Last Minute
Last Minute operates a free, location-based mobile app that helps friends and travelers plan and share spontaneous events, with privacy-preserving event location sharing. The bootstrapped, founder-led company distributes exclusively through the Apple App Store and Google Play Store and currently has no revenue.
- Company typePrivate
- Founded-
- HeadquartersMacomb, United States
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Last Minute does
Last Minute is a privately held US company operating a single consumer mobile application, branded 'Last Minute: Join the Party', designed to help friends and acquaintances coordinate spontaneous, in-person events. The app enables users to create events with a chosen location and duration ranging from one hour to six days, share them with accepted friends via a 'Friends' flow or with broader networks via 'Groups' link sharing, and use real-time announcements and polls to coordinate changes. A stated design priority is privacy: the app shares event locations rather than users' real-time locations, allowing travelers to broadcast their social itineraries without exposing live whereabouts. The product is distributed exclusively through the Apple App Store and Google Play Store and is available globally wherever internet connectivity exists.
The company is structured as Last Minute LLC, founded and led by Dr. Rachel Semaan, an anesthesiologist and former D-1 athlete who acts as Founder and CEO. There is no disclosed management team beyond the founder, no institutional investors, no funding rounds, and no parent company — the business appears to be independently operated and bootstrapped. The company's primary customer segments are horizontal: 'Friends and Family Social Planners' coordinating casual meetups, and 'Frequent Travelers' looking to reconnect with contacts in cities they visit, with the 'Groups' feature additionally addressing work, community, and sports league coordination.
The business model is currently pre-monetization. The app is offered entirely free, with no subscription fees, no in-app purchases, and no disclosed advertising or premium tier. Source materials describe the model as 'freemium' but no paid offering exists today. Go-to-market is product-led, relying on organic app store discovery and earned media coverage in outlets including Florida Inno, MSN, Under30CEO, and SF Examiner, with the founder serving as the primary public spokesperson. There are no disclosed partnerships, enterprise customers, or B2B channels.
Last Minute firmographics
Firmographics- Name
- Last Minute
- Legal name
- Last Minute LLC
- Website
- https://applastminute.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Last Minute operates a free, location-based mobile app that helps friends and travelers plan and share spontaneous events, with privacy-preserving event location sharing. The bootstrapped, founder-led company distributes exclusively through the Apple App Store and Google Play Store and currently has no revenue.
- Ownership category
- akta.pro rank
Last Minute industry classification
Industry- Product category
- Social Event Planning Mobile App
- NAICS
- Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Attendee Mobile Apps & Engagement Platforms (THAHAFAE)
- akta.pro secondary industry
- Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)
Keywords
Where Last Minute is headquartered
LocationHeadquarters
- HQ city
- Macomb
- HQ country
- United States
- HQ region
- North America
Markets served
Last Minute business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Free Mobile App: Currently operating as a free application with no subscription fees or in-app purchases required to access any features. Revenue model appears to be pre-monetization or potential future monetization through advertising or premium features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free App - All Features Included |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Last Minute product offering
Product offeringCore offering
Last Minute operates a free, location-based mobile application ("Last Minute: Join the Party") that helps friends create, share, and coordinate spontaneous social events. Users can set event locations and durations (1 hour to 6 days), invite accepted friends directly or share via group link, and use real-time announcements and polls to coordinate changes — all while only event locations (not real-time user locations) are exposed.
Product overview
Last Minute: Join the Party is a single, unified mobile application available on iOS (Apple App Store) and Android (Google Play Store). The app functions as a location-based social event planning platform that connects friends for spontaneous activities. Users can create events, choose locations and durations, and share them through either the 'Friends' option (for intimate plans with accepted friends) or the 'Groups' option (via shared link for larger gatherings). The app includes real-time announcement and polling features for live updates, and emphasizes privacy by sharing only event locations rather than users' live locations. The app is completely free with no subscription fees or in-app purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Last Minute: Join the Party A free, on-demand, location-based mobile application for iOS and Android that lets users create and customize events (location, duration from 1 hour to 6 days), share them with accepted friends or via group link, and coordinate changes through real-time announcements and polls. Targeted at individual consumers who want a simple way to plan spontaneous hangouts, parties, sports matchups, and meetups with friends or wider networks.
Quantifiable outcome
- Free app with no subscription or in-app purchase costs - accessible to all users
Companies that use Last Minute
Customer profileSegments2 records
Ideal customer profiles2 records
Last Minute technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Last Minute partnerships and signals
Strategic signalRecent moves4 records
Last Minute competitors and assessment
Company assessmentBroad incumbents
- Meetup: A long-standing platform for organizing local groups and events around shared interests such as sports, hobbies, and professional networking. It overlaps with Last Minute's group/event coordination use cases but targets recurring community-style gatherings rather than spontaneous hangouts.
- Evite: A broadly adopted digital invitation and event organization platform with deep consumer brand recognition. It addresses many of the same use cases as Last Minute (parties, gatherings, RSVPs) but is positioned around formal invitations rather than spontaneous in-the-moment planning.
- Facebook Events: The event creation and discovery feature embedded in Meta's Facebook platform, used by billions of users to organize and respond to events. It is a structural incumbent Last Minute must differentiate against, given the entrenched user base.
- Eventbrite: A large-scale event ticketing and registration platform serving organizers of public and ticketed events. It overlaps with Last Minute on the 'organize an event' mechanic but is optimized for ticketed/promoted events rather than informal friend-driven meetups.
Emerging players
- Bumble BFF: A friend-finding mode within the Bumble app that helps users connect with new people for meetups. It shares the underlying goal of facilitating real-life social plans but relies on matchmaking profiles rather than structured event creation.
- Hobnob: A mobile event invitation and RSVP app focused on social gatherings. It targets a similar consumer niche to Last Minute with shareable, attractive invitations, though with less emphasis on location-based discovery.
Direct peers
- GroupMe: A group messaging app (owned by Microsoft/Skype) widely used to coordinate plans among friend groups. It solves an overlapping pain point — group coordination for events — though primarily through chat rather than structured event creation.
- Partiful: A mobile-first social event planning app that lets users create and share invitations for parties and gatherings. It is the closest functional peer to Last Minute, both targeting spontaneous, friend-driven event coordination via shareable links and RSVPs.
- Punchbowl: A digital invitations and party planning platform offering ecards, invitations, and event coordination tools. Comparable to Last Minute on consumer party planning but more oriented toward formal invitations and registry-style features.
Others
- Calendly: A widely adopted scheduling and calendar coordination tool. It is thematically adjacent — solving coordination friction for getting people together — though focused on professional time-blocking rather than casual social planning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Last Minute social profiles
Digital presenceLast Minute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Last Minute leadership team
Management profileNumber of profiles
Profiles1 record
Last Minute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Last Minute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Last Minute
What does Last Minute do?
Last Minute operates a free, location-based mobile application ("Last Minute: Join the Party") that helps friends create, share, and coordinate spontaneous social events. Users can set event locations and durations (1 hour to 6 days), invite accepted friends directly or share via group link, and use real-time announcements and polls to coordinate changes — all while only event locations (not real-time user locations) are exposed.
Is Last Minute a public or private company?
Last Minute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Last Minute founded?
Last Minute was founded in -1.
Where is Last Minute based?
Last Minute is headquartered in Macomb, United States, in the North America region.
How does Last Minute make money?
One revenue line is on record: free Mobile App.
Who are Last Minute's main competitors?
Broad incumbents on record are Meetup, Evite, Facebook Events and Eventbrite. Emerging players are Bumble BFF and Hobnob. Direct peers are GroupMe, Partiful and Punchbowl. Calendly is listed as an others.
Does Last Minute have an API?
No public API is recorded for Last Minute.
What industry is Last Minute in?
Last Minute's product category is Social Event Planning Mobile App. Its primary akta.pro industry code is THAHAFAE, Attendee Mobile Apps & Engagement Platforms, with a secondary code of THAHAOAG, Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in). Its NAICS code is 561920.