XM Limassol Marathon
- Company typePrivate
- Founded2016
- HeadquartersLimassol, Cyprus
- Headcount11–50
- GTM typeB2C
- OfferingServices
XM Limassol Marathon firmographics
Firmographics- Name
- XM Limassol Marathon
- Legal name
- ELEVEN BLUE EVENTS LTD
- Website
- https://limassolmarathon.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
XM Limassol Marathon industry classification
Industry- Product category
- Mass Participation Running Events
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
- akta.pro secondary industry
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)
Keywords
Where XM Limassol Marathon is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
XM Limassol Marathon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Participant Registration Fees: Registration fees charged to individual runners and corporate teams for participation in various race categories including marathon, half marathon, 10KM, 5KM, and kids races.
- Sponsorship Revenue: Multiple sponsorship tiers including title sponsor (XM), race sponsors (Muskita, Primetel, Petrolina, Axlebolt, McDonald's), platinum, gold, silver sponsors, and media partners.
- Charitable Donations: Runners can contribute €1, €5, or €10 during registration for charity partners. Over €270,000 raised for 40 charities since 2018.
- Merchandise Sales: Official event merchandise including t-shirts available through the event website.
- Pasta Party Tickets: Pre-race pasta party event with ticket sales for runners and accompanying persons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | XM Marathon Race - Individual Registration |
| One time/ perpetual license | Pay-as-you-go | Muskita Half Marathon - Individual Registration |
| One time/ perpetual license | Pay-as-you-go | Petrolina 10KM Energy Race |
| One time/ perpetual license | Pay-as-you-go | Axlebolt 5KM City Race |
| Unit Pricing | Pay-as-you-go | Primetel 5KM Corporate Race - Team Registration |
| Freemium | Pay-as-you-go | McDonald's Kids Race 1KM |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
XM Limassol Marathon product offering
Product offeringCore offering
The XM Limassol Marathon is an annual mass participation running event held along a flat Mediterranean coastal course in Limassol, Cyprus. It offers six race categories (full marathon, half marathon, 10KM, 5KM city, 5KM corporate, and 1KM kids race) alongside ancillary services such as pre-race pasta parties, electronic chip timing, charitable fundraising, and official event merchandise.
Product overview
XM Limassol Marathon is an annual mass participation running event organized by Eleven Blue Events Ltd in Limassol, Cyprus. The event features a portfolio of six distinct race categories: the XM Marathon Race (42.195 km), Muskita Half Marathon Race (21 km), PETROLINA 10KM Energy Race, Axlebolt 5KM City Race, Primetel 5KM Corporate Race, and McDonald's Kids Race 1KM. The event also includes ancillary services such as a Pasta Party pre-race meal event, a fundraising platform through GivenGain for charitable donations, and the GO BLUE environmental sustainability campaign. Fully accredited by AIMS (Association of International Marathons), the event follows a flat coastal course along the Mediterranean coastline and attracts over 17,000 runners from approximately 68 countries. The event is sponsored by XM as title sponsor, with various corporate sponsors backing individual race categories.
Differentiator
Problem solved
Functional benefit
Products and services
- XM Marathon Race
Quantifiable outcome
- Over €270,000 raised for 40 charities since 2018
- +2 more outcomes
Companies that use XM Limassol Marathon
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
XM Limassol Marathon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
XM Limassol Marathon partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core, minor and platinum.
- XM (Title Sponsor)flagshipXM, a financial trading company, serves as the title sponsor for XM Limassol Marathon 2026, marking their first year as title sponsor. The event was officially launched at a press conference on March 12, 2026.
- Muskita Aluminium IndustriesflagshipTitle sponsor of the Muskita Half Marathon Race and strategic partner for the GO BLUE environmental sustainability campaign. Aluminium is infinitely recyclable making it eco-friendly for sustainable event initiatives.
- PrimetelcoreNaming sponsor of the Primetel 5KM Corporate Race, hosting 10,000 runners from 250+ teams as the most popular race category.
- PetrolinacoreNaming sponsor of the Petrolina 10KM Energy Race, the fastest growing race category.
- AxleboltcoreNaming sponsor of the Axlebolt 5KM City Race, targeting beginner runners and those seeking a first running event experience.
- McDonald's CypruscoreSponsoring the McDonald's Kids Race 1KM for children ages 6-12, promoting running culture among youth.
- Pancyprian Multiple Sclerosis AssociationcoreCharity partner for the 2026 event, with runners able to contribute €1, €5, or €10 during registration to support people living with MS.
- 365 Foundation and 365 Dream TeamminorEnabled participation of a young woman named Christia using a specialized wheelchair, demonstrating accessibility commitment.
- ANT1 GroupcoreCommunication and media sponsor providing television and radio coverage of the event.
- Eleven Blue Events LtdflagshipThe organizing company responsible for staging the XM Limassol Marathon, located at Franklin Roosevelt 86, Petra Business Centre, Limassol, Cyprus.
- Cyprus University of TechnologyminorAcademic partner collaborating on the GO BLUE Impact Report and Sustainability Guide for eco-friendly event organization.
- StoiximanplatinumPlatinum sponsor of the XM Limassol Marathon.
- GivenGain FoundationcoreSwiss-based non-profit managing all online donations to XM Limassol Marathon charities and fundraisers with 5% transaction fee plus processing costs.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
XM Limassol Marathon competitors and assessment
Company assessmentDirect peers
- Tel Aviv Marathon: Annual coastal Mediterranean road marathon (full, half, 10K, 5K) with AIMS accreditation and a similar flat seaside course positioning. Closest regional peer by race format, climate, and runner demographic profile.
- Beirut Marathon: Annual mass participation road marathon in Beirut with multiple race distances and a strong charity/community fundraising component. Comparable in event structure, AIMS-style governance, and emphasis on social impact alongside athletic competition.
- Istanbul Marathon: Major annual road marathon bridging Europe and Asia, AIMS-accredited, with both elite and mass participation tiers. Competes with Limassol for Eastern Mediterranean and intercontinental tourist-runner demand.
- Athens Marathon - The Authentic: Greece's flagship annual road marathon from Marathon to Athens with AIMS accreditation. Closest geographic peer to Limassol in the Eastern Mediterranean, competing for the same destination-marathon international runner segment.
- Nicosia Marathon: Cyprus-based road marathon event operating in the same domestic market as XM Limassol Marathon with comparable race categories. Direct competitor for both local Cypriot runners and international destination-race travelers choosing Cyprus as a host country.
Broad incumbents
- Abbott World Marathon Majors: Alliance of the six largest global marathons (Tokyo, Boston, London, Berlin, Chicago, NYC) that sets international distance-running standards. XM Limassol Marathon's AIMS accreditation aligns it with this standards-setting ecosystem rather than membership.
- TCS New York City Marathon: Largest marathon in the world and an Abbott World Marathon Major. Sets the benchmark for title sponsorship structures, multi-tier sponsor sales, and mass participation logistics relevant to XM Limassol Marathon's operating model.
- BMW Berlin Marathon: One of the six Abbott World Marathon Majors, a global flagship road marathon with massive international field. Comparable in category (premium road marathon) but operates at materially greater scale and brand reach than Limassol.
Regional players
- Paphos Marathon: Annual Cyprus road marathon held in Paphos. Operates in the same country and competes for the same Cypriot runner and Mediterranean destination-runner pool but does not directly compete in Limassol.
Others
- Race Roster: Online registration and event-management platform used by XM Limassol Marathon for participant signup. Adjacent enabling technology provider rather than a competitor, but represents the digital infrastructure standard across the mass participation road running category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
XM Limassol Marathon social profiles
Digital presenceXM Limassol Marathon compliance and trust
Trust signalCompliance2 records
XM Limassol Marathon financial estimates
Financial estimateRevenue estimate
Valuation estimate
XM Limassol Marathon leadership team
Management profileNumber of profiles
XM Limassol Marathon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XM Limassol Marathon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XM Limassol Marathon
What does XM Limassol Marathon do?
The XM Limassol Marathon is an annual mass participation running event held along a flat Mediterranean coastal course in Limassol, Cyprus. It offers six race categories (full marathon, half marathon, 10KM, 5KM city, 5KM corporate, and 1KM kids race) alongside ancillary services such as pre-race pasta parties, electronic chip timing, charitable fundraising, and official event merchandise.
Is XM Limassol Marathon a public or private company?
XM Limassol Marathon is a private company. It is classified as unknown and is currently operating.
When was XM Limassol Marathon founded?
XM Limassol Marathon was founded in 2016. It employs 11 to 50 people.
Where is XM Limassol Marathon based?
XM Limassol Marathon is headquartered in Limassol, Cyprus, in the Europe region.
How does XM Limassol Marathon make money?
Five revenue lines are on record. Participant Registration Fees are the primary driver. The others are sponsorship Revenue, charitable Donations, merchandise Sales and pasta Party Tickets.
Who are XM Limassol Marathon's main competitors?
Direct peers on record are Tel Aviv Marathon, Beirut Marathon, Istanbul Marathon, Athens Marathon - The Authentic and Nicosia Marathon. Broad incumbents are Abbott World Marathon Majors, TCS New York City Marathon and BMW Berlin Marathon. Paphos Marathon is listed as a regional player. Race Roster is listed as an others.
Does XM Limassol Marathon have an API?
No public API is recorded for XM Limassol Marathon.
What industry is XM Limassol Marathon in?
XM Limassol Marathon's product category is Mass Participation Running Events. Its primary akta.pro industry code is MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K), with a secondary code of MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling). Its SIC code is 7900.