Invest UP

What Invest UP does

Invest UP (formerly Udyog Bandhu) is the nodal investment promotion and facilitation agency of the Government of Uttar Pradesh, headquartered in Lucknow. The agency operates a digital single-window clearance platform called Nivesh Mitra that integrates 42 government departments and offers 486 services for online NOCs, clearances, and licenses, alongside the Nivesh Sarathi portal for investor relationship management and a GIS-based Land Bank system. It also maintains a district-level network of Udyami Mitras across all 75 districts of UP and dedicated country desks for investors from the USA, Japan, and South Korea.

The agency's core products and services extend to specialized platforms such as EVUpyog (an electric mobility planning platform developed with NITI Aayog and the Asian Development Bank), the Gold Card Scheme for prominent entrepreneurs, and an AI City Lucknow initiative positioning UP as an AI innovation hub. Invest UP administers a portfolio of 44+ sectoral policies covering IT/ITES, manufacturing, MSMEs, logistics, energy, food processing, defence, electronics, semiconductors, green hydrogen, electric vehicles, and Global Capability Centres, with incentives spanning land subsidies, stamp duty exemptions, capital subsidies, and operational expenditure support.

Invest UP operates as a non-commercial government agency with no direct revenue model; its services are provided at no cost to investors and its operations are funded through state government budgets. Its go-to-market is enterprise field sales executed through high-level international delegations (Japan, Singapore, Taiwan, USA, Germany, UK), investment roadshows in cities like Bengaluru, participation in forums such as WEF Davos and NASSCOM GCC Summit, and partnership-based outreach with Invest India, ASSOCHAM, FICCI, and CII. It has facilitated investment proposals exceeding ₹45 lakh crore, with ₹15 lakh crore worth of projects already grounded.

Name

Invest UP

Legal name

Invest UP, Government of Uttar Pradesh

Website

https://invest.up.gov.in

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Invest UP is the Government of Uttar Pradesh's investment promotion and facilitation agency, providing single-window clearance, investor handholding, and policy support to domestic and foreign investors across 75 districts and multiple sectors.

Ownership category

akta.pro rank

Product category

Investment Promotion & Facilitation Services

NAICS

Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Management of Companies and Enterprises (55111)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG)

akta.pro secondary industry

Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)

Keywords

• Investment facilitation services
• Single window clearance
• Government investment promotion
• Industrial development authority
• Sectoral policy incentives

Headquarters

HQ city

Lucknow

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Facilitation Services: Invest UP is a government investment promotion and facilitation agency that does not generate revenue directly. It facilitates investment into Uttar Pradesh by providing single-window clearance, investor handholding, and policy support to attract domestic and foreign investment.

Go-to-market motion5 records

Distribution channels5 records

Marketing channels8 records

Core offering

Invest UP is a government investment promotion and facilitation agency that helps domestic and foreign investors establish and expand businesses in Uttar Pradesh. It provides single-window regulatory clearance (Nivesh Mitra), investor relationship management (Nivesh Sarathi), district-level handholding via Udyami Mitras, sector-specific policy incentives, land bank access, and aftercare services across 44+ sectoral policies.

Product overview

Invest UP operates as a government investment promotion and facilitation agency offering a unified platform of services rather than a singular software product. The core platform consists of Nivesh Mitra (single window clearance system with 486 services), Nivesh Sarathi Portal (entrepreneur relationship management), and Udyami Mitra (district-level investment facilitation). Supporting services include EVUpyog for electric mobility planning, Gold Card Scheme for prominent entrepreneurs, Land Bank Portal for industrial land identification, and a portfolio of 44+ sectoral policies. The agency also operates dedicated Country Desks for USA, Japan, and South Korea investors. These offerings collectively enable investors to discover opportunities, obtain regulatory approvals, access incentives, and receive hand-holding support throughout the investment lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• Nivesh Mitra: Digital single window clearance portal for investment approvals
• Nivesh Sarathi
• Udyami Mitra

Products and services

• Nivesh Mitra (Single Window Clearance) Digital single-window clearance platform covering 486 services across 42 government departments with time-bound clearances, enabling investors to set up and run businesses in Uttar Pradesh.
• Nivesh Sarathi Portal (Investor Relationship Management) Entrepreneur/investor relationship management portal enabling investors to file investment intents, track investment status, coordinate with government departments, and access land bank information.
• Udyami Mitra Service District-level investment facilitation service providing appointed Udyami Mitras across all 75 districts who act as single-point facilitators offering end-to-end handholding for investors during the first 60 days of project initiation.
• EVUpyog (EV Mobility Planning) Comprehensive Electric Mobility Plan platform for Lucknow developed with NITI Aayog and Asian Development Bank to promote electric mobility and transition urban transport towards sustainable transportation.
• Gold Card Scheme Scheme providing prominent entrepreneurs and industrial associations of Uttar Pradesh with preferential access and streamlined services for business operations.
• Land Bank Portal Digital portal providing access to GIS-based land bank information across Uttar Pradesh's industrial development authorities, enabling investors to identify and select available industrial land parcels.
• Sectoral Policies Portfolio Portfolio of 44+ sectoral policies including Uttar Pradesh Global Capability Centres Policy 2024, Semiconductor Policy 2024, Green Hydrogen Policy 2024, EV Manufacturing Policy, and others providing investment incentives across diverse industries.
• Country Desks (USA, Japan, South Korea) Dedicated management teams and helpdesks facilitating and fast-tracking investment proposals from USA ([email protected]), Japan ([email protected]), and South Korea ([email protected]).

Quantifiable outcome

• 137 investment cases sanctioned with ₹2,37,599.86 crore aggregate proposed investment (FY 2023-24 to FY 2025-26)
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TeamLease GroupcoreStrategic or Co-development Partner · 25 June 2026MoU signed to support talent acquisition for Global Capability Centres. Partnership aims to ease early-stage hiring processes and extend talent access beyond traditional Noida-Greater Noida hiring belt, strengthening GCC ecosystem within Uttar Pradesh.
• Invest IndiacoreStrategic or Co-development Partner · 11 June 2026Partnership agreement to boost FDI and economic growth in Uttar Pradesh, shifting focus from signing MoUs to actual on-ground project execution. Leverages Invest India's global investor network and Invest UP's single-window clearance portal to accelerate land acquisition, regulatory clearances, and aftercare services.
• Uttar Pradesh Energy Expo 2026 ParticipantsminorOthers · 12 May 2026Three-day expo in Lucknow drawing 10,000+ industry stakeholders across solar, EV, storage, and smart energy sectors for policy dialogue, technology showcases, and strategic collaboration.
• NASSCOMcoreGTM or Marketing Partner · 7 May 2026Invest UP showcased UP's growing GCC ecosystem at NASSCOM GCC Summit in Mumbai, presenting GCC Policy 2024 and incentives including land subsidies, stamp duty exemptions, and operational expenditure support.
• Coca-Cola IndiaminorStrategic or Co-development Partner · 22 April 2026Three-year MoU for community development and environmental sustainability initiatives in UP, focusing on water infrastructure, waste management, and skill development with emphasis on high-footfall tourism destinations.
• SLMG Beverages Private LimitedminorStrategic or Co-development Partner · 22 April 2026MoU for promoting community development and environmental sustainability through water infrastructure, waste management, and skill development initiatives in tourism areas.
• Singapore Cooperation EnterprisecoreStrategic or Co-development Partner · 24 February 2026Invest UP signed an MoU with Singapore Cooperation Enterprise for thematic knowledge exchange, technical cooperation, and advisory services covering sustainable economic growth, industrial competitiveness, digital transformation, and modern infrastructure development. Detailed project agreements expected within two months with target to finalize within six months.
• Yamuna Expressway Industrial Development AuthoritycoreOthers · 17 February 2026Letter of intent issued for land parcels supporting AM Group's 1 GW AI data center project. First two phases of 150 MW and 200 MW.
• Manufacturing as a Service PartnerscoreStrategic or Co-development Partner · 7 February 2026Multiple MoUs signed at MaaS Roundtable committing approximately ₹3,030 crore investments spanning apparel manufacturing, upskilling, industrial warehousing, semiconductor-linked infrastructure, defence, electronics, and device manufacturing. Expected to generate 2.3 lakh employment opportunities.
• Yamanashi Prefecture (Japan)coreStrategic or Co-development Partner · 28 January 2026High-level roundtable discussion on collaboration in green hydrogen, renewable energy, and clean energy ecosystems. UP expressed readiness to establish two Centers of Excellence under UP Green Hydrogen Policy-2024.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Others

• World Association of Investment Promotion Agencies (WAIPA): WAIPA is the global umbrella body for IPAs and the institutional reference framework Invest UP operates within. While not a peer firm, WAIPA membership and benchmarking underpins Invest UP's positioning alongside other national/state IPAs and provides access to global best practices.
• NASSCOM (as GCC ecosystem enabler): NASSCOM is a GTM/marketing partner for Invest UP, running GCC Summits where Invest UP showcases UP's GCC ecosystem. While not a direct competitor, NASSCOM is the industry-body counterpart that channels GCC demand toward member states, including UP.

Broad incumbents

• Department for Business and Trade (UK): The UK DBT handles inbound investment promotion alongside trade policy and is comparable in function — both agencies work foreign markets, run country desks, and pursue FDI in priority sectors. UP has active investment proposals of ~₹5,000 crore from the UK, making the UK a meaningful investor-source peer.
• Singapore Economic Development Board (EDB): Singapore EDB is a global benchmark for investment promotion agencies and one of Invest UP's explicit international peers — Invest UP has signed an MoU with Singapore Cooperation Enterprise for institutional capacity building, citing Singapore's model as the standard for FDI facilitation.
• Ireland's Industrial Development Authority (IDA Ireland): IDA Ireland is globally recognised for attracting multinational FDI, particularly tech and pharma captive centres — directly analogous to Invest UP's GCC and electronics/semiconductor targets. Both agencies compete for the same pool of multinational site-selection activity.

Direct peers

• Maharashtra Industrial Development Corporation (MIDC): MIDC is the state-level industrial development and investment promotion agency for Maharashtra, which is UP's principal competitor for Indian and foreign direct investment. Both agencies perform analogous land acquisition, single-window clearance, and policy-incentive functions, making MIDC the most direct within-India peer.
• Karnataka Industrial Areas Development Board (KIADB): KIADB is Karnataka's nodal agency for industrial land acquisition and investment facilitation, supporting the state's strong position in IT, GCCs, and advanced manufacturing — directly overlapping with several of Invest UP's target sectors (GCCs, electronics, R&D).
• Invest India: Invest India is the national investment promotion and facilitation agency of the Government of India. Invest UP has a formal partnership with Invest India to leverage its global investor network for FDI facilitation into Uttar Pradesh, making it the closest operational and functional peer.
• Gujarat Industrial Development Corporation (GIDC): GIDC is Gujarat's state-level industrial development corporation managing industrial estates, land, and single-window approvals, directly comparable in mandate and operational scope to Invest UP. Gujarat is one of UP's leading competitors for manufacturing and FDI inflows.

Regional players

• Tamil Nadu Guidance Bureau / Industries Department: Tamil Nadu Guidance Bureau handles investment facilitation for Tamil Nadu, another leading FDI destination focused on automotive, electronics, and manufacturing — overlapping with several of UP's target sectors (defence, electronics, semiconductors).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InvestUPNew
• Xx.com/_InvestUP
• LinkedInlinkedin.com/company/investupofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invest UP