What Amsons Group does

Amsons Group is a privately held, family-controlled Tanzanian diversified conglomerate headquartered in Dar es Salaam, operating across five East African countries (Tanzania, Kenya, Mozambique, DRC, and Zambia). The group runs four core business segments: energy (Camel Oil petroleum storage and distribution from a 60,000 m³ Kurasini terminal, Cam Gas LPG, Camel Lubricants, and CLOU smart meters via a Shenzhen CLOU partnership), building materials (Mbeya Cement at 350,000 tonnes/year, Camel Cement in Dar es Salaam, Bamburi Cement at 3.2M tonnes/year in Kenya acquired in 2024, and a 69% stake in East African Portland Cement), FMCG and manufacturing (Camel Flour wheat milling at 15,000 MT/month and Camel Packaging woven sacks exceeding 5M bags/month using Starlinger machinery), and logistics and real estate (Farion Trading inland container depot at 50,000 TEU/year and Amsons Real Estate).

The business model is transaction-based across all revenue streams, with mix of direct enterprise sales (bulk petroleum, cement, ready-mix concrete, packaging B2B) and consumer distribution through authorized dealer networks, service stations, and retail outlets. Amsons serves a heterogeneous customer base spanning large industrial accounts (Dangote Cement, Diamond Cement, TANESCO), construction and infrastructure projects, regional fuel distributors, and long-tail SMB and household consumers across East Africa.

The group pursues a roll-up growth strategy funded by acquisition rather than external capital markets — no funding rounds are disclosed and the Nahdi family maintains direct ownership. Recent strategic moves include the 2024 Bamburi Cement acquisition (the largest private Tanzanian investment in Kenya), the $200M EAPC expansion plan, the pending $250M Oryx Energies acquisition targeting TIPER petroleum reserves, and a new 5,000-tonne-per-day clinker facility in Kwale County, Kenya. Revenue is not publicly disclosed, and the company carries no app product or software platform; its competitive position rests on physical infrastructure (storage terminals, manufacturing plants, distribution fleets of 800+ trucks, and ICD assets) rather than digital or AI capabilities.

Name

Amsons Group

Legal name

Amsons Group

Website

https://amsonsgroup.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amsons Group is a privately held Tanzanian conglomerate operating across energy, cement, FMCG, logistics, and real estate in five East African countries, serving enterprise industrial customers, governments, and consumers through vertically integrated manufacturing, distribution, and storage infrastructure.

Ownership category

akta.pro rank

Product category

Industrial Conglomerate (Energy, Cement, FMCG, Logistics)

NAICS

Textile Product Mills (314)

SIC

Grain Mill Products (2040), Broadwoven Fabric Mills, Man Made Fiber & Silk (2221)

akta.pro primary industry

Oil & Gas Midstream & Pipeline O&M (Pipelines, Compressor Stations) (EUAEAGAF)

akta.pro secondary industry

Container Repair, Maintenance & Refurbishment Depots (M&R) (TLALAJAG)

Keywords

• Petroleum distribution
• Cement manufacturing
• LPG distribution
• Wheat flour milling
• Woven packaging manufacturing

Headquarters

HQ city

Dar Es Salaam

HQ country

Tanzania

HQ region

Africa

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Petroleum Products Distribution: Revenue from fuel distribution, storage services, and retail service stations. Includes petroleum products such as AGO, IK, PMS, HFO, JET1, and LPG distribution across Tanzania and exports to 5 countries.
2. Cement and Building Materials: Revenue from cement manufacturing and sales through Mbeya Cement (350,000 tonnes/year), Camel Cement (Mbagala plant), and Bamburi Cement (3.2 million tonnes annual capacity in Kenya). Includes concrete products.
3. LPG Distribution (Cam Gas): LPG cylinder sales and bulk supply for domestic, commercial, and industrial use. Cylinder sizes include 6kg, 15kg, 38kg, and bulk 45kg+ for hotels and factories.
4. Lubricants Manufacturing: Manufacturing and distribution of premium lubricating oils, greases, and related products for automotive, industrial, and marine sectors from Kurasini facility.
5. FMCG - Wheat Milling: Wheat milling operations producing Camel Flour with 500 MT/day capacity (15,000 MT monthly). Products sold in 1kg, 2kg, 5kg, 25kg, and 50kg bags.
6. Logistics and ICD Services: Inland Container Depot services through Farion Trading handling 50,000 TEU annually, vehicle freight station, and customs clearance services.
7. Packaging Manufacturing: Woven packaging solutions including PP synthetic fabric, woven sacks, and PE liners for internal FMCG needs and external clients including cement companies.
8. Real Estate Services: Property consultancy services for commercial and residential properties in Tanzania.
9. Smart Metering Solutions: Prepayment energy meters and smart grid solutions assembly and distribution. Products include CL710K16, CL730S22, and keypad units for TANESCO and private utilities.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels5 records

Core offering

Amsons Group is a diversified Tanzanian industrial conglomerate that manufactures, distributes and sells petroleum products (fuel, LPG, lubricants), cement and ready-mix concrete, wheat flour, woven polypropylene packaging, and smart prepayment meters, while also providing inland container depot logistics and real estate services across East Africa. Its portfolio of 14+ brands operates from integrated manufacturing plants, a 60,000 m³ petroleum terminal, and a distribution network spanning five countries.

Product overview

Amsons Group operates as a diversified conglomerate with 14+ active brands across five industry sectors (Energy, FMCG, Building Materials, ICDs/Logistics, and Real Estate) in five countries. The portfolio comprises energy products including Camel Oil (petroleum storage/distribution with 60,000m³ capacity and 60+ stations), Cam Gas (LPG in cylinders from 6kg to bulk), Camel Lubricants (automotive/industrial/marine oils), and CLou (smart prepayment meters via Shenzhen CLOU partnership); cement products including Mbeya Cement (350,000 tonnes/year in Tanzania), Camel Cement (EN 197 compliant grades in Dar es Salaam), and Bamburi Cement (3.2M tonnes/year, East Africa's largest in Kenya); FMCG including Camel Flour (15,000 MT/month wheat milling) and Camel Packaging (5M+ bags/month woven packaging); logistics via Farion Trading ICD (50,000 TEU/year); and real estate services via Amsons Real Estate. The group also operates Camel Concrete (200 CBM/hour ready-mix) and holds stakes in Africa Energy and Kalahari Petroleum.

Differentiator

Problem solved

Functional benefit

Products and services

• Camel Oil Tanzania Limited The founding business of Amsons Group, specializing in petroleum fuel storage and distribution with a 60,000 cubic meter storage facility and 60+ service stations across East and Central Africa, serving Tanzania, Kenya, Uganda, Mozambique, Malawi, and Zambia.
• Camel Lubricants Premium lubricating oils and greases for automotive, industrial, and marine sectors. Products include engine oils, gear oils, hydraulic fluids, and motorcycle oils meeting API specifications, manufactured at the Kurasini facility.
• Cam Gas
• Tanzania CLOU Electronic (Smart Meters)
• Camel Flour State-of-the-art wheat milling facility with 500 metric tons daily capacity producing up to 15,000 metric tons monthly. Products include fortified wheat flour in 1kg, 2kg, 5kg, 25kg, and 50kg bags under the Camel brand.
• Camel Packaging
• Mbeya Cement
• Camel Cement
• Bamburi Cement East Africa's largest cement manufacturer with 3.2 million tonnes annual capacity from integrated plants in Mombasa and Nairobi, Kenya. Portfolio of 8 premium cement products including Bamburi Fundi (22.5 MPa), Tembo (32.5 MPa), Nguvu (32.5 MPa), Powermax (42.5 MPa), Duracem (42.5 MPa), Powerplus (42.5 MPa), Powercrete (52.5 MPa), and TectorCeram SETI 300 tile adhesive.
• Camel Concrete
• Farion Trading Limited
• Amsons Real Estate
• Africa Energy Ltd
• Kalahari Petroleum

Quantifiable outcome

• Petroleum storage capacity of 60 million liters enabling consistent fuel supply across Tanzania and exports to 5 countries
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered strategic, minor and core.

• Ministry of Energy (Tanzania)strategicGTM or Marketing Partner · 16 September 2024Government partnership supporting clean energy adoption. Ministry officials participated in clean cooking seminars and commended Amsons Group's clean cooking initiatives aligning with national energy goals.
• Ngome ya Mama Samia (NMS)minorGTM or Marketing Partner · 21 August 2024Partnership for 'Upishi Safi' clean cooking competition launch and community outreach programs promoting LPG adoption in Dar es Salaam.
• Kawe Ward LeadershipminorGTM or Marketing Partner · 21 August 2024Local government partnership for community engagement events including 'Upishi Safi' clean cooking competition launch.
• Shenzhen CLOU Electronics Company LtdcoreTechnology or IntegrationStrategic partnership for smart grid solutions and smart meter assembly in Tanzania. Tanzania CLOU Electronic Company Limited established as state-of-the-art assembly plant with access to 20+ years of CLOU R&D and manufacturing expertise for prepayment meters and energy-saving technologies.
• Starlinger & Co. (Austria)coreTechnology or IntegrationCamel Packaging equipped with advanced Starlinger machinery from Austria for PP synthetic fabric, woven sacks, and PE liner production at 12,566 m² facility.
• TANESCO (Tanzania Electric Supply Company)coreOthersApproved supplier status for prepayment energy meters. CLOU Tanzania products certified to IEC standards and supplied to Tanzania's national electric utility.
• Bowmans Law FirmstrategicImplementation/ SI/ Consulting PartnerLegal counsel for Amsons Group's acquisition of Bamburi Cement in Kenya - the largest private investment by a Tanzanian firm in Kenya. Bowmans advised on deal structuring and regulatory compliance.

Scale indicators19 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bidco Africa: East African FMCG manufacturer of edible oils, soaps, and packaged foods — comparable to Amsons' Camel Flour and Camel Packaging consumer-facing businesses in regional FMCG distribution.
• Vivo Energy: Pan-African Shell-licensed fuel retail and distribution operator across 20+ African markets — directly comparable to Amsons' Camel Oil petroleum storage, distribution, and service station business.
• ARM Cement (now National Cement): East African cement manufacturer with operations in Kenya, Tanzania, Rwanda, and South Africa — directly comparable to Amsons' regional cement footprint and pricing dynamics.
• Bakhresa Group: Tanzanian diversified conglomerate operating in cement (Mtwara Cement), logistics, food (Azam), and packaging — the closest direct peer to Amsons by geography, vertical mix, and East African conglomerate structure.
• Chandaria Industries: Kenya-based diversified manufacturing conglomerate in FMCG, packaging, and industrial products — comparable to Amsons as a family-controlled East African industrial conglomerate with cross-border operations.
• Oryx Energies: Geneva-based downstream petroleum group with the TIPER stake in Tanzania — Amsons' pending $250M acquisition target and a direct comparable for the midstream petroleum storage and distribution business.
• Export Trading Group (ETG): Tanzania-headquartered pan-African conglomerate with vertically integrated agricultural commodities, logistics, and FMCG operations across East and Southern Africa — comparable to Amsons in scale, regional reach, and supply-chain-driven business model.

Broad incumbents

• Dangote Cement: Africa's largest cement producer with pan-African capacity expansion including East Africa; competes head-to-head with Amsons' Bamburi/Mbeya/EAPC platform and is also a Camel Packaging customer.
• Holcim Group: Global cement major with established East African operations; competes directly with Bamburi and EAPC and provides a benchmark for cement pricing, capex intensity, and decarbonization roadmap.

Regional players

• Hashi Energy: East African petroleum marketing company distributing fuel across Kenya, Uganda, Tanzania, Rwanda, and DRC — comparable to Camel Oil's regional fuel distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amsonsgroup
• Facebookfacebook.com/amsonsgroup
• LinkedInlinkedin.com/company/amsonsgroup

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amsons Group