Lemon King

What Lemon King does

Lemon King (檸檬王) is a traditional Hong Kong snack brand founded by Tang Jingpei (唐鑑培) in the 1970s, originally operating from a wooden cart on Wing Kut Street in Sheung Wan. The company sells preserved fruits (lemon, olive, plum, ginger, peach, pineapple, mango), crispy dehydrated snacks (okra and mushroom chips in various flavors), and seasoning powders (liquorice and dried plum), with positioning rooted in traditional Chinese medicine principles — e.g., licorice for clearing heat and relieving cough, ginger for warming and anti-nausea, dried plums for metabolism. The current operation is family-run (founder's son and grandson), with formal incorporation as Lemon King Company Limited (檸檬王有限公司) completed in 2026.

The business operates through two channels: a single physical retail store at Shop G, 18 Wing Kut Street, Sheung Wan (opened 2018, open daily 10am-6pm), and a Shopline-powered e-commerce storefront at lemonking.com.hk. Logistics is handled by SF Express for local Hong Kong deliveries and Hong Kong Post for international shipping to Asia, UK and other regions. Technology is limited to the off-the-shelf Shopline platform with standard payment processing; no proprietary technology, AI, or mobile app is present. Products are individually priced between HK$25 and HK$100, with free local shipping over HK$500 and a flat HK$250 international shipping rate.

The customer base consists of two primary segments: tourists and visitors to Hong Kong seeking authentic local snacks and souvenirs, and local Hong Kong consumers with nostalgia for traditional snacks and interest in health/TCM-based products. Marketing is primarily organic — word-of-mouth, historical media coverage, and an endorsement by renowned food critic Chou Laan (蔡瀾) whose calligraphy adorns the brand. No external investors, institutional funding, or wholesale/B2B distribution has been disclosed.

Name

Lemon King

Legal name

Lemon King Company Limited (檸檬王有限公司)

Website

https://lemonking.com.hk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Lemon King is a family-operated Hong Kong specialty snack brand selling TCM-inspired preserved fruits, dried snacks, and seasoning powders through one Sheung Wan retail store and a Shopline e-commerce storefront, serving tourists and local consumers seeking authentic local snacks.

Ownership category

akta.pro rank

Product category

Traditional Hong Kong Snacks

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Specialty Canning (311422), Fruit and Vegetable Retailers (44523)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

akta.pro secondary industries

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL), East Asian (Chinese/Japanese/Korean) Grocery Stores (CRAHAFAE)

Keywords

• Traditional Hong Kong snacks
• Preserved fruits
• Dried fruit snacks
• Crispy vegetable chips
• Seasoning powders

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales (E-commerce): Direct online sales through their Shopline-powered e-commerce website, selling dried fruits, preserved fruits, crispy snacks, and seasoning powders directly to consumers in Hong Kong and internationally.
2. Product Sales (Retail Store): Direct retail sales at their physical store at 18 Wing Kut Street, Sheung Wan, Hong Kong, serving walk-in customers including tourists and local residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lemon King produces and sells traditional Hong Kong-style preserved fruits, dried snacks, crispy vegetable chips, and herbal seasoning powders under its own brand. The business operates a single brick-and-mortar store on Wing Kut Street in Sheung Wan, Hong Kong, alongside an online storefront (lemonking.com.hk) built on the Shopline platform that serves customers in Hong Kong and ships internationally. Products are formulated with reference to traditional Chinese medicine principles and sold under the founder's recipes that have been passed down through three generations of family operators.

Product overview

Lemon King is a traditional Hong Kong snack brand operating both an e-commerce storefront and a physical retail store at Wing Kut Street, Sheung Wan. The company offers four main product series: (1) 涼果系列 (Preserved Fruit Series) featuring preserved lemons, olives, plums, ginger, peaches, and dried fruits; (2) 香脆系列 (Crispy Series) featuring dehydrated okra and mushroom chips in various flavours; (3) 嚐味系列 (Tasting Series) featuring seasoning powders (liquorice powder, dried plum powder); and (4) 禮盒及套裝 (Gift Boxes). The e-commerce platform is built on SHOPLINE and serves customers in Hong Kong and internationally through SF Express and Hong Kong Post.

Differentiator

Problem solved

Functional benefit

Products and services

• 話梅檸檬 (Plum Flavour Lemon)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• ShoplinecoreTechnology or IntegrationE-commerce platform provider powering Lemon King's online store. Shopline provides the website infrastructure, payment processing, and e-commerce functionality for their online sales operations.
• SF Express (順豐速運)coreOthersPrimary logistics partner for Hong Kong local delivery. Offers both self-pickup at SF Express stations/service centers and door-to-door delivery. Freight is collected upon delivery (cash on delivery model).
• Hong Kong Post (香港郵政)supportingOthersProvides both local and international shipping services. Used for local Hong Kong delivery (3-7 working days) and international delivery to Asia, UK and other regions (7-14 working days).

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• 759 Store (759阿信屋): Hong Kong snack and grocery retail chain selling Japanese, Korean, and imported snacks at value pricing across a substantial network of stores. Comparable as a HK snack retail incumbent overlapping with Lemon King's preserved fruit and snack categories, though operating at significantly larger scale and broader assortment.
• Bestore (良品鋪子): Major China-based snack brand offering dried fruits, preserved fruits, meat snacks, and confectionery through omni-channel retail and e-commerce. Comparable as a national-scale preserved fruit and dried snack CPG brand overlapping with Lemon King's product categories, though serving a much broader and younger consumer base.
• Eu Yan Sang (余仁生): Established Asian Traditional Chinese Medicine health and wellness retailer selling herbal products, preserved health foods, and tonics across retail and online channels. Comparable to Lemon King through TCM-rooted product positioning and health-focused preserved fruit/herbal offerings, though operating as a much larger regional healthcare brand.

Emerging players

• Three Squirrels (三隻松鼠): Leading China snack e-commerce brand selling dried fruit, nuts, and preserved fruit snacks primarily through its own D2C platform. Comparable to Lemon King as a digital-first preserved fruit and dried fruit snack brand, but operating at significantly larger scale and serving mainland Chinese consumers with broader product assortment.

Direct peers

• Kee Wah Bakery (奇華餅家): Iconic Hong Kong bakery and traditional snack brand operating its own retail network and e-commerce, selling traditional Chinese pastries, preserved foods, and gift-box assortments. Highly comparable as a heritage HK CPG brand with multi-channel retail, gift/souvenir positioning, and tourist customer base.
• Pat Chun (八珍): Heritage Hong Kong brand (founded 1932) producing traditional preserved condiments, sauces, and preserved fruits sold through retail and wholesale. Comparable to Lemon King as a multi-generational HK preserved food manufacturer-retailer with brand recognition built on traditional Chinese culinary heritage.
• Lung Shing International (樓上): Hong Kong specialty retailer selling dried snacks, preserved fruits, dried seafood, nuts and health foods through multiple retail outlets and e-commerce. Directly comparable as a HK-based preserved/snack specialty retailer with overlapping product categories and a similar local-tourist customer focus.
• Chan Yi Chai (陳意齋): Long-established Hong Kong heritage brand (founded 1927) specializing in traditional preserved fruits, sauces, and Chinese snacks sold through its own retail and online channels. Directly comparable to Lemon King as a family-run, heritage-positioned preserved food brand targeting both locals and tourists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lemonking.com.hk
• LinkedInlinkedin.com/company/lemon-king-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemon King