Goes Funeral Care & Crematory

What Goes Funeral Care & Crematory does

Goes Funeral Care & Crematory is a family-owned independent funeral home and cremation provider based in Fort Collins, Colorado, founded in 1996 by Chris and Stephanie Goes. The firm operates from a single location serving Northern Colorado families and offers a full range of end-of-life services, including traditional funerals, cremation, memorial services, preplanning, and grief support. It holds a Green Burial Council Three-Leaf certification, which positions it within the environmentally focused disposition segment and differentiates it from most regional competitors.

The company's core technical asset is an on-site dual crematory that combines flame cremation with water cremation (alkaline hydrolysis), a relatively uncommon infrastructure investment that enables the firm to control turnaround time, service quality, and pricing across both disposition methods. Pricing is structured à la carte: direct cremation starts at approximately $2,395, and water cremation with services is priced around $5,455, alongside traditional funeral packages. The business is local in reach (Northern Colorado / Fort Collins metro), operates 24/7, and markets through its own website, SEO, email, and community partnerships rather than paid acquisition channels. Revenue is generated primarily on a per-case basis from individual bereaved families, supplemented by merchandise (caskets, urns, florals) and ancillary grief-related services.

Name

Goes Funeral Care & Crematory

Legal name

Goes Funeral Care & Crematory, Inc.

Website

https://goesfuneralcare.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Goes Funeral Care & Crematory is a family-owned Fort Collins, Colorado funeral home and cremation provider offering traditional, flame cremation, water cremation, and green burial services to Northern Colorado families from a single location since 1996.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Funeral and Cremation Services: One-time service fees for funeral ceremonies, cremations (traditional and water), burials, and memorial services. Services include merchandise such as caskets, urns, and floral arrangements. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Goes Funeral Care & Crematory is a family-owned funeral home that arranges and conducts cremations (flame and water/alkaline hydrolysis), traditional burials, green burials, memorial ceremonies, and advance funeral planning for families in Fort Collins and Northern Colorado. The company also offers related merchandise such as caskets, urns, and floral arrangements, along with supporting services like grief support, online obituary publishing, and memorial tree planting.

Product overview

Goes Funeral Care & Crematory is a family-owned funeral home offering a comprehensive suite of end-of-life services. The core offering includes traditional burial services, cremation services (flame-based), simple cremation packages, and water cremation (alkaline hydrolysis). The company also provides green burial options certified by the Green Burial Council. Supporting services include advance funeral planning, grief support resources through partnership with GriefSteps, memorial tree planting via Arbor Day Foundation, online obituary publishing, flower delivery through local florists, and an upcoming services calendar. The company operates two on-site crematories (traditional and water cremation) and provides comprehensive pre-planning options including price guarantee programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Burial Services Traditional burial services including funeral ceremonies and graveside ceremonies at the funeral home, church, or cemetery, with optional public visitation. Targeted at families in Fort Collins and Northern Colorado who prefer conventional burial arrangements.
• Cremation Services Comprehensive cremation options including funeral ceremony before cremation, memorial ceremony after cremation, and options for viewings and gatherings. Delivered through the firm's on-site traditional flame crematory with multi-step identity verification.
• Simple Cremation

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• National Funeral Directors Association (NFDA)minorOthersProfessional membership organization for funeral directors. Membership provides access to resources, continuing education, and industry standards.
• Colorado Funeral Directors Association (CFDA)minorOthersState-level professional association for funeral directors in Colorado. 2016 Establishing Member designation.
• Cremation Association of North America (CANA)minorOthersProfessional organization dedicated to cremation education, standards, and advocacy. Membership supports best practices in cremation services.
• Green Burial CouncilcoreOthersNonprofit organization encouraging green burial for conservation. Certified provider meeting Three-Leaf Rating standards for sustainable funeral practices.
• Windsong EstatecoreStrategic or Co-development PartnerPreferred event venue partner for larger memorial services and receptions. Can accommodate 50-300 guests, outdoor/indoor setups, provides food service, parking, and AV capabilities. Nearly an extension of the funeral home.
• Palmer FlowersChannel Partner/ Reseller/ DistributorRecommended local florist for funeral flower arrangements. Multiple locations in Fort Collins and Loveland areas.
• Arbor Day FoundationminorStrategic or Co-development PartnerMemorial tree planting partner. Trees purchased through funeral home are planted in forests selected by purchaser or in forests in need of reforestation.
• GriefStepsminorStrategic or Co-development PartnerGrief support partner offering one year of weekly grief messages designed to provide strength and comfort during the first year after loss.
• Local Florists NetworkminorChannel Partner/ Reseller/ DistributorRecommended local florists including Flowers from the Farm, Fort Collins Floral, Flower Tribe, Paul Wood Florist, Earle's Flowers and Gifts, Rowe's Flowers, Terry's Florist, and Lil' Flower Shop.
• Community Churches and VenuesminorStrategic or Co-development PartnerPartnership with local churches (Revive Church, Christ United Methodist, First United Methodist, Clearwater Church, Timberline Church) and venues (Primrose Studio, Wolverine Farm, Lincoln Center) for service locations.
• Colorado Burial Preserve & Cremation GardenminorStrategic or Co-development PartnerGreen Burial Council certified Natural Burial Ground near Florence, CO. Recommended green burial location for environmentally-conscious families.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Tulip Cremation: Tech-enabled direct cremation provider operating across multiple U.S. states with online arrangement and fixed pricing. Comparable as a cremation-focused competitor targeting budget-conscious families, but uses a digital-only/no-facility model versus Goes' on-site facility approach.
• Recompose: Human composting (terramation) provider based in Washington state, pioneering an eco-friendly alternative to cremation and burial. Comparable as an emerging green disposition provider targeting the same ESG-conscious consumer segment that Goes addresses with water cremation.
• Return Home (human composting): Australian-founded human composting provider entering the U.S. market with sustainable disposition alternative. Adjacent to Goes' green burial / water cremation value proposition for environmentally-conscious families.

Broad incumbents

• Foundation Partners Group: Private equity-backed funeral home and cemetery operator partnering with independent funeral directors. Comparable business model (partnering with family-owned operators) and offering mix including cremation, green burial, and pre-planning.
• Carriage Services: Publicly-traded (NYSE: CSV) provider of funeral and cemetery services with operations across the U.S. Comparable as a multi-brand funeral operator, though much larger and consolidator-style; competes in Colorado adjacent markets.
• Dignity Memorial (Service Corporation International): Largest North American funeral, cremation, and cemetery operator (SCI). Comparable offerings (cremation, burial, pre-planning) but operates a multi-brand portfolio of corporate-owned funeral homes including Colorado locations, competing locally with Goes in Fort Collins.

Others

• Green Burial Council (as ecosystem certifier, with reference members): Certification body whose Three-Leaf rated certified providers (e.g., other green funeral homes in Colorado such as Colorado Burial Preserve & Cremation Garden) compete directly for the same environmentally-conscious funeral consumer that Goes targets with its own Three-Leaf certification.

Direct peers

• Neptune Society: National cremation-focused provider with presence in Colorado, specializing in direct/simple cremation packages. Comparable in cremation-led offering, but larger multi-state footprint and corporate-owned model.
• Allnutt Funeral Service: Family-owned funeral service group serving Northern Colorado and the Front Range, including Fort Collins-area locations, offering cremation, traditional burial, and pre-planning. Closest comparable peer by geography, ownership model, and service breadth.
• Viegut Funeral & Cremation Services: Independent funeral home in Windsor and Loveland serving Northern Colorado with cremation and burial services. Comparable as a family-owned, single/dual-location operator in the same Northern Colorado market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NFSGI
• LinkedInlinkedin.com/company/newcomer-funeral-service-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goes Funeral Care & Crematory