Cheerpack

What Cheerpack does

Cheerpack Australia (legal name: Cheerpack Australia; operating brands include Cheerpack and CheerNEXT) is a privately held, Castle Hill (NSW)-based packaging company founded in 2001 that introduced the spouted pouch packaging system to the Oceania region. It operates as the exclusive Oceania channel partner of Italian manufacturer Gualapack for spouted pouch technology, the patented BabyCap anti-choking cap, the BrickCap toy cap, the Standard Cap line, and the CheerNEXT bio-based packaging range (containing up to 80% bio-based raw material). The company's product surface spans premade spouted pouches in multiple laminate structures (cold fill, hot fill, retortable), the integrated Gualapack filling equipment family (SAPF low-volume filler through to CHP 8H high-volume eight-head line, covering 45-260 pouches per minute and supporting Hot, Cold, Ultra-Clean and Aseptic filling technologies), and complementary post-processing equipment including the Pasteurisation Tunnel and TT System.

Cheerpack's revenue model combines hardware sales (pouch consumables and capital filling/processing equipment), recurring after-sales services (installation, operator training, remote and onsite engineering support, spare parts, upgrade kits), and professional services (food technology consulting, artwork design, and access to its Australian and New Zealand contract manufacture and packing co-packer network). Pricing is not publicly disclosed and is delivered through a direct technical sales team reachable via phone and a single sales email address. The customer base spans eight vertical segments: beverages, dairy, snacks, condiments/sauces/wet culinary, baby food and infant nutrition, pet food, non-food (including industrial fluids), and health and wellness. Named enterprise customers include Australian Organic Food Co., Chobani Australia, and Don KRC.

The business is operated by a small management team of four (Director Bernard Waterson, Technical Sales Dennis Goo, Senior Engineer Milton Chiu, Packaging Executive Colin Keene) with no disclosed headcount, revenue, funding, or external investment. Marketing is predominantly digital (corporate website, LinkedIn, Vimeo) complemented by industry awards (multiple PIDA Awards in 2019 and 2025, including 2025 Gold for Sustainable Packaging and Silver for Food Packaging) and professional association memberships in AIP, APCO, and the Australian Packaging and Processing Machinery Association. There is no evidence of AI/ML capabilities, acquisitions, or capital markets activity.

Name

Cheerpack

Legal name

Cheerpack Australia

Website

https://cheerpack.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Cheerpack Australia is a privately held regional packaging company that distributes Gualapack's patented spouted pouch systems, filling equipment, and bio-based CheerNEXT packaging to food and non-food manufacturers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Flexible Packaging / Spouted Pouch Packaging

NAICS

Plastics Bag and Pouch Manufacturing (326111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pouch & Sachet Beverage Filling (Spouted Pouches, Stick Packs) (AFAFAJAJ)

akta.pro secondary industries

Shelf-stable ready meals & retort pouches manufacturing (AFAKAHAC), Powdered & Dry Beverage Mix Co-Packing (Instant Drinks, Sachets) (AFAFAIAH), Ready Meals & Prepared Foods Packaging (IMALAHAL)

Keywords

• Spouted pouch packaging
• Flexible packaging systems
• Filling equipment solutions
• Bio-based packaging
• Contract packing services

Headquarters

HQ city

Castle Hill

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Spouted Pouch Packaging Sales: Cheerpack sells their proprietary spouted pouches to manufacturers and brands. Pouches are available in various laminate structures (cold fill, hot fill, retortable) with high barrier properties tailored to product requirements. Sold with various cap options including Standard Cap, BabyCap, and BrickCap.
2. Filling Equipment Sales and Support: Sale of Gualapeck-designed filling machines (ranging from low-volume SAPF to high-volume CHP 8H with 8 filling heads) along with pasteurisation and post-processing equipment. Includes after-sales support services such as installation, production start assistance, operator training, remote and onsite engineering support, spare parts, and upgrade kits.
3. Professional Services: Consulting services including connection to food technology experts for product development and processing conditions, designers with Cheerpack packaging expertise, and contract manufacture and packing network in Australia and New Zealand.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cheerpack manufactures and supplies a patented spouted pouch packaging system together with Italian-engineered filling and post-processing equipment to food, beverage, dairy, baby food, pet food, condiment and non-food manufacturers and brands in Australia and New Zealand. The company sells its own pouches and caps, distributes Gualapack-designed filling machinery, and provides consulting, design, installation, training and ongoing engineering support backed by a regional co-packer network.

Product overview

Cheerpack is a specialized packaging company providing a comprehensive spouted pouch packaging ecosystem. The core product is the patented Cheerpack Spouted Pouch introduced to Oceania in 2001, complemented by specialized caps (BabyCap® anti-choking cap for baby food, BrickCap® building block toy cap, Standard Cap), the CheerNEXT™ bio-based sustainable packaging line, and filling/processing equipment (SAPF Low Volume Filler and CHP series filling machines ranging from 1H to 8H heads for production rates of 45-260 pouches per minute). Post-processing includes Pasteurisation Tunnel and TT System for pasteurisation and drying. The company also provides consulting services connecting customers with food technology experts, designers, and contract manufacturers. Filling equipment is designed and engineered in Italy by Gualapack and supports Hot, Cold, Ultra-Clean and Aseptic filling technologies.

Differentiator

Problem solved

Functional benefit

Brands

• CheerNEXT™: Bio-based Cheerpack™ solution using bio-based films that are bio-compostable or made with bio-plastics derived from renewable resources. Can contain up to 80% of bio-based raw material.

Products and services

• Cheerpack Spouted Pouch System Patented, high-quality reclosable squeezable spouted pouch packaging system providing consumer convenience and shelf appeal for food and non-food products. Available with various laminate structures (cold fill, hot fill, retortable) and high barrier properties against oxygen, moisture and light. For manufacturers and brand owners.
• CheerNEXT Bio-Based Pouch

Quantifiable outcome

• Environmental efficiency improvements over traditional rigid packaging: less materials used to manufacture, less greenhouse gas emissions to manufacture, transport and warehouse, less materials to landfill, high product-to-package ratio
• +1 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Flavour MakerscoreStrategic or Co-development Partner · 1 January 2025Collaboration partner for the award-winning Australian Organic Food Co. Vanilla Custard Mono Material Retort Pouch. This partnership won two 2025 PIDA Awards (Gold for Sustainable Packaging and Silver for Food Packaging). The三方 collaboration developed a fully recyclable mono-material solution for food safety and convenience.
• GualapeckflagshipStrategic or Co-development PartnerGualapeck is the Italian manufacturer and design partner for Cheerpack's spouted pouch technology and filling equipment. They developed the patented BabyCap anti-choking cap and the CheerNEXT bio-based packaging solutions. Cheerpack serves as Gualapeck's exclusive partner for the Oceania region (Australia and New Zealand). The partnership ensures optimum pack performance and full integration with filling lines.
• Australian Institute of Packaging (AIP)minorOthersProfessional membership organization — the peak professional body for the packaging industry in Australasia, providing professional and personal development to all levels of the packaging industry.
• Australian Packaging Covenant Organisation (APCO)minorOthersCo-regulatory, not-for-profit organisation that partners with government and industry to reduce the harmful impact of packaging on the Australian environment.
• Australian Packaging and Processing Machinery AssociationminorOthersIndustry association for packaging and processing machinery companies in Australia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Berry Global: Berry Global is a major global supplier of flexible plastic packaging including stand-up pouches, spouted pouches, and films. Comparable as a broad incumbent with overlapping capabilities in flexible packaging solutions for food, beverage, and personal care end markets.
• Mondi: Mondi is a global packaging and paper group with flexible packaging offerings serving FMCG customers worldwide. Comparable as a broad incumbent that competes for flexible packaging spend at multinational CPG customers and could expand into spouted pouches.
• ProAmpac: ProAmpac is a global flexible packaging company offering stand-up pouches, spouted pouches, and sustainable packaging formats for food, beverage, and pet care. Comparable as a broad incumbent with overlapping pouch offerings and similar customer verticals including pet food and dairy.
• Sealed Air: Sealed Air is a global packaging company with a substantial flexible packaging portfolio (including Liqui-Box spouted pouches and bag-in-box systems) serving food, beverage, and industrial customers. Comparable as a broad incumbent offering competing spouted pouch formats across multiple verticals Cheerpack serves.
• Amcor: Amcor is a global packaging giant with significant operations in Australia and New Zealand, offering flexible packaging, rigid containers, and specialty cartons across CPG end markets. As a broad incumbent, it competes with Cheerpack for the same CPG packaging budgets at large enterprise customers like Chobani.
• Huhtamaki: Huhtamaki is a global flexible packaging manufacturer offering pouches, films, and laminates for food and beverage applications. Comparable as a broad incumbent with established pouches capability across multiple end markets that overlap with Cheerpack's verticals.

Direct peers

• Glenroy: Glenroy is a US-based flexible packaging converter specializing in pouches, films, and laminates for food, beverage, and personal care markets. Comparable as a direct peer focused on flexible pouch manufacturing with similar end-market exposure to Cheerpack's verticals.
• Ecolean: Ecolean is a Swedish packaging company specializing in spouted pouches for liquid food products (dairy, beverages) with a focus on lightweight, recyclable formats. It is one of the closest global competitors to Cheerpack's spouted pouch offering in the dairy and beverage end markets.
• Gualapack: Gualapack is the Italian designer and manufacturer of Cheerpack's spouted pouch technology, BabyCap, BrickCap, and filling equipment. It is the parent technology partner and effectively the source competitor for any other regional licensee; comparable as the global leader in premade spouted pouches with 30+ years of experience.

Regional players

• Pact Group Holdings: Pact Group is Australia's largest rigid and flexible plastics packaging manufacturer, serving FMCG customers across Oceania with a broad portfolio including pouches. It competes with Cheerpack in flexible packaging for Australian CPG brands and could leverage scale to enter spouted pouches more aggressively.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/user122154936
• LinkedInlinkedin.com/company/cheerpack-australia-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheerpack