Hansells Masterton

What Hansells Masterton does

Hansells Masterton (legal entity: Hansells Limited, also trading as Hansells (NZ) Ltd.) is a New Zealand-based contract food manufacturer and packer headquartered and operating from a single site at 160 State Highway 2, RD11, Masterton. Founded in 1934 as a producer of flavouring essences, the company has built a 90-year operating history in food manufacturing and now focuses primarily on dry powder blending and packing, while also handling liquid blending and packing, cold fill liquids, and tablet packing. Its customer base is horizontal, consisting of food manufacturers and brands that require outsourced packing capacity.

The company's core technical capability is centered on its Masterton production site, which houses 10 on-site blenders (V-blenders, double cone, and ribbon) and three dedicated dairy packing lines comprising two vertical and one horizontal form fill sachet packing machines. Powder can be packed into formats ranging from 1g to 25kg, including sachets, stand up pouches, bag in box, stick packs, jars, tubs, and bottles. The dairy packing operation operates under an MPI-certified Risk Management Program (RMP), enabling packing of dairy products for both local and export markets, with full export documentation and container loading services provided in-house. Certifications held include HACCP, Dairy RMP, FCP, and Halal.

Commercially, Hansells generates revenue through B2B contract manufacturing and packing service fees, operating a sales-led go-to-market model with direct engagement from a Product Development Manager (Alistair Rough) and a general enquiries channel. The company underwent a significant ownership event in 2024: it was placed into receivership in April after defaulting on a loan, and was subsequently sold to a Hart-family business, which now acts as the parent/strategic operating owner. As of the receivership-related disclosures, the company still owes approximately $6.89 million to creditors, primarily Inland Revenue. The company is privately held, serves New Zealand domestic and export markets, and maintains a New Zealand Made public profile.

Name

Hansells Masterton

Legal name

Hansells Limited

Website

https://hansellsmasterton.co.nz

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1–10 employees

Short description

Hansells Masterton is a New Zealand-based contract food packer and manufacturer, founded in 1934, that provides powder blending, liquid packing, and MPI-certified dairy RMP export packing from its single Masterton site to food manufacturers and brands.

Ownership category

akta.pro rank

Product category

Contract Food Manufacturing and Packing

NAICS

Fluid Milk Manufacturing (311511)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Powdered & Dry Beverage Mix Co-Packing (Instant Drinks, Sachets) (AFAFAIAH)

akta.pro secondary industry

Primary Packaging (Form-Fill-Seal, Blister, Sachet/Stick Pack, Bottling) (TLAIAGAA)

Keywords

• Contract food packing
• Powder blending services
• Dairy contract manufacturing
• Food co-packing
• Export packing services

Headquarters

HQ city

Masterton

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Others

Revenue model

1. Contract Manufacturing Services: Provides contract packing and manufacturing services to food industry clients. Services include powder blending, powder packing in multiple formats, liquid blending and packing, material sourcing, product development, and packaging development. Revenue is generated through service fees for manufacturing and packing operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hansells Masterton is a contract packing specialist that blends and packs food products on behalf of food manufacturers and brands. The company focuses on dry powder blending and packing, liquid blending and cold fill packing, tablet packing, and MPI-certified dairy packing for local and export markets, supported by material sourcing, product development, and packaging development services.

Product overview

Hansells Masterton is a contract packing specialist offering integrated food manufacturing services. The core offering is Contract Packing Services encompassing powder blending and powder packing, with specialized Dairy Powder RMP Packing for export-certified dairy products. The company operates multiple packing format products including Vertical Form Fill Sachets and various retail packaging options (stand up pouches, bag in box, stick packs, jars, tubs, bottles). Product development and packaging development services support customers in getting products to market. The company has over 90 years of industry experience dating to 1934.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Packing Services Full-service contract packing for food products, including powder blending, powder packing, liquid blending and packing, with material sourcing and product development support. Targeted at food manufacturers and brands seeking outsourced packing capacity.
• Vertical Form Fill Sachets Vertical form fill seal sachet packing for powders, liquids, and other food products in formats from 1g to 25kg, used by food manufacturers and brands requiring retail or bulk sachet formats.
• Powder Blending Powder blending services using 10 on-site blenders (V-blenders, double cone and ribbon blenders) for all types of powder blending requirements, followed by packing into retail or bulk packaging formats.
• Dairy Powder RMP Packing MPI-certified Risk Management Program (RMP) packing for dairy products for local and export markets, supported by three dedicated dairy packing lines with two vertical and one horizontal form fill sachet packing machines.
• Multiple Packing Formats Contract packing across multiple packaging formats including horizontal and vertical form fill seal sachets, stand up pouches, bag in box, stick packs, jars, tubs, and bottles, in batch sizes from 1g to 25kg, targeted at food manufacturers and brands needing format flexibility.

Quantifiable outcome

• Packaging flexibility from 1g to 25kg across multiple retail and bulk formats

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Constantia Flexibles: European-headquartered global manufacturer of flexible packaging including sachets, pouches and stick packs used by food and dairy brands. Comparable as a broad incumbent whose flexible-pack offerings directly overlap with Hansells' sachet, stand-up pouch and stick pack capabilities.
• Sealed Air: Global packaging company with a food-care segment focused on protective and food-grade packaging formats. Comparable as a broad food packaging incumbent whose portfolio overlaps with Hansells' sachet, pouch and food-contact pack formats.
• Huhtamaki: Global food and consumer packaging manufacturer with significant presence in flexible packaging, sachets and dairy-grade packs. Comparable as a broad incumbent that competes with Hansells' primary packaging capabilities at greater scale.
• Bühler Group: Swiss global leader in food processing equipment, particularly powder handling, blending and food-grade processing. Comparable as a technology incumbent whose equipment forms the backbone of large-scale powder and dairy operations that Hansells provides as outsourced service capacity.
• GEA Group: Large industrial supplier of food processing and packaging equipment, including powder handling, blending and dairy processing lines. Comparable because Hansells' service-based model competes with the in-house installations GEA sells to food manufacturers.
• Tetra Pak: Global incumbent in food processing and packaging equipment, including powder blending, form-fill-seal and dairy packaging lines. Comparable as a much larger incumbent offering the underlying technology and turnkey solutions that Hansells' contract packing service effectively substitutes for at a smaller scale.

Regional players

• Pact Group Holdings: Australia/NZ-headquartered packaging manufacturer serving food, beverage and consumer goods customers across the region. Comparable as a regional packaging incumbent that competes for the same brand-owner wallet, though with a focus on owned packaging production rather than contract co-packing services.
• Oji Fibre Solutions: New Zealand-based manufacturer of paper-based and corrugated packaging serving food and industrial customers in Oceania. Comparable as a regional packaging player whose paperboard packaging competes for the same NZ brand-owner packaging spend.

Emerging players

• Hosokawa Micron: Specialist in powder and particle processing technology, including blending and containment solutions for food and dairy. Comparable as an emerging/specialist player in the powder blending technology layer that underlies Hansells' core contract powder blending service.

Direct peers

• Bell Packers: New Zealand-based contract food packing company offering powder blending, sachet and pouch filling, and dairy-friendly co-packing services. Directly comparable to Hansells as a B2B co-packer serving NZ food brands with similar powder and dairy capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hansellsnz
• LinkedInlinkedin.com/company/hansells-masterton-contract-packing-new-zealand

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansells Masterton