TRACE Platform
Trace Platform, Inc. is a privately held, pre-revenue company building software to make ride-sharing trip details—pricing, timing, and platform decisions—visible and understandable for both riders and drivers. The Delaware-incorporated firm operates from New York with 1–10 employees and no disclosed product launch or revenue.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What TRACE Platform does
Trace Platform, Inc. is a privately held, Delaware-incorporated technology company building a transparency-oriented software platform targeted at ride-sharing. The company's stated mission is to make trip-level details—pricing, timing, platform decisions, and outcomes—visible and understandable to both riders and drivers, addressing what it describes as opacity in the ride-sharing experience. The platform is presented as a two-sided product serving both sides of a trip, with an explicit brand posture of "calm, trustworthy, and restrained" transparency rather than aggressive feature monetization.
The product is a single unified platform, Trace Platform, with no mobile app or public API currently shipped, and the company describes its initial public presence as "intentionally simple." No underlying technology stack, proprietary models, integrations, or SDKs are publicly disclosed; core technology is listed as not publicly disclosed and the platform is acknowledged to be under development. The company does not disclose pricing, a revenue model, customer logos, geographic markets served, or distribution channels. It maintains dedicated inbound channels for general inquiries, partnerships, hiring, press, investor relations, privacy, legal, and security disclosures.
The business is early-stage and pre-revenue based on available evidence: 1–10 employees, no disclosed funding rounds, no parent company, no subsidiaries, no M&A activity, no regulatory actions, and no public listing. Tom McOsker is the only named leader, listed as principal/Head of Department. Headquartered in New York, Trace Platform operates as an independent entity with no disclosed institutional investors or cap table details, and has not disclosed any milestones, founding team history, or product launch timeline beyond a March 2026 website refresh.
TRACE Platform firmographics
Firmographics- Name
- TRACE Platform
- Legal name
- Trace Platform, Inc.
- Website
- https://traceplatform.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trace Platform, Inc. is a privately held, pre-revenue company building software to make ride-sharing trip details—pricing, timing, and platform decisions—visible and understandable for both riders and drivers. The Delaware-incorporated firm operates from New York with 1–10 employees and no disclosed product launch or revenue.
- Ownership category
- akta.pro rank
TRACE Platform industry classification
Industry- Product category
- Ride-sharing Transparency Software
- NAICS
- Other Support Activities for Transportation (4889)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Customer Visibility Portals & Shipment Collaboration (TLAEADAK)
- akta.pro secondary industry
- Real-Time Shipment Tracking & Map Visualization (TLAEADAA)
Keywords
Where TRACE Platform is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
TRACE Platform business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations
TRACE Platform product offering
Product offeringCore offering
Trace Platform is a transparency and visibility tool for ride-sharing experiences, designed to help riders and drivers understand what happens before, during, and after a trip. It makes trip details — including pricing, timing, platform decisions, and trip outcomes — visible and understandable in a calm, trustworthy, non-noisy way. The platform is currently in an early stage of development with an intentionally simple public presence.
Product overview
Trace Platform offers a single unified platform focused on transparency in ride-sharing. The core product, Trace Platform, provides tools that make ride details visible and understandable for both riders and drivers, covering trip pricing, timing, platform decisions, and trip outcomes. As a nascent platform, the company currently operates a single product with plans to expand features and engagement options over time.
Differentiator
Problem solved
Functional benefit
Products and services
- Trace Platform
Companies that use TRACE Platform
Customer profileSegments2 records
Ideal customer profiles2 records
TRACE Platform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TRACE Platform partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
TRACE Platform competitors and assessment
Company assessmentEmerging players
- MileIQ: MileIQ is an automatic mileage-tracking app owned by Microsoft that helps drivers log and categorize trip mileage for deductions. It shares Trace’s trip-data capture and driver-transparency function but narrows scope to mileage rather than broader trip outcomes.
- Driversnote: Driversnote provides automatic mileage tracking and trip-log services for drivers, including ride-share operators. It is comparable to Trace on the trip-data capture layer but does not focus on pricing/platform-decision transparency.
- Everlance: Everlance is a mileage, expense, and earnings-tracking app for gig drivers and small businesses. It is comparable to Trace because both capture ride/trip data on behalf of drivers and surface it for transparency and reimbursement, though Everlance is more mileage-and-expense focused.
Direct peers
- Ridester: Ridester is a content and tooling brand aimed at rideshare drivers, covering tips, platform insights, and earnings-improvement content. It overlaps with Trace’s audience and the transparency theme, though it leans editorial rather than product-led.
- Gridwise: Gridwise is a driver-side analytics and earnings-transparency app for ride-share and delivery drivers. It is the closest direct peer because both products focus on making ride work and earnings outcomes visible and understandable for drivers — the exact use case Trace targets.
- SherpaShare: SherpaShare provided driver-facing earnings insight, tax, and financial tools to independent ride-share operators. It is comparable to Trace because both serve the driver persona with trip-level visibility into pay, timing, and platform decisions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
TRACE Platform financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRACE Platform leadership team
Management profileNumber of profiles
Profiles1 record
TRACE Platform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRACE Platform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRACE Platform
What does TRACE Platform do?
Trace Platform is a transparency and visibility tool for ride-sharing experiences, designed to help riders and drivers understand what happens before, during, and after a trip. It makes trip details — including pricing, timing, platform decisions, and trip outcomes — visible and understandable in a calm, trustworthy, non-noisy way. The platform is currently in an early stage of development with an intentionally simple public presence.
Is TRACE Platform a public or private company?
TRACE Platform is a private company. It is classified as unknown and is currently operating.
When was TRACE Platform founded?
TRACE Platform was founded in 2011. It employs 1 to 10 people.
Where is TRACE Platform based?
TRACE Platform is headquartered in New York, United States, in the North America region.
Who are TRACE Platform's main competitors?
Emerging players on record are MileIQ, Driversnote and Everlance. Direct peers are Ridester, Gridwise and SherpaShare.
Does TRACE Platform have an API?
No public API is recorded for TRACE Platform.
What industry is TRACE Platform in?
TRACE Platform's product category is Ride-sharing Transparency Software. Its primary akta.pro industry code is TLAEADAK, Customer Visibility Portals & Shipment Collaboration, with a secondary code of TLAEADAA, Real-Time Shipment Tracking & Map Visualization. Its NAICS code is 4889 and its SIC code is 4700.