NOCONA
- Company typePrivate
- Founded2019
- HeadquartersFeldkirchen, Austria
- Headcount1–10
- GTM typeB2C
- OfferingServices
NOCONA firmographics
Firmographics- Name
- NOCONA
- Legal name
- NOCONA – Das wandernde Restaurant
- Website
- https://nocona.at
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
NOCONA industry classification
Industry- Product category
- Catering Services
- NAICS
- Caterers (722320), Mobile Food Services (72233)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Full-Service Catering (Off-Premise) (HSACAGAA)
- akta.pro secondary industries
- Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Private Chef & In-Home Dining Services (HSACAGAE), Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)
Keywords
Where NOCONA is headquartered
LocationHeadquarters
- HQ city
- Feldkirchen
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
NOCONA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Mobile Catering Services: Full-service catering where NOCONA brings its kitchen, team, and equipment to customer locations for weddings, corporate events, birthdays, and private celebrations. Pricing is quote-based depending on event requirements, guest count, and menu complexity. Minimum 2 persons.
- Private Chef Service: Exclusive private dining experience where chef Daniel Kraschl travels to customer's location (home, villa, mountain chalet, retreat) to prepare customized multi-course menus. Covers purchasing, preparation, cooking, service, and cleanup. Pricing is quote-based per event.
- Cooking & Self-Sufficiency Courses: Educational workshops including Wild Herbs, Soap & Natural Cosmetics, Self-Sufficiency, Cooking, and Wild & Farm day courses. Pricing starts at €50-100 per person depending on course type. Booked through inquiry with flexible scheduling.
- Pop-up Restaurant & Street Food Events: Public pop-up events at markets (Sommermarkt Krumpendorf, Pop Up Gartenhof) and farm locations serving seasonal, regional street food and multi-course meals. Revenue generated from direct food sales at these events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wild Herbs Course - Entry-level workshop on edible wild plants |
| Unit Pricing | Pay-as-you-go | Soap & Natural Cosmetics Course |
| Unit Pricing | Pay-as-you-go | Wild & Farm Full-Day Course - Comprehensive farm experience |
| Other | Multi-year contract | Catering Services - Mobile restaurant rental |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
NOCONA product offering
Product offeringCore offering
NOCONA operates a mobile catering and private chef business in Carinthia, Austria under the 'wanderndes Restaurant' (wandering restaurant) concept. The company brings a full professional kitchen, chef, and team to customer-chosen locations for weddings, corporate events, and private celebrations, and also offers exclusive private dining experiences at homes, villas, and retreats. A secondary offering consists of hands-on courses and workshops covering wild herb foraging, soap making, self-sufficiency skills, cooking techniques, and farm experiences.
Product overview
NOCONA is a modular catering and culinary education business operating as a 'wanderndes Restaurant' (wandering restaurant). The core offerings include: NOCONA Mieten for mobile catering services (mobile restaurant brought to events), Private Chef for exclusive personal dining experiences, Pop-up Restaurant (NOCONA Unterwegs) for market and event-based street food, and NOCONA Kurse for educational workshops on self-sufficiency, wild herbs, natural cosmetics, and cooking techniques. All services emphasize seasonal, regional ingredients with low-waste and nose-to-tail philosophy, primarily serving Carinthia, Austria.
Differentiator
Problem solved
Functional benefit
Products and services
- NOCONA Mieten (Mobile Catering) Mobile restaurant catering where Chef Daniel Kraschl and team bring full kitchen equipment to the customer's location for weddings, corporate events, birthdays, baptisms, and private celebrations in Carinthia. Includes menu planning, on-site cooking, service, and cleanup, with seasonal, regional ingredients prepared under low-waste and nose-to-tail principles. Quote-based pricing from 2 persons; additional staff costs for events above 20 persons.
- Private Chef Service Exclusive private dining experience where Chef Daniel Kraschl travels to the customer's location (home, villa, mountain chalet, retreat, seaside, or glamping site) to prepare individually curated multi-course menus using seasonal, local ingredients. Service covers purchasing, preparation, cooking, service, and cleanup. Suitable for candle-light dinners, family gatherings, romantic dinners, business retreats, yoga/wellness retreats, and surprise evenings. Quote-based pricing per event.
- Pop-up Restaurant (NOCONA Unterwegs) Mobile street food and pop-up restaurant service appearing at markets, farms, and public events in Carinthia, including Sommermarkt Krumpendorf and Pop Up Gartenhof. Serves seasonal, regional, low-waste dishes prepared on-site with menus that change based on available local produce, ranging from street food to multi-course meals.
- Wild Herbs Course (Wildkräuter sammeln & verarbeiten) Hands-on workshop on identifying, collecting, and processing edible wild herbs, including sustainable harvesting practices, recipes, and preservation techniques such as oils, salts, and ferments. Targeted at individuals interested in foraging and seasonal cooking. Starting from €50 per person.
- Soap & Natural Cosmetics Course (Seifen & Naturkosmetik) Workshop teaching natural soap making, salves, balms, and natural deodorants using regional ingredients. Duration 4-6 hours, group size 4-10 persons, with products to take home. Targeted at individuals interested in natural cosmetics and self-sufficiency. Starting from €60 per person.
- Self-Sufficiency Course (Selbstversorgung) Comprehensive course covering vegetable cultivation, soil building, harvest preservation (fermenting, pickling, drying), nose-to-tail animal processing, canning, and small livestock keeping for private gardens or balconies. Targeted at individuals seeking practical self-sufficiency skills.
- Cooking Course (Kochen) Seasonal cooking course focused on low-waste techniques, vegetable cuisine, and nose-to-tail cooking. Topics include pasta, soups, sauces, fish, meat, vegetarian/vegan cooking, grilling, and multi-course menus. Duration 4-8 hours, group size 4-8 persons.
- Wild & Farm Day Course (Wild & Farm Tageskurs) Full-day farm experience covering animals, fields, and ecological cycles from feed to finished product. Includes animal processing, preparation, and collaborative cooking of a multi-course menu. Duration 8 hours, group size 6-15 persons. Starting from €100 per person.
Quantifiable outcome
- From 2017-2019, Daniel Kraschl achieved 60% self-sufficiency for a restaurant with approximately 100 seats - a notable achievement for a venue of that size.
Companies that use NOCONA
Customer profileSegments5 records
Ideal customer profiles5 records
NOCONA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NOCONA partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
NOCONA competitors and assessment
Company assessmentBroad incumbents
- Marché Restaurants: European chain of market-style restaurants and mobile food concepts with sustainability positioning. Comparable as a mobile/street food service operator with regional European presence, though at much larger scale.
- Haubis Group: Austrian family-owned bakery and catering group with deep regional presence, established brand, and broader catering portfolio. Comparable as a long-established Austrian food services business operating across multiple service lines including event catering.
Direct peers
- Wiesinger Genusswelten: Austrian premium catering company serving corporate and private events across multiple Austrian states. Comparable as a regional full-service Austrian caterer with similar customer segments (corporate, weddings, private events).
- Mosshammer Catering: Austrian full-service catering company offering event and corporate catering across Austrian states. Comparable as an established Austrian off-premise catering operator with similar target segments (weddings, corporate events, private celebrations).
- Cozymeal: Online marketplace for private chefs, cooking classes, and food experiences. Comparable as a platform-based private chef and culinary experiences operator; potential competitive threat if expanding into Austrian market.
- Take a Chef: Global private chef marketplace connecting customers with vetted chefs for in-home dining experiences. Comparable as a private chef service model serving households and events — overlaps directly with NOCONA's private chef offering.
Emerging players
- Dean & David: German-Austrian healthy fast-casual chain emphasizing fresh, sustainable ingredients. Comparable in its sustainability-forward positioning and Austrian/DACH market presence, though operating in a different segment (fixed retail vs. mobile catering).
- EatWith: Platform for hosted dining experiences and private chef bookings globally. Comparable as a curated marketplace for unique, chef-led dining experiences — overlapping with NOCONA's private dining and pop-up event concepts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
NOCONA social profiles
Digital presenceNOCONA financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOCONA leadership team
Management profileNumber of profiles
Profiles1 record
NOCONA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOCONA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOCONA
What does NOCONA do?
NOCONA operates a mobile catering and private chef business in Carinthia, Austria under the 'wanderndes Restaurant' (wandering restaurant) concept. The company brings a full professional kitchen, chef, and team to customer-chosen locations for weddings, corporate events, and private celebrations, and also offers exclusive private dining experiences at homes, villas, and retreats. A secondary offering consists of hands-on courses and workshops covering wild herb foraging, soap making, self-sufficiency skills, cooking techniques, and farm experiences.
Is NOCONA a public or private company?
NOCONA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NOCONA founded?
NOCONA was founded in 2019. It employs 1 to 10 people.
Where is NOCONA based?
NOCONA is headquartered in Feldkirchen, Austria, in the Europe region.
How does NOCONA make money?
Four revenue lines are on record. Mobile Catering Services are the primary driver. The others are private Chef Service, cooking & Self-Sufficiency Courses and pop-up Restaurant & Street Food Events.
Who are NOCONA's main competitors?
Broad incumbents on record are Marché Restaurants and Haubis Group. Direct peers are Wiesinger Genusswelten, Mosshammer Catering, Cozymeal and Take a Chef. Emerging players are Dean & David and EatWith.
Does NOCONA have an API?
No public API is recorded for NOCONA.
What industry is NOCONA in?
NOCONA's product category is Catering Services. Its primary akta.pro industry code is HSACAGAA, Full-Service Catering (Off-Premise), with a secondary code of THAJALAH, Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal). Its NAICS code is 722320 and its SIC code is 5812.