owned and grey-market Rolex/Luxury watch dealer. Represents the secondary-market alternative that competes with authorized retailers for price-sensitive luxury watch buyers.

Broad incumbents

• Malabar Gold & Diamonds: One of India's largest jewellery retailers with extensive pan-India retail footprint. Competes for jewellery share of wallet with Chopard and Damiani in the Indian market.
• Tanishq (Titan Company): India's largest jewellery retailer (Titan group), with a significant watch business (Sonata, Titan, Xylys) and growing premium play. Competes for jewellery wallet share and the broader Indian luxury retail footprint.
• Watches of Switzerland Group: Largest luxury watch specialist retailer in the UK and US, holding authorized partnerships for Rolex, Tudor, Omega, and many more. Closest international benchmark for the multi-brand luxury watch retail format.
• The Hour Glass: Asia-Pacific luxury watch retailer with presence across Singapore, Hong Kong, Australia, and other markets. Comparable multi-brand luxury watch retail model, though primarily operating outside India.

Regional players

• Mayors Jewelers: US-based authorized luxury watch and jewellery retailer (Rolex, Patek Philippe, etc.). Comparable authorized-retailer model and store experience, though operating in a different geography.
• Bensimon Jewellers: Australia-based luxury watch and jewellery boutique; comparable Rolex/Tudor authorized retailer model with private-appointment clienteling, though a regional rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/infinity-timeless

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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