Aloha Spice Company
- Company typePrivate
- Founded2006
- HeadquartersHanapepe, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aloha Spice Company does
Aloha Spice Company is a Hanapepe, Kauai-based, privately held artisanal spice company founded in 2006 that produces and sells small-batch, hand-mixed Hawaiian-inspired spice rubs, seasonings, sea salts, and refillable grinders, alongside curated accessories such as gift bundles, cookbooks, jewelry, and pet products. Its product portfolio is built around locally distinctive inputs including Kiawe wood-smoked salts, 'Alaea red clay sea salt, guava, Hawaiian chilis, and 100% Kaua'i-grown coffee, with multiple SKUs carrying USDA Organic certification. Operationally there is no proprietary technology platform — products are blended in small batches and sold through a Shopify-powered e-commerce site, a single physical storefront in Hanapepe, and a Faire-based wholesale program; the company ships to 28+ countries with localized currency support. The business model is straightforward one-time-purchase DTC and physical retail/wholesale, with unit pricing roughly $14-16 for rubs and salts, $17.95-$20.95 for grinders, and $55 for gift bundles, and demand comes from Home Cooks, Gift Buyers, Hawaii Visitors/Expatriates, and Health-Conscious Consumers. Marketing is community-driven via an email newsletter, Instagram (@alohaspicecompany), recipe-driven blog content, and a content partnership with House of Mana Up; the company was also selected for the Mana Up accelerator cohort in May 2025.
Aloha Spice Company firmographics
Firmographics- Name
- Aloha Spice Company
- Legal name
- Aloha Spice Company
- Website
- https://alohaspice.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Aloha Spice Company industry classification
Industry- Product category
- Artisanal Spices and Hawaiian Sea Salts
- NAICS
- Spice and Extract Manufacturing (311942), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)
- akta.pro secondary industry
- Salt & Salt-Based Seasonings (Sea Salt, Flake, Seasoned Salts) (AFAJANAE)
Keywords
Where Aloha Spice Company is headquartered
LocationHeadquarters
- HQ city
- Hanapepe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aloha Spice Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales (E-commerce): One-time purchase model for artisanal spice blends, Hawaiian sea salts, and grinders sold directly to consumers through the Shopify e-commerce platform with global shipping to 28+ countries. Products include organic rubs, seasonings, and specialty salts.
- Physical Retail Sales: Brick-and-mortar storefront in Hanapepe, Hawaii with operating hours Monday-Saturday. Serves local residents and tourists visiting the island.
- Wholesale Distribution: Wholesale program available through Faire platform for retailers interested in carrying Aloha Spice Company products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Organic Spice Rubs & Seasonings (2-2.5 oz pouches) |
| Unit Pricing | Pay-as-you-go | Hawaiian Sea Salts (2-5 oz pouches) |
| Unit Pricing | Pay-as-you-go | Refillable Grinders (1-4 oz) |
| Unit Pricing | Pay-as-you-go | Gift Bundles |
| Unit Pricing | Pay-as-you-go | Curated Products (Books, Health & Wellness) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Aloha Spice Company product offering
Product offeringCore offering
Aloha Spice Company produces small-batch, hand-mixed artisanal spice rubs, seasonings, and Hawaiian sea salts sold under its own brand. The portfolio spans organic protein-specific rubs (steak, chicken & pork, seafood, BBQ), coffee-based rubs made with 100% Kaua'i-grown coffee, and Hawaiian sea salts (including 'Alaea red clay, black lava, Kiawe-smoked, guava-lime smoked, and chili varieties), complemented by refillable grinders, gift bundles, and curated gourmet items from other local Hawaiian purveyors.
Product overview
Aloha Spice Company is a small-batch artisanal spice and salt company based in Hanapepe, Hawaii. Their product portfolio centers on Hawaiian-inspired spice rubs and seasonings (including Organic Aloha Prime Steak Rub, Chicken & Pork Rub, Seafood Rub, Lu'au BBQ Rub, and various coffee-based rubs featuring Kaua'i Grown Coffee), complemented by a range of Hawaiian Sea Salts (including 'Alaea Red, Black Lava, Kiawe Smoked Garlic, Guava Lime Smoked, and Chili varieties). The company also offers refillable grinders pre-filled with signature blends, gift bundles, and curated collections including kitchen tools, chocolate lover items, pet products, island-style jewelry, health and wellness items, and inspiring cookbooks. Products are characterized by Hawaiian-sourced ingredients including Kiawe wood-smoked salts, 'Alaea red clay, guava, and local chilis, with a strong emphasis on organic certification and small-batch production.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Aloha Prime Steak Rub & Seasoning Organic steak seasoning blend sold in 2.5 oz stand-up pouches for home cooks grilling steak.
- Organic Aloha Chicken & Pork Rub & Seasoning Organic chicken and pork seasoning in 2.3 oz stand-up pouches, with bright citrusy and peppery flavors.
- Organic Aloha Seafood Rub & Seasoning Organic seafood seasoning blend in 2.4 oz stand-up pouches for fish and seafood preparation.
- Hanapepe Smokey Coffee Rub & Seasoning Bold coffee-based rub in 2.89 oz stand-up pouches made with Kaua'i-grown coffee, suitable for multiple proteins.
- Kauai Aloha Coffee Rub & Seasoning Versatile coffee-based seasoning rub in 2.82 oz stand-up pouches combining Kaua'i coffee, herbs, spices, and Hawaiian Sea Salt.
- 'Anakala Lu'au Coffee Rub & Seasoning Coffee-based rub in 2.4 oz stand-up pouches combining Kaua'i coffee with organic spices for grilled meats and vegetables.
- Kiawe Smoked Garlic Hawaiian Sea Salt Hawaiian sea salt smoked over Kiawe wood with garlic in 2.11 oz stand-up pouches, used for meats, eggs, and vegetables.
- Organic Aloha Lu'au BBQ Rub & Seasoning Organic Hawaiian-style BBQ rub in 2 oz stand-up pouches with sweet, smoky, and spicy flavors.
- Tutu's Organic All Purpose Seasoning Versatile organic all-purpose seasoning in 2.11 oz stand-up pouches for fish, poultry, and vegetables.
- Tutu's Organic No Salt Seasoning Organic no-salt seasoning blend in 2.11 oz stand-up pouches for low-sodium cooking and sodium reduction.
- 'Alaea Red Hawaiian Sea Salt (Coarse) Traditional Hawaiian finishing sea salt infused with 'Alaea red clay, sold in 4.76 oz stand-up pouches.
- Black Lava Hawaiian Sea Salt Hawaiian sea salt infused with activated charcoal in 4.23 oz stand-up pouches for finishing entrees, salads, and desserts.
- Hawaiian Kiawe Smoked Chili Salt Hawaiian sea salt blended with chili and Kiawe-smoked flavoring in 2.11 oz stand-up pouches.
- Guava Lime Smoked Hawaiian Sea Salt Hawaiian sea salt infused with guava and lime and smoked in 2.11 oz stand-up pouches for finishing dishes.
- Volcano Grind Refillable Grinder Refillable 1.23 oz grinder pre-filled with Volcano seasoning blend for fresh-ground seasoning.
- Aloha Cacao Grind Refillable Grinder Refillable 2.11 oz grinder pre-filled with chocolate-cacao infused Hawaiian seasoning blend.
- Garden Island Grind Seasoning Refillable Grinder Refillable 1.05 oz grinder pre-filled with Garden Island-inspired Hawaiian seasoning blend.
- Handsome and Can Cook Gift Bundle Pre-curated $55.00 gift bundle combining Aloha Spice Company products for gift-giving occasions.
- Hawaiian Paniolo Steak Seasoning & Rub Hawaiian paniolo-style steak seasoning rub in 2.5 oz stand-up pouches.
Companies that use Aloha Spice Company
Customer profileSegments4 records
Ideal customer profiles3 records
Aloha Spice Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aloha Spice Company partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Aloha Spice Company competitors and assessment
Company assessmentDirect peers
- Diaspora Co. Single-origin spice and condiment brand with premium pricing, mission-driven sourcing, and DTC focus. Comparable as a values-led, premium artisanal spice brand.
- The Spice House: Family-owned artisanal spice and seasoning blender with DTC e-commerce, retail storefronts, and curated blends. Directly comparable business model: small-batch hand-mixed seasonings with Hawaiian/regional specialty positioning.
- Penzeys Spices: Specialty spice retailer selling curated seasonings and rubs via DTC and physical stores. Comparable as a category-specialist brand with strong direct-to-consumer focus and premium positioning.
- Curio Spice Co. Small-batch spice blender sourcing globally with chef-collaborator blends and DTC/wholesale channels. Closely comparable in scale and business model.
- Spicewalla: Small-batch spice company founded by a chef, selling curated seasonings via DTC and wholesale. Comparable artisan positioning, premium pricing, and chef-driven product development.
- Burlap & Barrel: Single-origin spice company selling direct-to-consumer with storytelling-driven branding and origin provenance. Comparable as a small-batch, narrative-led artisanal spice brand.
Broad incumbents
- McCormick & Company: Largest global spice and seasoning manufacturer with broad portfolio including organic and gourmet lines (McCormick Gourmet). Sets category pricing and distribution benchmarks that Aloha Spice must differentiate against.
- Trader Joe's: Mass-market retailer with extensive private-label spice and seasoning assortment at value pricing. Represents the competitive private-label threat Aloha Spice faces on shelf and DTC.
Regional players
- Hawaiian Chip Company: Other 'Made in Hawaii' small-batch gourmet food brand selling via DTC, retail, and wholesale. Comparable as a Hawaii-based artisanal food brand with similar distribution strategy and tourism-leveraged positioning.
- Manoa Chocolate Hawaii: Hawaii-based bean-to-bar chocolate maker also in the Mana Up accelerator ecosystem. Comparable as a Hawaii-origin artisanal food brand pursuing DTC, retail, and wholesale simultaneously.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Aloha Spice Company social profiles
Digital presenceAloha Spice Company compliance and trust
Trust signalCompliance1 record
Aloha Spice Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aloha Spice Company leadership team
Management profileNumber of profiles
Aloha Spice Company funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aloha Spice Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aloha Spice Company
What does Aloha Spice Company do?
Aloha Spice Company produces small-batch, hand-mixed artisanal spice rubs, seasonings, and Hawaiian sea salts sold under its own brand. The portfolio spans organic protein-specific rubs (steak, chicken & pork, seafood, BBQ), coffee-based rubs made with 100% Kaua'i-grown coffee, and Hawaiian sea salts (including 'Alaea red clay, black lava, Kiawe-smoked, guava-lime smoked, and chili varieties), complemented by refillable grinders, gift bundles, and curated gourmet items from other local Hawaiian purveyors.
Is Aloha Spice Company a public or private company?
Aloha Spice Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aloha Spice Company founded?
Aloha Spice Company was founded in 2006. It employs 1 to 10 people.
Where is Aloha Spice Company based?
Aloha Spice Company is headquartered in Hanapepe, United States, in the North America region.
How does Aloha Spice Company make money?
Three revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are physical Retail Sales and wholesale Distribution.
Who are Aloha Spice Company's main competitors?
Direct peers on record are Diaspora Co., The Spice House, Penzeys Spices, Curio Spice Co., Spicewalla and Burlap & Barrel. Broad incumbents are McCormick & Company and Trader Joe's. Regional players are Hawaiian Chip Company and Manoa Chocolate Hawaii.
Does Aloha Spice Company have an API?
No public API is recorded for Aloha Spice Company.
What industry is Aloha Spice Company in?
Aloha Spice Company's product category is Artisanal Spices and Hawaiian Sea Salts. Its primary akta.pro industry code is AFAJANAD, Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes), with a secondary code of AFAJANAE, Salt & Salt-Based Seasonings (Sea Salt, Flake, Seasoned Salts). Its NAICS code is 311942 and its SIC code is 2000.