Infinity Group
Infinity Group is a UK Microsoft Solution Partner and MSP delivering Dynamics 365, Microsoft 365, Azure, Copilot, cyber security and managed IT services to UK enterprises and mid-market organisations, plus its proprietary BRIKHousing housing management system for social housing associations.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Infinity Group does
Infinity Group (legal entity: Infinity Technology Solutions) is a UK-headquartered Microsoft Solution Partner and managed service provider founded in 2002, operating from Tunbridge Wells and London with additional offices in the US (Delaware) and Malta. The company delivers and supports the full Microsoft stack — Dynamics 365, Microsoft 365, Azure, Power Platform and Microsoft Copilot — alongside its proprietary BRIKHousing housing management system, which is built on Dynamics 365 and Power Platform and serves 17 UK Registered Social Landlords managing over 200,000 property assets. Its portfolio spans Business Applications (Dynamics 365 Sales, Customer Service, Contact Centre, Business Central), Modern Workplace, Cloud and Infrastructure, Cyber Security (Microsoft Defender, Purview, Entra, SIEM, Cyber Essentials Plus), Managed IT Services under a subscription model, and Data and AI services including Copilot Agents and Microsoft Fabric.
The business model combines recurring managed IT subscriptions, per-seat Microsoft licence resale (Dynamics 365 Business Central priced at £6.20-£84.60 per user per month), professional services for ERP and CRM implementations, and module-based BRIKHousing software plus housing-sector implementation services. Go-to-market is consultative direct sales targeting UK enterprises and mid-market organisations, supplemented by inside sales for SMB and a self-service enquiry channel, with co-sell leverage from the Microsoft partner ecosystem. The company is one of only 72 Microsoft Inner Circle partners globally, holds six Microsoft solution designations, and is the 2025 Microsoft Partner of the Year for Dynamics 365 Business Central. In October 2023 it acquired RedkiteCRM to deepen its social housing vertical, in February 2026 it added a Solvares Field Service partnership for housing maintenance scheduling, and in November 2025 it launched Infinity Timeless luxury watch and jewellery retail stores in India as a separate diversification.
Infinity Group firmographics
Firmographics- Name
- Infinity Group
- Legal name
- Infinity Technology Solutions
- Website
- https://infinitygroup.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Infinity Group is a UK Microsoft Solution Partner and MSP delivering Dynamics 365, Microsoft 365, Azure, Copilot, cyber security and managed IT services to UK enterprises and mid-market organisations, plus its proprietary BRIKHousing housing management system for social housing associations.
- Ownership category
- akta.pro rank
Infinity Group industry classification
Industry- Product category
- Managed IT Services and Microsoft Solutions
- NAICS
- Computer Systems Design and Related Services (54151), Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- IT Knowledge Management & Service Desk Platforms (HDAEALAH)
- akta.pro secondary industries
- Cloud Identity & Access Management Infrastructure (IAM/IdP/MFA) (HDABAHAF), Model Transparency, Explainability & Interpretability (XAI) (HDAAAMAB), IT Governance, Risk & Compliance (IT GRC) Platforms (HDAEALAK)
Keywords
Where Infinity Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Infinity Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Managed IT Services: Comprehensive managed services covering network management, cyber security, data backup, technical support, and remote monitoring delivered under a subscription model with predictable monthly fees. Services include IT support, on-site support, managed security, and hardware procurement.
- Microsoft Licensing: Resells and distributes Microsoft licences including Dynamics 365, Microsoft 365, Power Platform, and Copilot. Revenue generated from licence sales and ongoing subscriptions per user per month. Licensing experts help clients select the right plans.
- Dynamics 365 Business Central Implementation: Professional services for ERP implementation including requirements definition, platform configuration, data migration, training, and ongoing support. Delivered as consulting engagements with tiered service options.
- BRIKHousing Housing Management System: Modular housing management software for social housing associations, sold as part of Dynamics 365 deployments. Revenue from software modules and implementation services tailored to housing sector needs.
- Cyber Security Services: Tiered cyber security offerings covering device management, SOC/SIEM, identity and access management, endpoint management, threat prevention, Microsoft Defender, Microsoft Purview, Microsoft Entra, Cyber Essentials certification, and penetration testing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Essentials - Core business functionality including finance, inventory, project management and purchasing |
| Per seat | Annual | Premium - Advanced functionality with enhanced reporting and automated workflows |
| Per seat | Annual | Team Member - Read-only access to existing plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Infinity Group product offering
Product offeringCore offering
Infinity Group is a UK-based Microsoft Solution Partner and managed service provider that implements Microsoft Dynamics 365 Business Central, deploys Microsoft 365 and Azure cloud infrastructure, delivers cyber security services, and sells its proprietary BRIKHousing housing management system for UK social housing associations. The company also resells Microsoft licences and provides ongoing managed IT support under subscription contracts, with a strong focus on mid-market and enterprise customers.
Differentiator
Problem solved
Functional benefit
Brands
- BRIKHousing: Modular housing management solution powered by Dynamics 365 and the Power Platform, designed for housing associations to manage property assets, tenancies, repairs, and compliance.
- Infinity Timeless
Products and services
- BRIKHousing Housing Management System A modular housing management system built on Microsoft Dynamics 365 and Power Platform, designed for UK social housing associations and RSLs. Modules cover tenancies, rent accounting, arrears, voids, repairs, compliance (including damp and mould), planned maintenance, asset management, rent setting, allocations, property sales, customer portal, and an AI Smart Assistant. Currently manages 200,000+ property assets across 17 RSL customers.
- Managed IT Services
Quantifiable outcome
- 200,000+ property assets managed across BRIKHousing customers
- +6 more outcomes
Companies that use Infinity Group
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Infinity Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
Infinity Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Solvares Field ServiceflagshipSolvares Field Service and Infinity Group announced a strategic partnership to serve the social housing sector. The first joint customer is Saxon Weald, which will use a real-time scheduling and optimisation solution for maintenance and inspections for nearly 7,000 homes. This represents Infinity Group's expansion into field service management for housing associations using Solvares technology alongside their BRIKHousing platform.
- MicrosoftcoreInfinity Group is a leading Microsoft Solution Partner holding Microsoft Inner Circle status (one of only 72 globally). The company holds six Microsoft solution designations across Modern Work, Business Applications, Data & AI (Azure), and Digital & App Innovation (Azure). They are Microsoft's Partner of the Year 2025 for Dynamics 365 Business Central and a FastTrack Partner for Dynamics 365. Infinity Group implements and resells the full Microsoft stack including Azure, Dynamics 365, Microsoft 365, Power Platform, and Copilot. The partnership involves deep technical collaboration, co-selling, and access to Microsoft engineering resources.
Scale indicators17 records
Recent moves7 records
Expansion highlights5 records
Infinity Group competitors and assessment
Company assessmentDirect peers
- Civica: Major UK software provider for social housing, local government, and regulated sectors, with strong housing management system (Cx) installed base. Directly comparable to Infinity Group's BRIKHousing franchise in the UK RSL segment.
- ANS Group: UK-based cloud-led managed services provider and long-standing Microsoft partner with similar Dynamics 365, Azure, and managed IT services offerings targeting UK enterprises and mid-market customers. Directly comparable in GTM motion, Microsoft alignment, and UK enterprise focus.
- Aareon UK: UK housing management software provider (part of the Aareon group) serving social landlords with HMS, CRM, and asset management solutions. Comparable as a direct competitor in the UK social housing software market.
- Bytes Technology Group: UK-headquartered software licensing and IT services reseller with a strong Microsoft focus, including licensing advisory and managed services. Comparable as a UK Microsoft licensing and services competitor in the mid-market.
- Content+Cloud: UK managed services and modern workplace provider that delivers Microsoft 365, Azure, and security services to mid-market and enterprise customers. Closely comparable on managed IT services, Microsoft stack specialisation, and UK-centric GTM.
- Ultima Business Solutions: UK Microsoft-focused IT services and solutions partner specialising in Dynamics 365, Azure, and managed services for mid-market customers. Highly comparable on Microsoft partnership tier, Dynamics 365 implementations, and managed services motion.
- Trustmarque: UK IT solutions provider and Microsoft partner delivering licensing, cloud, managed services, and business applications to enterprise and public sector. Directly comparable on Microsoft-led services and UK enterprise/mid-market customer overlap.
Broad incumbents
- SoftwareONE: Global software and cloud services provider with a large Microsoft licensing and services practice. Comparable on Microsoft licensing advisory and managed services, but operates at much larger global scale.
- Insight Enterprises: Global IT solutions and services provider with deep Microsoft partnership offering hardware, software licensing, and managed services to enterprise clients. Comparable on the Microsoft licensing and managed services axis, but at far greater scale and breadth.
- Hitachi Solutions: Global Microsoft Dynamics 365 and Azure SI with multiple Inner Circle and Solution Partner designations, serving enterprise customers worldwide. Comparable on Dynamics 365 implementation capability, though operating at significantly larger scale across multiple geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Infinity Group social profiles
Digital presenceInfinity Group compliance and trust
Trust signalCompliance6 records
Infinity Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infinity Group leadership team
Management profileNumber of profiles
Profiles6 records
Infinity Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Infinity Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infinity Group M&A and investment
M&A and investmentM&A1 record
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infinity Group
What does Infinity Group do?
Infinity Group is a UK-based Microsoft Solution Partner and managed service provider that implements Microsoft Dynamics 365 Business Central, deploys Microsoft 365 and Azure cloud infrastructure, delivers cyber security services, and sells its proprietary BRIKHousing housing management system for UK social housing associations. The company also resells Microsoft licences and provides ongoing managed IT support under subscription contracts, with a strong focus on mid-market and enterprise customers.
Is Infinity Group a public or private company?
Infinity Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Infinity Group founded?
Infinity Group was founded in 2002. It employs 11 to 50 people.
Where is Infinity Group based?
Infinity Group is headquartered in London, United Kingdom, in the Europe region.
How does Infinity Group make money?
Five revenue lines are on record. Managed IT Services are the primary driver. The others are microsoft Licensing, dynamics 365 Business Central Implementation, BRIKHousing Housing Management System and cyber Security Services.
Who are Infinity Group's main competitors?
Direct peers on record are Civica, ANS Group, Aareon UK, Bytes Technology Group, Content+Cloud, Ultima Business Solutions and Trustmarque. Broad incumbents are SoftwareONE, Insight Enterprises and Hitachi Solutions.
Does Infinity Group have an API?
No public API is recorded for Infinity Group.
What industry is Infinity Group in?
Infinity Group's product category is Managed IT Services and Microsoft Solutions. Its primary akta.pro industry code is HDAEALAH, IT Knowledge Management & Service Desk Platforms, with a secondary code of HDABAHAF, Cloud Identity & Access Management Infrastructure (IAM/IdP/MFA). Its NAICS code is 54151 and its SIC code is 7370.