What JF SmartInvest does

JF SmartInvest Holdings Ltd. (九方智投控股, HKEX: 9636.HK) is a Shanghai-headquartered, publicly listed securities investment advisory and fintech company serving Chinese retail investors. Founded in 1996 and listed on the Hong Kong Stock Exchange in 2023 as the first pure-play securities investment consulting company on HKEX, the company operates a multi-product ecosystem anchored by the JF SmartInvest APP (九方智投股票行情软件), a platform launched in 2019 that integrates real-time global market quotes, AI-powered stock analysis, video live streaming, professional financial news, and subscription-based investment advisory services. Through 2024-2025 the company expanded into hardware with the Yi Zhi Gu Dao (易知股道) AI stock learning machine (200,000+ units sold) and into brokerage via the acquisitions of Fangde Securities (方德证券) and Fangde Capital (方德资本).

The company's AI capability is built on a proprietary vertically integrated stack: the FinSphere (九章) securities domain LLM, the FinSphere Agent (九方灵犀) autonomous multi-agent reasoning platform, the FinSphere-V multimodal model based on CLIP/BLIP2, and the FinSphere-1M long-context LLM powering FinSphere Report (九方智研). This stack is trained on a proprietary data corpus covering 4,087+ stocks, 2.38M+ research reports, 13.62M+ financial news articles, and 272+ quantitative tools, and was filed with the Cyberspace Administration of China for deep synthesis service in April 2024. R&D represents 19.06% of total headcount, and the JF Financial Research Institute (九方金融研究所) employs 120+ professionals led by Chief Economist Xiao Lihui (肖立晟), with multiple IJCAI 2025 (Oral, top 5%), COLING 2025, NAACL 2025, and ICMR 2026 publications.

The revenue model is anchored in subscription-based recurring revenue across advisory tiers (Stock Navigator 股道领航, Super Investor 超级投资家, Jiu Yao Stock 九爻股 with 100+ quantitative indicators) and complemented by hardware sales of the Yi Zhi Gu Dao device. Go-to-market combines product-led growth through the JF SmartInvest APP with brand-led acquisition via partnerships with mainstream financial media (第一财经/CBN, Xinhua, CCTV Finance), social channels (Douyin, Jinri Toutiao, Xueqiu) reaching millions of followers, and an events strategy featuring co-hosted Chief Strategy Forums with CITIC Securities, Shenwan Hongyuan, and Guotai Junan.

Name

JF SmartInvest

Legal name

九方智投控股有限公司

Website

https://jfztkg.com

Company type

Public

Founded year

1996

Operating status

Operating

Ownership category

akta.pro rank

Product category

Securities Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)

Keywords

• Investment advisory services
• Securities investment consulting
• Stock trading software
• AI investment research
• Retail investor education

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. 证券投资顾问服务 (Subscription-based Investment Advisory): 面向个人投资者提供证券投资顾问服务，通过订阅模式收取服务费用，是公司的核心收入来源。
2. 软件产品订阅 (Stock Software Subscription): 提供股票行情软件、股道领航、超级投资家等明星产品的订阅服务，用户按期支付订阅费用获取软件使用权和投顾服务。
3. AI股票机硬件及服务 (AI Stock Machine Hardware & Service): 九方智投AI股票机「易知股道」是业内首款股票学习机产品，通过硬件销售和配套服务获取收入。

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

JF SmartInvest provides securities investment advisory services and AI-powered stock trading tools to individual retail investors in China. The core product is the JF SmartInvest stock trading APP which integrates real-time quotes, AI advisory, video streaming, news, and intelligent tools. The company also offers subscription-based investment advisory services under multiple product lines (股道领航, 超级投資家, 九曜股) and sells an AI stock learning machine hardware device.

Product overview

九方智投控股 positions itself as a 'next-generation stock investment assistant' (新一代股票投资助手), offering a multi-product ecosystem rather than a single unified platform. The core product is the 九方智投股票行情软件 (九方智投APP), a platform-type mobile application launched in 2019 that aggregates real-time global market quotes, AI-powered stock analysis, video live streaming, professional financial content, and intelligent investment advisory services. This core app hosts and integrates the company's other major product lines — the '股道领航' series (sub-brands 经伟/鸿运/昂扬/卓耀) providing investment advisory guidance with live trading rooms and exclusive insights, and the '超级投资家' premium service offering simulated portfolios, expert courses, and dedicated advisory support. The portfolio is anchored by the AI-powered '九爻股' decision support system with over 100 quantitative indicators and the '九方智投AI股票机易知股道' hardware learning device launched in 2024 (upgraded to 领航版 in 2025). All products are underpinned by the company's proprietary AI technology platform — including the 九章证券领域大模型 (FinSphere), the 九方灵犀 (FinSphere Agent) intelligent investment advisory AI agent, and the 九方智研 (FinSphere Report) intelligent investment research platform — enabling AI-powered investment advisory, quantitative analysis, and investor education across the entire product suite.

Differentiator

Problem solved

Functional benefit

Brands

• 九方智投股票行情软件: Stock quote software APP launched in 2019, featuring real-time quotes, video streaming, AI stock analysis, and smart trading tools.
• 九方智投AI股票机/易知股道
• 股道领航
• 超级投资家
• 九爻股
• 九方智投
• 九方金融研究所
• 九方AI灵犀
• 九章证券领域大模型
• FinSphere Agent

Products and services

• JF SmartInvest Stock Trading Software (九方智投股票行情软件 / 九方智投APP) The company's primary stock market platform APP for individual investors, providing real-time global market quotes (沪深港美), over 30 free quantitative indicators, AI stock diagnosis, risk monitoring, video live streaming, professional financial news, and intelligent investment advisory services. Integrates multiple core products (股道领航, 超级投資家, 九曜股) into one platform.
• JF SmartInvest AI Stock Machine 'Yi Zhi Gu Dao' (九方智投AI股票机'易知股道') An AI-powered hardware-based stock investment learning device launched in 2024 as the industry's first stock-specific learning machine. Features six core modules including panoramic courses, systematic live streaming, quality news, native quote systems, intelligent tools, and real-time trading. The 2025 'Pilot Version' (领航版) enhanced AI capabilities. Covers a nine-dimensional curriculum system for stock fundamentals, selection, timing, analysis, risk control, and asset allocation.
• 'Stock Navigator' Series (股道领航系列)

Quantifiable outcome

• 九方AI灵犀累计服务近百万用户
• +5 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature6 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• 第一财经flagshipGTM or Marketing Partner · 30 June 2026九方智投与第一财经长期合作，共同举办首席策略荟、《硬科技突围计划》等活动，连续多年独家冠名第一财经巴菲特股东大会直播。
• 华为coreTechnology or Integration在AI技术创新与研发方面开展合作，九方智投依托华为的技术能力推进智能化转型，共同探索数字化合作。
• 科大讯飞coreTechnology or Integration在AI技术领域开展深度合作，共同推进金融科技研发与创新。
• 腾讯coreTechnology or Integration在技术研发与数字化合作方面建立深度合作关系，共同构建金融科技研发生态。
• 大连理工大学coreStrategic or Co-development Partner开展产学研深度合作，在金融科技研发领域进行协同创新。
• 香港科技大学（广州）coreStrategic or Co-development Partner开展金融科技领域学术研究合作，共同推进技术创新与人才培养。
• 粤港澳大湾区数字经济研究院（IDEA研究院）coreStrategic or Co-development Partner共同推进金融数字化转型研究，探索数字经济领域的前沿技术与应用。
• 约翰霍普金斯大学coreStrategic or Co-development Partner在人工智能与大语言模型研究领域开展国际学术合作，联合发表多模态领域论文（ICMR 2026收录）。
• 复旦大学coreStrategic or Co-development Partner在金融科技领域开展产学研合作，共同推进技术创新与人才培养，多篇AI领域论文获国际顶会收录。
• 哥伦比亚大学coreStrategic or Co-development Partner在国际学术研究领域开展合作，联合研究金融智能体框架与金融评测方法，相关成果发表于IJCAI等国际顶会。
• 上海财经大学coreStrategic or Co-development Partner在金融研究与人才培养领域开展合作，共同推进金融科技研发。
• 武汉大学coreStrategic or Co-development Partner在学术研究领域开展合作，共同推进大语言模型高效参数微调等前沿技术研究。
• 中国科学技术大学coreStrategic or Co-development Partner在技术研发与人才输送方面开展合作，研发团队成员包含来自中国科学技术大学的博士后与硕士。
• 香港科技大学（广州）coreStrategic or Co-development Partner联合发表多模态领域论文（COMEDY），共同推进压缩记忆增强对话系统研究。
• 中国电信云计算研究院coreStrategic or Co-development Partner在云计算与AI融合领域开展联合研究，共同推进金融科技创新。
• 中国人工智能学会（CAAI）coreOthers九方人工智能中心入选中国人工智能学会成员单位，在AI领域持续深耕。
• 方德证券minorChannel Partner/ Reseller/ Distributor收购方德证券、方德资本，拓展证券交易与金融服务能力。
• 方德资本minorChannel Partner/ Reseller/ Distributor收购方德资本，完善金融服务生态布局。

Scale indicators16 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• East Money (东方财富): East Money is China's largest retail financial information portal with integrated brokerage, fund distribution, and investment advisory. It competes directly with JF SmartInvest in serving mainland Chinese retail investors with stock data, AI-assisted content, and paid advisory — and has materially larger scale and free-data advantages.
• Futu Holdings (富途): Futu is a Hong Kong-listed online brokerage serving mainland Chinese and overseas retail investors with a mobile-first app, social community, and embedded research and AI tools. Comparable to JF SmartInvest in HKEX-listed status, AI-augmented retail investor experience, and HK-listed investor advisory positioning.
• Xueqiu / Snowball (雪球): Xueqiu is a leading Chinese retail investor community and stock research platform that combines social investing, data, and increasingly AI-driven advisory. It overlaps directly with JF SmartInvest's content, research, and investment advisory offerings to mainland retail investors.
• UP Fintech Holding / Tiger Brokers (老虎证券): Tiger Brokers is a Hong Kong / US-listed online brokerage focused on Chinese and global retail investors, with integrated research, education, and AI-assisted features. Comparable to JF SmartInvest in retail advisory and AI features, with a stronger international brokerage footprint.
• iFinD / Tonghuashun (同花顺): iFinD (同花顺) is one of China's dominant stock trading software providers, offering real-time quotes, AI analytics, and advisory features to retail investors. It is comparable to JF SmartInvest's APP-based stock quote and AI advisory product, with broader reach and an integrated brokerage ecosystem.

Broad incumbents

• Robinhood Markets: Robinhood is a US-listed retail investing platform offering commission-free trading, education, and increasingly AI-driven tools. While operating in a different regulatory environment, it is broadly comparable to JF SmartInvest as a scaled, mobile-first retail investing platform with subscription-like premium tiers.

Peers

• Huatai Securities (华泰证券):

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JF SmartInvest