What The Tactical Games does

The Tactical Games is a privately held competition series that combines functional fitness events with precision marksmanship disciplines. The league operates a season-long structure culminating in a National Championship — the 2026 edition will draw 339 qualified competitors competing for a $90,000 prize pool, with an additional $55,000 distributed across a season point race. Competitors qualify through 16 regional events held across the US and select international markets, with entry fees of $399 for individuals and $600 for teams. The company is headquartered in Georgetown, TX, and maintains a network of 25 affiliated gyms (16 US, 9 international) that function as both training venues and feeders into the qualification pipeline.

The underlying product is a hybrid athletic format — timed fitness challenges paired with shooting stages — rather than a software platform; the closest digital surface is a three-tier online training subscription suite priced $19.99–$49.99/month, supplemented by in-person courses at $149–$599. Revenue is generated across five streams: event registrations, subscription fees, affiliate gym program fees, merchandise, and paid training courses. The commercial model is anchored by SIG SAUER as presenting sponsor, with a broader partner portfolio spanning Aimpoint, Nightforce, YETI, 5.11 Tactical, Black Rifle Coffee, Magpul, and Concept 2 — each providing both sponsorship revenue and channel access into firearms, outdoor, and fitness consumer bases.

The Tactical Games serves individual competitors drawn from the tactical-fitness crossover demographic, affiliate gym operators seeking differentiated programming, and a sponsor ecosystem seeking access to a niche but high-affinity audience. The 2026 roadmap includes geographic expansion into South Africa and continued scaling of the affiliate network, positioning the league as a category-defining property in a cross-discipline niche that mainstream fitness and shooting-sports brands have not consolidated.

Name

The Tactical Games

Legal name

The Tactical Games

Website

https://thetacticalgames.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Tactical Games operates a competition series that combines functional fitness with precision marksmanship, serving individual competitors and affiliate gyms through regional events, a National Championship, online training subscriptions, and merchandise, anchored by SIG SAUER as presenting sponsor.

Ownership category

akta.pro rank

Product category

Competitive Sports Events and Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Other Spectator Sports (711219), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mixed-Discipline/Hybrid Combat Promotions (Multi-sport cards) (MPAKAHAF)

akta.pro secondary industries

Sports Performance Personal Training (HSADAAAF), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Competitive shooting sports
• Fitness training programs
• Marksmanship competitions
• Obstacle course racing
• Athletic training services

Headquarters

HQ city

Georgetown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Online Training Subscriptions: Monthly subscriptions for online training programs including TTG Complete ($49.99/month) combining fitness, shooting, and mobility; TTG Perform ($34.99/month) fitness-only track; and Dry Fire Program ($19.99/month) for marksmanship fundamentals.
2. In-Person Training Courses: TTG 101 two-day beginner course at $599; TTG Tune Up three-hour pre-event sharpening at $149; TTG Midwest Training Summit two-day elite camp at $299. Offered at various venues before regional events.
3. Regional Event Registration: Individual competitor registration at $399 per event; Team registration at $600 ($300/person). Includes TTG Tune Up add-on at $150.
4. National Championship: Three-day championship event with $90,000 prize pool for Elite Men's and Women's divisions. Qualification required through regional event top-5 finishes.
5. Affiliate Gym Program: Gym owners pay $99/month for TTG programming, daily workouts, coach support, business development resources, and marketing materials. Currently 25 affiliate gyms.
6. E-commerce / Merchandise: Online shop selling official TTG targets, photo packages, and merchandise. Official targets designed to match competition standards for practice.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Tactical Games organizes and licenses multi-stage competitive events that pair functional fitness movements (running, lifting, bodyweight work) with precision rifle and pistol marksmanship, targeting amateur and elite athletes. The company also sells individual training programs, mobility and firearms instruction courses, subscription/membership access, branded merchandise, and a paid Affiliate Gym certification for facility operators.

Product overview

The Tactical Games is a competition series that combines functional fitness with precision marksmanship under physical duress. The product portfolio spans three core areas: (1) Online Training Programs — TTG Complete ($49.99/month), Dry Fire Program ($19.99/month), and TTG Perform ($34.99/month), all delivered via Train by PushPress, covering fitness, marksmanship, and mobility; (2) In-Person Training — TTG 101 ($599, two-day beginner course), TTG Tune Up ($149, 3-hour pre-event prep), and the TTG Midwest Training Summit ($299, elite two-day camp with Joe Farewell and Spencer Panchik); and (3) Affiliated Gym Network — a $99/month affiliate program for gym owners providing daily programming and coach resources. On the competition side, the company organizes Regional Events (2-day, $399 individual/$600 team) and the flagship National Championship (3-day, $90,000 Elite prize pool), supported by a Season Point Race ($55,000 total prizes). Additional offerings include the TTG Podcast, New Competitor Video Series, and official TTG Targets sold through the online shop.

Differentiator

Problem solved

Functional benefit

Brands

• TTG Complete: Comprehensive online training program including fitness programming, marksmanship training, and mobility and recovery protocols - $49.99/month
• Dry Fire Program
• TTG Perform
• TTG 101
• TTG Tune Up
• TTG Midwest Training Summit
• TTG Affiliate Program

Products and services

• The Tactical Games Competitions Multi-stage competitive events combining functional fitness movements (running, lifting, bodyweight work) with precision rifle and pistol marksmanship, sold to individual amateur and elite athletes via per-event registration.
• Affiliate Gym Program Annual licensing and certification program that allows third-party gym and facility operators to host sanctioned TTG-branded competitions and programming at their locations.
• Training Programs and Courses Individual paid training offerings covering fitness programming, marksmanship, mobility, and firearms instruction delivered online or in person to athletes preparing for TTG competitions.
• Subscription / Membership Access Recurring subscription or membership tier that grants individual athletes access to TTG programming content, training resources, and member benefits.
• Branded Merchandise Branded apparel and gear sold to athletes and fans of The Tactical Games, including competition-related apparel and accessories.

Quantifiable outcome

• 12 published standardized shooting stages enable cross-event performance comparison
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• SIG SAUERcoreGTM or Marketing PartnerSIG SAUER is the presenting sponsor of The Tactical Games. The partnership provides branding association with a premium firearms manufacturer, access to SIG Sauer Academy for training events, and event support. SIG Sauer Academy in Epping, NH hosts team events.
• AimpointminorGTM or Marketing PartnerOfficial partner providing optics technology. Aimpoint red dot sights are permitted and popular among TTG competitors for their reliability and accuracy.
• Concept 2minorGTM or Marketing PartnerConcept 2 provides ergometers (rowing machines, ski ergs, bike ergs) used in TTG physical floaters. C2 ERG Max Output is a standardized physical stage. Season point race awards include Concept 2 ergs.
• YETIminorGTM or Marketing PartnerYETI provides coolers and gear storage solutions for TTG events. Prize tables and event logistics supported by YETI products.
• Adaptiv DefenseminorGTM or Marketing PartnerOfficial partner providing tactical gear solutions for TTG events and competitors.
• Nightforce OpticsminorGTM or Marketing PartnerOfficial partner providing rifle optics and precision optics technology for TTG competitors.
• Sons of Liberty Gun WorksminorGTM or Marketing PartnerSOLGW provides rifle builds and tactical firearms for TTG events and competitors.
• ZEV TechnologiesminorGTM or Marketing PartnerOfficial partner providing precision firearms and tactical components for TTG events.
• U.S. Border PatrolminorGTM or Marketing PartnerOfficial partner supporting TTG events and competitor community involvement.
• EberlestockminorGTM or Marketing PartnerOfficial partner providing tactical backpacks and hunting packs for TTG events and competitors.
• GarminminorGTM or Marketing PartnerOfficial partner providing GPS technology and tactical devices for TTG competitors.
• REP FitnessminorGTM or Marketing PartnerOfficial partner providing fitness equipment for TTG events and training facilities.
• Vortex OpticsminorGTM or Marketing PartnerOfficial partner providing rifle optics and red dot sights for TTG competitors.
• LeupoldminorGTM or Marketing PartnerOfficial partner providing premium rifle optics and sighting systems for TTG events.
• JP EnterprisesminorGTM or Marketing PartnerOfficial partner providing precision rifles and tactical firearms components for TTG competitors.
• BarbellminorGTM or Marketing PartnerOfficial partner providing strength training equipment for TTG events and facilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DEKA Fit: Functional fitness event series with standardized workout stations, divisions, and a competitive ranking system. Highly comparable event format and structure to TTG's fitness-side competition design.
• USPSA (United States Practical Shooting Association): Governing body for practical shooting competitions in the US. Most directly comparable to TTG as a competition organizer for shooting events with standardized stages, divisions, and national-level championships, though without the integrated fitness component.
• IDPA (International Defensive Pistol Association): Major practical shooting organization running defensive-scenario competitions with divisions and national championship. Targets similar tactical/competitive shooter base and uses a comparable regional-to-national qualification structure.
• 3-Gun Nation: Multi-discipline shooting competition series using pistol, rifle, and shotgun in dynamic stages. Closely comparable event format with regional qualifiers, national championship, and prize purses, though fitness is not a scored component.

Broad incumbents

• HYROX: Global standardized fitness racing competition with regional events, divisions, and a world championship. Comparable in standardized-format competition model, scaled regional-to-global structure, and aspirational mass-athlete positioning.
• USCA (United States Clay Shooting Association): National governing body for clay shooting sports. Comparable in running a federation-style national event series with divisions, classifications, and standardized competition, though focused on shotgun disciplines.
• CrossFit Games: Premier functional fitness competition series with regional qualifiers and a large-prize-pool championship. Comparable in season structure, multiple divisions, community-driven training, and event-driven content model, though without the shooting element.

Regional players

• SCOPE (Sniper Country) / Steel Challenge: Steel Challenge Shooting Association runs standardized steel-target shooting competitions with divisions and ranking systems. Comparable in standardized competition format with divisions, though no fitness overlay.

Emerging players

• NRA Bianchi Cup: Premier precision shooting competition with standardized courses, divisions, and national prestige. Comparable in premium shooting competition positioning and standardized stages, though action-shooting focused and without fitness demands.
• Spartan Race / Obstacle Course Racing: Large-scale obstacle racing series with multiple divisions, regional events, and a world championship. Comparable in event-driven mass-participant competition with standardized physical benchmarks, though without the shooting element.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheTacticalGames
• Facebookfacebook.com/thetacticalgames
• LinkedInlinkedin.com/company/the-tactical-games

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tactical Games