What PrimeTel does

PrimeTel PLC is a Cypriot telecommunications operator incorporated in 2003 and headquartered in Limassol, Cyprus, delivering a quadruple-play bundle of mobile, fixed broadband, pay TV, and landline telephony services to residential and business customers across the Republic of Cyprus. The company operates a hybrid fiber-and-mobile network on which its Home Fiber service reaches over 250,000 homes at speeds up to 1 Gbps, complemented by 4G/5G mobile (GIGA Unlimited), multi-tiered TV packages (Fiber Entertainment through Fiber Full), telephony, and value-added services including eSIM, VoLTE, WiFi Calling, Smart TV apps, the TV2GO mobile viewing app, and PlugnPlay TV. The portfolio is sold as standalone services or as discounted bundles, with 24-month contract commitments and a dedicated youth tier (18-30) starting at €19.99/month. Leadership comprises Chief Commercial Officer Theodosis T., Chief Technology Officer Kleanthis Hadjisoteriou, and Chief Operating Officer Marina Papanicolaou.

The business model is primarily recurring monthly subscription revenue across all four service lines, with first-12-month promotional pricing, a €5/month multi-service bundle discount, and additional monetization from subsidized device installment plans, pay-per-view MovieClub rentals, roaming add-ons, and PAYG top-ups. Distribution is omnichannel: PrimeTel-owned retail stores, the order.primetel.com.cy online portal, the selfcare.primetel.com.cy self-care portal, virtual Zoom appointments, and customer engagement via WhatsApp, Viber, Messenger, phone (133), and VIP SMS. Content differentiation is anchored by sports rights aggregation covering Nova/Novasports, Premier League, UEFA competitions, LaLiga, Omonoia TV, and the December 2025 Newsmax distribution agreement. PrimeTel is regulated by OCECPR (registration 9/2004) and is structured as a public limited company under Cyprus Companies Law (registration C139104), with no disclosed parent company, institutional investment, or M&A history.

Name

PrimeTel

Legal name

Primetel PLC

Website

https://primetel.com.cy

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

PrimeTel PLC is a Cypriot telecommunications operator providing bundled mobile, fiber broadband, pay TV, and telephony services to residential and business customers across the Republic of Cyprus via a hybrid fiber and 4G/5G network reaching 250,000+ homes.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired Telecommunications Carriers (517111), Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Telephone Communications (No Radiotelephone) (4813), Radiotelephone Communications (4812)

akta.pro primary industry

Dedicated Internet Access (DIA) & Business Broadband (HDAIAFAD)

Keywords

• Telecommunications services
• Mobile network operator
• Fiber broadband internet
• Pay television
• Fixed line telephony

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Fixed Internet Services: Monthly subscription fees for home broadband internet services ranging from ADSL (20-100 Mbps) to Fiber (200 Mbps - 1 Gbps), with 24-month contract commitment and discounted rates for the first 12 months
2. Mobile Services: Monthly subscription fees for postpaid mobile plans including GIGA Unlimited and GIGA Smart plans, plus prepaid PAYG services with top-up purchases
3. TV Services: Monthly subscription fees for TV packages (Fiber Entertainment, Family, Premium, Premium Extra, Full) bundled with internet or standalone, plus pay-per-view MovieClub rentals
4. Telephony Services: Landline telephony service with free calls between PrimeTel subscribers, reduced rates for calls to other networks, and optional add-on packages for national and international calls
5. Device Sales: Subsidized smartphones and tablets offered with 24-month installment plans bundled with service contracts

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

PrimeTel is a Cypriot integrated telecommunications provider delivering a quadruple-play of mobile, fixed-line internet (fiber and ADSL), pay television, and landline telephony services over its own hybrid fiber and 4G/5G mobile network. It sells these services directly to residential and business customers in Cyprus, both as standalone subscriptions and as discounted bundles, supported by retail stores, an online ordering portal, and a self-care app.

Product overview

PrimeTel is a Cypriot telecommunications company offering an integrated quadruple-play platform combining Mobile, Internet (Home Fiber), Television, and Telephony services. The core product portfolio includes Home Fiber (fiber optic internet up to 1 Gbps), mobile plans under the GIGA Unlimited brand, and multi-tiered TV packages (Entertainment through Full). These services are sold individually or bundled together, with add-on modules such as eSIM, WiFi Calling, VoLTE, Smart TV App, TV2GO App, MovieClub, and roaming options. The company targets both residential (Personal) and business customers in Cyprus, with specialized youth plans for customers aged 18-30 and additional subscription options for vacation homes.

Differentiator

Problem solved

Functional benefit

Brands

• MyPrimetel App: Mobile application for subscribers to manage their account and services, view bills, and access support.
• TV2GO
• GIGA Unlimited
• Home Fiber

Products and services

• Home Fiber High-speed fiber optic internet service for residential customers in Cyprus, offered in multiple speed tiers (200 Mbps, 500 Mbps, 1 Gbps) and ADSL tiers (20-100 Mbps), with optional TV, telephony, and enhanced upload speed add-ons.
• GIGA Unlimited Mobile Plans Unlimited mobile data postpaid plans (GIGA Unlimited and GIGA Smart) sold to consumer and business customers on 24-month contracts, providing all-day mobile data with 5G capability.
• Pay As You Go (PAYG) Prepaid mobile service offering pay-as-you-go voice, SMS, and data with top-up cards, travel internet packs, and eSIM activation options.
• International Traveller 5G Mobile plan tailored for international travelers, including 5G connectivity and roaming benefits for use outside Cyprus.
• TV Packages (Fiber Entertainment / Family / Premium / Premium Extra / Full) Tiered pay-TV subscription packages (Entertainment, Family, Premium, Premium Extra, Full) bundled with Home Fiber or sold standalone, offering 50-70+ channels including local Cypriot, international, kids, movies, and premium sports content such as Cypriot football, Greek Super League, Premier League, UEFA Champions League, and LaLiga.
• PlugnPlay TV Portable, plug-and-play television service from PrimeTel that delivers TV content without requiring a satellite dish or a PrimeTel fixed internet connection.
• Telephony (Landline) Residential and business landline telephony service with free on-net calls, reduced international rates, optional unlimited Cyprus and international minute add-ons, call forwarding, and caller ID display on TV.
• Youth Plans 18-30 Discounted internet and TV subscription packages targeted at 18-30 year olds in Cyprus, combining Home Fiber (200 Mbps to 1 Gbps) with a free TV package starting at €19.99/month.
• Additional Internet Subscription (Vacation Home) Discounted Home Fiber plans bundled with 49 free TV channels for customers' secondary or vacation homes, starting at €19.99/month.
• MovieClub Pay-per-view movie rental service offering a catalogue of Hollywood premieres, classic movies, and adult content from major studios to PrimeTel TV subscribers.
• Nova on Demand Video-on-demand service providing access to movies and series content, sourced via PrimeTel's content partnership with Nova.
• 4G Mobile Broadband / PlugnPlay Broadband Mobile broadband service using PrimeTel's 4G network to provide internet access on laptops, tablets, and other portable devices via plug-and-play hardware.
• International Roaming International roaming add-on for PrimeTel mobile subscribers enabling voice, SMS, and data usage abroad, with EU Roam Like at Home provisions.

Quantifiable outcome

• Up to 30% savings on telephony calls compared to other providers
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NewsmaxcoreChannel Partner/ Reseller/ Distributor · 29 December 2025Multi-year distribution agreement making Newsmax channel available to PrimeTel subscribers in Cyprus. Part of Newsmax's expansion into Europe and eastern Mediterranean markets, reaching over 100 countries globally through this and other distribution partnerships.
• Nova/NovasportscoreTechnology or IntegrationContent partnership for sports broadcasting including Novacinema and Novasports channels. Nova provides premium sports content including Cypriot football, Greek leagues, and European competitions to PrimeTel TV subscribers.
• CytaminorChannel Partner/ Reseller/ DistributorCytavision Sports channels are available in PrimeTel TV packages, providing additional sports content options for subscribers.
• CablenetminorChannel Partner/ Reseller/ DistributorCablenet Sports channels (1, 2, 3) available in PrimeTel TV packages for additional sports content.
• Omonoia TVminorChannel Partner/ Reseller/ DistributorOfficial Omonoia FC TV channel available in PrimeTel sports package, targeting football fans of the Cypriot club.
• ANT1 GroupminorChannel Partner/ Reseller/ DistributorANT1 Cyprus channel available in PrimeTel TV packages as part of local channel lineup.
• XM (Trading Name)minorGTM or Marketing PartnerXM is the title sponsor of the XM Limassol Marathon 2026, with PrimeTel mentioned as an event supporter/partner in news coverage about the marathon event.
• LaLigacoreChannel Partner/ Reseller/ DistributorSpanish football league (LaLiga) content available in PrimeTel sports packages, including matches, analysis content, and competitions like LaLiga Ultimate Xpert.
• Premier LeaguecoreChannel Partner/ Reseller/ DistributorEnglish Premier League matches available in PrimeTel Full TV package, providing access to top-tier English football for subscribers.
• UEFAcoreChannel Partner/ Reseller/ DistributorUEFA Champions League, Europa League, and Conference League matches available in premium PrimeTel TV packages.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cyta: Cyprus's historical incumbent operator offering mobile, fixed broadband, TV, and telephony across the same customer segments. Direct head-to-head competitor to PrimeTel's quadruple-play portfolio in the Cypriot market.
• Cablenet: Cypriot broadband, TV, and telephony challenger competing directly with PrimeTel on fiber speeds, TV content (including Cablenet Sports carried on PrimeTel), and bundled pricing.
• Epic (MTN Cyprus): Mobile-led operator in Cyprus (MTN subsidiary) providing mobile, broadband, and TV services. Competes with PrimeTel across mobile, fixed, and converged offerings in the same domestic market.

Regional players

• Nova (Greece / Forthnet): Greek pay-TV and telecoms operator that supplies PrimeTel with Novasports and Novacinema content. Comparable in business model (bundled TV + broadband) and adjacent geographically, but primarily serves Greece rather than competing head-on in Cyprus.
• Cosmote (OTE Group): Greek incumbent mobile and fixed operator with a similar quadruple-play structure. Comparable in service mix and customer segmentation, though operating predominantly in Greece rather than Cyprus.
• WIND Hellas (NOVA): Greek converged telecom operator offering mobile, broadband, TV, and telephony — directly comparable in product mix to PrimeTel, though geographically focused on Greece.

Broad incumbents

• Vodafone: Global telecom incumbent offering mobile, fixed, broadband, and TV bundles across Europe. Overlaps with PrimeTel's service architecture and target use cases at a much larger scale, including roaming partners for PrimeTel subscribers.
• Telefónica (Movistar / O2): Large multi-country telecom operator with comparable quadruple-play offerings in Spain and other European markets. Relevant as a strategic or infrastructure benchmark rather than a direct Cyprus competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Primetel
• Xx.com/primetel
• LinkedInlinkedin.com/company/primetel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimeTel